Melarossa

What Melarossa does

Melarossa is an Italian-language digital diet and wellness platform operated by Grapho S.r.l., a private limited company registered in Rome, Italy. The platform delivers personalized diet plans based on Mediterranean diet principles, taking user inputs such as gender, age, weight, height, weight goal, activity level, and food preferences to generate customized meal programs. It has been a registered publication with the Tribunal of Rome since 2002 (registration 331 dated 14/06/2002), claims over two million users with reported weight-loss outcomes, and reports 5 million cumulative app downloads across iOS and Android. The core product surface includes a mobile app, a web platform (melarossa.it), an extensive recipe database, calorie-counting tools, a weekly newsletter, the "Spicchio di Mela" podcast on Spreaker, and a Facebook community with over 652,000 members. Specialized diet programs include the classic Mediterranean plan, the "Dieta del Panino" (sandwich diet) for time-constrained professionals, and vegetarian variants, supported by content verticals covering recipes, nutrition, health, fitness, and beauty.

The business model is a hybrid of consumer subscription (for personalized diet plans), affiliate revenue through the Amazon EU program, and programmatic advertising via Google Adsense, Ezoic, SeedTag, and Avantisvideo. Specific subscription pricing is not publicly disclosed, but a 2025 pricing refresh is visible on the site. Distribution is fully digital and self-serve across app stores, web, podcast platforms, and five social media channels (Facebook, Instagram, YouTube, X, TikTok). The primary customer base is Italian adults seeking weight loss, with secondary segments including families, working professionals, and women, the last being the dominant demographic.

Commercially, the operation is unusually lean at 1-10 employees, has no disclosed external funding or institutional investors, and reports no management team information, which constrains visibility into growth velocity and ownership. Revenue is concentrated in the Italian market with no international expansion or language localization beyond Italian. Key dependencies include the continued health of third-party ad-tech partners, Amazon's affiliate program terms, and social-media algorithm changes. Notable strategic assets include the long-established 2002 brand, the 652,000-member Facebook community, and the diversified monetization stack, while strategic liabilities include the absence of disclosed AI/ML capabilities, no disclosed patents or trademarks, and reliance on a small team to operate a multi-platform consumer media property.

Name

Melarossa

Legal name

Grapho S.r.l.

Website

https://melarossa.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Melarossa is an Italian-language digital diet platform operated by Grapho S.r.l. (Rome) that delivers personalized Mediterranean diet plans through iOS/Android apps and a website, serving Italian adults seeking weight loss, with monetization from subscriptions, Amazon affiliate, and programmatic advertising.

Ownership category

akta.pro rank

Product category

Online Diet and Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

Keywords

• Personalized diet plans
• Mediterranean diet
• Weight loss programs
• Healthy recipes
• Nutrition coaching

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription/Diet Plans: Revenue generated from users subscribing to personalized diet plans through the Melarossa app and website. Users pay for access to customized diet programs.
2. Amazon Affiliate Program: Melarossa participates in the Amazon EU affiliate program, earning commissions when users purchase products through links on the website
3. Advertising: Revenue from advertising through Google Adsense, Avantisvideo, Ezoic, and SeedTag. The site displays ads and earns from ad impressions and clicks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Melarossa provides personalized diet plans built on Mediterranean diet principles, delivered through a mobile application (iOS and Android) and a web platform. Subscribers receive customized meal plans generated from their physical profile and goals, calorie counting tools, and an extensive recipe database organized by category (including gluten-free, vegetarian, lactose-free, and low-nickel options). The service is complemented by a weekly newsletter, a podcast, and a Facebook support community of over 652,000 members.

Product overview

Melarossa is a comprehensive digital diet and wellness platform comprising a mobile app (iOS/Android), web platform, and supporting services. The core offering is a personalized diet system that generates customized meal plans based on user data (weight, height, goals, preferences). The ecosystem includes the Melarossa App, Web Platform, weekly Newsletter, Spicchio di Mela Podcast, Facebook Community, and educational initiatives like Progetto Scuola. Users access diet plans, recipes, calorie counting tools, fitness content, and health advice through these integrated channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Melarossa App (iOS and Android) Mobile application for iOS and Android providing personalized diet plans, calorie counting, meal suggestions, and weight management tracking for individual consumers subscribing to the Melarossa program.
• Melarossa Web Platform Web-based diet platform offering personalized nutrition plans, recipes, nutrition advice, fitness content, and health information to Italian-speaking consumers via browser.
• Dieta del Panino (Sandwich Diet) Specialized diet plan option within the Melarossa system that allows sandwiches for lunch during workdays, designed for time-constrained individuals who need quick lunch options.
• Progetto Scuola (School Project) Educational program under which Melarossa teaches children about healthy eating and nutrition through information and awareness campaigns in schools.

Quantifiable outcome

• Over 2 million people have lost weight using Melarossa
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CéréalcoreStrategic or Co-development PartnerMelarossa and Céréal collaborate to offer recipes designed for people seeking taste, lightness, and health. The collaboration provides recipe content featuring Céréal products as part of the healthy eating editorial content on melarossa.it.
• Spicchio di Mela (Spreaker Podcast)minorGTM or Marketing PartnerWeekly podcast 'Spicchio di Mela' produced in collaboration with Spreaker covering diet, food, sports, health and wellness topics to engage and educate the audience.
• Melarossa Progetto ScuolaminorStrategic or Co-development PartnerSchool Project where Melarossa educates children about healthy eating through an information and awareness campaign for students, promoting proper nutrition habits from a young age.
• Amazon EUminorGTM or Marketing PartnerMelarossa participates in the Amazon EU affiliate program, earning commissions when users purchase products through affiliate links on the website. The site also features Amazon shopping tips every Friday in their newsletter.
• Google AdsenseminorGTM or Marketing PartnerGoogle Adsense is one of the advertising partners for the Melarossa website, handling ad revenue collection.
• EzoicminorGTM or Marketing PartnerEzoic is one of the advertising partners handling ad revenue collection for the Melarossa website.
• SeedTagminorGTM or Marketing PartnerSeedTag is one of the advertising partners handling ad revenue collection for the Melarossa website.
• AvantisvideominorGTM or Marketing PartnerAvantisvideo is one of the advertising partners handling ad revenue collection for the Melarossa website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cronometer: Cronometer is a nutrient-tracking application with detailed macro/micronutrient logging and personalized dietary planning, comparable to Melarossa's calorie counter and personalized plan features.
• Eat This Much: Eat This Much is an AI-driven meal-planning service that auto-generates daily/weekly menus and grocery lists matching user goals — overlapping directly with Melarossa's personalized diet algorithm use case.
• Lose It!: Lose It! is a calorie-counter and personalized weight-loss subscription app with meal planning and recipe content, very similar in product scope and monetization to Melarossa.
• Mealime: Mealime is a meal-planning app that generates weekly menus and grocery lists based on dietary preferences, directly comparable to Melarossa's personalized weekly menu and recipe library experience.
• Yazio: Yazio is a subscription-based nutrition and calorie-counting app that generates personalized meal plans and tracks macronutrients — a near-identical service model to Melarossa but with broader multi-language reach across European markets.
• Lifesum: Lifesum is a European subscription diet and nutrition app offering personalized meal plans, calorie tracking, and healthy recipes — competing head-to-head with Melarossa for health-conscious European consumers.
• Noom: Noom is a subscription-driven behavior-change weight-loss platform with personalized coaching and food logging, directly comparable to Melarossa's subscription diet service, but at significantly larger scale and with broader geographic coverage.
• MyFitnessPal: MyFitnessPal is the largest calorie- and food-tracking platform globally, sharing Melarossa's core functionality of food logging, calorie counting, and integration with weight-loss goals via a freemium/subscription model.

Broad incumbents

• WW International (Weight Watchers): WW is an established global weight-management brand offering subscription diet programs, recipes, and coaching — operating at much greater scale than Melarossa but addressing the same weight-loss consumer use case.

Others

• Giallo Zafferano: Giallo Zafferano is Italy's largest Italian-language recipe and food content platform with apps, video, and a heavy advertising-driven model, structurally similar to Melarossa in its content-and-ads revenue approach within the Italian consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dietamelarossa
• YouTubeyoutube.com/channel/UCM-mlfMrl9xMDleKsInVTdA
• Facebookfacebook.com/melarossa.itlatuadietagratis
• Instagraminstagram.com/dietamalarossa
• TikToktiktok.com/@melarossa.it
• LinkedInlinkedin.com/company/melarossa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melarossa