PT Asuransi Jasaraharja Putera

What PT Asuransi Jasaraharja Putera does

HeyLink.me operates a global link-in-bio platform that consolidates multiple URLs into a single shareable landing page, primarily serving individual content creators, social media influencers, small businesses, musicians, NFT/crypto users, and digital agencies. The core platform addresses the platform-imposed constraint of a single bio link on services such as Instagram, TikTok, YouTube, Facebook, and X, by letting users centralize links to social profiles, websites, stores, and content behind one URL. The company reports 11,649,824 customers across 195 countries, localized in 30+ languages, with platform-specific landing pages for each major social network.

The technology stack combines a centralized link management system with QR code generation (via the KODE.link sub-brand), built-in e-commerce and product catalog functionality, lead generation forms, social analytics, and monetization through Google AdSense integration. The ecosystem includes 100+ integrations on the standard marketplace and 200+ for Enterprise users, plus an Enterprise tier exposing an API for white-label deployment. Complementary sub-products include RapidWombat (an SEO tool positioned to capture organic traffic from AI platforms such as Gemini, ChatGPT, and Perplexity), NonProfit-Link.org (a nonprofit-focused variant), and HeyLink.au (an Australian regional variant). Distribution is product-led through self-serve sign-up at app.heylink.me, organic social media presence, and SEO, supplemented by direct sales for the Agency and Enterprise tiers serving clients with multiple accounts or white-label requirements.

HeyLink.me employs a freemium go-to-market model with three primary revenue streams: PRO subscriptions priced at $5.90/month on annual billing or $9/month monthly, transaction fees on sales processed through the platform (9.9% plus 30c for free tier users, 3.9% plus 30c for PRO), and advertising revenue share from AdSense monetization. The free tier includes 50 links with basic features; PRO doubles link capacity and unlocks custom branding, custom domain, advanced analytics, pixels, themes, and priority support. No revenue, funding, ownership, or headcount disclosures are available in the source material, and the company's full financial scale cannot be independently verified.

Name

PT Asuransi Jasaraharja Putera

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

HeyLink.me operates a global link-in-bio platform serving creators, influencers, small businesses, and agencies across 195 countries. It monetizes via PRO subscriptions, transaction fees, and AdSense revenue share, with complementary QR code and SEO products.

Ownership category

akta.pro rank

Headquarters

HQ city

Cilandak

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PRO Subscription: Monthly/annual subscription fee for premium features including increased link limits (100 vs 50), custom branding, custom domain, advanced analytics, pixels, themes, and priority support
2. Transaction Fees: Percentage plus fixed fee charged on sales processed through the platform. Starter tier: 9.9% + 30c per transaction. PRO tier: 3.9% + 30c per transaction
3. Advertising Revenue Share: Users can monetize their pages through AdSense integration; HeyLink.me likely takes a revenue share from advertising displayed on user pages

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PT Asuransi Jasaraharja Putera provides financial and insurance services in Indonesia. Founded in 1993 and headquartered in Cilandak, the company sells insurance products and related financial offerings to customers in the Indonesian market, operating as a small-scale private provider with 1-10 employees.

Product overview

HeyLink.me is a link-in-bio platform that enables users to create a single customizable page containing multiple links to their social media profiles, websites, stores, and content. The core platform is complemented by KODE.link (QR code and digital business card solutions), the HeyLink.me Marketplace (100+ apps and integrations), and specialized variants like HeyLink.au (Australia) and NonProfit-Link.org (nonprofits). The product ecosystem includes template library, analytics, monetization via AdSense, e-commerce/store features, lead generation, and enterprise solutions with API access. Pricing tiers include free (50 links), PRO ($7/month annually), Agency (3+ PRO accounts), and Enterprise (custom white-label solutions).

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: QR code generation and management solution
• RapidWombat
• NonProfit-Link.org
• HeyLink.au

Products and services

• Financial and insurance services General insurance and financial services offered by PT Asuransi Jasaraharja Putera to customers in Indonesia.

Quantifiable outcome

• 11,649,824 customers from 195 countries trust HeyLink.me
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Link.bio: Direct link-in-bio competitor offering link pages with analytics, video, and email collection; competes in the same creator self-serve segment.
• Linktree: Market-leading link-in-bio platform with a near-identical feature set (multi-link pages, analytics, monetization, integrations) and direct head-to-head competition for the same creator and SMB audience.
• Shorby: Link-in-bio tool focused on marketers and agencies; offers smart short links and micro-landing pages, overlapping in agency-tier customer use cases.
• Beacons: Creator-focused link-in-bio platform offering store, email collection, media kit, and AI tools; competes directly for individual creators and small businesses.
• Taplink: Multi-page link-in-bio and microsite builder popular with small businesses and creators; competes directly via a similar product-led growth motion targeting SMB customers.
• Bento: Free link-in-bio and personal page builder with grid-based design; competes for individual creators and freelancers wanting a personal micro-landing page.
• Stan Store: Creator commerce platform with link-in-bio functionality emphasizing product sales, digital downloads, and bookings; overlaps strongly in the creator monetization use case.
• Milkshake: Mobile-first link-in-bio site builder for Instagram creators; similar product-led growth model with a free tier and creator focus.
• Bio.link: Link-in-bio platform with similar micro-website features including links, music embeds, and video; competes in the same SMB and creator segment with a comparable freemium model.

Emerging players

• Carrd: Simple one-page site builder used by creators and SMBs as a more flexible alternative to link-in-bio; overlaps where users graduate from a link page to a fuller micro-site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jrp_insurance
• YouTubeheylink.me/youtube
• Facebookfacebook.com/JPInsuranc3
• Instagramheylink.me/instagram
• TikTokheylink.me/tiktok
• LinkedInlinkedin.com/company/jrpinsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Asuransi Jasaraharja Putera