Pete Alewine Pool & Spa

What Pete Alewine Pool & Spa does

Pete Alewine Pool & Spa is a family-owned residential pool construction and service company headquartered in Evans, Georgia, founded in December 1998 by Pete Alewine and his wife Toni. The company designs, builds, and services custom inground pools across three construction methods — vinyl liner (starting at $45,900), fiberglass ($2,450/linear foot, sourced from Thursday Pools and Latham), and shotcrete/concrete (starting at $76,600) — with an in-house design team producing 2D and 3D visualizations before excavation. Beyond new construction, the company operates a full lifecycle service stack: pool renovation and resurfacing (using NPT StoneScapes finishes), weekly cleaning, equipment repair, vinyl liner replacement, safety cover installation (McEwen, LOOP-LOC), and free in-store water testing.

The business generates revenue across five streams: one-time pool construction projects, one-time renovation projects, recurring weekly maintenance subscriptions, retail product sales (Poolife/Sirona chemicals, Sundance Spas hot tubs and swim spas, Sun & Soul infrared saunas, replacement parts), and on-site volumetric concrete delivery for both pool and non-pool jobs. Distribution is direct-to-consumer through two company-owned retail showrooms (Evans, GA opened 2004; Lexington, SC opened 2019), on-site home consultations, and digital channels (website, Google AdWords, AdRoll remarketing), with no third-party resellers. Pricing is project-based, supplemented by third-party financing (Lyon Financial, HFS Financial, LightStream, Wells Fargo).

The customer base is primarily residential homeowners in the Georgia CSRA and South Carolina Midlands, with a secondary commercial segment (hotels, resorts, community centers) supported by an SC Commercial Pool Contractor license. The company has built more than 6,000 pools since 1998, holds 50+ PHTA Georgia Chapter Design Awards, and employs 51–100 people across construction, service, and retail functions. Second-generation leadership is in place with Paul Alewine serving as Vice President and VP of the PHTA Georgia Chapter. The company is privately held with no institutional investment or M&A activity disclosed.

Name

Pete Alewine Pool & Spa

Legal name

Pete Alewine Pool & Spa

Website

https://petealewinepools.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Pete Alewine Pool & Spa is a family-owned pool construction and service company founded in 1998 in Evans, Georgia, building custom vinyl liner, fiberglass, and shotcrete inground pools for residential homeowners and select commercial clients across the Georgia CSRA and South Carolina Midlands regions.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction Services

akta.pro industry

PRIMARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIALAD

Pool Opening & Seasonal Startup

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

SECONDARYHSAIABAE

Water Features Design & Installation (Ponds, Fountains, Waterfalls)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

SECONDARYHSAPALAK

Pool Decking & Surrounds

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

SECONDARYHSAPALAJ

Water Features (Ponds, Fountains & Waterfalls)

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

Keywords

• Pool construction services
• Pool renovation services
• Pool maintenance services
• Vinyl liner pools
• Fiberglass pool installation

Headquarters

HQ city

Evans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pool Construction: Custom inground pool construction including vinyl liner, fiberglass, and shotcrete/concrete pools. Revenue generated through one-time project fees based on pool size, type, and features selected.
2. Pool Renovation & Remodeling: Renovation services including replastering, resurfacing, equipment upgrades, deck refresh, and feature additions. One-time project-based revenue.
3. Service & Repair: Weekly pool cleaning, maintenance services, equipment repairs, heater service, vinyl liner replacement, and safety cover installation. Recurring service revenue.
4. Retail Products: Pool chemicals, equipment, replacement parts, water testing supplies, spa care products, hot tubs, and saunas sold through two retail store locations.
5. Concrete Delivery: On-site volumetric concrete mixing and delivery for residential and commercial projects including driveways, patios, footings, and pool decks. Pay-for-what-you-pour model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pete Alewine Pool & Spa designs, builds, renovates and services custom inground swimming pools, offering three construction types (vinyl liner, fiberglass and shotcrete/concrete) along with pool renovation, resurfacing, weekly maintenance, equipment repair, retail chemicals, hot tubs, swim spas and infrared saunas. The company operates two retail locations in Evans, GA and Lexington, SC and serves homeowners throughout the CSRA and South Carolina Midlands with on-site volumetric concrete delivery supporting residential and light commercial projects.

Product overview

Pete Alewine Pool & Spa is a full-service pool construction and maintenance company offering three main pool types (vinyl liner, fiberglass, and shotcrete/concrete) as core products, with complementary services including pool renovation, resurfacing, commercial pools, and an extensive catalog of water features and upgrades. The company operates two retail locations selling Sundance Spas hot tubs, Sun & Soul infrared saunas, pool chemicals, and equipment, while also providing weekly cleaning services, professional repairs, safety covers, vinyl liner replacement, and volumetric concrete delivery. The portfolio spans from affordable vinyl liner pools (starting at $45,900) to premium custom shotcrete/concrete pools with limitless design possibilities, supported by financing options and ongoing maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Liner Pools Custom inground vinyl liner pools with 10-inch rebar-reinforced concrete walls, foam padding, and vermiculite bottom, available in Rectangle, Grecian, Lazy L, and True L shapes for residential homeowners; packages start at $45,900 (14x28) and go up to about $56,000 (True L), with typical installation under 6 weeks.
• Fiberglass Pools Premium fiberglass pool shells from Thursday Pools and Latham with built-in features such as benches, tanning ledges, beach entries, and integrated spas; priced at $2,450 per linear foot (standard) and $2,550 per linear foot (beach entry), sold to residential homeowners with professional installation.
• Shotcrete/Concrete Pools Fully custom shotcrete/concrete pools with limitless design possibilities including grottos, beach entries, lazy rivers, and built-in spas; standard inclusions are variable-speed pump, cartridge filter, salt chlorine generator, and app-based control, with package pricing from about $76,600 (12x24) to $99,100 (20x40).
• Pool Renovation & Remodeling Comprehensive pool renovation including full restoration, deck and coping refresh, replastering/resurfacing, equipment upgrades, and feature add-ons; can transform pool types (e.g., vinyl to shotcrete) and adjust size, depth, and shape for existing pool owners.
• Pool Finishes & Resurfacing New pool finishes, resurfacing, replastering, and refinishing using NPT StoneScapes products, including premium aggregate finishes, quartz, and pebble options applied by NPC-certified crews for residential pool owners.
• Commercial Pools Licensed commercial pool construction and renovation for hotels, resorts, community centers, recreation centers, and other public facilities, with full licensing in South Carolina and experience in large-scale installations.
• Pool Add-Ons & Upgrades Catalog of optional pool features and upgrades including deck jets, waterfalls, spas, beach entries, infinity edges, swimouts, sheer descents, water bowls, sun shelves, bubblers, fire features, grottos, diving boards, automatic safety covers, LED lights, heaters, chillers, and heat pump/chiller combos.
• Sundance Spas Hot Tubs Luxury hot tubs and swim spas by Sundance Spas featuring Fluidix jets, ergonomic seating, SmartTub app connectivity, LED lighting, and integrated audio; sold with professional installation, training, and certified service through Pete Alewine.
• Sundance Swim Spas Swim spas combining endless swimming experience with hydrotherapy jets, adjustable current systems, full-body massage, SmartTub connectivity, LED lighting, and integrated sound system.
• Sun & Soul Saunas Infrared saunas using low EMF carbon far infrared heaters in one-person (Sun100), two-person (Sun200), and three-person (Sun300) models with Bluetooth audio, color light therapy, and digital controls, quote-priced through the website.
• Pool Cleaning Services Weekly pool maintenance service including skimming, basket emptying, water testing, chemical balancing, vacuuming, equipment inspections, and deck blowing, plus Green to Clean restoration and seasonal pool opening/closing for residential customers.
• Pool Service & Repair Professional pool repair service covering pumps, filters, heaters, salt systems, automation, leak detection, lighting, plumbing, and certified Sundance Spa service, plus equipment upgrade installations.
• Vinyl Liner Replacement Vinyl liner replacement service including assessment, liner selection from multiple colors and patterns, precise measurement, professional installation, and post-installation inspection for existing vinyl liner pool owners.
• Retail Store & Pool Supplies Two retail locations offering pool chemicals (Poolife, Sirona), equipment, replacement parts, spa care products, Sundance Spas, Sun & Soul saunas, free weekly water testing, design center with material displays, and an outdoor pool showroom.
• Volumetric Concrete Delivery On-site mixed concrete delivery using volumetric trucks for residential and commercial projects including driveways, patios, footings, pool decks, and equipment pads; pay-for-what-you-pour pricing with no waste.
• Pool & Spa Financing Consumer financing facilitated through Lyon Financial, HFS Financial, and LightStream for pool construction, and through Wells Fargo Home Projects for hot tubs, saunas, and equipment, with flexible payment plans to spread costs over time.
• Pool Safety Covers & Fences Professional safety cover and safety fence installation using McEwen and LOOP-LOC products for year-round protection, debris reduction, and family/pet safety.

Quantifiable outcome

• 6,000+ swimming pools built across the CSRA and Midlands
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pool & Hot Tub Alliance (PHTA)coreOthersIndustry association membership providing design awards, professional certifications (CPO, CBP, CMS), training, and industry standards. Paul Alewine serves as Vice President of the Georgia Chapter. The company maintains certified pool operators and building professionals through PHTA.
• Sundance SpascoreChannel Partner/ Reseller/ DistributorAuthorizes dealer for Sundance Spas hot tubs and swim spas. Company provides sales, installation, and certified service/repairs for Sundance products. SmartTub app connectivity offered with purchases.
• Sun & SoulminorChannel Partner/ Reseller/ DistributorInfrared sauna brand offered at retail locations. Products include Sun100, Sun200, and Sun300 models with low EMF carbon far infrared heaters.
• PoolifeminorChannel Partner/ Reseller/ DistributorPool chemical brand carried at retail stores including chlorine, algaecide, bromine, pH balancers, salt, and shock products.
• SironaminorChannel Partner/ Reseller/ DistributorSpa care chemical brand carried at retail stores for water management and spa maintenance.
• McEwenminorChannel Partner/ Reseller/ DistributorSafety cover manufacturer. Company offers McEwen safety covers as part of pool safety solutions.
• LOOP-LOCminorChannel Partner/ Reseller/ DistributorSafety cover and safety fence manufacturer. Company offers LOOP-LOC products for pool safety and protection.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pinch A Penny Pool Patio Spa: Franchise-based pool supplies and service retailer with hundreds of locations across the Sun Belt, offering chemicals, equipment, and pool service. Comparable in retail pool supplies and recurring service model, but operates as a franchise system at broader scale.
• Leslie's Poolmart: Largest U.S. specialty retailer of pool supplies, chemicals, and equipment with over 1,000 stores and in-store water testing. Comparable in pool chemicals retail and free water testing service, but a broader incumbent serving pool owners nationally rather than a regional builder.

Direct peers

• Claffey Pools: Texas-based regional pool builder established in 1987 offering custom gunite pools, service, and renovation with design center showroom model. Comparable family-owned regional operator with similar service and construction integration.
• California Pools & Landscape: Large regional pool and landscape builder serving Arizona, California, Nevada, and Texas with custom pools, outdoor living, and service. Comparable full-service design-build firm serving similar residential homeowner base with comparable price points and project scope.
• Anthony & Sylvan Pools: Long-standing residential pool builder founded in 1946 with custom gunite and vinyl liner pools across multiple U.S. markets, plus service and renovation. Comparable in full-service approach, regional concentration in select metros, and family-rooted heritage branding.
• Blue Haven Pools: Multi-state regional pool builder offering custom inground pools, service, and renovation across Texas, California, the Carolinas, and other states. Directly comparable regional multi-location model with similar construction, service, and retail focus.
• Premier Pools & Spas: Largest residential pool builder in the U.S., operating across multiple states with a comparable full-service model including custom gunite pools, service, and retail. Most directly comparable given similar multi-state regional footprint and integrated service offering.
• River Pools & Spas: Fiberglass pool specialist with multiple regional locations across the Mid-Atlantic, Southeast, and Midwest offering fiberglass pool installation, service, and renovation. Comparable in regional multi-location model, vertical integration, and direct-to-consumer go-to-market.
• Hawaiian Pools & Spas: Arizona-based family-owned pool builder serving Phoenix metro with custom pools, service, and retail store model. Comparable in scale, family ownership, design center/showroom approach, and full-service offering.

Others

• Watkins Wellness (Sundance Spas): Manufacturer of Sundance Spas hot tubs and swim spas, sold through authorized dealers including Pete Alewine. Relevant as the company's primary hot tub supplier and key channel partner in the wellness category expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/petealewinepool
• Facebookfacebook.com/petealewinepoolslexington
• LinkedInlinkedin.com/company/pete-alewine-pools

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pete Alewine Pool & Spa