La Boite a Outils des RH

What La Boite a Outils des RH does

La Boite a Outils des RH is a France-based HR media and content platform, founded in 2016 by Aline Delourme and operated as a bootstrapped sole proprietorship from Sion-les-Mines. It serves French HR professionals (HR managers, HR directors, responsables RH) with a free library of downloadable HR tools — Excel/Google Sheets/Word/PDF templates covering recruitment, training, GPEC, administration, interviews, performance reviews, BDESE, leave planning, salary grids, and telework tracking — alongside a regular flow of practical articles, tutorials, and monthly news synthesis (La Lettre des RH) delivered to ~28,000 qualified email contacts. The technical stack is intentionally lightweight: a WordPress CMS paired with the Plezi marketing-automation platform for email campaigns, audience qualification, and analytics tracking, with no proprietary technology, mobile apps, or public APIs.

The company monetizes its audience exclusively through B2B services sold to HR solution vendors. Three paid SKUs are advertised publicly: standard event/webinar promotion at €1,500 HT, content distribution (tools, white papers) at €2,500–€6,000 HT, and a custom 30/60/90-day content strategy package that guarantees a minimum of 100 qualified leads. In 2024 the company layered on a marketplace layer (Marketplace RH) that lists and routes demand to HR software providers (Flatchr, Optimal RH, Éditions Tissot's Pilotage RH, Mucho, among others), introducing listing-fee and lead-routing economics on top of the legacy advertising business.

Distribution and demand generation are entirely organic: a ~120,000 LinkedIn following (more than half in 500+ employee companies), ~35,000 monthly website users, ~1.8M pages viewed and ~80K tool downloads in 2022, and recurring co-marketing webinars with HR vendors on topics ranging from CSE elections to AI Act compliance. The company's credibility is reinforced by a partnership with the official Code du Travail Numérique platform — which co-publishes retirement- and dismissal-notice calculators — and by content reuse in Éditions Hachette textbooks. It is privately held, has no disclosed funding, no parent entity, no subsidiaries, and operates with a team of 1–10, with revenue not publicly disclosed.

Name

La Boite a Outils des RH

Legal name

La Boite a Outils des RH

Website

https://laboiteaoutilsdesrh.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

La Boite a Outils des RH is a France-only HR media platform that gives HR professionals a free library of downloadable tools, articles, and a monthly newsletter, monetizing its ~120,000 LinkedIn-follower and ~28,000-contact audience through paid event promotion, content distribution, lead-gen campaigns, and a HR software marketplace.

Ownership category

akta.pro rank

Product category

HR Media and Content Platform

NAICS

Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Contract Lifecycle Management (CLM) & Document Generation/Templating (HDAEAGAL)

Keywords

• HR media platform
• HR content publishing
• HR tools library
• HR software marketplace
• HR professional newsletter

Headquarters

HQ city

Sion-les-mines

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sponsored content and event promotion: Companies pay to promote their HR events and webinars through the platform's newsletter, social media, and website. Standard event promotion costs €1,500 HT, with premium options available. This generates leads for event organizers.
2. Content distribution services: Paid distribution of HR tools, white papers, and content through the platform's newsletter, social media, and website widgets. Priced between €2,500–€6,000 depending on distribution choices. Generates up to 1,000 leads per campaign.
3. Custom content strategy and lead generation: Creation of 2 customized content pieces (article + tool/questionnaire/podcast) with lead targeting, qualification, and sharing. Minimum 100 qualified leads per 30-day campaign. Pricing depends on strategy and duration (30/60/90 days).
4. Marketplace commission / listing fees: The RH Marketplace (marketplace.laboiteaoutilsdesrh.fr) features HR software solutions. Partners pay for visibility and listing placement within the marketplace ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

La Boîte à Outils des RH operates a digital HR media platform offering a library of free downloadable HR tools (Excel, Google Sheets, Word, PDF templates), practical articles, a monthly newsletter (La Lettre des RH), and an HR solutions marketplace. The company monetizes its audience of HR professionals in France by selling event promotion, content distribution, and custom content strategy services to HR software vendors and solution providers.

Product overview

La Boite a Outils des RH is an HR-focused media platform offering a library of free downloadable HR tools, practical articles, a monthly newsletter (La Lettre des RH), and an HR marketplace. The core offering consists of free Excel/Sheet and Word templates covering recruitment, training, administration, management, interviews, and social climate management. The platform also provides commercial services including event promotion (starting at €1,500), content distribution (€2,500-€6,000), and custom content strategy creation for lead generation. Founded in 2016, it ranks among the top 3 HR media outlets in France.

Differentiator

Problem solved

Functional benefit

Brands

• La Lettre des RH: Monthly newsletter sent to subscribers containing HR news synthesis, in-depth article, free HR tool, and upcoming HR events.
• Marketplace RH

Products and services

• Outils RH Gratuits (Free HR Tools) A library of free downloadable HR templates and tools (Excel, Google Sheets, Word, PDF) covering recruitment, training, administration, management, GPEC, interviews, and social climate. Targets HR professionals in French companies.
• Articles RH Practical HR articles in tutorial format covering HR news, digitalization, best practices, and regulatory updates to help HR professionals evolve their practices.
• La Lettre des RH (HR Newsletter) Monthly email newsletter containing HR news synthesis, an in-depth article, a free HR tool, and a list of upcoming HR events, sent to ~28,000 contacts.
• Marketplace RH An HR solutions marketplace where third-party HR software vendors list their offerings, allowing HR professionals to discover, compare, and access HR software and services.
• Promotion d'événements RH et Webinars Paid service promoting HR events and webinars through the platform's agenda, newsletter, and social media (standard price €1,500 HT; premium with personalization available on request). Generates registrations for event organizers.
• Diffusion de Contenus RH Paid distribution of HR tools, white papers, and content via the platform's HR Tools section, email to contact base, newsletter, social media, and backlink. Priced €2,500–€6,000 HT; generates up to 1,000 leads per campaign.
• Création de Stratégie de Contenus Custom content strategy creation service delivering two content pieces (article + tool/questionnaire/podcast) with lead targeting, qualification, and sharing. Guarantees minimum 100 qualified leads (MQL/SQL) per 30-day campaign. Pricing customized by duration (30/60/90 days).

Quantifiable outcome

• ~80,000 tool downloads in 2022
• +3 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Code du Travail NumériquecoreStrategic or Co-development PartnerPartnership with Code du Travail Numérique for HR calculators (preavis-retraite and preavis-licenciement). The company publishes tools developed in partnership with the official French labor code digital platform. This partnership validates the company's credibility as a trusted HR content source.
• SLIBminorStrategic or Co-development PartnerSLIB partnered with the company to create a comprehensive guide on CSE (Comité Social et Économique) professional elections. SLIB's electronic voting solution is promoted through the guide.
• FlatchrminorGTM or Marketing PartnerFlatchr, an all-in-one recruitment solution, is featured in the company's HR marketplace. The company promotes Flatchr to its audience of HR professionals seeking recruitment software.
• Éditions TissotcoreGTM or Marketing PartnerÉditions Tissot's Pilotage RH solution is promoted through the company's content (articles and marketplace). Joint webinars on topics like BDESE are co-organized. Éditions Tissot offers a 30-day free trial promoted via the company's platform.
• EuréciaminorGTM or Marketing PartnerEurécia co-hosted a webinar with the company on 'RH & IA: comment gouverner les usages sans freiner la performance?' (June 25, 2026) covering AI governance in HR, AI Act compliance, and HR technology best practices.
• FactorialminorGTM or Marketing PartnerFactorial co-hosted a webinar with the company on AI Act compliance (June 30, 2026): 'Webinaire IA générative & juridique : sécuriser ses usages et comprendre l'IA Act'.
• MuchominorGTM or Marketing PartnerMucho offers a free mutual health insurance audit service promoted through the company's content and marketplace, targeting HR professionals reviewing their company health insurance contracts.
• Optimal RHminorGTM or Marketing PartnerOptimal RH HRIS (SIRH) solution is featured in the company's marketplace and promoted via dedicated content placements, targeting companies considering a SIRH change in 2025.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cegid: Major French HR and payroll software vendor with content marketing and resources aimed at HR professionals — comparable as a broad incumbent in the French HR software ecosystem.
• Les Echos: Major French business newspaper with substantial HR, employment, and management content sections reaching senior decision-makers — broad incumbent in France with overlapping HR coverage.
• ANDRH: National Association of HR Directors in France, a broad incumbent publishing HR content, holding events, and providing resources to HR professionals across the country.
• SHRM: The world's largest HR association, operating an extensive media and content arm (certifications, publications, templates, tools) for HR professionals — adjacent broad incumbent model with stronger US focus.
• Apec: French employment agency for executives publishing extensive HR-related content, job market intelligence, and career resources aimed at HR professionals and managers.
• France Travail: French national employment agency (formerly Pôle Emploi) publishing HR, employment, and labor market resources broadly serving jobseekers, employers, and HR professionals in France.

Direct peers

• Parlons RH: Leading French HR media and community platform publishing HR news, tools, and resources targeted at HR professionals — overlapping directly with La Boîte à Outils des RH on content, audience, and monetization models in France.
• Welcome to the Jungle: Major French employer branding and HR content platform offering company profiles, HR articles, and a software marketplace — comparable in combining HR media, community, and HR technology discovery in France.

Regional players

• HelloWork: French job/employment platform with HR content, employer resources, and recruiting tools — overlapping with the HR professional audience in France.
• Cadreo: French executive recruitment platform with HR and management content resources targeted at executives and HR professionals in France.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BoiteOutilsRH
• YouTubeyoutube.com/channel/UC3CifTflM88ovJeTogq9RYQ
• Facebookfacebook.com/laboiteaoutilsdesrh
• LinkedInlinkedin.com/company/laboiteaoutilsdesrh
• Instagraminstagram.com/laboiteaoutilsdesrh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Boite a Outils des RH