Feng-GUI

What Feng-GUI does

Feng-GUI operates an AI-powered predictive visual analytics platform that simulates human visual attention during the first five seconds of viewing images, videos, websites, packaging, signage, and advertisements. The company was founded by Rafael Mizrahi (CEO), Nir Meshulam (COO), and Ilya Kharmatsky (CTO) and operates as a private, bootstrapped entity headquartered in Rehovot, Israel. Its core technology is a proprietary deep-learning pipeline trained on billions of data points from hundreds of thousands of eye-tracking experiments accumulated since 2007, with algorithms grounded in Feature Integration Theory, saliency/computational attention models, and Bottom-Up/Top-Down attention frameworks. The platform produces multiple analytical outputs including Heatmap, Gaze Plot, Focus Map, Areas of Interest, Aesthetics, Facial Expression, Visual Features, and Compare reports; an in-house AI Assistant overlays generative design recommendations on top of these outputs, and the platform exposes a Model Context Protocol (MCP)-compatible API for integration with AI agents. MIT-validated 92% accuracy anchors scientific credibility.\n\nThe product surface comprises the Visual Insights Dashboard (cloud SaaS) and a Platform API consumed by 50+ partners including SimilarWeb, WSI, SalesBrain, SimpliLearn, SiteTuners, Convert, HouseOfKaizen, XQueue, Maileon, SC-Networks, and Brand Identity. Revenue is generated through tiered subscription plans — Basic at $99/month for 400 credits, Business at $67/month ($804/year) for 4,000 credits, and Enterprise at $199/month ($2,388/year) for 20,000 credits — plus usage-based credit consumption (one credit per image, website, or 10 seconds of video), API licensing, white-label deployments (Neuro Inside Out), and a 30% recurring affiliate program. GTM combines self-serve PLG (free trial, no credit card) with API-first partner distribution and channel partners spanning digital marketing, education, and consumer insights.\n\nThe company has accumulated 30,000+ professional customers across 35 countries and 5 continents, analyzed 5M+ visuals, and maintains memberships in ESOMAR, MRS, NMSBA, and Insights Association, with PCI DSS, GDPR, CCPA, and Microsoft SSPA/DPR compliance. Notable named enterprise customers include Xiaomi, Motorola, Nissan, Levi's, L'Oréal, Nike, Coca-Cola, and Ben & Jerry's, primarily appearing as validation case studies. The team remains small (1-10 employees) and operates without disclosed external funding, with no M&A activity or restructuring events in the record.

Name

Feng-GUI

Legal name

Feng-GUI Co.

Website

https://feng-gui.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Feng-GUI is an Israel-based, bootstrapped SaaS platform that uses proprietary deep-learning models trained on 18+ years of eye-tracking data to predict visual attention on websites, ads, videos, packaging, and signage, serving 30,000+ marketing and design professionals across 35 countries via self-serve subscriptions and an API.

Ownership category

akta.pro rank

Product category

Predictive Eye-Tracking & Visual Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

akta.pro secondary industry

Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• Predictive eye tracking
• Visual attention analytics
• Neuromarketing software
• Attention prediction platform
• Visual insights SaaS

Headquarters

HQ city

Rehovot

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Basic, Business, Enterprise): Monthly and annual subscription plans with tiered credit allocations. Basic plan at $99/month provides 400 analyses, Business at $804/year provides 4,000 analyses, Enterprise at $2,388/year provides 20,000 analyses. Credits reset monthly (Basic) or annually (Business/Enterprise).
2. Usage-based Credits: One credit is charged per image, website, or per 10 seconds of video. Users can generate unlimited analyses from uploaded files. Unused credits do not carry over.
3. Platform API Access: Enterprise plan includes programmatic API access. Over 50 partners integrate Feng-GUI technology into their platforms and workflows.
4. Affiliate Program: 30% recurring commission on referred subscription revenue. Affiliates earn 30% of monthly subscription fees for as long as referred customers remain active.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Feng-GUI sells an AI-powered visual insights SaaS platform that simulates where viewers will focus their attention during the first 5 seconds of viewing an image, website, ad, or video. The Visual Insights Dashboard and supporting Platform API generate heatmaps, gaze plots, focus maps, areas-of-interest, aesthetics, facial expression, and emotion reports, used by marketing agencies, advertisers, packaging designers, and brands to optimize design performance before launch. Revenue is generated through tiered monthly/annual subscriptions plus enterprise API and white-label licensing.

Product overview

Feng-GUI is an AI-powered visual insights platform offering predictive eye-tracking and attention analysis. The core product is the Visual Insights Dashboard, complemented by a Platform API for developer integration. The platform analyzes websites, ads, videos, print, signage, and packaging through multiple report types: Heatmap Report, Gaze Plot Report, Focus Map Report, Areas of Interest Report, Aesthetics Report (with Memory Heatmap), Facial Expression Analysis, Visual Features Report, and Emotions Chart. The AI Assistant provides generative AI-driven insights and recommendations in the Business and Enterprise tiers. Reports can be compared side-by-side using the Compare Reports feature. Pricing is structured in three tiers: Basic ($99/month), Business ($67/month), and Enterprise ($199/month). The platform delivers 92% accuracy validated by MIT, trained on billions of data points since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Insights Dashboard Cloud-based SaaS dashboard that analyzes images, websites, videos, print, shelf layouts, signage, and packaging to predict viewer attention within the first 5 seconds. Generates heatmap, gaze plot, focus map, areas-of-interest, aesthetics, facial-expression, emotion, and compare reports, and is used by agencies, brands, and designers to validate and optimize visual design before launch.
• Platform API Open web REST API (with Model Context Protocol support) that enables organizations, data analysts, and insights teams to integrate Feng-GUI's visual analytics intelligence into their existing platforms and workflows. Used by digital marketing agencies, email marketing providers, packaging design firms, and consumer insights vendors, and supports AI agent and agentic-workflow access via MCP.

Quantifiable outcome

• Conversion rate increase by 84% (Tim Ash / SiteTuners case study)
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature14 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• SimilarWebcoreTechnology or IntegrationSimilarWeb integrated Feng-GUI's eye-tracking simulation into their website recommendation results at SimilarSites.com. Partnership enables website owners to compare homepage performance with competitors using Feng-GUI heatmaps.
• WSI Digital Marketing ConsultantsflagshipChannel Partner/ Reseller/ DistributorFeng-GUI is a certified supplier of WSI, a digital marketing company headquartered in Toronto, Canada with offices in over 80 countries. WSI has 1000+ consultants providing digital marketing advice and services.
• SalesBraincoreStrategic or Co-development PartnerSalesBrain uses Feng-GUI predictive eye tracking as part of their NeuroMap neuromarketing solution. The partnership helps companies capture, convince and close more customers using science-based persuasion models targeting the decision-making part of the brain.
• SimpliLearncoreChannel Partner/ Reseller/ DistributorFeng-GUI is part of SimpliLearn's Digital Marketing Certification Training Course. SimpliLearn has helped 500,000+ professionals and companies across 150+ countries get trained. Named 8th most influential education brand by LinkedIn.
• Neuro Inside OutcoreOEM/ Whitelabel/ Licensing PartnerNeuro Inside Out provides a white-label SAAS platform solution using Feng-GUI API for clients across the globe. Partners can add their own branding, theme, layout, watermark, URL, pricing and sell access as if they developed the platform.
• SiteTunerscoreTechnology or IntegrationConversion agency integrating Feng-GUI API into their website optimization services. CEO Tim Ash is a prominent digital marketing keynote speaker.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tobii: Tobii is a global leader in eye-tracking hardware and software for research, healthcare, and consumer applications. While its core focus is hardware-based eye-tracking, Tobii's attention analytics software is a broader incumbent in the same attention-prediction category.
• Lumen Research: Lumen Research is a UK-based attention measurement firm using eye-tracking panels for media planning and advertising effectiveness. It is a broader incumbent in attention analytics, with a stronger focus on media and advertising than Feng-GUI's horizontal platform.

Direct peers

• Attention Insight: Attention Insight offers AI-powered heatmaps and predictive attention analytics for designers, marketers, and agencies. It is a close functional peer to Feng-GUI, competing on website, ad, and design pre-testing.
• EyeQuant: EyeQuant is a direct competitor offering AI-powered predictive attention analytics for websites, ads, and apps. Like Feng-GUI, it simulates visual attention without requiring live eye-tracking hardware, serving digital marketing and design use cases.
• iMotions: iMotions offers a biosensor platform integrating eye-tracking, GSR, EEG, and facial coding for consumer neuroscience research. It competes with Feng-GUI in academic and market research applications requiring deeper biometric analysis.
• RealEye: RealEye provides webcam-based eye-tracking and predictive attention analytics, overlapping with Feng-GUI on attention measurement and A/B testing. Both serve digital marketing optimization use cases with SaaS delivery.
• Neurons Inc: Neurons Inc uses neuroscience and AI to predict consumer attention and cognitive response for advertising and design. It is a venture-backed direct competitor in predictive eye-tracking, serving similar enterprise and agency customers as Feng-GUI.
• Sticky.ai: Sticky.ai (formerly Stickyeyes) offers webcam-based eye-tracking and attention heatmaps for ads, content, and digital assets. It competes directly with Feng-GUI in the self-serve attention analytics category.
• DragonflyAI: DragonflyAI provides AI-driven visual attention prediction for retail, packaging, and advertising. It overlaps with Feng-GUI's packaging, signage, and ad optimization use cases, particularly in the CPG vertical.

Emerging players

• CoolTool (by OnePlusOne): CoolTool provides webcam-based eye-tracking and emotion analysis for market research, partially overlapping with Feng-GUI's predictive attention analytics. It serves similar enterprise market research customers with a focus on automated testing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat8 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FengGUI
• YouTubeyoutube.com/@feng-gui?sub_confirmation=1
• Facebookfacebook.com/Feng.GUI.Attention.Analysis
• LinkedInlinkedin.com/company/feng-gui

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feng-GUI