Donc

What Donc does

Donc is a Brazilian SaaS company that provides a unified field service management platform for enterprises running post-sale operations such as deliveries, furniture assemblies, appliance installations, and technical services. Founded around 2019-2020 and headquartered in Florianópolis (Santa Catarina), the company operates a web + mobile platform that integrates with customer ERP systems to import service orders, automates job grouping and route distribution by technician skill and region, enables geolocation-based check-in/out, enforces customizable checklists, captures photo evidence and digital signatures, and issues automated SMS and WhatsApp notifications including NPS surveys. The platform closes the loop with parts management, real-time operational dashboards, and financial closing including NF issuance. Donc serves enterprise and mid-market retailers primarily in the Brazilian furniture and electronics segment, with five named clients (KOERICH, BERLANDA, SOLAR MAGAZINE, LOJAS MM, MULTILOJA) and active multi-branch deployments such as the 12-branch MegaMóveis engagement.

The company monetizes through a SaaS subscription model with recurring revenue tied to enterprise accounts, and operates a consultative direct sales motion driven by WhatsApp-based demo scheduling rather than self-serve or channel-based distribution. Go-to-market is bottom-of-funnel WhatsApp outreach (phone (47) 99963-4777) paired with strategic goal-setting and ongoing operational evolution partnerships. Donc has expanded beyond its founding furniture/electronics vertical into Security Systems (cameras, alarms, access control) and General After-Sales Services (renovations, maintenance, reverse logistics). The firm remains private and bootstrapped with no disclosed funding rounds, ownership changes, or external investors, and operates with a small team (1-10 employees) serving a concentrated enterprise customer base entirely within Brazil.

Name

Donc

Legal name

Donc

Website

https://donc.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Donc is a Brazilian SaaS company that provides a unified field service management platform for enterprise retailers managing post-sale operations such as deliveries, furniture assemblies, appliance installations, and technical services.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SaaS platform subscription model for field service management. The company provides ongoing operational evolution journey with close monitoring and strategic goal-setting, suggesting recurring subscription revenue with implementation and support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Donc provides a SaaS-based field service management platform (web + mobile app) that enables companies to manage external teams performing deliveries, assemblies, installations, and technical services. The platform integrates with customer ERP systems to import service orders, automates routing and technician assignment, tracks field execution in real-time via geolocation, standardizes service through customizable checklists with photo evidence and digital signatures, and integrates automated customer communication (SMS/WhatsApp) and financial closing.

Product overview

Donc offers a single, unified field service management platform designed for companies managing external teams performing deliveries, assemblies, and technical services. The platform connects ERP systems to import work orders, automates routing and job distribution, enables real-time field tracking with geolocation, and provides standardized execution through customizable checklists with photo and signature evidence. The platform includes built-in customer communication via SMS and WhatsApp, automated financial calculations, and consolidated reporting for operational intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Donc Platform A unified field service management platform (web + mobile app) that connects ERP systems to import service orders, automates job scheduling and intelligent routing, enables real-time tracking of external teams via geolocation, supports customizable checklists with photo evidence and digital signatures, and provides automated SMS/WhatsApp customer communication and financial closing integration. Designed for companies managing external teams performing deliveries, assemblies, and technical services.

Quantifiable outcome

• Over 10 million services completed on the platform
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Salesforce Field Service: Enterprise FSM module within the Salesforce CRM platform, bundling scheduling, dispatch, and mobile workforce. Competes for the same enterprise post-sale use cases Donc targets, but as part of a much broader portfolio.
• ServiceMax: Field service management focused on asset-intensive and equipment-installation industries. Comparable in handling complex service orders, checklists, and evidence capture for installation/maintenance workflows.
• ClickSoftware (Salesforce): AI-driven scheduling and FSM technology now part of Salesforce. Overlaps with Donc's intelligent routing and technician-to-job distribution capabilities at enterprise scale.
• Microsoft Dynamics 365 Field Service: Enterprise FSM offering within Microsoft Dynamics 365 with scheduling, routing, and IoT-driven service. Targets the same enterprise retailers and field operations buyers as Donc but with full ERP/CRM bundling.
• TOA Technologies (Oracle Field Service): Predictive FSM platform acquired by Oracle, focused on AI-driven appointment scheduling and route optimization. Direct functional overlap with Donc's intelligent routing and customer ETA communications features.

Direct peers

• Auvo: Brazilian SaaS for field service management targeted at SMB and mid-market service companies. Most direct geographic and functional peer to Donc in Brazil, competing for the same local field operations accounts.
• Jobber: Field service management SaaS for home service businesses (deliveries, installations, repairs). Closely comparable product surface — routing, checklists, customer comms — though focused on North American SMBs rather than Brazilian enterprise retail.
• ServiceTitan: Leading field service management platform for trades and home services with intelligent routing, mobile apps for technicians, and customer communication. Closest functional analog at scale to Donc's delivery/assembly/installation use cases.
• Praxedo: Cloud field service management platform with strong routing optimization, mobile workforce apps, and job scheduling. Comparable mid-market FSM positioning with similar feature breadth to Donc.

Emerging players

• Connecteam: Mobile-first workforce management platform with job scheduling, checklists, and time tracking. Comparable lightweight mobile FSM features to Donc's app-driven technician experience, though broader in HR/payroll scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donc