Integrated Marine Systems
Integrated Marine Systems is a Newport Beach, California-based marine electronics dealer and installer that sells and professionally installs premium electronics, stabilization, connectivity, and comfort upgrades for boat and yacht owners throughout Southern California.
- Company typePrivate
- Founded2008
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Integrated Marine Systems does
Integrated Marine Systems (IMS) is a privately held, Newport Beach, California-based marine electronics retailer and value-added installer specializing in upscale boat and yacht upgrades. The company, founded in 2008, operates a single showroom on Mariners Mile (2439 W. Coast Hwy.) serving the Southern California boating market. It functions as a multi-brand certified dealer for major marine electronics manufacturers including Raymarine, Garmin, Simrad, Navico, and Furuno, and resells a broad portfolio of stabilization, hull-protection, water-making, connectivity, audio/video, and lifestyle products from brands such as QuickGyro, Zipwake, SideShift, Hull Shield, Spot Zero, Starlink (SpaceX), SEABOB, ASEA, Avikus, and Dockmate. The business model combines hardware resale with professional, factory-trained installation and commissioning services, positioning IMS as a one-stop design-and-build partner for owners of 22' to 200'+ vessels. Proprietary assets include an exclusive house brand of EVA foam decking (Bespoke Marine Flooring) and exclusive regional distribution of Hull Shield ultrasonic anti-fouling systems. Revenue is generated through point-of-sale hardware margins and project-based installation services, with per-SKU prices ranging from approximately $495 (single-transducer antifouling units) to $8,995 (dual stern thrusters), plus separately quoted installation labor. Customer segments span individual recreational boat and yacht owners in Southern California and select commercial sport-fishing operators; distribution is concentrated through the physical showroom plus direct field-sales for larger vessel refits.
Integrated Marine Systems firmographics
Firmographics- Name
- Integrated Marine Systems
- Legal name
- Integrated Marine Systems
- Website
- https://integratedmarinesys.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Integrated Marine Systems is a Newport Beach, California-based marine electronics dealer and installer that sells and professionally installs premium electronics, stabilization, connectivity, and comfort upgrades for boat and yacht owners throughout Southern California.
- Ownership category
- akta.pro rank
Integrated Marine Systems industry classification
Industry- Product category
- Marine Electronics & Boat Upgrade Services
- NAICS
- Ship Building and Repairing (336611), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Ship and Boat Building (33661)
- SIC
- Ship & Boat Building & Repairing (3730), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
- akta.pro secondary industries
- Integrated Marine Electrical Systems & Switchboards (IMAJAJAA), Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Marine Outfitting & Interior Refurbishment (TLAKAKAL)
Keywords
Where Integrated Marine Systems is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Integrated Marine Systems business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marine Electronics Sales: Sale of marine electronics including chartplotters, sonar, radar, and navigation equipment from certified brands (Raymarine, Garmin, Simrad, Navico, Furuno).
- Marine Accessories and Equipment Sales: Sale of marine accessories including gyro stabilizers, thrusters, watermakers, water purifiers, audio/video systems, Starlink, tenders, water toys, and proprietary products like Hull Shield and Bespoke Marine Flooring.
- Professional Installation Services: Professional installation, commissioning, and service for all marine electronics and equipment. Factory-trained technicians ensure proper installation and integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hull Shield HD1 Single Transducer System - $495.00 |
| Unit Pricing | Pay-as-you-go | Hull Shield HD4 Four-Transducer System - $1,995.00 |
| Unit Pricing | Pay-as-you-go | SeaStep Swim Platform Steps - $2,435 to $6,580 |
| Unit Pricing | Pay-as-you-go | SideShift Thrusters - $3,995 to $8,995 |
| Unit Pricing | Pay-as-you-go | Starlink Marine Antennas - $1,399 to $1,999 |
| Unit Pricing | Pay-as-you-go | Luxury Water Toys - $1,649 to $2,999 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Integrated Marine Systems product offering
Product offeringCore offering
Integrated Marine Systems sells and professionally installs marine electronics, stabilization, water purification, connectivity, entertainment, and accessory equipment for boats and yachts. The company operates as a certified dealer for major marine electronics brands (Raymarine, Garmin, Simrad, Navico, Furuno) and distributes proprietary/exclusive products (Hull Shield ultrasonic antifouling, Bespoke Marine Flooring EVA decking), with all sales paired with factory-trained installation and commissioning services from its Newport Beach showroom.
Product overview
Integrated Marine Systems is a marine electronics dealer and installer based in Newport Beach, CA, offering a comprehensive portfolio of boat and yacht upgrade products and professional installation services. The company operates as a certified dealer for multiple marine electronics brands (Raymarine, Garmin, Simrad, Navico, Furuno) and distributes proprietary products. The portfolio includes: marine electronics and sonar systems (Furuno searchlight sonar); stabilization and control (gyro stabilizers, Sideshift thrusters, Zipwake trim control, Dockmate wireless remotes); water and power systems (Spot Zero watermakers/purifiers, electrical systems); connectivity (Starlink maritime, internet solutions); entertainment (audio/video systems); hull protection (Hull Shield ultrasonic antifouling); and lifestyle products (luxury water toys including SEABOB and Sublue, NautiBuoy platforms, SeaStep, FreedomLift tender lifts). Products are sold with professional installation services, and the Newport Beach showroom displays items for customer design consultations.
Differentiator
Problem solved
Functional benefit
Brands
- Bespoke Marine Flooring: Exclusive house brand of EVA foam decking offered by IMS
- IMS
Products and services
- Marine Electronics (Raymarine, Garmin, Simrad, Navico, Furuno) Sales, installation, and commissioning of certified marine electronics from Raymarine, Garmin, Simrad, Navico, and Furuno, including chartplotters, sonar, radar, and navigation systems for boat and yacht owners.
- Gyro Stabilization (QuickGyro) Certified dealer and installer of QuickGyro gyroscopic stabilizers for boats 22'+ to dramatically improve on-water experience by reducing roll and motion.
- Bespoke Yacht Names Custom LED backlit yacht name plates available in dozens of font styles, sizes, and colors, designed and installed for individual vessels.
- Bespoke Marine Flooring Exclusive house brand of EVA foam decking with custom 'teak-look' finish options, sold and installed by Integrated Marine Systems.
- Avikus Neuboat Dock II Smart docking system using camera-based computer vision for autonomous and assisted docking maneuvers on boats and yachts.
- Dockmate Wireless Remote Control Hand-held wireless docking control systems including RED, SINGLE/TWIN, TWIST, VECTOR models and DPS Dynamic Positioning System for maintaining vessel position using engines and thrusters.
- Furuno Sonar Professional-grade Furuno searchlight sonar and fish finders including CH-500, CH-600, CSH-5L MARK-2, and CSH-8L MARK-2 models for sport fishing and commercial fishing vessels.
- Hull Shield Ultrasonic Antifouling Exclusive HD series ultrasonic anti-fouling systems using sound waves to prevent marine fouling on hulls, drives, and running gear; HD1 single-transducer and HD4 four-transducer models protect vessels up to 50ft, with combined systems for vessels 200+ feet.
- Starlink Maritime Installation Professional installation of Starlink maritime high-speed, low-latency satellite internet systems including Gen2 and Gen3 High Performance Marine Antennas offering up to 250 Mbps connectivity at sea.
- Audio / Video Entertainment Marine HDTV systems (Intellian, KVH) and premium audio systems (Fusion, JL Audio, Crestron, Sonance, James Loudspeaker), including DirecTV and Dish Network installation, custom-tuned to each boat.
- Electrical Power Systems Full design/build AC/DC electrical services including inverters, shore power converters, dock boost transformers (ASEA), and charging systems from Victron Energy, Mastervolt, Xantrex, and Quick.
- Sideshift Bow & Stern Thrusters External bow and stern thrusters (SS230, SS340, SS350, ST230, ST240, ST340, ST350, ST350D and pontoon/houseboat variants) for boats 20'-60', with lower cost and no hull modifications compared to tunnel thrusters.
- Spot Zero Watermakers & Purifiers Reverse osmosis water makers (XTCII, SXII, CX Series) and purifiers (ZTCII, SZ Series, SZ Mobile) producing fresh water from seawater, removing 95-99% of total dissolved solids, with capacities from 600 to 40,000 GPD.
- FreedomLift & SeaLift Tender Lift Systems Hydraulic and single-point power tender lift systems with remote control operation for transporting and launching tenders from larger yachts.
- Canvas and Upholstery Custom canvas, glass enclosures, and upholstery using Sunbrella and Infinity SUPREME/SUPERIOR luxury vinyl materials with 10-year UV/fade warranty.
- Zipwake Dynamic Trim-Control Systems Automatic trim tab systems using fast-acting interceptor blades for improved boat performance, comfort, fuel economy, and safety; Series S for boats up to 50ft and Series E for 50-100ft vessels.
- SeaStep Swim Platform Steps Electric retractable and manual swim platform step systems available in 16-inch and 36-inch widths, made in USA, for easier water entry from yacht swim platforms.
- NautiBuoy Inflatable Platforms Inflatable platforms, sport docks, and accessories with teak-look surface that inflate/deflate in 5 minutes and support multiple adults for extending usable water space.
- Luxury Water Toys (SEABOB, Sublue, SeaNXT, BLU3) Premium water toys including SEABOB diver propulsion vehicles (DPVs, 100+ ft depth capability), Sublue Vapor underwater scooters, SeaNXT Elite DPVs, and BLU3 Nomad dive systems.
- Internet Connectivity Services (Marine Wi-Fi, Cellular, Satellite) High-speed internet solutions including marine-grade Wi-Fi, Starlink maritime, and cellular connectivity from TracPhone LTE1, Kymeta, and Glomex for vessels.
Quantifiable outcome
- Hull Shield ultrasonic systems provide approximately 200sqft of protected underwater surface area per transducer
- +2 more outcomes
Companies that use Integrated Marine Systems
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Integrated Marine Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
Integrated Marine Systems partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major and minor.
- RaymarinecoreCertified dealer of Raymarine marine electronics products including full line of chartplotters, sonar, radar, and navigation equipment. IMS sells, installs, and commissions Raymarine products.
- GarmincoreCertified dealer of Garmin marine electronics including chartplotters, fishfinders, and integrated marine systems.
- SimradcoreAuthorized Simrad dealer offering full range of navigation and fishfinding equipment for recreational and commercial marine applications.
- NavicocoreCertified dealer of Navico marine electronics products including B&G, Lowrance, and Simrad brands.
- FurunocoreAuthorized Furuno dealer specializing in searchlight sonar and fish finders, particularly for sport fishing professionals. IMS is the top choice of fishing professionals worldwide.
- QuickGyromajorCertified dealer and installer of QuickGyro gyro stabilizers for boats 22'+ to improve on-water experience and reduce roll.
- ZAR FormentimajorProud representative of ZAR performance RIBs and tenders built in Italy. IMS offers the complete ZAR line from personal craft to luxury tenders including ZF-1 for test runs.
- SideShiftmajorCertified installer of SideShift bow and stern thrusters for boats from 20'-60'. External thrusters with advantages over conventional tunnel thrusters including lower cost, instant response, and no hull modifications.
- AvikusmajorDealer of Avikus Neuboat Dock II smart docking system - state-of-the-art autonomous docking technology for boats and yachts.
- DockmatemajorDealer of Dockmate wireless remote control systems for docking. Includes RED, SINGLE/TWIN, TWIST, VECTOR, and DPS (Dynamic Positioning System) options.
- ZipwakemajorProud presenter of Zipwake Dynamic Trim-Control Systems including Series S for boats and Series E for larger vessels 50-100 ft.
- Spot ZeromajorDealer of Spot Zero marine reverse osmosis water makers and purifiers. Includes XTCII, SXII, SZ Series, XZII combo units, and mobile systems from 600 to 40,000 GPD.
- FreedomLift/SeaLiftmajorDealer and installer of FreedomLift and SeaLift tender lift systems. FreedomLift offers hydraulic lift with removable arms; SeaLift features patented single-point power design.
- Hull ShieldcoreExclusive dealer of Hull Shield ultrasonic anti-fouling systems using technology originally developed by US Navy. HD series provides protection for boats from small vessels to 200+ feet using sound waves.
- Starlink (SpaceX)majorProfessional installer of Starlink maritime internet systems including Gen2 and Gen3 High Performance Marine Antennas providing up to 250 Mbps connectivity at sea.
- Intellian/KVHmajorAuthorized dealer of Intellian and KVH satellite TV systems for marine HDTV. IMS can start up systems with DirecTV or Dish Network.
- Fusion/JL Audio/Crestron/Sonance/James LoudspeakermajorCertified specialists for marine audio system design and installation. IMS is a premier dealer for these premium audio brands and tunes every system to the specific boat.
- SEABOBmajorDealer of SEABOB battery-powered diver propulsion vehicles (DPV) capable of diving to 100+ feet with emission-free jet propulsion.
- SeaStepmajorDealer of SeaStep powered swim platform steps for easy water entry. Available in manual and actuated versions with 16" and 36" widths.
- NautiBuoymajorDealer of NautiBuoy inflatable platforms, sport docks and accessories. Features teak-look surface, 5-minute inflate/deflate, and supports multiple adults.
- Sublue/SeaNXT/BLU3majorDealer of luxury water toys including Sublue Vapor underwater scooters, SeaNXT Elite DPVs, and BLU3 Nomad dive systems.
- ASEA Power SystemsmajorDealer of ASEA dock boost transformers and power systems that protect boats from dirty or insufficient shore power.
- Infinity FabricsminorFeatures Infinity's SUPREME luxury vinyl and SUPERIOR line materials for canvas and upholstery with superior stain resistance and 10-year UV/fade warranty.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Integrated Marine Systems competitors and assessment
Company assessmentBroad incumbents
- Garmin (Marine Segment): One of IMS's core OEM partners and a manufacturer of marine electronics with growing direct-to-consumer and OEM-installed channels. Comparable because Garmin's brand strategy and dealer/installer network overlap directly with IMS's installed base, and represents both a key supplier and a long-term disintermediation risk.
- West Marine: Largest US marine retailer with broad SKU coverage in marine electronics, parts, and accessories plus in-store installation services. Comparable to IMS as a marine electronics and accessory channel, but with vastly greater scale and a different B&M-centric model.
- Defender Marine: Large online and catalog marine retailer carrying electronics, safety gear, and accessories. Comparable to IMS as a multi-brand marine electronics distributor, but primarily a logistics-led catalog/online player without IMS's showroom-led design experience.
- Hodges Marine (CWR Wholesale): Wholesale distributor of marine electronics specializing in Raymarine, Garmin, Simrad, and Furuno products. Comparable to IMS because it sells many of the same OEM brands IMS is certified for, and serves dealer/installers — i.e., it is both a competitor and a channel to IMS.
- BoatUS / GEICO Marine: Largest US boating membership and services organization offering towing, insurance, and consumer-facing content. Adjacent rather than directly competitive, but a comparable destination for boat owners researching upgrades and a broad incumbent in the marine services ecosystem.
- Fisheries Supply: Long-established marine supply distributor serving commercial and recreational operators in the Pacific Northwest. Comparable to IMS as a channel partner for nav electronics and marine equipment, but at considerably greater scale and broader geographic reach.
Direct peers
- SeaLand Electronics (SoCal marine electronics installer): Southern California marine electronics installer and dealer carrying Garmin, Raymarine, and Furuno products. Direct peer to IMS — same product lines, same customer profile (yacht and sport-fishing owners), same geographic market.
- Maritime Electronics: Marine electronics sales, installation, and service provider serving yacht and commercial markets. Comparable to IMS as a value-added dealer/installer focused on navigation, communication, and sonar systems.
- Boat Outfitters: Specialty retailer and installer of marine upgrades including electronics, flooring, and accessories. Closely comparable to IMS in product mix (electronics, EVA foam decking, accessories) and boat-upgrade focus, though with a different geographic footprint.
- Yacht Systems Inc. Specialist in marine electronics and electrical system design, installation, and refit for yachts. Closely comparable to IMS in customer profile (yacht owners), service scope (electronics integration, electrical systems), and integration-led value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Integrated Marine Systems social profiles
Digital presenceIntegrated Marine Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrated Marine Systems leadership team
Management profileNumber of profiles
Profiles1 record
Integrated Marine Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrated Marine Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrated Marine Systems
What does Integrated Marine Systems do?
Integrated Marine Systems sells and professionally installs marine electronics, stabilization, water purification, connectivity, entertainment, and accessory equipment for boats and yachts. The company operates as a certified dealer for major marine electronics brands (Raymarine, Garmin, Simrad, Navico, Furuno) and distributes proprietary/exclusive products (Hull Shield ultrasonic antifouling, Bespoke Marine Flooring EVA decking), with all sales paired with factory-trained installation and commissioning services from its Newport Beach showroom.
Is Integrated Marine Systems a public or private company?
Integrated Marine Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Integrated Marine Systems founded?
Integrated Marine Systems was founded in 2008. It employs 1 to 10 people.
Where is Integrated Marine Systems based?
Integrated Marine Systems is headquartered in Newport Beach, United States, in the North America region.
How does Integrated Marine Systems make money?
Three revenue lines are on record. Marine Electronics Sales are the primary driver. The others are marine Accessories and Equipment Sales and professional Installation Services.
Who are Integrated Marine Systems's main competitors?
Broad incumbents on record are Garmin (Marine Segment), West Marine, Defender Marine, Hodges Marine (CWR Wholesale), BoatUS / GEICO Marine and Fisheries Supply. Direct peers are SeaLand Electronics (SoCal marine electronics installer), Maritime Electronics, Boat Outfitters and Yacht Systems Inc..
Does Integrated Marine Systems have an API?
No public API is recorded for Integrated Marine Systems.
What industry is Integrated Marine Systems in?
Integrated Marine Systems's product category is Marine Electronics & Boat Upgrade Services. Its primary akta.pro industry code is IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services, with a secondary code of IMAJAJAA, Integrated Marine Electrical Systems & Switchboards. Its NAICS code is 336611 and its SIC code is 3730.