What Meissner Expo does

Meissner Expo (legally MEISSNER EXPO GmbH) is a Germany-based, family-owned full-service provider of trade fair construction, exhibition stands, interior design, congresses, and event management. The company operates from a 5000m² property in Halstenbek near Hamburg, comprising administrative offices, a 1500m² production hall, storage facilities, and showrooms. Its service portfolio is organized into three divisions: MEISSNER EXPO (core trade fair and event services from concept through on-site execution), MEISSNER CONCEPT (a 2013 design sub-brand handling exhibition stand design, tendering, and congress organization), and MEISSNER EXPO STUDIO (an in-house green screen studio opened in 2020 for virtual and hybrid event production).

The company's revenue model is project-based professional services, with full-service engagements typically run by dedicated project managers covering concept development, design, production, logistics, storage, and on-site execution. Additional revenue is generated through managed-service studio rentals, modular packages for virtual events, and training/consulting engagements for marketing and sales teams. The go-to-market motion is enterprise field sales with direct project-based B2B delivery and international service capability for clients exhibiting at trade fairs worldwide. Notable enterprise customers include pharmaceutical firms (Lichtenheldt, Panpharma, Wiewelhove), tesa SE, LAP GmbH Laser Applications, KCF (Kongress Christlicher Führungskräfte), and Mondelez. The company is FAMAB-certified as a Sustainable Company since 2014 and is pursuing ISO 20121 certification, with a ~100 kWp photovoltaic installation on-site installed in 2021 to support self-generated electricity.

Name

Meissner Expo

Legal name

MEISSNER EXPO GmbH

Website

https://meissner-expo.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Meissner Expo is a German, family-owned full-service provider of sustainable trade fair construction, exhibition stand design, interior fit-out, congress organization, and virtual/hybrid event production, serving enterprise clients from its Halstenbek facility near Hamburg.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Trade fair construction
• Exhibition stand design
• Event management services
• Interior design services
• Virtual event production

Headquarters

HQ city

Halstenbek

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Project-Based Exhibition Services: Full-service project work covering trade fairs, exhibitions, interior design, conferences, and events. Includes concept development, design, production, logistics, storage, and on-site service. Revenue generated through one-time project fees with full-service delivery.
2. Rental Services: Rental packages for studio services including green screen studio usage with modular options. Customers can choose between comprehensive service or modular rental packages.
3. Training and Consulting: Workshops, training sessions, lead management coaching, and strategic consulting services for marketing and sales teams and management level.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Meissner Expo is a full-service B2B trade fair construction company delivering custom exhibition stands, interior design, congress and event organization, and virtual/hybrid event production from its headquarters in Halstenbek near Hamburg. Services span concept development, design, production, logistics, storage, and on-site execution under three divisions: MEISSNER EXPO (core trade fair/exhibition/event services), MEISSNER CONCEPT (design and tendering), and MEISSNER EXPO STUDIO (in-house green screen studio for digital events).

Product overview

Meissner Expo is a service-based company offering integrated solutions for trade fair appearances, exhibitions, interior design, congresses, and events. The portfolio consists of three main divisions: MEISSNER EXPO (core trade fair and event services including analysis, conception, design, production, logistics, and on-site execution), MEISSNER CONCEPT (specialized design services for exhibition stands, tenders, and congress organization), and MEISSNER EXPO STUDIO (in-house green screen studio for virtual and hybrid event production). Services range from physical exhibition stand construction to digital content creation, providing clients with complete solutions from concept through execution.

Differentiator

Problem solved

Functional benefit

Brands

• MEISSNER CONCEPT: Corporate division founded in 2013 that handles design of exhibition stands, tenders, cooperation with agencies, organization of congresses, and graphic drafts
• MEISSNER EXPO STUDIO

Products and services

• Trade Fair & Exhibition Construction Design and construction of custom exhibition stands including modular and system-based solutions, covering small to large-scale exhibition booths with full logistics, storage, and on-site service for corporate enterprises attending trade fairs.
• Interior Design (Innenausbau) Custom interior design services for unique interiors including showrooms and retail spaces, from creative concept to high-quality execution.
• Congress & Event Management Complete event organization including workshops, training, lead management coaching, and strategic consulting for marketing and sales teams.
• MEISSNER EXPO STUDIO (Green Screen / Virtual Staging) Professional green screen studio services for virtual events, product presentations, corporate videos, and live streaming. Includes digital staging, CGI videos, 3D animations, and modular or comprehensive rental packages. Studio features 100m² total space with a 20m² greenbox (6.80m width × 3m depth × 3m height), camera/audio technology, lighting, teleprompter, and full production team.
• MEISSNER CONCEPT (Design & Tendering) Specialized design division handling exhibition stand design, tender preparation, agency cooperation, congress organization, and graphic drafts/elaborations as a standalone design service for corporate clients.

Quantifiable outcome

• Three awards for sustainable stand construction (1 silver, 2 gold) at CPHI Milan with customers Lichtenheldt, Panpharma, and Wiewelhove
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DHBW Ravensburg (Duale Hochschule Baden-Württemberg)coreStrategic or Co-development Partner · 1 January 1997Long-standing partnership since 1997 for dual study program in Trade Fair, Congress, and Event Management. Students alternate between theory at DHBW and practical training at Meissner Expo. Also partners with DHBW Mannheim. The program runs for three years with students switching every three months.
• IFES (International Federation of Exhibition & Event Services)coreStrategic or Co-development PartnerBruno Meissner was involved from the beginning (1984), served as board member, president, and past president. IFES is the global association for companies in event marketing industry. Nikolaus Meissner continues involvement through Young Talents Team participation.
• FAMAB (now fwd:)coreStrategic or Co-development PartnerBruno Meissner is founding member of FAMAB Foundation (sustainability foundation of live communication industry). Company holds FAMAB Sustainable Company certification since 2014, recertified every three years.
• UFI (Union De Foires International)minorStrategic or Co-development PartnerGlobal association of exhibition industry. Bruno Meissner served on UFI Operations Committee during IFES presidency. Company participates in UFI-organized events.
• Marler Haley Ltd.minorOEM/ Whitelabel/ Licensing PartnerOriginal licensor for MultiDisplaySystem since various collaborations starting 1968. Marler Haley became co-partner in 1981 and later took full ownership in 1993 before being acquired by MICE Group Plc.
• CARL GROUPminorStrategic or Co-development PartnerEvent professionals partnership for hybrid events. Collaborated on MEISSNER EXPO Impulse Day 2020 with two organizers and two locations broadcasting from respective green screen studios.
• Feelgood DesignminorStrategic or Co-development PartnerInterior design partner for MontanaBlack project, collaborating on design, visualization, and construction of custom interior elements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Koelnmesse: Major German trade fair organizer operating Cologne exhibition venues across multiple industries. Ecosystem partner rather than direct competitor — organizer whose exhibitors are Meissner's prospective customers for booth construction services.
• Messe Frankfurt: Germany-headquartered global trade fair organizer operating major venues and exhibitions (including EuroShop where Meissner has exhibited 16 times). Operates the opposite side of the ecosystem — venue and organizer rather than booth builder — but a key customer/ecosystem relationship for booth builders.
• IFES (International Federation of Exhibition & Event Services): Global industry association for exhibition and event services companies. Meissner is a founding member and Bruno Meißner served as president. Included as the primary industry network where Meissner's peers (Syma, Octanorm, GL events, Lang AG) all participate.

Direct peers

• Neumann & Müller: German event technology and event services provider with national and international delivery for trade fairs, corporate events, and congresses. Comparable mid-sized DACH player with similar enterprise client base and event production capabilities.
• Gahrens + Battermann: German mid-sized event technology and media production specialist serving corporate events, trade shows, and hybrid productions. Comparable full-service event delivery model with in-house technology and production teams; overlaps with Meissner's exhibition+studio positioning.
• Lang AG: German event technology and staging specialist providing LED walls, video, projection, and event production services to enterprise trade show clients. Comparable mid-sized German event services firm with international delivery capability, overlapping with Meissner's MEISSNER EXPO STUDIO offerings.
• Octanorm: German-founded (now international) manufacturer of modular exhibition stand systems with full booth construction services. Direct competitor in the DACH booth construction market, particularly for system-based stands — overlapping with Meissner's MultiDisplaySystem heritage.
• Syma System AG: Swiss-headquartered modular exhibition stand systems manufacturer and full-service booth builder. Direct competitor in DACH for modular and custom trade fair construction, serving similar enterprise exhibitors with comparable full-service delivery model.

Broad incumbents

• PRG (Production Resource Group): Global event production services provider with comprehensive technology, staging, and live event capabilities across entertainment and corporate events. Larger and broader than Meissner, but competes for enterprise booth and event production budgets internationally.
• GL events: France-headquartered global live events group with extensive exhibition services, booth construction, and venue management across continents. Larger and broader portfolio than Meissner, but directly competes in European booth construction for multinational enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meissner Expo