George W. Morosani & Associates

What George W. Morosani & Associates does

George W. Morosani & Associates is a privately held, founder-owned commercial real estate brokerage founded in 1994 and headquartered in Asheville, North Carolina. The firm operates from a single office at 932 Hendersonville Road, Suite 201 (Forest Center) and serves the Western North Carolina market, with the principal additionally licensed in South Carolina and Tennessee. It provides a unified suite of services covering site selection, development, leasing, and property management for commercial, industrial, and (more recently) residential properties. Revenue is generated through transaction-based commissions on completed sales and lease agreements, with no publicly disclosed pricing or rates; commissions are negotiated deal by deal. The go-to-market model is sales-led, relying on direct outreach by a small team of professional associates (currently three brokers), supplemented by a property-search-enabled company website and distribution through the Western Carolina Regional MLS.

The firm's core products are two digital property search platforms — a Commercial Property Search / Sale-Lease Listings platform and a Residential Property Search / Listings platform — paired with full-service brokerage offerings. There is no proprietary technology stack, no app, and no API or SDK; the firm relies on industry-standard listing services and property management tools. The platform architecture is a standard content-managed website (built by Cube Creative Design) with embedded listing search functionality that does not support inline frames on certain browsers, per the commercial listings page.

The firm's competitive positioning rests on 30+ years of local presence, 100+ years of combined broker experience, and the president's personal track record of developing over 2 million square feet of commercial property. The professional team includes the president (George Morosani), the Broker-in-Charge and Project Manager (Lisa Gibson), and a CCIM-designated broker (Curtis Burge). Distribution channels include direct sales through these associates and listings syndicated via the Western Carolina Regional MLS, with memberships in the Western Carolina Regional Board of REALTORS® and the Commercial & Investment Realty Association of Western North Carolina. The firm carries no disclosed external ownership, no institutional investors, and no parent holding company.

Name

George W. Morosani & Associates

Legal name

George W. Morosani & Associates

Website

https://morosani.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

George W. Morosani & Associates is a privately held, founder-owned commercial real estate brokerage founded in 1994 in Asheville, NC, serving Western North Carolina with site selection, development, leasing, property management, and transaction-based brokerage commissions across commercial, industrial, and residential properties.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Investment Sales Brokerage (BPAJABAI)

Keywords

• Commercial real estate brokerage
• Property leasing services
• Site selection consulting
• Property management services
• Real estate development

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: The company earns commissions on commercial, industrial, and residential property sales and leases. Revenue is generated through transaction-based fees on completed real estate deals including purchases, sales, and lease agreements for commercial and investment properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

George W. Morosani & Associates is a traditional commercial real estate brokerage that helps clients locate, develop, market, lease, sell, and manage commercial, industrial, and residential properties in Western North Carolina. Its core offering is full-service brokerage supported by licensed associates, online property search tools, and MLS distribution, with revenue earned via commissions on completed transactions.

Product overview

George W. Morosani & Associates operates as a traditional commercial real estate brokerage offering a unified suite of property listing and real estate services. The company's product portfolio centers on two digital property search platforms—a Commercial Property Search/Sale-Lease Listings platform and a Residential Property Search/Listings platform—complemented by full-service commercial real estate offerings including site selection, development, leasing, and property management. These products collectively serve clients seeking commercial, industrial, and residential properties in the Western North Carolina market.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage Services Comprehensive real estate services spanning site selection, development, leasing, sales, and property management for commercial and industrial properties in Western North Carolina. Aimed at businesses and organizations seeking commercial real estate in the Asheville and broader WNC area.
• Commercial Property Search / Sale-Lease Listings Online search platform enabling users to browse and filter commercial properties available for sale or lease in Western North Carolina. Used by businesses and brokers seeking commercial listings in the WNC region.
• Residential Property Search / Listings Online search platform for residential property listings in the Asheville area, used by individual buyers and sellers transacting on homes in Western North Carolina.

Quantifiable outcome

• Over 2 million square feet of commercial property developed by company president

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Western Carolina Regional Board of REALTORS®coreOthersThe company is a member of the Western Carolina Regional Board of REALTORS®, providing professional association and industry standards compliance.
• Western Carolina Regional Multiple Listing ServicescoreOthersMembership provides access to the MLS system, allowing the company to list properties and access listings from other brokers throughout Western North Carolina.
• Commercial & Investment Realty Association of Western North CarolinacoreOthersIndustry association membership for commercial and investment real estate professionals in the WNC region, providing networking and professional development opportunities.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• LoopNet: CoStar-owned leading online commercial real estate marketplace. Comparable as a broad incumbent that surfaces listings and connects owners/tenants directly, increasingly competing with traditional brokers for mindshare and deal origination.
• CBRE: Largest global commercial real estate services firm, with significant Carolinas/Southeast presence. Comparable as a broad incumbent competing for large investment sales, agency leasing, and property management mandates across the region.
• Cushman & Wakefield: Global full-service commercial real estate firm offering brokerage, valuation, and property management. Comparable as a broad incumbent competing for the same institutional owner and tenant mandates, particularly as it expands digital CRE tools.
• NAI Global: Global commercial real estate brokerage network with affiliated offices across the U.S., including the Southeast. Comparable as a broader incumbent offering the full suite of CRE services (brokerage, property management, advisory) at scale beyond what a single-region firm can match.
• Coldwell Banker Commercial: National commercial real estate brokerage franchise with affiliated brokers in the Carolinas. Comparable as a broad incumbent offering commercial sales and leasing services that compete for the same small/mid-market CRE clients in WNC.
• Lee & Associates: National commercial real estate brokerage firm with offices throughout the Southeast. Comparable as a broad incumbent offering similar brokerage, tenant representation, and investment sales services to commercial clients.

Emerging players

• Crexi: Digital commercial real estate marketplace aggregating listings, market data, and tenant/buyer demand nationally. Comparable as an emerging technology-enabled player disrupting traditional broker intermediation in the same product category (CRE listings and deal flow).

Direct peers

• NAI Beverly-Hanks: Asheville-based full-service real estate firm with a significant commercial division serving Western North Carolina. Directly comparable as a regional CRE brokerage operating in the same geography with overlapping commercial, industrial, and residential service lines.
• Pulliam Properties: Commercial real estate brokerage and property management firm serving the Asheville/WNC market. Directly comparable as a local competitor offering brokerage, leasing, and property management to commercial clients in the same territory.
• BC Wood Properties: Asheville-based commercial real estate brokerage focused on the WNC market. Directly comparable as a regional CRE broker providing sales, leasing, and tenant representation services in the same local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George W. Morosani & Associates