TodaysWeb

What TodaysWeb does

TodaysWeb is an international internet company specializing in search engine optimization (SEO) and web development, legally domiciled as TodaysWeb Ltda. in Cochabamba, Bolivia (NIT 199628028) and operating as a division of Malta-based Gamelounge. The company was founded in October 2012 by Jim Westergren — a Swedish internet entrepreneur building websites since 1999 — to take over operations from his prior Swedish entities. Its core business combines (1) a portfolio of proprietary, owned-and-operated web platforms — N.nu (a Swedish website builder with 50,000+ sites created), Redistats.com (a Redis-based analytics system used by Microsoft handling 150,000+ daily unique visitors), DomainStats.com (domain statistics with API access across millions of domains), SEO-forum.se (4,000+ Swedish members), SEO-guide.se (Sweden's largest SEO fact site), Blogglista.se (19,000+ bloggers), plus acquired/operated properties Bloggproffs.se and Artikelparadis.se — and (2) professional services including result-based SEO, link building, full SEO analysis, web and CMS development (WordPress, Joomla, Drupal), hybrid mobile app development, and staff leasing of Bolivia-based developers to Swedish companies.

The commercial model is services-led with a product-led growth layer on the owned platforms. SEO and link-building services use outcome-based pricing (payment tied to achieved rankings or traffic uplift), while web development is billed hourly at 280-350 SEK (60-70% below Swedish alternatives at ~900 SEK/hour) and staff leasing at 13,900-24,000 SEK/month with Swedish invoicing and no VAT. Go-to-market is conducted without sales staff, relying on the firm's top-3 Google ranking for the keyword 'SEO' in Sweden to generate daily inbound inquiries, supplemented by sub-supplier relationships with other Swedish SEO firms and word-of-mouth referrals. Customers are predominantly Swedish SMBs and mid-market firms across gaming, real estate, health, retail, and translation verticals, with a few enterprise anchors including Microsoft (Redistats.com) and the Gamelounge parent. The company also operates a 'Charity for Bolivia' program that channels customer and partner donations to impoverished Bolivian communities, functioning as both CSR and a brand-building channel within the Swedish business community.

Name

TodaysWeb

Legal name

TodaysWeb Ltda.

Website

https://todaysweb.se

Company type

Private

Founded year

2012

Operating status

Operating

Short description

TodaysWeb is a Bolivia-domiciled, Swedish-rooted SEO and web development firm (division of Malta-based Gamelounge) that operates proprietary platforms including N.nu and Redistats.com while selling result-based SEO services, web development, link building, and developer staff leasing to primarily Swedish SMB and mid-market customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Cochabamba

HQ country

Bolivia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. SEO Services: Result-based SEO (most popular) where customers pay only when results are achieved. Also offers link building, full SEO analysis, and landing page services. Payment based on traffic increase or ranking positions achieved.
2. Web Development Services: Outsourced web development at 280-350 SEK/hour (60-70% cheaper than Swedish alternatives at 900 SEK/hour). Services include PHP, MySQL, Go development, CMS implementations (WordPress, Joomla, Drupal), and frontend development.
3. Staff Leasing/Hire of Developers: Hiring web developers in Bolivia with Swedish project management. 4 hours/day for 13,900 SEK/month or 8 hours/day for 24,000 SEK/month. Includes 9,900 SEK recruitment fee. Swedish invoicing without VAT.
4. Link Building Services: Link building service using company-owned sites. Blog posts are permanent; site links rented annually. Sites spread across 150+ different C-class IPs. Majestic Trust Flow 10-50, Ahrefs URL Rank 20-46, Moz Domain Authority 10-50.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TodaysWeb is an international internet company specializing in search engine optimization and web development, providing result-based SEO, full SEO analysis, link building, landing page creation, and CMS-based web development in PHP, MySQL, Go, WordPress, Joomla, and Drupal. It also staffs and leases web developers to Swedish companies with Swedish project management at rates 60-70% below Swedish alternatives, and operates proprietary platforms including the N.nu website builder (50,000+ websites), Redistats.com analytics (used by Microsoft), and DomainStats.com domain analytics.

Product overview

TodaysWeb is a Swedish-rooted international internet company with operations primarily in Bolivia, offering a portfolio of proprietary web platforms and professional services. The core product suite includes N.nu (Sweden's leading website builder with 50,000+ sites), Redistats.com (Redis-based statistics system serving Microsoft with 150,000+ daily visitors), DomainStats.com (domain statistics with API access), SEO-forum.se (leading Swedish SEO forum with 4,000+ members), SEO-guide.se (Sweden's largest SEO fact site), and Blogglista.se (blog network with 19,000+ registered bloggers). Additional acquired/operated properties include Bloggproffs.se (professional blog community) and Artikelparadis.se (article directory). The professional services division provides SEO services (boost packages, link building, result-based SEO, landing pages, full SEO analysis), web development and design (PHP, MySQL, Redis, CodeIgniter, Yii, Laravel, Go, WordPress, Joomla, Drupal), mobile app development (Android/iOS via HTML5 hybrid apps), and staff leasing for Swedish companies.

Differentiator

Problem solved

Functional benefit

Brands

• Charity for Bolivia: Välgörenhet för Bolivia - The company's charitable initiative helping impoverished people and families in Bolivia.

Products and services

• N.nu Website Builder Sweden's leading self-serve website builder service with 50,000+ websites created, supporting 4 languages. Built from the ground up by Jim Westergren and operated as a product-led platform for SMBs and individual creators.
• Redistats.com Analytics System Proprietary Redis-based statistics system supporting 150,000+ unique visitors per day. Used by N.nu and Microsoft. Built by Jim Westergren.
• DomainStats.com Domain Analytics Statistics and information platform providing data for millions of domains with API access for developers and product integrations. Built by Jim Westergren.
• SEO Services Comprehensive SEO service offering for Swedish businesses including result-based SEO (payment only when rankings or traffic goals are achieved), link building across 150+ C-class IPs, full SEO analysis reports, and landing page creation. Includes ranking and traffic guarantees.
• Web Development & Web Design Full-stack web development and design at 280-350 SEK/hour (60-70% cheaper than Swedish alternatives at 900 SEK/hour). Covers backend (PHP, MySQL, Redis, CodeIgniter, Yii, Laravel, Go), frontend (HTML5, CSS3, jQuery, Bootstrap, LESS), and CMS implementations across WordPress (including WooCommerce webshops), Joomla, and Drupal with mobile adaptation and migration.
• Mobile Applications Development of hybrid mobile applications for Android and iOS using HTML5, CSS3, and JavaScript. Apps install and run like native apps, enabling cross-platform delivery at lower cost than fully native development.
• Staff Leasing (Personaluthyrning) of Web Developers Hiring of web developers based in Bolivia with at least 3 years of professional experience, contracted to Swedish companies with Swedish project management. Pricing of 9,900 SEK recruitment fee plus 13,900-24,000 SEK/month; 1-month trial followed by 3-month mutual contracts with guaranteed hours and Swedish invoicing without VAT.

Quantifiable outcome

• 60-70% cost savings on web development compared to Swedish alternatives
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Bolivia Charity RecipientsminorOthersCharity program helping poor in Bolivia. 100% of donations go to those in need. Annual charitable activities including food distribution to families in Larati, Arque province, and donations to orphanages. No administrative costs taken from donations.
• LogokompanietminorOthersDonated to charity for Bolivia. Company that has ordered web services from TodaysWeb.
• Modifinder ABminorOthersDonated to charity for Bolivia. Swedish web company that has ordered services and designed charity website.
• BrathminorOthersMultiple-time donor to Bolivia charity. SEO company in Sweden.
• Glashusen ABminorOthersSecond largest monetary donor at $1,931 USD. Swedish web company.
• Pineberry ABminorOthersThird largest monetary donor at $1,703 USD.
• Be Better OnlineminorOthersMonetary donor to Bolivia charity. SEO company in Sweden.
• GameloungeminorOthersParent company of TodaysWeb division. Based in Malta. Gaming/entertainment company.
• SearchMint ABminorOthersMultiple-time donor to Bolivia charity. Swedish SEO company.
• Defiso Media ABminorOthersMultiple-time donor to Bolivia charity.
• Flighton ABminorOthersMonetary donor to Bolivia charity.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Moz: Moz is a long-established SEO software platform offering rank tracking, link intelligence, and SEO education. It operates in the same broader SEO space as TodaysWeb and is referenced in TodaysWeb's founder media coverage, but it sells tooling rather than agency services.
• Ahrefs: Ahrefs is a globally dominant SEO software platform (crawler, keyword tool, backlink analysis) used by SEO agencies including TodaysWeb itself. It operates broadly in the same SEO industry but as a tooling incumbent rather than as a services competitor.
• BrightEdge: BrightEdge is an enterprise SEO platform serving large organizations with content optimization and search visibility tooling. It sits in the same SEO category as TodaysWeb but at the enterprise software tier rather than SMB services.
• SEMrush: SEMrush is a leading global SEO/SEM software platform providing keyword research, backlink auditing, and competitive analysis. It overlaps with TodaysWeb's industry but competes as a software vendor rather than an SEO services agency.

Direct peers

• Brath: Brath is a well-known Swedish SEO agency providing search optimization, content, and digital strategy. It competes head-to-head with TodaysWeb in the Swedish mid-market SEO segment and is referenced as a partner/donor in TodaysWeb's data.
• Defiso Media AB: Defiso Media is a Swedish digital/SEO agency serving Nordic clients with content and search marketing services. It is comparable to TodaysWeb as a Swedish-market SEO peer and appears in TodaysWeb's donor list.
• Pineberry AB: Pineberry is a Swedish SEO agency offering SEO consulting and link building services to Nordic clients. It is directly comparable to TodaysWeb because it serves the same Swedish SMB market with overlapping SEO service offerings, and appears in TodaysWeb's own donor/partnership ecosystem.
• Be Better Online: Be Better Online is a Swedish SEO agency focused on SMB customers in Sweden. It overlaps directly with TodaysWeb on SEO service delivery and target segment, and is identified as a donor/partner in TodaysWeb's records.
• SearchMint AB: SearchMint is a Swedish SEO company delivering SEO, link building, and content services to Scandinavian clients. It targets the same customer profile as TodaysWeb (Swedish SMBs and SEO resellers) and is listed in TodaysWeb's partnership/donor records.
• Modifinder AB: Modifinder is a Swedish web and SEO services company that has both purchased services from and donated to TodaysWeb's charity. It is comparable as a Sweden-based web/SEO services peer operating in the same customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CharityBolivia
• Facebookfacebook.com/charitybolivia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TodaysWeb