What NisonCo does

NisonCo is a privately held, for-profit public relations and marketing agency founded in 2013 and headquartered in Brooklyn, New York. The firm is purpose-built around the cannabis industry, offering public relations, marketing, digital media, search engine optimization (SEO), and programmatic advertising services to cannabis-related businesses. With a headcount of 11 to 50 employees, NisonCo operates as a specialist B2B services provider in a highly regulated vertical, where category-specific knowledge of cannabis compliance, media-relations norms, and platform advertising restrictions is the core of its value proposition.

The business follows a standard professional services / agency model: revenue is generated through retainer-based and project-based communications, media buying, and digital marketing engagements delivered to clients in the cannabis sector. The firm is private, has not raised disclosed funding, has no subsidiaries, and shows no M&A activity, leadership changes, partnerships, awards, patents, or compliance certifications in the source data. NisonCo's website was unavailable for content extraction at the time of data collection (returning only a verification/loader page), so pricing, customer logos, case studies, and team details are not visible. The headcount band, 12-year operating history, and continued activity in a growing end market suggest a stable, mature small agency rather than a high-growth venture-stage business, but the absence of revenue and customer disclosures limits further inference.

Name

NisonCo

Website

https://nisonco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NisonCo is a Brooklyn-based, cannabis-focused public relations and marketing agency founded in 2013, serving cannabis industry clients with PR, marketing, digital media, SEO, and programmatic advertising services. The firm operates with 11 to 50 employees as a private, niche B2B services provider.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

NisonCo is a cannabis-focused public relations and marketing agency that delivers PR, marketing, digital media, SEO, and programmatic advertising services to cannabis brands and ancillary businesses. The firm builds and executes communications campaigns, paid media buys, and organic search strategies for clients operating in the cannabis industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services
• Digital Marketing Services
• Search Engine Optimization (SEO)
• Programmatic Advertising

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• CannaPlanners: A digital marketing and SEO agency specialized in cannabis and hemp brands. Directly comparable to NisonCo's digital media, SEO, and marketing service lines targeting the same cannabis client base.
• AdCann: A cannabis-focused programmatic and digital advertising network. Directly comparable to NisonCo's programmatic-advertising line and to the cannabis-specific paid-media expertise the firm sells.
• SpringBig: A cannabis CRM and marketing-automation platform serving dispensaries and brands. Comparable to NisonCo as a cannabis-marketing technology and services provider, though more product-led and less PR-focused.
• MediaJel: A cannabis-focused programmatic ad-buying and analytics platform. Comparable to NisonCo's paid-media offering to cannabis brands, with overlap in audience targeting, attribution, and compliance-aware ad delivery.
• Baker Creative: A cannabis-focused creative and marketing agency serving brands across the US. Closely comparable to NisonCo as a specialist services firm whose core offering is brand and marketing support to cannabis operators.

Emerging players

• The Bluntness: A cannabis-focused media and marketing services brand covering PR, content, and brand partnerships. Comparable to NisonCo in serving cannabis communications needs, with a more media-publisher orientation.
• Think16 Agency: A cannabis creative and digital agency offering branding, web, and content services. A more emerging specialist peer to NisonCo in cannabis marketing, though with a smaller PR footprint.

Broad incumbents

• Weedmaps: A leading cannabis technology and advertising marketplace connecting brands and retailers with consumers. Comparable as a scaled cannabis-marketing platform competitor, though positioned as a marketplace rather than a PR agency.
• Leafly: A major cannabis discovery and brand-marketing platform serving consumers and retailers. Adjacent peer — overlapping in cannabis brand marketing services, though Leafly is a much larger consumer marketplace rather than a PR firm.
• MJ Business Daily (MJBizDaily): The leading US B2B media and events business for the cannabis industry. Comparable as a category-defining cannabis-services platform, with overlap on industry marketing, content, and audience services that NisonCo also sells into the same buyer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/nisonco
• Facebookfacebook.com/nisonco
• LinkedInlinkedin.com/company/nisonco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NisonCo