Clifton

What Clifton does

Clifton Carpets & Home is a family-owned retailer of flooring, wall coverings, and window treatments operating from a 20,000 sq ft showroom at 959 Dragon Street in the Dallas Design District. Founded in 1957 by Jim Clifton and now solely owned by his son Charles Clifton, the company sells carpets (wool, nylon, synthetic), hardwood, tile, luxury vinyl plank, leather tiles, area rugs, wallcovering, and custom window fashions sourced from over 70 mills worldwide, with turnkey installation services offered in-house. Its customer base is concentrated in affluent North Texas neighborhoods such as Park Cities and Preston Hollow, supplemented by serving interior designers and trade professionals who specify products for their clients, and a smaller commercial segment carrying line items from Mohawk, Shaw, Interface, Mannington, and other major commercial flooring vendors.

The business model is straightforward transactional retail with a service layer: sales are quote-based, generated through showroom visits, designer referrals, and an inside-sales phone channel that ships to commercial docks in the contiguous 48 states. Installation, expert measuring, and design consultation are bundled into the offering. Pricing is not publicly disclosed, and revenue is not reported; the company operates as a privately held, family-owned entity with no external capital, no subsidiary structure, and no disclosed M&A history. The go-to-market relies on showroom-based consultative selling, an interior design community referral network, and modest content marketing through a blog and basic social media presence.

The company has no proprietary technology platform and no digital infrastructure beyond a Wix-based website. There is no app, no public API, no third-party integrations, and no AI/ML capability. Its competitive positioning rests on brand heritage, product breadth across 70+ mills, and the curatorial role it plays for the North Texas design community. Customer concentration is geographically narrow (Dallas-metro) and demographically narrow (affluent homeowners and the local interior design trade), which limits both headcount-driven scaling and tail risk diversification.

Name

Clifton

Legal name

Clifton Carpets & Home

Website

https://cliftoncarpets.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Clifton Carpets & Home is a family-owned Dallas Design District showroom retailer founded in 1957, selling flooring, wallcovering, and window treatments from 70+ mills to affluent North Texas homeowners, interior designers, and commercial clients.

Ownership category

akta.pro rank

Product category

Flooring and Home Furnishings Retail

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAGAE

Carpet & Area Rug Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAB

Hardwood Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAD

Luxury Vinyl (LVP/LVT) Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAK

Flooring Installation Services (Retailer-Affiliated)

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIALAC

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

Keywords

• Residential flooring
• Hard surface flooring
• Custom area rugs
• Window treatments
• Wall coverings

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Flooring and Home Products Sales: Primary revenue from selling carpeting, hard surface flooring, wall covering, window fashions, and related home decor products. Products include wall-to-wall carpeting, imported rugs, tile, wood, cork, and more. Turnkey installation services are offered as part of the customer experience.
2. Installation Services: Expert measuring and professional installation services for all products sold. The company provides turnkey installation for carpets, hardwood, tiles, window treatments, and other products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Clifton Carpets & Home is a family-owned Dallas showroom retailer that sells carpeting, hard surface flooring, wall coverings, window treatments, and area rugs, complemented by professional measuring and turnkey installation services. The business serves residential homeowners as well as interior designers and commercial clients across North Texas, sourcing products from more than 70 mills worldwide.

Product overview

Clifton Carpets & Home is a family-owned flooring and interior design retail business serving the North Texas area since 1957. The company operates a 20,000 sq ft showroom in the Dallas Design District offering a comprehensive portfolio of flooring and interior products. Core offerings include wall-to-wall carpeting (Wool, Nylon & Synthetic), hardwood flooring, area rugs, tile, luxury vinyl plank, leather tiles, commercial flooring, and window treatments. The product portfolio is organized around major categories: Carpets (featuring over 70 residential carpet brands and commercial carpet vendors), Hardwood & Vinyl (with wood, cork, and vinyl plank options), Area Rugs (from multiple vendors), Wallcovering/Wallpaper (designer papers and murals), Window Fashions (shades, shutters, drapes), and Installation Services (stair runners, wood wall panels, acoustical panels). The company provides turnkey installation services and works with both residential and commercial customers, serving the interior design community with products for every taste and budget.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet and Broadloom Wool, nylon, and synthetic broadloom carpet stocked from more than 70 mills worldwide, sold to residential homeowners, interior designers, and commercial clients through the Dallas showroom.
• Hard Surface Flooring Hardwood, ceramic and porcelain tile, luxury vinyl plank and tile, and leather floor and wall tiles sourced from multiple mills, offered for residential and commercial projects.
• Area Rugs Custom and stocked area rugs shown alongside the carpet offering, available to homeowners and designers through the showroom.
• Wallcovering and Wall Panels Wallcoverings, wooden wall panels, and acoustical panels offered as coordinated wall finishes for residential and commercial interiors.
• Window Treatments Window fashions, shades, and custom shutters sold alongside flooring and wall products for residential and commercial projects.
• Stair Runners and Treads Stair runners and stair treads listed within the carpet category, serving homeowners and designers with custom stair installations.
• Commercial Contract Flooring Commercial-grade flooring and surface materials offered through a dedicated contract section for commercial clients and contractors.
• Measuring and Installation Services Professional on-site measuring and turnkey installation services delivered to the customer's home or project location for purchased products.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lowe's: National home improvement chain with significant flooring assortment including carpet, hardwood, tile, and installation services. Comparable as a broad-line incumbent that competes with Clifton for both DIY and pro-install flooring customers.
• Home Depot: Largest home improvement retailer in the U.S., offering flooring (carpet, tile, hardwood, LVP) alongside broad home improvement categories. Represents a major incumbent competitor for Clifton on price, convenience, and selection, particularly in mid-market residential flooring.
• Shaw Industries: Largest carpet manufacturer in the world and major supplier of resilient and hard surface flooring, with direct relationships to dealers like Clifton. Comparable as an upstream vendor and broad incumbent whose channel strategy and product launches shape Clifton's competitive positioning.

Direct peers

• Abbey Carpet & Floor: Cooperative flooring retailer network offering carpet, hardwood, tile, and area rugs through independent showrooms. Directly comparable independent showroom model with strong trade orientation and multi-vendor selection.
• Floor & Decor Holdings: Large specialty retailer of hard surface flooring, tile, wood, and installation accessories with a multi-category showroom model. Directly comparable to Clifton's breadth across flooring categories, though at national scale and with a self-help/DIY orientation.
• Carpet One Floor & Home: Cooperative of independent flooring retailers offering carpet, hardwood, tile, and vinyl with a shared brand and buying group. Directly comparable business model to Clifton as an independent showroom retailer serving residential customers with turnkey installation.
• The Tile Shop: Specialty tile and natural stone retailer operating showroom-based stores serving both DIY consumers and trade professionals. Comparable to Clifton's curated showroom experience and trade channel emphasis, though more narrowly focused on tile.
• Empire Today: Direct-to-consumer flooring retailer specializing in carpet and hard surface with in-home shopping and next-day installation. Comparable to Clifton on product categories and installation service bundling, though operates via mobile showroom model rather than a fixed location.
• LL Flooring (formerly Lumber Liquidators): Specialty retailer of hardwood, vinyl, and laminate flooring with showrooms and installation services. Comparable on core flooring categories (hardwood, LVP), though positioned more toward value-oriented DIY buyers than Clifton's design-focused clientele.

Emerging players

• Surya: Major area rug and home accessories brand with strong wholesale distribution and growing direct-to-consumer channel. Comparable on product overlap with Clifton's area rug category and as a key vendor within Clifton's curated brand portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wix
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clifton