Live Data Solutions

What Live Data Solutions does

Live Data Solutions is a European B2B predictive marketing technology company operating across France, the United Kingdom, and Spain since its founding in 2014. The company provides an integrated suite of eight proprietary AI/ML-powered solutions — including Instant Connect (real-time predictive activation), Data & Intentions (purchase intent and life moment detection), Retargeting, Conversational Marketing (WhatsApp/RCS/chatbots), Data Quality, Referral, and B2B Data — unified through a Connected Platform that orchestrates omnichannel marketing campaigns across email, SMS, push, outbound calls, WhatsApp, RCS, display, and social. Its underlying technology leverages machine learning for predictive scoring, behavioral segmentation, channel preference detection, and continuous campaign optimization, with intent data sourced from partners such as Sirdata and Weborama. The company holds Privacy Protection Pact certification (since April 2019) and annual CyberVadis certification, supporting GDPR-compliant data processing in regulated verticals.

The company serves more than 200 major enterprise accounts across 13 verticals, including Banking & Insurance, Energy, Telecom, Retail, E-commerce, Luxury, Pharma, FMCG, Automotive, Real Estate, Tourism, B2B, and NGO/Charitable. Notable clients include L'Oréal, Clarins, EDF, Bouygues Telecom, GMF, Crédit Agricole, La Poste, Carrefour, LCL, and BUT. Live Data combines technology licensing (subscription-based proprietary solutions) with embedded consulting and full-service campaign management delivered by senior consultants integrated into client teams, enabling strategic advisory, GDPR compliance consulting, team training, and project management alongside the technology layer.

Live Data's revenue model blends subscription/recurring licensing of its proprietary software with professional services for embedded consulting, data management, prospecting, enrichment, routing, and full-service campaign execution. Pricing is quote-based and not publicly disclosed, with annual billing cadence tailored to client size, data volume, and number of solutions deployed. The legal entity is LIVE DATA SL, registered in Barcelona, Spain (share capital €10,000), with operational offices in Athis-Mons (France), Harrow/London (UK), and Barcelona (Spain). The company is privately held with no disclosed external funding, acquisition activity, or ownership changes in the source material.

Name

Live Data Solutions

Legal name

LIVE DATA SL

Website

https://livedata-solutions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Data Solutions is a European B2B predictive marketing technology company that uses proprietary AI/ML and intent data to orchestrate omnichannel customer campaigns. Serving 200+ enterprise clients across 13 verticals in France, UK, and Spain, it combines a Connected Platform of eight solutions with embedded consulting.

Ownership category

akta.pro rank

Product category

Predictive Marketing Software

NAICS

Advertising Agencies (541810), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Customer Churn, CLV & Retention Intelligence (HDAAAHAC), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Predictive marketing software
• Customer data platform
• Intent data analysis
• Omnichannel campaign orchestration
• CRM and PRM services

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Marketing Services & Data Management: Comprehensive marketing services including data management, prospecting, enrichment, routing, CRM and multichannel campaign execution. Services include data rental for commercial prospecting, email and SMS routing, and campaign distribution via partner network.
2. Proprietary Software Solutions: Licensing and usage of proprietary AI-powered solutions including Instant Connect, Data & Intentions, Retargeting, Conversational Marketing, Data Quality, Referral, and B2B Data platforms. Available via campaign management solution or full-service delivery.
3. Consulting Services: Embedded consulting with senior consultants integrated into client organizations. Includes strategic advisory, GDPR compliance consulting, team training, skills transfer, and project management support.
4. Data Provision & Enrichment: Indirect collection and provision of behavioral/intent data for marketing campaigns. Data collected by partners and transmitted to Live Data for database creation and commercialization. Includes email campaign tracking for deliverability measurement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Live Data Solutions builds and operates a proprietary AI and machine learning-powered predictive marketing platform that transforms enterprise customer data into intent-driven, omnichannel marketing actions. Its core suite (Instant Connect, Data & Intentions, Retargeting, Conversational Marketing, Data Quality, Referral, B2B Data) detects real-time purchase intent and life moments to trigger personalized email, SMS, WhatsApp, RCS, push, display and outbound call campaigns for enterprise clients. The company pairs this software with embedded data marketing consulting and full-service campaign management for European enterprises.

Product overview

Live Data Solutions offers a connected marketing platform architecture with eight proprietary solutions. The core Connected Platform unifies predictive marketing and omnichannel campaign orchestration. Supporting products include Instant Connect (predictive marketing with AI-driven activation timing), Data & Intentions (purchase intent detection), Retargeting (multichannel audience reconquest), Conversational Marketing (WhatsApp/RCS/chatbots), Data Quality (GDPR-compliant data management), Referral (customer advocacy programs), and B2B Data (professional contact databases). These solutions work together across the customer lifecycle from acquisition through retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Connected Platform Unified marketing orchestration platform combining Live Data's predictive marketing and omnichannel deployment capabilities, supporting channels including email, SMS, push notifications, outbound calls, WhatsApp, RCS, chatbots and display advertising for enterprise marketing teams.
• Instant Connect AI and machine learning-powered predictive marketing solution that analyzes real-time activity signals to identify optimal customer activation moments and orchestrates personalized messages across email, SMS, push notifications and outbound calls. Built for enterprise marketing teams seeking real-time campaign orchestration.
• Data & Intentions Intent data solution that detects real-time purchase signals and identifies key life moments to trigger automated multichannel campaigns and intelligently prioritize leads. Designed for enterprise marketing and CRM teams.
• Retargeting Multichannel retargeting solution that re-engages visitors, prospects and cart abandoners through personalized email, display and social campaigns with dynamic audience segmentation and behavior-based personalization.
• Conversational Marketing Omnichannel conversational marketing solution supporting WhatsApp Business, RCS and intelligent chatbots with personalized automated scenarios and real-time CRM data integration for enhanced customer engagement.
• Data Quality Data reliability and compliance solution providing database cleaning, deduplication, normalization, enrichment and GDPR compliance control for customer data management across enterprise marketing databases.
• Referral Customer referral and advocacy solution enabling design, deployment and management of personalized referral programs with flexible incentive mechanisms, performance tracking and CRM/omnichannel integration.
• B2B Data B2B database solution providing qualified and continuously updated professional data for prospecting and account-based marketing campaigns, with targeting by sector, size and function and integration into CRM and prospecting tools.
• Data Marketing Consulting Embedded consulting engagement where senior Live Data consultants are integrated into client organizations, providing strategic advisory, GDPR compliance consulting, team training, skills transfer and project management support for data marketing programs.

Quantifiable outcome

• Increase Customer Lifetime Value (CLV) by 25 to 40%
• +12 more outcomes

Named customers13 records

Segments14 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• OVHcoreTechnology or IntegrationOVH provides server hosting for Live Data's infrastructure. Data is stored on OVH servers located at 2 Rue Kellermann, 59100 Roubaix, France. OVH is a contracted processor committed to processing data only on Live Data instructions in compliance with GDPR.
• SinchcoreTechnology or IntegrationSinch provides SMS routing services for Live Data's omnichannel marketing campaigns. Located at 43 Rue de Dunkerque, 75010 Paris, France. Contracted as a processor for SMS campaign delivery.
• IsendprocoreTechnology or IntegrationIsendpro provides SMS routing services for campaign delivery. Located at 19 Chemin des Travails, 06800 Cagnes-sur-Mer, France. Contracted processor for SMS routing operations.
• SirdatastrategicTechnology or IntegrationSirdata provides data qualification services for Live Data. Located at 20 Rue Saint-Fiacre, 75002 Paris, France. Enables behavioral targeting and audience qualification for marketing campaigns.
• WeboramastrategicTechnology or IntegrationWeborama provides data qualification and behavioral targeting capabilities. Located at 36 Rue Raspail, 92300 Levallois-Perret, France. Supports audience targeting and campaign personalization.
• YSA ConseilminorImplementation/ SI/ Consulting PartnerCommercial partner based at 37B Rue du Sentier, 75002 Paris, France. Supports business development and client engagement activities.
• AVANCIminorImplementation/ SI/ Consulting PartnerCommercial partner located at Bâtiment H, 12 Allée Colette Duval, 37100 Tours, France. Active partner in Live Data's ecosystem.
• EdgewhereminorImplementation/ SI/ Consulting PartnerCommercial partner based at 17 Rue de la Vanne, 92210 Montrouge, France. Supports implementation and consulting activities.
• Optin DataminorChannel Partner/ Reseller/ DistributorCommercial partner located at 69 Avenue Pierre Grenier, 92100 Boulogne-Billancourt, France. Involved in data distribution and client acquisition.
• Solocal / Solocal Marketing ServicesstrategicChannel Partner/ Reseller/ DistributorMajor commercial partner based at 204 rond-point du Pont de Sèvres, 92100 Boulogne-Billancourt, France. Supports marketing services and data distribution across French market.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Iterable: Iterable is a US-headquartered cross-channel marketing platform with strong AI-driven journey orchestration and predictive scoring capabilities. It is a partial competitor focused on growth-stage digital-native and enterprise brands overlapping with Live Data's lifecycle and predictive marketing use cases.
• Plezi: Plezi is a French B2B marketing automation platform offering email, forms, CRM, and lead nurturing. It targets B2B mid-market accounts in France and Europe and overlaps with Live Data's B2B Data and PRM/lead nurturing offerings.
• Salecycle: Salecycle is a UK-based email remarketing and cart abandonment specialist serving major European retailers. It directly competes with Live Data's Retargeting solution, particularly in retail and e-commerce verticals.

Direct peers

• Actito: Actito is a Belgian/European omnichannel customer activation platform (CRM, lifecycle, email, SMS, push, predictive) with deep roots in France and Benelux. It is a direct peer offering predictive lifecycle marketing to enterprise retail, insurance, and telecom clients across Europe.
• Splio: Splio is a Paris-based omnichannel marketing platform combining CRM, loyalty, email, SMS, push, and predictive capabilities for European enterprise and mid-market brands. It directly parallels Live Data's life-cycle, omnichannel, and predictive CRM positioning and competes for the same L'Oréal/Clarins-tier retail and beauty account footprint.
• Brevo (formerly Sendinblue): Brevo is a leading European marketing automation platform offering email, SMS, WhatsApp, CRM, and AI-driven predictive segmentation. It competes directly with Live Data in the French and broader European mid-market and enterprise space, with overlapping lifecycle, intent, and conversational marketing use cases.
• Insider: Insider is an AI-native cross-channel personalization and customer engagement platform expanding rapidly across EMEA from European and emerging-market bases. It is a direct peer in predictive segmentation, journey orchestration, and intent-driven messaging for retail, finance, and telecom enterprises.
• Dolist: Dolist is a French email, SMS, and data marketing platform with strong presence in B2B and B2C campaigns across France, Spain, and Italy. It directly competes with Live Data's email/SMS routing, data quality, and omnichannel campaigns layer for mid-market and enterprise accounts.

Broad incumbents

• Adobe Marketo Engage: Marketo (Adobe) is a leading enterprise B2B and B2C marketing automation platform with AI-driven predictive content, account-based marketing, and lead management. It is a broad incumbent competing with Live Data at the top of the enterprise market for predictive and lifecycle marketing.
• Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce Marketing Cloud and Pardot are the dominant enterprise martech stacks for CRM, journey orchestration, predictive scoring, and account-based marketing. They are broad incumbents against which Live Data positions itself for predictive, intent-driven, and verticalized enterprise campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/live-data-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Data Solutions