What GrayGrids does

GrayGrids is a web template marketplace operating since 2014 and headquartered in Wilmington, Delaware. It is a product of Pimjo and offers 50+ premium website templates, 300+ Bootstrap UI components, and 500+ Tailwind CSS components built on HTML5, Bootstrap 5, and Tailwind CSS frameworks. The platform also provides free utility tools, including an online Image Compressor and Meta Tags Generator, that serve as top-of-funnel acquisition assets for developers and designers.

The company sells through two primary commercial mechanisms: one-time individual template licenses priced $14-$89 and recurring annual subscriptions, including Starter ($159/year), All-Access ($159/year for unlimited commercial projects), and Team ($249/year for up to 5 members). The All-Access plan bundles the entire template library with the Tailwind CSS Website UI Builder, a visual drag-and-drop editor with 500+ components that represents GrayGrids' most significant proprietary technology investment. Distribution is exclusively self-serve through graygrids.com and app.graygrids.com, with no field sales force, third-party marketplace listings, or resellers identified.

GrayGrids serves a horizontal customer base including individual web developers, digital agencies, startups, small businesses, and SaaS companies. The company is privately held under Pimjo with no disclosed institutional funding or revenue figures, and operates with a small team of 1-10 employees. Its product roadmap is reinforced by a network of Pimjo sister brands (TailGrids, TailAdmin, Lineicons, FormBold, PlainAdmin, UIdeck, Ayro UI, NextJS Templates) that enable cross-promotion and shared distribution within the developer-tools ecosystem.

Name

GrayGrids

Website

https://graygrids.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

GrayGrids is a privately held marketplace selling Bootstrap and Tailwind CSS website templates, UI components, and a visual Tailwind CSS Builder to web developers, designers, agencies, startups, and SaaS companies via self-serve subscriptions and one-time template licenses.

Ownership category

akta.pro rank

Product category

Web Templates and UI Components

NAICS

Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)

akta.pro secondary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Web templates marketplace
• Tailwind CSS templates
• Bootstrap UI components
• Visual website builder
• HTML5 website themes

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Starter, All-Access, Team): Annual subscription plans providing access to template libraries and UI components. Starter plan ($159/year) covers single-project commercial use with Bootstrap components. All-Access plan ($159/year) adds unlimited commercial projects and full Tailwind CSS Builder access. Team license ($249/year) supports up to 5 members with shared access.
2. Individual Template Sales: Single template purchases at per-project pricing. Templates are sold at various price points ranging from $14 to $39 per template, with Starter (single project), Business (multiple projects up to 5), and Multiple Projects tiers. Some templates also offer a free lite version for personal use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GrayGrids operates a web design resource marketplace selling premium HTML5, Bootstrap 5, and Tailwind CSS website templates, UI components, and a visual Tailwind CSS UI Builder for web developers, designers, agencies, and startups. The platform offers 500+ templates and UI components with free lite versions for personal use and commercial licenses for paid projects, complemented by free utility tools such as an Image Compressor and Meta Tags Generator.

Product overview

GrayGrids is a web design resource platform offering a comprehensive suite of frontend development products. The core offering consists of 500+ website templates based on HTML5, Bootstrap 5, and Tailwind CSS, complemented by the Tailwind CSS Website UI Builder (a visual drag-and-drop builder with 500+ components) and 300+ Bootstrap UI Components (copy-paste sections and blocks). Additional free tools include an Image Compressor and Meta Tags Generator, while the Web Design Inspirations gallery provides curated design references. The All-Access subscription provides access to 50+ premium templates, 100+ Bootstrap UI components, and the Tailwind CSS builder for unlimited commercial projects. The product portfolio includes both free templates (TailAdmin, Play, ShopGrids, ClassiGrids) and premium templates (StartWind, SaaSwind, Maxima, Go, AppWind) spanning categories for startups, SaaS, business, eCommerce, admin dashboards, and landing pages.

Differentiator

Problem solved

Functional benefit

Brands

• TailGrids: UI Components, Blocks and Toolkit for Tailwind CSS
• TailAdmin
• Lineicons
• FormBold
• PlainAdmin
• NextJS Templates
• Ayro UI
• UIdeck

Products and services

• GrayGrids Website Templates

Quantifiable outcome

• Save over 90% compared to individual template purchases through All-Access subscription
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TailGridscoreOthersTailGrids is a Tailwind CSS UI components, blocks, and toolkit brand operated by the same parent company (Pimjo) as GrayGrids. It provides Tailwind CSS UI components referenced within GrayGrids' ecosystem. GrayGrids promotes TailGrids as a brand partner on its site, and the Tailwind Builder uses TailGrids components.
• TailAdmincoreOthersTailAdmin is an open-source Tailwind CSS admin dashboard template brand under the same parent company. It is promoted alongside GrayGrids' own templates, with TailAdmin free and premium versions distributed through GrayGrids.
• LineiconscoreOthersLineicons offers 8400+ line icons for designers and developers. It is a brand portfolio brand promoted by GrayGrids, and Lineicons components are available within GrayGrids' ecosystem. GrayGrids blog content covers Lineicons as a featured icon library.
• UIdeckminorOthersUIdeck provides HTML landing page templates and UI kits. GrayGrids promotes UIdeck as a brand partner, and some templates (StartWind, SaaSwind) reference UIdeck demo URLs as their preview destinations.
• Ayro UIminorOthersAyro UI offers Bootstrap UI components for modern websites. GrayGrids promotes Ayro UI as a brand partner, and some GrayGrids templates (e.g., App Landing Page Template) are built with Ayro UI components.
• FormBoldminorOthersFormBold is a Form API and backend solution for all platforms. It is promoted as a brand partner on GrayGrids, suggesting integration or cross-promotional relationship within the web development tool ecosystem.
• PlainAdminminorOthersPlainAdmin is a free vanilla JS multipurpose Bootstrap admin template brand. GrayGrids promotes it as a portfolio brand alongside its own template offerings.
• NextJS TemplatesminorOthersNextJS Templates offers free Next.js templates and boilerplates. Promoted as a portfolio brand on GrayGrids' site, serving a similar developer audience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colorlib: Large catalog of free and premium website templates and themes, including significant Bootstrap and admin dashboard coverage. Competes with GrayGrids on free-tier discovery and SMB template buyers.
• WrapPixel: Premium admin dashboard templates and UI kits for Bootstrap, Angular, React, and Vue. Overlaps GrayGrids' TailAdmin and Tailwind Dashboard offerings and competes for the same developer and SaaS buyer segment.
• Creative Tim: Premium UI kits, templates, and dashboards built on Bootstrap, Tailwind CSS, React, Vue, and Angular. Direct competitor offering both free and premium components and templates with subscriptions and one-time purchases.
• TemplateMonster: Long-established template and theme marketplace offering website templates, CMS themes, and graphics. Competes head-on with GrayGrids in the Bootstrap and Tailwind CSS template category and serves overlapping SMB and agency buyers.
• ThemeForest (Envato): Largest marketplace for website templates, themes, and UI kits across CMS and front-end frameworks. Most direct competitor to GrayGrids, with a massive catalog spanning Bootstrap, Tailwind, HTML5, and dozens of other categories.
• StartBootstrap: Free Bootstrap themes and templates popular with developers. A top free-tier competitor that competes for the same developer audience and can compress GrayGrids' pricing power.
• Tailwind UI: Official Tailwind CSS component and template library from the framework authors. Closest direct competitor for Tailwind-specific premium templates and a benchmark for pricing/quality in this category.
• BootstrapMade: Specialist Bootstrap template provider offering a large library of free and premium themes across business, portfolio, and admin use cases. Direct competitor within GrayGrids' Bootstrap category.

Emerging players

• Mobirise: Drag-and-drop website builder with a template marketplace model. Comparable to GrayGrids' Tailwind CSS visual builder approach; competes for non-developer website builders.
• Preline UI: Premium Tailwind CSS component library and templates for dashboards and application UIs. Emerging competitor focusing specifically on the Tailwind ecosystem where GrayGrids has placed its differentiated bet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrayGrids
• YouTubeyoutube.com/channel/pimjo
• LinkedInlinkedin.com/company/graygrids
• Facebookfacebook.com/GrayGrids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrayGrids