Sinfotech.iT
Sinfotech.iT is an Italian distributor of RFID, NFC, and BLE hardware operating two e-commerce platforms — Shop NFC (Europe's largest online NFC supplier) and RFID.it (5000+ RAIN RFID products) — and a proprietary TagLink cloud platform for tag management, serving enterprises, SMBs, and public administrations across Italy, Europe, and globally.
- Company typePrivate
- Founded2003
- HeadquartersMerate, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sinfotech.iT does
Sinfotech.iT S.r.l. is a privately-held Italian information technology company founded in 2003 that specializes in the supply and distribution of RFID (UHF/RAIN and HF/NFC) and BLE hardware, complemented by proprietary cloud software for tag management. Operating from Merate in Lombardy, the company runs two flagship e-commerce storefronts — Shop NFC (launched 2012, self-described as Europe's largest online NFC tag supplier) and RFID.it (rebranded from RFID Trade in 2022, carrying 5000+ SKUs of UHF/HF/LF RFID products). The technology stack spans distribution of components from tier-one vendors (Confidex Platinum Partner, HID Global Gold, Impinj Bronze, plus partnerships with Avery Dennison, Zebra, Smartrac, SATO, NXP MIFARE, and others), with a proprietary AWS-hosted cloud platform called TagLink that offers NTAG 424 DNA cryptographic authentication for cloning-proof anti-counterfeiting, Digital Product Passport management, and bulk URL redirect functionality.
The business is operated by founder-CEO Francesco Fusco with a small team (headcount band 11-50) and operates across three go-to-market motions: product-led growth through the two e-commerce storefronts with self-serve ordering and live support; channel partner distribution (Confidex reseller network across Southern Europe and MEPA procurement for Italian public administrations); and enterprise field sales for custom solutions and large accounts. Revenue is generated through hardware sales (RFID/NFC tags, readers, printers, antennas, accessories), same-day customization services for NFC stickers/cards, professional consulting and bespoke implementations, and a freemium SaaS tier for the TagLink platform with paid premium features.
The customer base spans large enterprise procurement accounts (Samsung, Bosch, Volvo, Electrolux, GSK, Decathlon, Alenia, Candy, Schindler), Italian public administrations via MEPA, SMBs served through Jobs Timer NFC attendance tracking, and a long tail of individual and SMB e-commerce buyers across Italy, Europe, and globally. The company achieved ISO 9001:2015 certification from Bureau Veritas effective May 2025, was named a UNICEF "Impresa Amica" partner, and has operated on 100% renewable energy since 2018.
Sinfotech.iT firmographics
Firmographics- Name
- Sinfotech.iT
- Legal name
- Sinfotech.it S.r.l.
- Website
- https://sinfotech.it
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sinfotech.iT is an Italian distributor of RFID, NFC, and BLE hardware operating two e-commerce platforms — Shop NFC (Europe's largest online NFC supplier) and RFID.it (5000+ RAIN RFID products) — and a proprietary TagLink cloud platform for tag management, serving enterprises, SMBs, and public administrations across Italy, Europe, and globally.
- Ownership category
- akta.pro rank
Sinfotech.iT industry classification
Industry- Product category
- RFID Hardware Distribution
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Other Communications Equipment Manufacturing (33429), Software Publishers (5132), Packaging and Labeling Services (56191)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576)
- akta.pro primary industry
- Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)
- akta.pro secondary industries
- DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Sinfotech.iT is headquartered
LocationHeadquarters
- HQ city
- Merate
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Sinfotech.iT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- RFID/NFC Hardware Sales: Sale of RFID UHF tags, NFC tags, cards, readers, printers, antennas, and accessories through e-commerce stores Shop NFC and RFID.it. Products sourced from branded partners (Confidex, HID Global, Impinj, Zebra, etc.). Sales to businesses, public administrations, associations, and individuals worldwide.
- Software Platform Subscriptions (TagLink): TagLink NFC/RFID management platform operates on a freemium model — free access for Sinfotech/Shop NFC customers with premium features available as paid upgrades (e.g., DNA authentication, mass URL management).
- Customization and Printing Services: Express customization of NFC stickers and cards including printing with variable fields (names, ID numbers, photos) performed same-day. Also printing and programming services for rolled RFID labels (NFC and UHF).
- Bespoke Solutions and Consulting: Custom (custom) product solutions developed for specific client needs, including tailored RFID/NFC implementations. Consulting services for companies entering the RFID/NFC space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | TagLink Freemium — free platform access for Sinfotech and Shop NFC customers |
| Subscription | Annual | TagLink Premium — advanced features for enterprise needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Sinfotech.iT product offering
Product offeringCore offering
Sinfotech.iT distributes and supplies RFID (UHF/RAIN and HF/NFC), BLE, and IoT hardware sourced from leading global manufacturers, primarily through its Shop NFC and RFID.it e-commerce storefronts. Beyond distribution, it develops proprietary cloud software (TagLink, including NTAG 424 DNA-based anti-counterfeiting authentication), NFC-based access control and attendance tracking (Jobs Timer), digital content management via NFC (Tag in Cloud), and same-day custom printing and programming services for tags and cards. Customers range from large industrial enterprises and luxury brands to SMBs, public administrations, and individual consumers.
Product overview
Sinfotech.iT is a provider and distributor of RFID, NFC, and BLE hardware and solutions, operating since 2012. The company offers two main e-commerce platforms: Shop NFC (Europe's largest online supplier of NFC Tags and products launched in 2012) and RFID.it (RAIN RFID UHF products store with over 5000 products). These are complemented by cloud-based software platforms including TagLink (cloud management for NFC/RFID tags with DNA authentication and Digital Product Passport features) and Tag in Cloud (digital content access via NFC). Additional offerings include Jobs Timer (NFC-based attendance tracking), SSL certificate resale, and printing/programming services for tags.
Differentiator
Problem solved
Functional benefit
Brands
- Shop NFC: Europe's largest online supplier of NFC Tags and products. Launched in 2012, provides NFC Tags, cards, readers, accessories and solutions worldwide with fast customization options.
- RFID.it
Products and services
- Shop NFC Europe's largest online supplier of NFC Tags, cards, readers, accessories and related products. Offers same-day express customization of NFC stickers and cards with variable fields such as names, ID numbers, and pictures, serving businesses, public administrations, associations, and individuals worldwide.
- RFID.it Online store dedicated to RAIN RFID (UHF) technology, offering tags, labels, industrial tags, cards, readers, gateways, antennas, and RFID printers from partners including Confidex, Impinj, HID Global, and Zebra. Includes Starter Packs for beginners and targets enterprise customers.
- TagLink Proprietary cloud-based platform for centralized management of NFC and RFID tags, enabling remote modification of tag functions, Digital Product Passport (DPP) creation, advanced URL redirect for marketing campaigns, mass tag management, and DNA cryptographic authentication with NTAG 424 DNA chips. Built on Amazon AWS with NoSQL database and offered on a freemium model with a paid premium tier.
- Tag in Cloud Service that combines NFC tags with cloud technology to enable easy access to online digital content. Tag owners can add and edit content via a password-protected web application, and end users can scan with any smartphone browser. Content pages use pre-set responsive web design that adapts to any screen.
- Jobs Timer NFC-based access control and attendance tracking service consisting of web-based software and Android devices equipped with NFC sensors. Each employee is assigned a personal NFC card to register entrance and exit, automatically calculate hours of presence, and prevent badge duplication. Designed as an affordable alternative to traditional enterprise access control.
- Printing and Programming Services Express customization of NFC stickers and cards including same-day printing with variable fields such as names, ID numbers, and photos, as well as printing and encoding services for rolled RFID labels (NFC and UHF).
- Bespoke Solutions and Consulting Custom product solutions developed for specific client needs, including tailored RFID and NFC implementations, and consulting services for companies entering the RFID/NFC space. Solutions are quoted individually.
Quantifiable outcome
- 5000+ RFID products (UHF, HF, LF) available from a single distributor
- +3 more outcomes
Companies that use Sinfotech.iT
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Sinfotech.iT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sinfotech.iT partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- ConfidexflagshipSinfotech is Confidex Platinum Partner and the main reference for Southern Europe for all companies choosing Confidex products. The Platinum level ensures best purchase pricing, larger and updated stock, and the ability to offer small-quantity orders for initial testing. Confidex products (NFC, BLE, UHF RFID) are sold via Shop NFC and RFID.it. Confidex was acquired by Beontag, a world leader in RFID tag and label production.
- HID GlobalcoreSinfotech is HID Global Advantage Gold Partner, distributing RFID UHF and RFID HF (NFC) products. HID Global is a global reference point for innovative RFID and Bluetooth technology products for the identification of people and things in IoT applications.
- Avery DennisoncoreSinfotech is a partner of Avery Dennison, distributing their labeling and RFID solutions. Avery Dennison specializes in pressure-sensitive materials, tapes, apparel labels, and RFID solutions for a wide range of industries.
- ImpinjcoreSinfotech is Impinj Bronze Partner, distributing Impinj's passive UHF RFID Class 1 Gen 2 chips, RFID readers, reader chips, antennas, and software applications. Impinj is based in Seattle, USA.
- IDENTIVminorSinfotech is an IDENTIV Partner, distributing their physical security, secure identification, and RFID-enabled products and solutions for access control and IoT applications.
- SATOcoreSinfotech is a SATO Partner, distributing their auto-ID solutions including handheld labellers, automatic print & apply systems, RFID technology, and thermal printers.
- ACS Ltd.minorSinfotech is an ACS Partner, distributing Advanced Card Systems' smart card readers and related products. ACS is Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers.
- Checkpoint SystemsminorSinfotech is a Checkpoint Systems Partner, distributing their security, EAS, and RFID anti-shoplifting solutions including RF EAS labels and microwave-safe RFID tags.
- Nordic IDminorSinfotech is a Nordic ID reseller, distributing their portable, fixed, and integrated RFID readers for retail, logistics, manufacturing, and healthcare sectors. Nordic ID was acquired by Brady Corporation in 2021.
- SmartraccoreSinfotech is a Smartrac Partner, distributing their HF (NFC) and UHF RFID tags and labels. Smartrac is a global leader in digitizing products and connecting them to the IoT, founded in 2000 with headquarters in Amsterdam.
- TSLminorSinfotech is a TSL Partner, distributing their high-performance mobile RFID readers (part of HID Global) for identifying and tracking products, assets, and personnel.
- CHAINWAYminorSinfotech is a CHAINWAY Reseller, distributing their RFID, barcode, and biometrics products and solutions. Chainway is a leading IoT company in China helping clients across industries improve efficiency and reduce operational costs.
- CAEN RFIDminorSinfotech is a CAEN RFID Partner, distributing their RAIN RFID products including easy2read and easy2log product lines. CAEN RFID is a leader in automatic identification technology.
- LoftwareminorSinfotech is a Loftware Partner, distributing their label and product identification software solutions including NiceLabel cloud and on-premise options for barcode and RFID label design, management, and printing.
- Digital Logic (DLOGIC)minorSinfotech is a DLOGIC Partner, distributing their NFC reader solutions. Digital Logic is a Serbian electronic company with 50 years of experience in electronics, focused on NFC reader development.
- MIFARE (NXP Semiconductors)coreSinfotech is a MIFARE Registered Partner. MIFARE is a registered trademark of NXP Semiconductors covering contactless integrated circuit chips used in billions of cards for transport, payments, and access applications worldwide.
- Zebra TechnologiescoreSinfotech is a Zebra Partner, distributing RFID UHF printers and scanners. Zebra provides technology for companies in healthcare, retail, manufacturing, transportation, and logistics.
- UNICEFminorSinfotech participates in UNICEF's 'Impresa Amica' program, contributing donations to support the distribution of vaccines, therapeutic foods, and educational materials to children in need across UNICEF's 190 countries of operation.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Sinfotech.iT competitors and assessment
Company assessmentBroad incumbents
- Identiv: Publicly-traded provider of physical security, secure identification, and RFID-enabled products; a partner of Sinfotech but a much broader incumbent offering readers, inlays, and software across the same IoT/access-control use cases.
- Impinj: NASDAQ-listed supplier of RAIN RFID UHF chips, readers, and ItemSense software platform; partner of Sinfotech but a foundational incumbent whose platform competes with TagLink for tag-management workloads.
- Barcodes Inc. Large-scale US distributor of barcode, RFID, and IoT hardware with custom printing and labeling services - broader catalog and scale than Sinfotech but overlapping enterprise customer profile.
- Confidex (Beontag): World-leading RFID tag and label manufacturer (acquired by Beontag) and Sinfotech's flagship supply partner; an upstream incumbent that could potentially disintermediate distributors if it expands direct European sales.
Emerging players
- TapTrack: NFC tag management and tap-to-connect platform for proximity marketing and brand engagement - emerging player in TagLink's adjacent market (NFC cloud management) with overlapping target use cases.
Direct peers
- AB&R (American Barcode + RFID): US RFID and barcode hardware distributor with custom labeling and integration services - structurally analogous to Sinfotech's wholesale + customization service model.
- Atlas RFID Store: A US-based online retailer specializing in RFID hardware (tags, readers, antennas, printers) from multiple manufacturers - the closest direct competitor to Sinfotech's RFID.it storefront in terms of product breadth and e-commerce-led GTM.
- Thingmagic (Jadak): RFID reader and module manufacturer with embedded solutions for healthcare, retail, and industrial IoT - serves similar enterprise verticals with comparable hardware-plus-software offerings.
- GAO RFID: Global RFID hardware supplier offering UHF/HF tags, readers, and custom solutions across logistics, manufacturing, and retail - comparable multi-product distributor model targeting enterprise customers like Sinfotech.
- RFID Global Solution: US-based RFID hardware distributor and integrator offering asset tracking, inventory, and supply chain solutions to enterprise customers - comparable B2B distribution plus services model.
Market position
Strengths2 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sinfotech.iT social profiles
Digital presenceSinfotech.iT compliance and trust
Trust signalCompliance1 record
Sinfotech.iT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sinfotech.iT leadership team
Management profileNumber of profiles
Profiles1 record
Sinfotech.iT subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sinfotech.iT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sinfotech.iT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sinfotech.iT
What does Sinfotech.iT do?
Sinfotech.iT distributes and supplies RFID (UHF/RAIN and HF/NFC), BLE, and IoT hardware sourced from leading global manufacturers, primarily through its Shop NFC and RFID.it e-commerce storefronts. Beyond distribution, it develops proprietary cloud software (TagLink, including NTAG 424 DNA-based anti-counterfeiting authentication), NFC-based access control and attendance tracking (Jobs Timer), digital content management via NFC (Tag in Cloud), and same-day custom printing and programming services for tags and cards. Customers range from large industrial enterprises and luxury brands to SMBs, public administrations, and individual consumers.
Is Sinfotech.iT a public or private company?
Sinfotech.iT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sinfotech.iT founded?
Sinfotech.iT was founded in 2003. It employs 11 to 50 people.
Where is Sinfotech.iT based?
Sinfotech.iT is headquartered in Merate, Italy, in the Europe region.
How does Sinfotech.iT make money?
Four revenue lines are on record. RFID/NFC Hardware Sales are the primary driver. The others are software Platform Subscriptions (TagLink), customization and Printing Services and bespoke Solutions and Consulting.
Who are Sinfotech.iT's main competitors?
Broad incumbents on record are Identiv, Impinj, Barcodes Inc. and Confidex (Beontag). TapTrack is listed as an emerging player. Direct peers are AB&R (American Barcode + RFID), Atlas RFID Store, Thingmagic (Jadak), GAO RFID and RFID Global Solution.
Does Sinfotech.iT have an API?
No public API is recorded for Sinfotech.iT.
What industry is Sinfotech.iT in?
Sinfotech.iT's product category is RFID Hardware Distribution. Its primary akta.pro industry code is CRAOAMAJ, Digital/Interactive Toys & Accessories Distribution, with a secondary code of MPAHAJAI, DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady). Its NAICS code is 3341 and its SIC code is 5045.