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RSL Media

Full company profile

uuid002gbeh

Namestring
RSL Media
Websiteurl
rslmedia.com
Company typeenum
Private
Founded yearint
2003
Short descriptiontext

RSL Media is a privately held New York-based company founded in 2003 that produces marketing platforms to help enterprise brands attract, convert, and retain small and midsize business customers, operating with a small team of 1-10 employees.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
B2B marketing platforms, SMB customer acquisition, enterprise marketing software, lead generation platforms, customer retention software
Industry2 codes
PRIMARYMPAAAIAL
Customer Communications Management (CCM) & Transactional Messaging
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)
SECONDARYBPAFADAH
Product & Brand PR (Consumer & B2B)
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
NAICS code2 codes
  • Advertising, Public Relations, and Related Services5418
  • Advertising Agencies541810
SIC code2 codes
  • Services-Advertising7310
  • Services-Advertising Agencies7311
Product category
B2B Marketing Software
Social media profiles1 record
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

RSL Media produces marketing platforms that attract, convert, and retain small and midsize businesses for enterprise brands. The platform serves as the SMB-facing customer acquisition and lifecycle layer for larger enterprise clients, combining attraction, conversion, and retention capabilities into a single offering.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1RSL Media Marketing Platform
CategoryB2B Marketing Software
Description

A marketing platform built for enterprise brands to attract, convert, and retain small and midsize business customers. It is intended for marketing and SMB-segment leaders at enterprise organizations needing dedicated SMB customer acquisition and lifecycle tooling.

No data
Peers10 records
1Constant Contact
TypeDirect peer
Description

Constant Contact is a long-standing SMB-focused digital marketing and email platform (now part of Endurance), competing in the same attract-convert-retain SMB marketing space RSL Media targets for enterprise brands.

2Mailchimp
TypeDirect peer
Description

Mailchimp is a dominant SMB email and marketing automation platform used heavily by SMBs and the agencies serving them; comparable to RSL Media's SMB-targeted acquisition-and-retention offering, though Mailchimp is a scaled product while RSL Media appears to be a service-led firm.

3ActiveCampaign
TypeDirect peer
Description

ActiveCampaign is an SMB-focused customer experience automation platform combining email, CRM, and sales automation; closely comparable to RSL Media's end-to-end SMB marketing platform positioning.

4HubSpot
TypeBroad incumbent
Description

HubSpot is a leading SMB-focused marketing, CRM, and customer acquisition platform; directly comparable to RSL Media's positioning of helping enterprise brands attract, convert, and retain SMBs, though HubSpot operates at massive scale with a full SaaS suite.

5Klaviyo
TypeDirect peer
Description

Klaviyo is a data-driven marketing automation platform focused on SMB and mid-market e-commerce brands, addressing the same attract-convert-retain SMB marketing workflow that RSL Media services for enterprise clients.

6Salesforce (Marketing Cloud / Pardot)
TypeBroad incumbent
Description

Salesforce operates Marketing Cloud and Pardot, broad enterprise marketing automation suites that increasingly extend down-market to SMBs; represents the larger incumbent competitive context for RSL Media's enterprise-brand-focused SMB acquisition work.

7Thryv
TypeDirect peer
Description

Thryv is an SMB marketing and business management platform that helps small businesses attract, convert, and retain customers; directly comparable to RSL Media's stated value proposition and customer segment.

8Act-On Software
TypeDirect peer
Description

Act-On is a marketing automation platform aimed at SMB and mid-market companies, addressing the same funnel of attraction, conversion, and retention that RSL Media targets for enterprise brand SMB acquisition.

9OutboundEngine
TypeDirect peer
Description

OutboundEngine is a marketing platform built specifically to help small businesses attract and retain customers via automated email, social, and content; comparable to RSL Media's SMB-focused marketing platform positioning.

10ReachLocal
TypeDirect peer
Description

ReachLocal provides digital marketing services and technology to SMBs, often on behalf of media companies and enterprise partners; directly comparable service-led model and SMB customer-acquisition focus.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RSL Media

B2B Marketing Softwarerslmedia.com

RSL Media is a privately held New York-based company founded in 2003 that produces marketing platforms to help enterprise brands attract, convert, and retain small and midsize business customers, operating with a small team of 1-10 employees.

RSL Media firmographics

Firmographics
Name
RSL Media
Website
https://rslmedia.com
Company type
Private
Founded year
2003
Operating status
Operating
Headcount range
1–10 employees
Short description
RSL Media is a privately held New York-based company founded in 2003 that produces marketing platforms to help enterprise brands attract, convert, and retain small and midsize business customers, operating with a small team of 1-10 employees.
Ownership category
akta.pro rank

RSL Media industry classification

Industry
Product category
B2B Marketing Software
NAICS
Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
SIC
Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro industry
PRIMARYMPAAAIAL
Customer Communications Management (CCM) & Transactional Messaging
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)
SECONDARYBPAFADAH
Product & Brand PR (Consumer & B2B)
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

  • B2B marketing platforms
  • SMB customer acquisition
  • Enterprise marketing software
  • Lead generation platforms
  • Customer retention software

Where RSL Media is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

RSL Media business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

RSL Media product offering

Product offering

Core offering

RSL Media produces marketing platforms that attract, convert, and retain small and midsize businesses for enterprise brands. The platform serves as the SMB-facing customer acquisition and lifecycle layer for larger enterprise clients, combining attraction, conversion, and retention capabilities into a single offering.

Differentiator

Problem solved

Functional benefit

Products and services

  • RSL Media Marketing Platform A marketing platform built for enterprise brands to attract, convert, and retain small and midsize business customers. It is intended for marketing and SMB-segment leaders at enterprise organizations needing dedicated SMB customer acquisition and lifecycle tooling.

Companies that use RSL Media

Customer profile

Ideal customer profiles1 record

RSL Media technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

RSL Media competitors and assessment

Company assessment

Direct peers

  • Constant Contact: Constant Contact is a long-standing SMB-focused digital marketing and email platform (now part of Endurance), competing in the same attract-convert-retain SMB marketing space RSL Media targets for enterprise brands.
  • Mailchimp: Mailchimp is a dominant SMB email and marketing automation platform used heavily by SMBs and the agencies serving them; comparable to RSL Media's SMB-targeted acquisition-and-retention offering, though Mailchimp is a scaled product while RSL Media appears to be a service-led firm.
  • ActiveCampaign: ActiveCampaign is an SMB-focused customer experience automation platform combining email, CRM, and sales automation; closely comparable to RSL Media's end-to-end SMB marketing platform positioning.
  • Klaviyo: Klaviyo is a data-driven marketing automation platform focused on SMB and mid-market e-commerce brands, addressing the same attract-convert-retain SMB marketing workflow that RSL Media services for enterprise clients.
  • Thryv: Thryv is an SMB marketing and business management platform that helps small businesses attract, convert, and retain customers; directly comparable to RSL Media's stated value proposition and customer segment.
  • Act-On Software: Act-On is a marketing automation platform aimed at SMB and mid-market companies, addressing the same funnel of attraction, conversion, and retention that RSL Media targets for enterprise brand SMB acquisition.
  • OutboundEngine: OutboundEngine is a marketing platform built specifically to help small businesses attract and retain customers via automated email, social, and content; comparable to RSL Media's SMB-focused marketing platform positioning.
  • ReachLocal: ReachLocal provides digital marketing services and technology to SMBs, often on behalf of media companies and enterprise partners; directly comparable service-led model and SMB customer-acquisition focus.

Broad incumbents

  • HubSpot: HubSpot is a leading SMB-focused marketing, CRM, and customer acquisition platform; directly comparable to RSL Media's positioning of helping enterprise brands attract, convert, and retain SMBs, though HubSpot operates at massive scale with a full SaaS suite.
  • Salesforce (Marketing Cloud / Pardot): Salesforce operates Marketing Cloud and Pardot, broad enterprise marketing automation suites that increasingly extend down-market to SMBs; represents the larger incumbent competitive context for RSL Media's enterprise-brand-focused SMB acquisition work.

Market position

Customer concentration

RSL Media social profiles

Digital presence

RSL Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RSL Media leadership team

Management profile

Number of profiles

RSL Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RSL Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSL Media

What does RSL Media do?

RSL Media produces marketing platforms that attract, convert, and retain small and midsize businesses for enterprise brands. The platform serves as the SMB-facing customer acquisition and lifecycle layer for larger enterprise clients, combining attraction, conversion, and retention capabilities into a single offering.

Is RSL Media a public or private company?

RSL Media is a private company. It is classified as unknown and is currently operating.

When was RSL Media founded?

RSL Media was founded in 2003. It employs 1 to 10 people.

Where is RSL Media based?

RSL Media is headquartered in New York, United States, in the North America region.

Who are RSL Media's main competitors?

Direct peers on record are Constant Contact, Mailchimp, ActiveCampaign, Klaviyo, Thryv, Act-On Software, OutboundEngine and ReachLocal. Broad incumbents are HubSpot and Salesforce (Marketing Cloud / Pardot).

Does RSL Media have an API?

No public API is recorded for RSL Media.

What industry is RSL Media in?

RSL Media's product category is B2B Marketing Software. Its primary akta.pro industry code is MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7310.

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