Name

Johnson RV

Legal name

Johnson RV

Website

https://johnsonrv.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New RV Sales: Sales of new recreational vehicles from multiple manufacturers including Winnebago, Forest River, Jayco, Coachmen, Tiffin, Thor, and others.
2. Pre-Owned RV Sales: Sales of premium pre-owned RVs, positioning themselves as one of the largest pre-owned RV dealers in the U.S.
3. RV Trade-Ins: Purchase of customer RVs as trade-ins toward next vehicle purchases.
4. RV Consignment: Professional consignment services where Johnson RV markets RVs to serious buyers on behalf of sellers.
5. Service and Collision Repair: Complete RV body and collision repairs, including state-of-the-art paint booth services, at three service center locations.
6. Parts and Accessories: Sales of RV parts and accessories including upfitting services for van customization.
7. Financing Services: Financing options through trusted lenders, offering competitive rates and terms for RV purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Johnson RV is a multi-location recreational vehicle dealership in the Pacific Northwest that sells new and pre-owned RVs across all major classes (Class A, B, C, Super C motorhomes, fifth wheels, travel trailers, toy haulers, and adventure vans) from manufacturers such as Winnebago, Forest River, Jayco, Coachmen, Tiffin, Thor, and others. The company also provides integrated ownership services including RV service and maintenance, collision repair with a state-of-the-art paint booth, parts and accessories, van upfitting, RV financing, trade-ins, and consignment sales.

Product overview

Johnson RV is an RV dealership offering a comprehensive portfolio of recreational vehicles and associated services. Their product portfolio centers on selling new and pre-owned recreational vehicles across all major categories: Class A, Class B, Class C motorhomes, adventure vans, Super C RVs, fifth wheels, travel trailers, and toy haulers. The company carries numerous brand partners including Winnebago, Tiffin, Jayco, Forest River, Coachmen, Thor, Roadtrek, Pleasure-Way, Storyteller Overland, Leisure Travel Vans, Renegade, Midwest Automotive Designs, Grand Design, Entegra Coach, Grech, Outside Van, and Remote Vans. Beyond vehicle sales, Johnson RV provides an integrated ownership experience through service centers offering maintenance, repairs, and collision restoration; collision centers with paint and body services; flexible financing options; trade-in and consignment programs; van customization and upfitting; and parts and accessories. The company operates three physical locations in the Pacific Northwest (Sandy, OR, Medford, OR, and Fife, WA) serving the greater Portland, Eugene, Seattle, and Tacoma metro areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Class A Motorhomes Large, fully-equipped motorized RVs built on a commercial truck chassis, offering residential-style amenities and floor plans for extended travel, sold to individual consumers at three Pacific Northwest dealership locations.
• Class B Camper Vans Compact camper vans built on van chassis offering maneuverability and versatility for adventure travel with essential living features, targeted at individual consumers and outdoor enthusiasts.
• Class C Motorhomes Midsize motorized RVs built on cutaway van chassis featuring a cab-over sleeping area, suitable for families and moderate-distance travel.
• Adventure Vans Customized camper vans designed for off-grid and overland adventures with enhanced capability and durability features, targeted at outdoor and overland enthusiasts.
• Super C RVs Heavy-duty motorhomes built on commercial truck chassis with enhanced towing capacity and residential amenities.
• Fifth Wheels Towable RVs that connect to a hitch in the bed of a pickup truck, offering spacious living quarters and multi-slide configurations.
• Travel Trailers Towable RVs that attach to a standard trailer hitch, available in various sizes from lightweight popup to luxury models.
• Toy Haulers RVs with a rear garage area designed to transport vehicles, outdoor gear, or equipment alongside living quarters.
• Premium Pre-Owned RVs Inspected and certified pre-owned recreational vehicles from various manufacturers, offered as an alternative to new unit purchases; Johnson RV self-describes as one of the largest pre-owned RV dealers in the U.S.
• 2027 Winnebago ARKA Premium off-grid adventure RV with up to 14 days of off-grid capability, 800W solar, up to 15 kWh lithium battery capacity, built on RAM 5500 Diesel chassis with 4x4 capability and Winnebago Connect smart control system; targeted at adventure and overland enthusiasts.
• RV Service & Maintenance Certified technicians provide maintenance, repairs, and inspections including electrical, plumbing, HVAC, slides, leveling systems, and appliance servicing at three Pacific Northwest locations for RV owners.
• Collision Centers Body shop and collision repair services with a state-of-the-art paint booth, structural restoration, and insurance claim handling across Oregon and Washington locations; collision technicians with over 60 years combined experience.
• RV Financing Flexible financing options through partnerships with trusted lenders offering competitive rates and terms for new and pre-owned RV purchases by individual consumers.
• RV Trade-In & Consignment Services enabling RV owners to sell their vehicles through trade-in toward a new purchase or through professional consignment marketing to serious buyers.
• Van Upfitting Customization services for vans including solar panel installation, upgraded batteries, kitchen modifications, storage solutions, and adventure-ready upgrades sold to individual RV owners.
• Parts & Accessories Genuine parts and camping accessories available for purchase to maintain and enhance RV functionality and comfort for RV owners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Major Insurance CompaniescoreOthersJohnson RV maintains well-developed relationships with all major insurance companies for collision repair work, enabling smooth claims processing for customers needing RV body repairs.
• Cycle OregonminorGTM or Marketing PartnerJohnson RV sponsors Cycle Oregon, a nonprofit organization founded in 1989 that transforms lives and communities through bicycling. The organization invests over $2.4M in small towns and projects. Johnson RV supports bicycle tourists and connects with cycling enthusiasts who use RVs as base camps.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motor Home Specialist: Large single-location Texas RV 'supercenter' offering multi-brand sales, service, and parts. Comparable in product mix and per-location scale to Johnson RV's flagship Sandy location, illustrating a different geographic strategy within the same dealer archetype.
• McClain's RV Superstores: Regional RV dealer group operating multiple superstores across Oklahoma and Texas. Comparable multi-location, multi-brand sales and service model with strong regional concentration, mirroring Johnson RV's Pacific Northwest footprint strategy.
• General RV Center: Large multi-state family-owned RV dealership group operating supercenters across the Midwest, East Coast, and South. Comparable breadth across new/pre-owned sales, service, parts, and collision offerings, with a similar regional-concentration playbook scaled nationally.
• Holiday World RV: Multi-location RV dealer operating across Texas and Kentucky with full-service sales, service, parts, and financing. Comparable dealership model focused on high-volume regional operations and a similar mix of new and pre-owned inventory.
• Lazydays RV: One of the largest publicly-traded RV dealership groups in the U.S., operating multiple supercenter locations with new and pre-owned RV sales, service, parts, and financing. Directly comparable to Johnson RV's full-service dealership model and geographic concentration strategy, though at greater scale.

Others

• RV Trader: Leading online RV marketplace operated by Trader Interactive. Not a direct competitor but a critical channel for RV discovery; represents the digital ecosystem Johnson RV operates within and the structural threat to traditional dealership discovery funnels.

Emerging players

• Blue Compass RV: Rapidly growing RV dealer group expanding across multiple states with full-service sales, service, and parts. Comparable dealership model with a more aggressive expansion profile, representing a potential acquirer or competitor for regional players.

Broad incumbents

• Camping World Holdings: The largest publicly-traded RV retailer in the U.S. with a national footprint spanning sales, service, financing, and parts. Overlaps significantly with Johnson RV's offerings but operates at much greater scale and geographic breadth, making it the dominant broad incumbent in the same industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/johnsonrvsales
• Xx.com/johnsonrvsales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson RV