Feelgood
- Company typePrivate
- Founded-
- HeadquartersLjubljana, Ljubljana, Slovenia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Feelgood firmographics
Firmographics- Name
- Feelgood
- Legal name
- FEELGOOD, d.o.o.
- Website
- https://feel-good.si
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Feelgood industry classification
Industry- Product category
- Health and Wellness Coaching
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (6117)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Small-Group Personal Training (Semi-Private) (HSADAAAN)
- akta.pro secondary industry
- Stress Management & Well-Being at Work (EDABAMAN)
Keywords
Where Feelgood is headquartered
LocationHeadquarters
- HQ city
- Ljubljana, Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices2 records
Markets served
Feelgood business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Personal Training Sessions: One-on-one coaching sessions with certified trainers, tailored to individual fitness goals.
- Nutrition Consulting: Individualized nutrition counseling providing holistic recommendations for diet, training, rest, and psychological support. Includes ongoing guidance and progress tracking.
- Corporate Workplace Health Programs: Structured health and wellness programs delivered to employees at corporate clients (e.g., Spar, FedEx, Gaia Naturelle, Tapro, EUSA).
- Professional Lectures and Presentations: Expert lectures at conferences and corporate events on nutrition, fitness, and health topics.
- Structured Programs (Začetni paket, Mojster prehrane): Packaged programs sold as defined offerings. The 'Začetni paket' (Starting Package) is priced at 97 EUR as an introductory offering. 'Mojster prehrane' is a web-based nutrition program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Začetni paket (Starting Package) - introductory offering |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Feelgood product offering
Product offeringCore offering
Feelgood delivers individualized personal training, nutrition consulting, corporate workplace wellness programs, and expert lectures from a single Ljubljana-based team. Services are packaged into structured offerings such as the Začetni paket (Starter Package) at 97 EUR and the web-based "Mojster prehrane" program, anchored by the proprietary BeZeG meal composition framework.
Product overview
Feelgood is a Slovenia-based health and nutrition coaching company offering service-based solutions including personal training, nutrition consulting, corporate wellness programs, and professional lectures. The portfolio includes structured programs such as the Starter Package (97.00€), Master of Nutrition (online program), and Nutrition for Victory, as well as projects like Feelgood Weekend and FormaNatura. The company operates from an evidence-based approach, combining years of practice with nutritional science to help clients achieve sustainable results in nutrition and fitness.
Differentiator
Problem solved
Functional benefit
Products and services
- Osebno trenerstvo (Personal Training) Individualized one-on-one training sessions tailored to client fitness and health goals, delivered by certified trainers to individual consumers.
- Prehransko svetovanje (Nutrition Consulting) Holistic nutrition counseling that goes beyond menu provision to include dietary recommendations, training, rest, and psychological support for individual clients.
- Zdravje na delovnem mestu (Workplace Health) Structured corporate wellness programs delivered on-site at client workplaces, including assessments, fitness, and nutrition components for employees.
- Strokovna predavanja (Professional Lectures) Expert presentations by qualified professionals on nutrition, fitness, and health topics delivered at conferences and corporate events.
- Zacetni paket (Starter Package) Entry-level package combining individually tailored training sessions, nutrition consulting, and goal-setting support at a promotional price of 97.00 EUR.
- Mojster prehrane (Master of Nutrition) Web-based (spletni) program that teaches participants to take permanent control over their nutrition through an evidence-based methodology.
- Prehrana za zmago (Nutrition for Victory) Sports nutrition program designed to optimize athletic performance, recovery, and competitive achievement for athletes.
- Feelgood vikend (Feelgood Weekend) Weekend wellness experience combining fitness activities and nutritional education into an immersive event format.
Companies that use Feelgood
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Feelgood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Feelgood partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- FormaNaturaminorFormaNatura is a referenced project partner, with a separate website at program.formanatura.si. The nature of the partnership is not explicitly described but appears to be a co-branded or collaborative health/nutrition initiative.
- Fitnes Zveza SlovenijecoreMario Sambolec is a lecturer and trainer for Fitnes Zveza Slovenije (Fitness Association of Slovenia), teaching 'Vpliv prehrane na presnovno in srčno-žilno zdravje' (Impact of Nutrition on Metabolic and Cardiovascular Health) and 'Načrtovanje prehrane' (Diet Planning) as part of their licensed education program for nutrition consultants. Nenad Kojić also contributes as a lecturer. Mario has been a speaker at their International Congress for a decade.
- Ministrstvo za zdravje RS (Ministry of Health of the Republic of Slovenia)coreNenad Kojić serves as mentor and expert consultant on the Ministry-funded project 'Zdrav duh v zdravem telesu' (Healthy Spirit in a Healthy Body), financed by the Ministry of Health RS from funds for health protection and promotion programs.
- Slovensko društvo za nevroznanost (Slovenian Neuroscience Society)minorNenad Kojić is a member of the Slovenian Neuroscience Society (SiNAPSA). He delivered a presentation titled 'Zakaj je prehrana težka?' (Why is nutrition hard?) for society members.
- Zdravaglava.siminorNenad Kojić contributes expert commentary on nutrition and health topics for the Zdravaglava.si platform, which is funded by the Ministry of Health RS. He has authored the current dietary guidelines for neurodegenerative disease prevention.
Scale indicators1 record
Feelgood competitors and assessment
Company assessmentBroad incumbents
- Limeade: Limeade provides a corporate well-being platform with programs in physical, emotional, financial, and social health, comparable to Feelgood's holistic workplace health offering. Both target employer wellness outcomes, though Limeade operates as a software platform while Feelgood delivers human coaching.
- Virgin Pulse: Virgin Pulse is a large incumbent in employer well-being, offering a comprehensive corporate wellness platform spanning fitness, nutrition, and mental health. It competes for the same enterprise wellness budget as Feelgood's Zdravje na delovnem mestu program but at much larger scale and with a tech-led delivery model.
Emerging players
- Calm Business: Calm Business sells workplace well-being subscriptions to employers, comparable to Feelgood's corporate wellness segment from a buyer and use-case perspective. Both pursue HR/benefits decision-makers with content-driven well-being products, though Calm focuses on mindfulness rather than nutrition and exercise.
- Whil: Whil (formerly Whil Concepts) offers digital workplace well-being programs to employers, overlapping with Feelgood's Zdravje na delovnem mestu corporate offering. Both target enterprise buyers with holistic well-being content, though Whil emphasizes resilience and mindfulness training rather than nutrition and physical training.
- BetterMe: BetterMe offers app-based personalized nutrition, fitness, and wellness coaching to consumers globally, comparable to Feelgood's nutrition consulting and online programs but at consumer-app scale. Both monetize personalized nutrition methodology, though BetterMe is mobile-first and Feelgood is consultant-led.
- Headspace for Business: Headspace's B2B arm sells workplace wellness subscriptions to employers, overlapping with Feelgood's corporate wellness segment. Both pursue the same buyer (HR/benefits) with content-driven well-being offerings, though Headspace focuses on mental health rather than nutrition and training.
Direct peers
- Precision Nutrition: Precision Nutrition is a coaching and certification company in the nutrition and habit-change space, comparable to Feelgood's practitioner-led nutrition methodology and licensed education work with Fitnes Zveza Slovenije. Both monetize scientific nutrition frameworks through coaching programs and professional training.
- Noom: Noom delivers personalized nutrition coaching and behavior-change programs to consumers and corporate clients, structurally parallel to Feelgood's nutrition consulting and Mojster prehrane digital program. Both monetize evidence-based nutrition methodology with a coaching overlay, though Noom operates at vastly greater scale and via a mobile app.
- Wellable: Wellable provides corporate wellness programs and platform infrastructure for employers, directly comparable to Feelgood's Zdravje na delovnem mestu (Health in the Workplace) offering. Both target employer-funded wellness delivery with a mix of content, programs, and engagement tools, although Wellable is US-based and software-led.
Regional players
- Freeletics: Freeletics is a Europe-based digital fitness and coaching platform offering personalized training and nutrition guidance, comparable to Feelgood's personal training and nutrition consulting plus Mojster prehrane web program. Both target individual consumers with science-based coaching, though Freeletics is Germany-based and app-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Feelgood social profiles
Digital presenceFeelgood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feelgood leadership team
Management profileNumber of profiles
Profiles4 records
Feelgood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feelgood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feelgood
What does Feelgood do?
Feelgood delivers individualized personal training, nutrition consulting, corporate workplace wellness programs, and expert lectures from a single Ljubljana-based team. Services are packaged into structured offerings such as the Začetni paket (Starter Package) at 97 EUR and the web-based "Mojster prehrane" program, anchored by the proprietary BeZeG meal composition framework.
Is Feelgood a public or private company?
Feelgood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feelgood founded?
Feelgood was founded in -1. It employs 11 to 50 people.
Where is Feelgood based?
Feelgood is headquartered in Ljubljana, Ljubljana, Slovenia, in the Europe region.
How does Feelgood make money?
Five revenue lines are on record. Personal Training Sessions are the primary driver. The others are nutrition Consulting, corporate Workplace Health Programs, professional Lectures and Presentations and structured Programs (Začetni paket, Mojster prehrane).
Who are Feelgood's main competitors?
Broad incumbents on record are Limeade and Virgin Pulse. Emerging players are Calm Business, Whil, BetterMe and Headspace for Business. Direct peers are Precision Nutrition, Noom and Wellable. Freeletics is listed as a regional player.
Does Feelgood have an API?
No public API is recorded for Feelgood.
What industry is Feelgood in?
Feelgood's product category is Health and Wellness Coaching. Its primary akta.pro industry code is HSADAAAN, Small-Group Personal Training (Semi-Private), with a secondary code of EDABAMAN, Stress Management & Well-Being at Work. Its NAICS code is 61143 and its SIC code is 8742.