Natali Healthcare Solutions

What Natali Healthcare Solutions does

Natali Healthcare Solutions (legal name Natali Medical Services Ltd. / נטלי שירותי רפואה בע"מ) is Israel's largest and oldest home healthcare provider, founded in 1990 and headquartered in Ramat Gan. The company operates an integrated platform serving 150,000+ connected households across Israel, combining 24/7 medical response centers, personal emergency response systems (PERS), the AI-based Safe Home sensor-monitoring system, the Natali Smart Watch with GPS and emergency button, at-home ECG (Cardiophone), doctor and nurse home-visit services, intensive care mobile units, and supportive community programs. Approximately 2 million calls and 120,000+ home visits are handled annually by a clinical workforce of thousands.

The business model is hybrid and largely recurring: subscription monitoring fees for PERS, Safe Home, and smart watch services form the revenue core; hardware sales (emergency buttons, sensors, wearables) generate upfront revenue with attached subscriptions; professional medical services (doctor-at-home, nurse-at-home, private supervision) are billed per visit; and a portion of demand is channeled through government-subsidized frameworks (National Insurance Institute for nursing allowance recipients, Ministry of Defense for veterans, all four Israeli health funds for in-home physician visits, Phoenix Insurance for supplementary medicine). Distribution is dual-channel: direct-to-consumer via the *9101 hotline, website, and certified field technicians who install equipment in the home, plus enterprise/B2B contracts with ministries, health funds, the National Insurance Institute, and foundations such as the Holocaust Victims Foundation. Certifications include ISO 27001, ISO 9001, and ISO 27799 (healthcare-specific information security). The company is privately held, operates exclusively within Israel, and reports no disclosed parent, subsidiaries, or institutional investors.

Name

Natali Healthcare Solutions

Legal name

Natali Medical Services Ltd. (נטלי שירותי רפואה בע"מ)

Website

https://natali.co.il

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Natali Healthcare Solutions is Israel's largest and oldest home healthcare provider, offering 24/7 emergency response, AI-based remote monitoring, and in-home medical services to 150,000+ elderly households nationwide.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

akta.pro secondary industries

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Home healthcare services
• Emergency response systems
• Personal emergency response
• Remote patient monitoring
• Cardiac care services

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Monitoring Services: Monthly/annual subscription fees for 24/7 emergency monitoring, remote monitoring (Safe Home), and personal emergency response systems. Core recurring revenue stream with nationwide subscriber base of 150,000+ households.
2. Hardware Sales: Sale of emergency buttons, smart watches, sensors, and related devices. Includes both initial hardware purchase and ongoing subscription for monitoring services.
3. Professional Medical Services: Doctor-at-home visits, nurse-at-home services, private supervision in home or hospital settings, and complementary medicine services. One-time or per-visit fees.
4. Government-Subsidized Services: Emergency buttons subsidized for eligible populations (nursing allowance recipients through National Insurance, Ministry of Defense for widows/orphans) — partial payment through government frameworks.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Natali Healthcare Solutions is Israel's largest and oldest home healthcare provider, operating a 24/7 medical response center and nationwide network that delivers emergency response (PERS buttons, AI-based Safe Home monitoring, smart watch), in-home physician and nursing visits, cardiac monitoring (home ECG/Cardiophone and intensive care mobile units), and quality-of-life services for elderly and chronically ill individuals. The company combines hardware, proprietary monitoring technology, and human medical teams under a single subscription relationship, serving 150,000+ households and partnering with all four Israeli health funds and government bodies.

Product overview

Natali Healthcare Solutions operates a comprehensive platform providing home-based healthcare and emergency response services for seniors in Israel. The core offering combines emergency response buttons (including stationary, portable, and smart watch variants), the AI-powered Safe Home monitoring system with 3-layer protection, and 24/7 medical response center. Medical services include doctor and nurse home visits, cardiac monitoring (ECG/cardiophone), intensive care mobility units, and private supervision. Quality of life services encompass supportive communities, phone companionship, and home maintenance support. The platform serves over 100,000 connected households since founding in 1990.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Buttons (PERS) Personal emergency response buttons (stationary, portable, and Natali Plus variants) connected to the 24/7 staffed medical response center with automatic subscriber identification and digital medical record access, targeted at elderly individuals living at home.
• Safe Home System AI-powered home monitoring system with 3 layers of protection (passive sensors, active detection, human response) using intelligent sensors that detect abnormal activity without cameras, connected to the 24/7 medical response center, for seniors seeking to age safely at home.
• Natali Smart Watch Wearable smart watch with integrated emergency button, GPS tracking, pulse and step monitoring, and SIM connectivity for emergency response both at home and outside, targeted at active elderly users.
• Doctor at Home Physician home visit services providing professional medical examinations and treatments at patients' homes, delivered under contract with Israeli health funds.
• Nurse at Home Professional nursing care delivered at patients' homes, including wound care, medication administration, IV therapy, and post-operative care, for individuals needing ongoing home-based nursing.
• Cardiac Services (Home ECG / Cardiophone) Hybrid cardiac care combining home 12-lead ECG telemedicine, physician-staffed medical centers, and intensive care mobile units for continuous heart monitoring, targeting individuals with cardiac conditions or elevated risk.
• Intensive Care Mobile Units Fleet of mobile intensive care vehicles staffed with medical teams providing rapid response to cardiac and medical emergencies with advanced care before hospital arrival.
• Private Supervision Private nursing supervision services for patients at home or in hospitals, providing continuous medical monitoring and care.
• Complementary Medicine Services Complementary medicine services for Phoenix insurance policyholders including acupuncture, shiatsu, reflexology, naturopathy, homeopathy, and chiropractic, delivered through contracted providers coordinated via a dedicated call center.
• Supportive Communities Community-based support groups and social programs for seniors designed to reduce isolation and enhance quality of life.
• Phone Companion Initiated phone companionship service providing regular outbound calls to subscribers to reduce loneliness and provide emotional support.
• Natali Plus

Quantifiable outcome

• Surpassed 100,000 connected households (2021)
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SecuLife (acquisition/merger)coreStrategic or Co-development Partner · 1 January 2008Merger with SecuLife in 2008 formed Israel's leading provider of emergency solutions for seniors, significantly expanding Natali's market position and service capabilities.
• Ministry of Health (Israel)coreStrategic or Co-development PartnerGovernment ministry as key institutional partner. Natali operates under healthcare regulatory standards and collaborates with the ministry on healthcare service delivery standards.
• National Insurance Institute (Bituach Leumi)coreStrategic or Co-development PartnerLeading provider of emergency response devices for the National Insurance Institute since 2007. Nursing allowance recipients can access emergency buttons through Natali using partial weekly nursing care allocation at no additional cost.
• Ministry of Defense — Rehabilitation DepartmentcoreStrategic or Co-development PartnerProvides emergency response and healthcare services to veterans and disabled individuals recognized by the Ministry of Defense.
• Maccabi Health FundcoreStrategic or Co-development PartnerSelected by Maccabi to provide in-home physician visit services for members. Long-standing health fund partnership.
• Clalit Health FundcoreStrategic or Co-development PartnerIsrael's largest health fund partnered with Natali for healthcare service delivery.
• Meuhedet Health FundcoreStrategic or Co-development PartnerHealth fund partner for medical services.
• Leumit Health FundcoreStrategic or Co-development PartnerHealth fund partner for medical services.
• Ministry of WelfarecoreStrategic or Co-development PartnerGovernment ministry partner for welfare and social support services.
• Teachers UnionminorStrategic or Co-development PartnerProvides services to teachers union members.
• Holocaust Victims FoundationcoreStrategic or Co-development PartnerSelected to provide medical services, emergency response systems, and call center support for Holocaust survivors and their families.
• Magen David AdomminorStrategic or Co-development PartnerIsrael's national emergency medical service organization.
• The Friendship Fund (Keren LeYedidut)minorStrategic or Co-development PartnerFoundation providing services to beneficiaries through Natali's service network.
• Phoenix Insurance CompanycoreChannel Partner/ Reseller/ DistributorNatali delivers complementary medicine services (acupuncture, shiatsu, reflexology, naturopathy, homeopathy, chiropractic) to Phoenix policyholders through a network of contracted providers, coordinated via a dedicated call center.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Medical Guardian: US PERS and connected-care company selling in-home and mobile emergency buttons plus fall-detection wearables connected to monitoring centers — competing head-to-head in Natali's core product categories.
• Bay Alarm Medical: US provider of in-home and on-the-go medical alert systems with optional fall detection and GPS — a similar subscription-based PERS model to Natali's core offering.
• VRI (Valued Relationships Inc.): PERS, medication reminders, and remote monitoring provider with a 24/7 response center serving aging-in-place customers — comparable operating model to Natali's emergency response and home monitoring.
• Alert1: Subscription-based PERS company offering home and mobile emergency buttons with optional fall detection and 24/7 monitoring — directly comparable subscription product to Natali's emergency-button service.
• Philips Lifeline (now Connect America): One of the largest dedicated PERS and connected-care providers in North America, offering senior emergency response, fall detection, and medication management — directly comparable to Natali's PERS and remote-monitoring core.
• LifeStation: US PERS provider offering in-home and mobile emergency buttons with 24/7 monitoring, fall detection, and caregiver tools — a close analogue of Natali's emergency-button and mobile PERS subscriptions.
• Tunstall Healthcare: UK-headquartered provider of telecare, telehealth, and 24/7 monitoring services for elderly and vulnerable populations across multiple countries — operates the same integrated emergency-response + RPM model as Natali.

Broad incumbents

• Ascom: Swiss healthcare communications and nurse-call/clinical-mobility vendor with related connected-care offerings; broader portfolio than Natali but overlapping in healthcare alarm and monitoring infrastructure.

Others

• AARP (Senior-focused service ecosystem, US): Large US advocacy organization that curates and recommends PERS, in-home care, and caregiver-support services; not a direct operator but a key ecosystem shaper that channels demand to PERS and home-care providers, similar to how Israel's National Insurance Institute routes subsidies to Natali.

Emerging players

• GreatCall / Lively (Best Buy Health): Consumer-grade senior health tech offering simplified PERS via mobile devices and a connected app; a partial-overlap EMERGING_PLAYER compared to Natali's more clinical, full-service stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natali Healthcare Solutions