Healthy Minds Innovations

What Healthy Minds Innovations does

Healthy Minds Innovations (operating as Humin since its 2024 rebrand) is a Madison, Wisconsin-based 501(c)(3) nonprofit founded in 2015 to translate neuroscience research into practical wellbeing tools. Its core technology is a science-grounded wellbeing platform built around the 'four pillars' framework (awareness, connection, insight, purpose), delivered primarily through a free iOS/Android app that offers up to 600 days of guided meditation and reflection practices, an evidence-based Emotions Quiz, and structured paid courses including 'Transform Your Phone Habits' and 'Science of Flourishing'. The platform is anchored scientifically by founding neuroscientist Dr. Richie Davidson (also affiliated with the Center for Healthy Minds) and validated across 50+ research studies, with publication-quality methodologies licensed to academic institutions including Johns Hopkins, Cambridge, ASU, UVA, University of Wisconsin, and University of Alabama.

The organization operates a freemium consumer model: the app and assessment tools are free, supported by donations, while books (e.g., 'Born to Flourish' by Davidson and Dr. Cort Dahl) and individual courses generate supplementary revenue. On the commercial side, Wellbeing Science Services sells enterprise training, speaking engagements, and corporate licensing to organizational buyers; an education vertical delivers academic licensing to K-12 and higher-ed institutions; and a research collaboration program supports scientists with validated measurement tools and joint studies (e.g., a published Miraval wellness retreat study). Distribution is global across 140 countries reaching 1M+ people, leveraging app store presence, social media, an ambassador program, and earned media from outlets including the New York Times, CNN, Forbes, Scientific American, NPR, and BBC News.

Funding is non-equity and philanthropic, with major support from the Bill & Melinda Gates Foundation, Chan Zuckerberg Initiative, NIH, DARPA, Templeton Foundation, Fetzer Institute, and Omidyar Network — alongside a small 11–50 person team based in Madison. The organization has no disclosed financial statements and operates without public market capitalization, reflecting a nonprofit structure designed to maximize impact and reach over profit.

Name

Healthy Minds Innovations

Legal name

Healthy Minds Innovations

Website

https://hminnovations.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthy Minds Innovations (Humin) is a 501(c)(3) nonprofit that translates neuroscience research into a free mobile wellbeing app, paid courses, books, and enterprise services, serving individuals, organizations, educators, and researchers across 140 countries.

Ownership category

akta.pro rank

Product category

Mental Wellbeing Programs

NAICS

Software Publishers (5132), Scientific Research and Development Services (5417)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Mental wellbeing programs
• Mindfulness training
• Wellbeing science research
• Meditation mobile app
• Neuroscience-based wellness

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free Tools and Programs: Core app, emotions quiz, and Healthy Minds Program offered free of charge to maximize reach and impact, with donations supporting sustainability.
2. Paid Educational Courses: Transform Your Phone Habits Course and Science of Flourishing Course available for purchase; proceeds benefit the nonprofit mission.
3. Book Sales: Published books including Born to Flourish by Dr. Richie Davidson and Dr. Cort Dahl, available for purchase.
4. Corporate Licensing and Services: Wellbeing Science Services for organizations including training, speaking, and corporate licensing of science-based programs.
5. Donations: Nonprofit accepts donations to support mission of scaling wellbeing and keeping tools free for users worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Healthy Minds Innovations (operating as Humin) is a nonprofit that translates neuroscience-based wellbeing research into practical digital tools and programs. It offers a free mobile app with up to 600 days of guided practices, an emotional styles quiz, paid courses on phone habits and flourishing, published books, and organizational wellbeing science services including training, speaking, and corporate licensing.

Product overview

Humin (formerly Healthy Minds Innovations) offers a platform of science-based wellbeing tools and programs. The core product is the free Healthy Minds Program mobile app providing up to 600 days of guided practices. Complementing the app are individual tools including the Emotions Quiz (emotional assessment), Transform Your Phone Habits Course (digital wellness), Flourishing Course (structured learning), and the Born to Flourish book. The organization also provides enterprise-level programs: Wellbeing Science Services for Organizations (corporate training, speaking, licensing), Education Programs for educators (curriculum, academic licensing), and Research Collaborations for scientists (publishing support, joint studies). The product portfolio spans consumer-facing tools, institutional programs, and research services, all grounded in neuroscience and wellbeing science.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Minds Program (Free App) A free mobile wellbeing program offering up to 600 days of guided meditation and mindfulness practices, with lesson progress tracking and core content for individuals seeking stress reduction and emotional wellbeing.
• Emotions Quiz A free online assessment tool that provides insights into a user's emotional strengths, designed to help individuals channel those strengths into improved relationships with themselves and others.
• Transform Your Phone Habits Course A paid guided experience course that helps individuals build a healthier, more intentional relationship with their phones through awareness, reflection, and simple daily practices. Proceeds benefit the nonprofit mission.
• Flourishing Course A paid science-based course exploring the four pillars of wellbeing (awareness, connection, insight, and purpose) and providing structured lessons for individuals to apply wellbeing skills toward human flourishing.
• Born to Flourish (Book) A published book by Dr. Richie Davidson and Dr. Cort Dahl that explores the science of wellbeing and offers methods for individuals to thrive; available for purchase.
• Wellbeing Science Services for Organizations An enterprise service offering that embeds science-based wellbeing into organizations through training, speaking engagements, corporate licensing, and scalable flourishing programs aimed at measurable improvements in performance, resilience, and human potential.
• Education Programs An academic offering that provides curriculum, educator courses, curated solutions, and academic licensing so schools, teachers, and universities can teach wellbeing science in classrooms.
• Research Collaborations A research service offering that supports academic researchers through research engagements, publishing process support, and collaborative studies using validated wellbeing science tools and methodologies.

Quantifiable outcome

• 70% of users reported feeling less stressed after using Humin tools

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• Johns Hopkins UniversitycoreStrategic or Co-development PartnerAcademic partnership for research collaboration and validation of wellbeing science methodologies.
• Cambridge UniversitycoreStrategic or Co-development PartnerAcademic institution collaborating on research and scientific validation of Humin's wellbeing frameworks.
• Arizona State University (ASU)coreStrategic or Co-development PartnerUniversity partner for educational programs and academic licensing of Humin's wellbeing curriculum.
• University of VirginiacoreStrategic or Co-development PartnerAcademic partner for wellbeing research and educational initiatives.
• University of WisconsincoreStrategic or Co-development PartnerUniversity partner contributing to wellbeing science research and validation.
• University of AlabamasecondaryStrategic or Co-development PartnerAcademic institution partner for wellbeing research initiatives.
• Center for Healthy MindscoreStrategic or Co-development PartnerResearch center founded by Dr. Richie Davidson, Humin's founding neuroscientist, core to the organization's scientific foundation.
• MiravalsecondaryStrategic or Co-development PartnerWellness resort partnered with Humin on a study quantifying the outcomes of immersive wellness retreats, providing data-driven evidence for business performance.
• Tecmilenio UniversidadsecondaryStrategic or Co-development PartnerMexican university partner for educational programs and academic licensing.
• The CidatelminorStrategic or Co-development PartnerPartner organization for wellbeing initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 10% Happier: 10% Happier offers a meditation app targeting skeptics and stress-reduction use cases, with a B2B offering (10% Happier at Work). Comparable to Humin in both consumer app and enterprise channels, and in positioning around practical, evidence-grounded mindfulness rather than purely spiritual framing.
• Smiling Mind: Smiling Mind is a nonprofit mindfulness organization offering free apps for individuals, schools, and workplaces, with strong Australian and education-channel presence. Closely comparable to Humin in nonprofit mission, freemium app model, and education vertical (especially K-12).
• Waking Up: Waking Up, founded by Sam Harris, is a subscription meditation and mindfulness app focused on consciousness and self-inquiry. Comparable to Humin in science-adjacent positioning and individual subscription pricing, though its content orientation is more contemplative/philosophical than neuroscience-grounded.
• Insight Timer: Insight Timer is a free meditation app with a large library of guided practices and a teacher community, serving tens of millions of users globally. Comparable to Humin's freemium app model and global reach, though it operates as a marketplace rather than a vertically integrated research-backed content producer.
• Calm: Calm is one of the largest consumer meditation and sleep apps, with Calm Business serving enterprises. Closely overlaps Humin's consumer app, courses, and corporate wellbeing offerings, though Calm is a private for-profit company and historically stronger on consumer brand marketing than scientific depth.
• Headspace Health: Headspace is a leading meditation and mindfulness app offering both consumer subscriptions and Headspace Health (B2B mental health platform) for employers. Directly comparable to Humin in product format (guided meditation app), target market (individuals + organizations), and core value proposition (evidence-based mindfulness), though for-profit and venture-backed.

Broad incumbents

• Spring Health: Spring Health provides mental health benefits including therapy, coaching, and self-guided exercises to employers. Comparable to Humin's enterprise wellbeing motion through overlapping employer buyer and self-care content, though Spring Health is a clinical-first incumbent rather than a research-led nonprofit.
• BetterUp: BetterUp is a well-funded enterprise coaching and mental wellbeing platform serving Fortune 500 clients. Comparable to Humin's Wellbeing Science Services for organizations, though BetterUp is a broad incumbent offering 1:1 coaching, AI, and clinical resources rather than neuroscience-grounded group mindfulness programs.
• Lyra Health: Lyra Health is a mental health benefits platform offering therapy, coaching, and self-guided content to enterprise clients. Adjacent to Humin's organizational wellbeing work, with stronger clinical infrastructure but less depth in neuroscience-anchored mindfulness training.

Emerging players

• Aware (Aware Health): Aware is an emerging digital wellness app focused on stress reduction, sleep, and mental performance through guided audio content. Comparable to Humin's consumer-facing wellbeing tools and evidence-based positioning, though smaller in scale and primarily consumer-direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/healthymindsinnovations
• Facebookfacebook.com/HealthyMindsInnovations
• LinkedInlinkedin.com/company/healthy-minds-innovations
• Instagraminstagram.com/joinhumin
• TikToktiktok.com/@joinhumin
• Xx.com/healthymindsorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Minds Innovations