Reskinned
Reskinned is a London-based direct-to-consumer circular fashion marketplace that refurbishes and sells pre-loved clothing via ozone sanitisation and a quality grading process, operating a multi-brand Takeback program with over 20 UK fashion partners.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reskinned does
Reskinned is a UK-based, direct-to-consumer circular fashion marketplace founded in 2020, headquartered in London and operating with a team of 1–10. The company sells refurbished pre-loved, as-new, brand-new, and repaired clothing across menswear, womenswear, and kids categories through its e-commerce site (reskinned.clothing) and a secondary eBay storefront. Inventory is prepared via a documented quality grading process and an ozone-based, zero-water sanitisation step that the company positions as an eco-friendly refurbishment flow.
Its business model combines resale (transaction revenue on individual items priced typically from £14 to over £100 for premium brands such as Dryrobe) with a Takeback program in which customers can return unwanted items from any brand in any condition in exchange for a £10 discount code, and broader Repurpose and Recycle programs that work with emerging designers and recycling technology partners. Brand partnerships with more than 20 names — including Anthropologie, Dryrobe, Finisterre, FatFace, Sweaty Betty, Oliver Bonas, Nobody's Child, Passendure, LaundRe, and Marks & Spencer — anchor the Takeback supply loop and curated resale assortment.
The company targets environmentally conscious and value-conscious UK consumers across menswear, womenswear, and kids categories, and supports demand generation through organic social (Instagram, Facebook, TikTok, LinkedIn), an email newsletter with a 10% sign-up incentive, content marketing via The re_edit Blog, and a multi-brand awareness initiative (the Murray Mound campaign with Dr. Beckmann and Judy Murray). No revenue, funding, ownership, or leadership details beyond co-founder Matt Hanrahan are disclosed in the available data.
Reskinned firmographics
Firmographics- Name
- Reskinned
- Website
- https://reskinned.clothing
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reskinned is a London-based direct-to-consumer circular fashion marketplace that refurbishes and sells pre-loved clothing via ozone sanitisation and a quality grading process, operating a multi-brand Takeback program with over 20 UK fashion partners.
- Ownership category
- akta.pro rank
Reskinned industry classification
Industry- Product category
- Secondhand and Circular Fashion Resale
- NAICS
- Used Merchandise Retailers (4595)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Managed Consignment & Authentication-led Resale (CRAFAGAN)
- akta.pro secondary industries
- Reuse & Resale / Recommerce Operations (EUAIANAC), Fashion & Accessories C2C Resale (CRAFAKAB)
Keywords
Where Reskinned is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Reskinned business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pre-loved Clothing Resale: Resale of pre-loved, as-new, and brand-new clothing items through their e-commerce platform. Products are sold at discounted prices compared to retail.
- Takeback Program: Customers can send back unwanted items (any brand, any condition) for a £10 discount code. Items are then processed for resale, repurposing, or recycling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brand new items at discounted prices |
| Unit Pricing | Pay-as-you-go | As new items - worn before but no sign of wear |
| Unit Pricing | Pay-as-you-go | Pre-loved items in good condition with limited signs of wear |
| Unit Pricing | Pay-as-you-go | Repaired items with minor repairs completed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Reskinned product offering
Product offeringCore offering
Reskinned operates a circular fashion e-commerce platform that sells pre-loved, as-new, brand-new, and repaired clothing across menswear, womenswear, and kids categories. All items undergo a quality grading process and ozone sanitisation before sale. The company runs a Takeback program in which customers send back unwanted items from any brand and receive a £10 discount code, with returned stock then processed for resale, repurposing, or recycling.
Product overview
Reskinned operates as a circular fashion marketplace offering three interconnected services: Resale (pre-loved and brand new clothing), Repurpose (collaborations with designers to transform worn garments), and Recycle (turning end-of-life items into new materials). The platform is organized into three main product categories: Menswear, Womenswear, and Kids, spanning clothing, footwear, and accessories. Customers can participate through buying pre-loved fashion, selling back unwanted items via the Takeback program (receiving a £10 discount), or engaging with the brand through partnerships with over 20 fashion brands including Anthropologie, Dryrobe, Finisterre, and Sweaty Betty.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-loved Fashion Resale
- Brand New Items
- Takeback Program
- Repurpose Program
- Recycle Program
- Menswear
- Womenswear
- Kids
Quantifiable outcome
- 30-day return policy provides purchase anxiety reduction for online clothing buyers
Companies that use Reskinned
Customer profileSegments3 records
Ideal customer profiles3 records
Reskinned technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reskinned partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Dr. BeckmanncoreJoint awareness campaign partnership with Dr. Beckmann (cleaning specialist) for the Murray Mound installation on London's Southbank to raise awareness about UK's textile waste problem. The campaign included research on white garment disposal and launched The Washing Line laundry hotline.
- AnthropologiecoreBrand partnership where Reskinned sells pre-loved Anthropologie clothing. Customers can shop Anthropologie items and use the Takeback program for Anthropologie purchases.
- DryrobecoreBrand partnership for pre-loved Dryrobe products including changing robes. One of the most prominently featured brands on the platform with numerous product listings.
- FinisterrecoreBrand partnership featuring sustainable outdoor clothing brand. Reskinned offers Takeback program and sells pre-loved Finisterre items.
- FatFacecoreBrand partnership with FatFace, offering Takeback service and selling pre-loved FatFace clothing and accessories.
- Oliver BonascoreBrand partnership with Oliver Bonas, offering pre-loved clothing and Takeback program for their products.
- Nobody's ChildcoreBrand partnership featuring Nobody's Child clothing with pre-loved options and Takeback service.
- PassengercoreBrand partnership with Passenger featuring pre-loved outdoor and lifestyle clothing.
- ParlezcoreBrand partnership featuring Parlez clothing with numerous pre-loved items available.
- Sweaty BettycoreBrand partnership featuring Sweaty Betty activewear and leggings in pre-loved condition.
- Dune LondoncoreBrand partnership with Dune London offering pre-loved footwear and accessories.
- TALAcoreBrand partnership featuring TALA activewear and clothing in pre-loved condition.
- JanjiminorBrand partnership featuring Janji running and athletic wear in pre-loved condition.
- KickersminorBrand partnership offering pre-loved Kickers footwear including boots, trainers, and shoes.
- HushcoreBrand partnership with Hush offering pre-loved women's clothing including dresses, trousers, and jackets.
- SKINS CompressionminorBrand partnership featuring SKINS compression wear and sports leggings in pre-loved condition.
- Salt-Water SandalsminorBrand partnership featuring pre-loved Salt-Water Sandals footwear.
- EsskaminorBrand partnership offering pre-loved Esska children's clothing and accessories.
- LaundRecoreBrand partnership with LaundRe featuring sustainable denim in pre-loved condition. LaundRe jeans are prominently featured across multiple categories.
- E.L.V. DenimminorBrand partnership featuring E.L.V. Denim sustainable jeans with Takeback program available.
- Marks & SpencerminorBrand partnership with M&S offering Takeback program for their clothing items.
- MalletminorBrand partnership featuring Mallet clothing with Takeback program.
- Judy MurraycoreCelebrity ambassador partnership fronting the Murray Mound awareness campaign with Dr. Beckmann and Reskinned to highlight UK textile waste problem.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Reskinned competitors and assessment
Company assessmentDirect peers
- The RealReal: US-based managed-consignment luxury resale leader with authentication, grading, and in-house processing — closely comparable operational model to Reskinned's quality grading + ozone sanitisation process, at much larger scale.
- Vinted: Europe's largest C2C fashion resale marketplace operating across ~20+ countries. Directly comparable in recommerce category and target circular-fashion consumer, but with substantially larger user-supplied inventory and no curation/grading layer like Reskinned's.
- Depop: Social-first C2C fashion resale marketplace (owned by Etsy) targeting younger consumers with vintage and brand-name apparel. Comparable to Reskinned in fashion recommerce category and pre-loved positioning, but with a much larger seller community and different curation model.
- Vestiaire Collective: Global C2C luxury & premium fashion resale platform with strong authentication layer. Comparable to Reskinned in authentication/grading-led resale of premium brands, but operating at much larger scale and skewing luxury.
- Beyond Retro: UK vintage and pre-loved fashion retailer with curated branded vintage focus. Comparable to Reskinned in UK secondhand fashion category, curation-led brand assortment, and circular/sustainability positioning.
- Thrift+: UK-based circular fashion startup with a Takeback model for unwanted clothing in exchange for credit. Closest direct UK peer: comparable target customer, takeback circular loop, and curated brand partner approach.
Emerging players
- Patagonia Worn Wear: Brand-owned circular program trading in used Patagonia gear; representative of the brand-direct resale trend that threatens Reskinned's branded-Takeback partnerships.
- Zalando Pre-owned: Major European fashion retailer's owned recommerce vertical integrating secondhand into the main shopping experience. Comparable as a curated, managed-resale competitor going after European recommerce growth.
Broad incumbents
- eBay (UK Fashion category): Reskinned already operates a secondary eBay storefront. As the largest existing recommerce-relevant marketplace with massive used-fashion inventory, eBay is the broad incumbent competitor controlling resale discovery.
Others
- Nike Refurbished / Adidas 'Choose to Wear Again': Brand-owned refurbished and takeback programs from leading sportswear/sportswear-adjacent brands. Relevant because Reskinned's brand partnerships (Janji, SKINS, Finisterre) sit in adjacent categories — these illustrate both partnership opportunity and competitor threat from brand-direct resale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reskinned social profiles
Digital presenceReskinned financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reskinned leadership team
Management profileNumber of profiles
Profiles1 record
Reskinned funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reskinned M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reskinned
What does Reskinned do?
Reskinned operates a circular fashion e-commerce platform that sells pre-loved, as-new, brand-new, and repaired clothing across menswear, womenswear, and kids categories. All items undergo a quality grading process and ozone sanitisation before sale. The company runs a Takeback program in which customers send back unwanted items from any brand and receive a £10 discount code, with returned stock then processed for resale, repurposing, or recycling.
Is Reskinned a public or private company?
Reskinned is a private company. It is classified as unknown and is currently operating.
When was Reskinned founded?
Reskinned was founded in 2020. It employs 1 to 10 people.
Where is Reskinned based?
Reskinned is headquartered in London, United Kingdom, in the Europe region.
How does Reskinned make money?
Two revenue lines are on record. Pre-loved Clothing Resale is the primary driver. The others are takeback Program.
Who are Reskinned's main competitors?
Direct peers on record are The RealReal, Vinted, Depop, Vestiaire Collective, Beyond Retro and Thrift+. Emerging players are Patagonia Worn Wear and Zalando Pre-owned. eBay (UK Fashion category) is listed as a broad incumbent. Nike Refurbished / Adidas 'Choose to Wear Again' is listed as an others.
Does Reskinned have an API?
No public API is recorded for Reskinned.
What industry is Reskinned in?
Reskinned's product category is Secondhand and Circular Fashion Resale. Its primary akta.pro industry code is CRAFAGAN, Managed Consignment & Authentication-led Resale, with a secondary code of EUAIANAC, Reuse & Resale / Recommerce Operations. Its NAICS code is 4595 and its SIC code is 5600.