Oplead

Construction Industry Lead Management Softwareoplead.com

Oplead (operated under EldoTravo) is a French BTP-vertical SaaS lead management platform. It centralizes leads from multiple digital channels, tracks commercial pipeline, and measures marketing ROI, serving SMB builders via EldoPro and networks/industrials via EldoNetwork.

Company typePrivate
Founded2010
HeadquartersParis, France
Headcount1–10
GTM typeB2B
OfferingSoftware

Oplead firmographics

Firmographics

Name: Oplead
Legal name: EldoTravo
Website: https://oplead.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1–10 employees
Short description: Oplead (operated under EldoTravo) is a French BTP-vertical SaaS lead management platform. It centralizes leads from multiple digital channels, tracks commercial pipeline, and measures marketing ROI, serving SMB builders via EldoPro and networks/industrials via EldoNetwork.
Ownership category
akta.pro rank

Oplead industry classification

Industry

Product category: Construction Industry Lead Management Software
NAICS: Other Services Related to Advertising (54189), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Prepackaged Software (7372), Services-Advertising (7310)
akta.pro primary industry: Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
akta.pro secondary industry: Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

Lead management software
Construction CRM
Sales pipeline management
Marketing ROI tracking
BTP lead generation

Where Oplead is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Markets served

Oplead business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Subscription for Lead Management: Oplead is a subscription-based SaaS tool for B2B lead management in the construction sector. Pricing tiers (EldoPro for individual pros and multi-agency businesses; EldoNetwork for networks, industrials and brands) are offered, indicating tiered subscription plans. Revenue is derived from recurring subscription fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Oplead product offering

Product offering

Core offering

Oplead is a web-based SaaS lead management and CRM platform purpose-built for the French BTP (building/construction) sector. It centralizes leads from multiple internet channels (websites, landing pages, portals, social media) into one platform, manages the full sales cycle with commercial pipeline tracking, and measures marketing ROI per euro invested. The offering is bundled with E-Réputation (online reputation management) and Parrainage (referral marketing) modules and is sold in two tiers: EldoPro for individual professionals and multi-agency businesses, and EldoNetwork for larger networks, industrials, and brands.

Product overview

Oplead (by Eldo) is a unified digital platform for the French construction industry (BTP) consisting of multiple integrated products: Oplead (lead management/CRM), E-Réputation (online reputation management), and Parrainage (referral marketing). The platform is offered in two tiers—EldoPro for individual professionals and multi-agency businesses, and EldoNetwork for larger networks, manufacturers, and brands requiring centralized management across multiple locations. Key capabilities include lead centralization from multiple channels, commercial pipeline tracking, marketing analytics with ROI measurement, appointment scheduling, email/SMS communications, and automated reminders. The system integrates with third-party tools including ProDevis (quoting), Extrabat (construction management), and supports Zapier automation.

Differentiator

Problem solved

Functional benefit

Brands

EldoPro: Solution for individual professionals and multi-agency businesses in the BTP sector
EldoNetwork
E-Réputation
Parrainage

Products and services

Oplead

Quantifiable outcome

5+ hours saved per week per team
+2 more outcomes

Companies that use Oplead

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Oplead technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Oplead partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

ProDeviscoreTechnology or IntegrationProDevis is listed as a partner in Eldo's ecosystem. ProDevis is a quote/proposal generation tool used by BTP professionals. The integration allows Oplead to connect with ProDevis for seamless quote management within the lead workflow.
ExtrabatcoreTechnology or IntegrationExtrabat is listed as a partner in Eldo's ecosystem. Extrabat is a construction management software. The integration allows Oplead users to connect with their daily construction management tools, enabling seamless data flow between lead management and project execution.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Oplead competitors and assessment

Company assessment

Broad incumbents

Pipedrive: Pipedrive is an SMB-focused sales CRM with strong European presence, offering pipeline management, lead capture, and email integrations. It competes for the same French SMB buyer that Oplead targets, though without BTP-specific features.
Salesforce: Salesforce is the dominant generalist CRM with industry clouds (including construction). Its breadth and AppExchange ecosystem make it a long-term competitive threat for vertical lead management specialists like Oplead.
HubSpot: HubSpot is a broad CRM/marketing platform with a free tier targeting SMBs. It overlaps with Oplead in lead capture, pipeline management, and marketing ROI, and increasingly offers industry templates for construction-adjacent verticals.
Zoho CRM: Zoho CRM is a broad, low-cost CRM suite popular with European SMBs. It offers lead management, workflow automation, and integrations that overlap with Oplead's core functionality at potentially lower price points.

Direct peers

Housecall Pro: Housecall Pro is a CRM and operations platform for home service professionals (plumbers, electricians, cleaners). It centralizes leads, schedules jobs, automates follow-ups, and tracks marketing ROI — closely paralleling Oplead's feature set for BTP professionals.
ServiceTitan: ServiceTitan is a vertical SaaS platform for the trades (HVAC, plumbing, construction), offering CRM, lead management, marketing analytics, and dispatch. It is the scaled US analogue of what Oplead aims to become in the French BTP market.
Buildertrend: Buildertrend is a construction project management and CRM platform for home builders and remodelers. It centralizes leads, customer communication, and project workflows — directly comparable to Oplead's lead + commercial management positioning for BTP pros.
Jobber: Jobber is a SaaS field service management platform targeting SMB home service businesses (HVAC, plumbing, landscaping, construction). Like Oplead, it provides lead/customer management, scheduling, quoting, and team coordination for trades professionals, and shares a vertical-SMB GTM motion.

Emerging players

Alobees: Alobees is a French construction site management SaaS for SMBs and trades. While focused on site/project execution, it shares the French BTP SMB buyer with Oplead and represents an adjacent platform risk.
Daxium: Daxium is a French mobile workforce and field operations platform serving construction and industrial SMBs. It overlaps with Oplead in B2B field lead/operations management within the same French market and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Oplead financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Oplead leadership team

Management profile

Number of profiles

Oplead funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Oplead M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oplead

What does Oplead do?

Is Oplead a public or private company?

Oplead is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Oplead founded?

Oplead was founded in 2010. It employs 1 to 10 people.

Where is Oplead based?

Oplead is headquartered in Paris, France, in the Europe region.

How does Oplead make money?

One revenue line is on record: saaS Subscription for Lead Management.

Who are Oplead's main competitors?

Broad incumbents on record are Pipedrive, Salesforce, HubSpot and Zoho CRM. Direct peers are Housecall Pro, ServiceTitan, Buildertrend and Jobber. Emerging players are Alobees and Daxium.

Does Oplead have an API?

Yes. Oplead provides API connectivity as part of its integration capabilities. Users can connect Oplead via API to receive leads automatically from their internet channels including websites, landing pages, portals, and social networks.

What industry is Oplead in?

Oplead's product category is Construction Industry Lead Management Software. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54189 and its SIC code is 7372.