What Bentax does

Bentax A/S is a privately held Danish full-service coffee and beverage solutions provider, headquartered in Svenstrup, Denmark, with a secondary showroom in Brøndby (Copenhagen). The company sources, roasts, and distributes coffee and supplies an integrated hardware-plus-services stack: professional coffee machines, espresso machines, brewers, vending equipment, blenders, water coolers, and related consumables, paired with installation, training, nationwide maintenance, machine leasing, and integrated payment solutions. Underlying technology is largely mechanical and IoT-adjacent rather than software-led: the core proprietary asset is an in-house roasting facility led by master roaster Daniel Hansen, supporting both proprietary blends and private-label programs, with organic, Fairtrade, and Rainforest Alliance certified SKUs.

The commercial model combines B2B direct sales to enterprise accounts (hotels, offices, restaurants, public sector, industrial customers, and QSR chains such as Circle K across Europe and Billund Airport), a B2B and B2C webshop, a field service technician network covering all of Denmark, and agency partnerships with Faema (exclusive in Denmark), Carimali, Thermoplan, Wittenborg, and Blendtec, plus a licensed Starbucks to-go offering. Revenue streams span hardware sales and leasing, recurring coffee and consumable supply, service and maintenance contracts, and transaction-based payment solutions. The company employs 51-100 people, claims 30 years of category experience, and has no disclosed external funding, parent company, or M&A activity, suggesting organic, founder/family-controlled growth to date.

Name

Bentax

Legal name

Bentax A/S

Website

https://bentax.dk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Bentax A/S is a Danish full-service B2B coffee solutions provider, operating an in-house roastery in Svenstrup, distributing professional coffee machines, fresh-roasted coffee, and nationwide service to hotels, offices, restaurants, public sector, and industrial customers across Denmark, with selected European accounts such as Circle K.

Ownership category

akta.pro rank

Product category

Commercial coffee solutions and equipment

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Coffee & Tea Service Supplies Wholesale (AFAIALAH)

akta.pro secondary industry

Ready-to-Drink (RTD) Coffee Manufacturing (AFAFADAE)

Keywords

• Professional coffee machines
• Coffee bean supply
• Coffee equipment leasing
• Coffee machine servicing
• Private label coffee roasting

Headquarters

HQ city

Svenstorp

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Coffee Machine Sales and Leasing: Sales and leasing of professional coffee machines, espresso machines, brewers, and related equipment to businesses
2. Fresh Roasted Coffee Beans: Sale of freshly roasted whole coffee beans, ground coffee, instant coffee, and coffee capsules. Includes own brand blends and private label options
3. Service and Maintenance: Nationwide service agreements and maintenance for coffee machines. Technical support and repair services
4. Payment Solutions: Payment solutions for coffee machines and vending equipment

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bentax is a full-service B2B coffee solutions provider for Danish businesses, supplying professional coffee machines, freshly roasted coffee beans from its own Svenstrup roastery, brewing equipment, ingredients, and nationwide service and maintenance. Its offering covers the entire value chain from machine selection and installation through barista training, ongoing service contracts, payment solutions, and recurring coffee/ingredient supply, with separate B2B and B2C webshops and a Copenhagen showroom.

Product overview

Bentax is a full-service coffee and coffee solutions provider for businesses in Denmark, operating a platform-plus-services model with three core product pillars: professional coffee machines and equipment, coffee and ingredients, and operational services. The machine portfolio includes fully automatic coffee machines (Bentax NextGen), professional espresso machines from Faema and Carimali brands, professional blenders (Blendtec Stealth Nitro), coffee brewers, vending machines, drinking water coolers, and slush/frappe machines. Coffee offerings span whole beans, ground coffee, instant coffee, and Nespresso-compatible capsules with organic, Fairtrade, and Rainforest Alliance certifications, including private label options. The ingredient range features syrups (Giffard, ODK), milk and plant-based drinks, cocoa, sugar, and chocolate. Service offerings include nationwide maintenance coverage, service agreements, equipment leasing, payment solutions, barista training, and video-based self-help guides. The company operates its own roastery in Svenstrup, Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Coffee Machines (Kaffemaskiner) Fully automatic and semi-automatic professional coffee machines with touch displays, ceramic grinders, fresh milk brewing, and automatic cleaning. Designed for offices, canteens, and cafes producing espresso, cappuccino, latte, and hot water for tea.
• Professional Espresso Machines (Faema and Carimali) Professional espresso machines in 1, 2, and 3-group configurations with manual and semi-automatic options, temperature and water flow control, and programmable brewing time. Includes Faema President and Carimali BlueDot Plus, Diva, Armonia Soft Plus LM, and BlueDot Power models, aimed at cafes, restaurants, and barista-driven venues.
• Professional Coffee Brewers (Kaffebryggere) Filter coffee brewers with capacities from 5 to 40 liters (40-320 cups) for small and large businesses, suitable for quick breaks, meetings, and conference settings.
• Professional Blenders (Blendtec) Commercial-grade blenders from Blendtec (Stealth Nitro, Connoisseur 825, EZ 600) with powerful motors, durable blades, and pre-programmed cycles. Used by hotels, restaurants, and cafes for frappe, smoothies, iced drinks, soups, and nitro cold brew coffee.
• Snack and Coffee Vending Machines (Snack- og kaffeautomater) Unattended vending machines for food, snacks, and beverages with multi-payment acceptance (coins, bills, MobilePay, credit cards, employee cards). Includes Diesis soda vending for cans and bottles, suited to public sector, workplaces, and 24/7 locations.
• Drinking Water Coolers (Drikkevandskølere) Water dispensers with and without carbonation in countertop and floor models of varying capacities, used in offices, cafes, restaurants, and public venues.
• Slush Ice and Frappe Machines Cold beverage machines for slush ice and frappe offerings, primarily used during warm months to expand menu variety in cafes and food-service venues.
• Fix & Renew - Refurbished Coffee Machines Refurbished, pre-owned coffee and espresso machines for businesses, cafes, restaurants, hotels, and canteens, offered at reduced prices with service and warranty included as part of Bentax's ESG/refurbished line.
• Fresh Roasted Whole Coffee Beans (Hele kaffebønner) Freshly roasted whole coffee beans roasted in-house at Bentax's Svenstrup roastery by master roaster Daniel Hansen, ranging from single estate specialty coffees to Signature Roast blends, with organic, Fairtrade, and Rainforest Alliance certified options.
• Ground Coffee (Formalet kaffe) Pre-ground coffee ready for use in coffee machines and brewers, with organic, Fairtrade, and Rainforest Alliance certified variants for offices, cafes, and hospitality venues.
• Instant Coffee (Instant kaffe) Instant coffee powders for quick preparation, stocked in brands such as BKI, Peter Larsen Økologi, Nescafe, KAV, Illy, Cafe Primo, and Caprimo, with Fairtrade and organic variants for vending and office use.
• Coffee Capsules (Kaffe i kapsler) Nespresso-compatible coffee capsules providing consistent coffee per cup, suited to hotel rooms, individual offices, and small workspaces.
• Private Label Coffee Custom signature coffee solutions where customers co-develop unique blends with Bentax's roaster, packaged in their own design and branding for resale or in-venue use.
• Coffee Machine Leasing Leasing of professional coffee machines to Danish businesses, allowing them to spread equipment costs over time instead of purchasing outright.
• Payment Solutions (Betalingsløsninger) Payment solutions for vending machines and food/beverage dispensers that accept coins, bills, MobilePay, credit cards, and employee cards, with usage monitoring for businesses and public sector operators.
• Barista Training and Education (Træning og uddannelse) Training programs in barista skills and coffee machine operation, helping customers ensure consistent quality and proper equipment use across their staff.
• National Service Coverage (Landsdækkende service) Nationwide network of service technicians providing coffee machine installation, preventive maintenance, repairs, and lime filter replacement across all Danish regions to minimize customer downtime.
• Giffard Syrups and Sauces French-made syrups, sauces, fruit mixes, and creamers from Giffard (produced since 1885) using 100% pure sugar from French sugar beets, supplied to businesses for hot and cold coffee and beverage preparation.
• ODK Syrups and Sauces Syrups, sauces, creamy toppings, fruit mixes, and lemonades from ODK in a wide range of flavors including sugar-free options, for professional coffee and beverage service.
• Milk and Plant-Based Drinks for Coffee Milk and plant-based alternative drinks for coffee and tea, in portion sizes and larger units with extended shelf life, including organic and lactose-free options (brands such as Arla UHT and lactose-free).
• Cocoa and Hot Chocolate (Kakao) Cocoa products for hot chocolate preparation, including Bentax Choko for vending machines and premium KAV cocoa for cafes and restaurants.
• Tea Brewing Equipment and Tea Supply Professional tea brewing equipment and tea supply, including server pitchers, display boxes, and filters, used by hotels, offices, cafes, and restaurants.

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• FaemacoreTechnology or IntegrationExclusive partnership for Faema professional espresso machines in the Danish market. Faema is an Italian manufacturer of professional espresso machines, including the Faema President model. Bentax provides sales, installation, training, and service for Faema equipment.
• CarimalicoreTechnology or IntegrationPartnership for Carimali professional espresso machines including BlueDot Plus IN, BlueDot Plus FM, Diva, Armonia Soft Plus LM, BlueDot 26 models, and BlueDot Power. Bentax provides full support including training and service.
• ThermoplancoreTechnology or IntegrationPartnership for Thermoplan Black&White3 and Black&White4 coffee machines. Thermoplan BW machines are featured in major accounts like Circle K stations across Europe and Billund Airport.
• BlendteccoreTechnology or IntegrationPartnership for Blendtec professional blenders including Stealth Nitro Blender, Connoisseur 825, EZ 600. Accessories include NCB2 adapter sets, Wild Side and Four Side jars, and Rapid Rinser stations.
• StarbucksminorGTM or Marketing PartnerLicensed Starbucks coffee solutions partner. Offers complete Starbucks coffee experience for businesses wanting to provide Starbucks beverages to-go.
• Circle KcoreChannel Partner/ Reseller/ DistributorStrategic partnership for coffee solutions at Circle K fuel stations across Europe. Supplies Thermoplan BW3 CTMC machines and Curtis brewers. Also provides installation, training, and ongoing service.
• EmmeryscoreStrategic or Co-development PartnerPartnership with organic bakery/cafe chain Emmerys. Developed custom coffee blends exclusively for Emmerys. Full coffee concept including machines, training, and service. All products organic and natural.
• GiffardminorChannel Partner/ Reseller/ DistributorReseller of Giffard syrups, sauces, and fruit mixes from France. Giffard has been producing since 1885 with natural ingredients. Products include wide variety of syrups, sauces, andcreamers.
• ODKminorChannel Partner/ Reseller/ DistributorReseller of ODK syrups, sauces, creamy products, fruit mixes, and lemonade. Wide range of flavors including sugar-free options.
• IllyminorChannel Partner/ Reseller/ DistributorReseller of Illy coffee products including Illy Guatemala Espresso and Illy Classico Espresso whole beans in metal containers.
• Billund LufthavnminorChannel Partner/ Reseller/ DistributorCoffee solutions provider for Billund Airport. Installed Thermoplan BW3 CBTM and BW3 CTS machines along with Samba Top snack automats for cold beverages and sandwiches.
• Kontra CoffeesminorChannel Partner/ Reseller/ DistributorReseller of Kontra Coffees products including Artnok brand.
• LöfbergminorChannel Partner/ Reseller/ DistributorReseller of Löfberg Lilla coffee products.
• BKIminorChannel Partner/ Reseller/ DistributorReseller of BKI coffee products.
• NescafeminorChannel Partner/ Reseller/ DistributorReseller of Nescafe instant coffee products.
• ArlaminorChannel Partner/ Reseller/ DistributorReseller of Arla dairy products for coffee machines including UHT milk and lactose-free options.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Selecta Group: Selecta is one of Europe's largest unattended coffee, snack, and vending operators with a B2B focus across workplaces, hotels, and transport hubs. Comparable to Bentax in vending/payment solutions and service coverage, but operates a different business model (outsourced unattended retail vs. Bentax's equipment sale/lease plus bean supply).
• JDE Peet's Professional (JDE Professional): JDE Peet's (formerly Jacobs Douwe Egberts) operates a B2B professional coffee division offering beans, machines, and service to European foodservice and workplaces under brands like Jacobs, Douwe Egberts, and L'OR. Directly comparable in product scope and target customers to Bentax but with much larger scale and broader geographic coverage including Nordic markets where Bentax could expand.
• Nestlé Nespresso Professional: Nespresso Professional is Nestlé's B2B coffee systems business targeting offices, hotels, and restaurants with capsule-based coffee solutions. Comparable to Bentax's capsule and machine offerings (Bentax also sells Nespresso-compatible capsules and has a Starbucks license), though focused on a single-format solution rather than the full multi-brand platform Bentax operates.
• Lavazza Professional (Lavazza Group): Lavazza Professional is the B2B arm of Italian coffee giant Lavazza, providing coffee machines, beans, and service to offices, hotels, and foodservice across Europe. Directly comparable to Bentax's full-service B2B coffee solutions model with a similar machine-plus-beans-plus-service stack, but operates at significantly larger scale and broader geographic footprint.

Direct peers

• Pelican Rouge: Pelican Rouge is a European B2B coffee services company providing coffee machines, beans, and service to offices, hospitality, and foodservice. Closely comparable to Bentax in business model (machine distribution + roasting/supply + service) and customer segments, though Pelican Rouge operates across multiple European countries while Bentax is Denmark-only.
• Boncafé: Boncafé is an international B2B coffee solutions provider offering roasted coffee, machines, and service to offices, hotels, and foodservice, with strong presence in Scandinavia and the Middle East. Closely comparable to Bentax in model, scope, and Nordic presence, serving as a relevant benchmark for international expansion.
• Löfbergs (Löfbergs Lila): Löfbergs is a Swedish family-owned coffee roaster with both retail/CPG and B2B foodservice operations across the Nordics. Comparable to Bentax's roasting capabilities and Nordic B2B focus, with a stronger consumer brand presence. A natural competitor if Bentax expands into Sweden.
• MK Café / Merrild (Merrild Kaffe): Merrild Kaffe is a Danish coffee roaster and B2B coffee solutions provider serving foodservice and workplaces in Denmark. Direct domestic competitor to Bentax with overlapping customer segments (offices, hotels, foodservice) and a similar full-service machine-plus-beans model. The most directly comparable Danish peer.

Others

• Cimbali Group (La Cimbali / Faema parent): Cimbali Group owns Faema, one of Bentax's core equipment partners, and competes indirectly by owning the manufacturing IP. Included as an ecosystem participant rather than direct competitor, but relevant context for evaluating partnership risk with Bentax's premium Italian equipment brand.

Regional players

• Koffiepax: Koffiepax is a Dutch B2B coffee solutions provider offering machines, beans, and service to offices and hospitality in the Netherlands. Comparable in business model and product scope to Bentax but operates in a different (Benelux) geography. Useful peer for benchmarking Nordic expansion economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bentaxkaffe
• Facebookfacebook.com/bentaxdk
• LinkedInlinkedin.com/company/bentax
• Instagraminstagram.com/bentaxkaffe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentax