e-sante.fr

What e-sante.fr does

E-sante.fr is a French digital health media portal founded in 2000 and operated by NEW PLANET MEDIA SAS (RCS Paris 983 275 660), headquartered in Paris at 26 rue Damrémont. The platform serves French-speaking consumers with free, advertising-supported health and wellness content organized across eight primary verticals: Santé Pratique (practical health), Maladies (diseases), Médicaments (medications), Bien-être (well-being), Diététique (dietetics), Recettes (recipes), Beauté (beauty), and Maman (maternal/child health). Articles are produced by journalists and reviewed by healthcare professionals, and the publication holds CPPAP-accredited online press status (number 0526 W 93940), positioning it within the regulated French digital press framework.

The underlying technology is a web-based Drupal CMS delivering topic-organized article pages, with user acquisition driven by organic SEO, newsletter subscription, and Facebook social media. The platform integrates with a broad ad-tech stack including Criteo, Taboola, Outbrain, Google Ads, LiveRamp, Cloudmedia, Squadata, Sirdata, and Notify for behavioral targeting, cross-device recognition, audience measurement (AT Internet), push notifications (Accengage), and social login (Facebook/Google Connect).

E-sante.fr operates a pure advertising and data-monetization business model with no paid consumer subscriptions or B2B contracts disclosed. Revenue derives from programmatic display advertising, content recommendation networks, and behavioral data shared with advertising partners under GDPR/CCPA-compliant consent frameworks. The site is part of the New Planet Media group alongside sister properties Medisite.fr and Planet.fr, sharing corporate resources and cross-promotion opportunities. The customer base is a long-tail of anonymous French-speaking consumers seeking accessible health information, with no named enterprise customers and customer concentration risk residing on the advertiser demand side rather than the user side.

Name

e-sante.fr

Legal name

NEW PLANET MEDIA SAS

Website

https://e-sante.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

E-sante.fr is a French digital health and wellness content portal founded in 2000, operated by NEW PLANET MEDIA SAS. It serves French-speaking consumers with free, advertising-supported articles across health, disease, medication, diet, beauty, and maternal health topics under CPPAP-accredited online press status.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-cloud

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and targeted marketing: The site generates revenue primarily through advertising, using third-party cookie-based targeting partners including Cloudmedia, LiveRamp, Sirdata, SQUADATA, and Notify for personalized ad delivery. The platform also uses behavioral data collection through cookies for audience measurement and ad personalization.
2. Newsletter subscriptions: The platform collects email addresses through newsletter sign-up forms to deliver health news updates. Email addresses are used for sending editorial content and may be shared with advertising partners for targeted campaigns with user consent.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

E-sante.fr is a French-language digital health media portal that publishes free health, wellness, beauty, and dietary content organized into topic categories including practical health, diseases, medications, well-being, dietetics, recipes, beauty, and maternal health. Content is produced by journalists and reviewed by healthcare professionals, monetized primarily through advertising and newsletter data monetization.

Product overview

E-Sante.fr is a comprehensive French health information portal offering a broad range of health-related content organized into distinct categories including Santé Pratique (practical health advice), Maladies (disease information), Médicaments (medications), Bien-être (well-being), Diététique (dietetics), Recettes (recipes), Beauté (beauty), and Maman (maternal health). The site serves as an informational resource covering heart/circulation/digestion, musculoskeletal disorders, daily ailments, alternative medicine, prevention, women's health, senior health, sleep/anxiety, and general healthcare system guidance. E-Sante.fr is operated by New Planet Media SAS, a French online media company, and also offers a newsletter subscription service for ongoing health news delivery.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• New Planet Media Group (Medisite.fr, Planet.fr)coreOthersE-sante.fr is operated by New Planet Media SAS and is part of a media group that includes Medisite.fr and Planet.fr. The group shares the same parent company and operates under the New Planet Media umbrella, providing cross-promotion opportunities and shared corporate resources.
• CloudmediaminorGTM or Marketing PartnerCloudmedia is an authorized advertising partner that serves targeted and personalized advertisements on e-sante.fr. The company places cookies in users' browsers to deliver personalized ad content.
• LiveRampminorGTM or Marketing PartnerLiveRamp is a data partner that receives pseudonymized personal data (hashed email addresses, IP addresses, browser/OS information) to create online identifiers for ad targeting. E-sante.fr shares data with LiveRamp and its group companies for cross-device recognition and personalized advertising.
• SirdataminorGTM or Marketing PartnerSirdata is a data marketing company authorized to place cookies on e-sante.fr for the purpose of serving relevant, personalized offers to users based on their interests. Data is retained for a maximum of 365 days.
• Notify (Brand Technology)minorGTM or Marketing PartnerNotify Brand Technology provides audience measurement and personalized advertising services through cookies deposited by the partner on e-sante.fr. Data may be used for communication customization via electronic and traditional channels with user consent.
• Live Data SolutionsminorGTM or Marketing PartnerLive Data Solutions combines connection data collected by New Planet Media with client/customer databases to deliver personalized real-time advertising. Based in Barcelona, Spain, the company operates as a data-driven advertising partner.
• Squadata (Digital Squad)minorGTM or Marketing PartnerDigital Squad provides personalized advertising services based on recent browsing behavior on partner sites, newsletters, and applications. Uses cookies to recognize internet users and serve targeted product/service advertisements.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Medisite: Sister site to e-sante.fr within the New Planet Media group, offering French-language health and medical news content. Not a competitive peer but a portfolio comparable, sharing parent ownership, content operations, and audience profile.
• Planet.fr: Sister site under the New Planet Media umbrella covering lifestyle topics adjacent to health. Provides context for group-level portfolio composition rather than direct competitive comparability.

Broad incumbents

• Healthline: Major US-based digital health publisher (part of Dotdash Meredith) covering conditions, nutrition, wellness, and beauty with medically-reviewed editorial. Comparable in editorial credibility posture and breadth of health/wellness content verticals.
• WebMD: Largest US-based consumer health information portal offering disease reference, medication guides, and wellness content. A broad incumbent analog of e-sante.fr in the health publishing space, but operates at significantly larger scale and primarily in English.

Direct peers

• Passeport Santé: French-language health information site focused on natural medicine, nutrition, disease prevention, and well-being. Directly comparable to e-sante.fr's natural medicine and wellness sections, serving the same French-speaking consumer audience.
• Pourquoi Docteur: French health information website providing medical news, disease explanations, and patient-facing health content. Comparable in target audience (French-speaking health information seekers) and editorial/healthcare-professional reviewer approach.
• Doctissimo: Dominant French-language digital health and wellness information portal covering diseases, medications, well-being, beauty, diet, and motherhood. Operated by Unify (TF1 group). The clearest direct comparable to e-sante.fr in terms of content scope, target audience, language, and advertising-supported business model.
• Le Journal des Femmes: Major French women's lifestyle portal with a substantial health and wellness section covering diseases, medications, beauty, diet, and maternal topics. Comparable in content categories, French-language audience, and advertising-supported digital media model.
• Santé Magazine: French health information media brand (part of Reworld Media) publishing articles on diseases, treatments, nutrition, well-being, and family health. Closely comparable to e-sante.fr in audience, content categories, and ad-supported digital publishing model.
• Top Santé: Leading French health and wellness magazine brand with a strong digital presence covering nutrition, beauty, mental health, fitness, and family wellness. Directly comparable to e-sante.fr in content mix (health, beauty, well-being) and French-speaking consumer target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Esantefr
• Xx.com/esantefr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e-sante.fr