Name

Ebnat

Legal name

Ebnat AG

Website

https://ebnat.ch

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Brush Manufacturing

NAICS

Dental Equipment and Supplies Manufacturing (339114), Soap and Cleaning Compound Manufacturing (32561), Cutlery and Handtool Manufacturing (3322)

SIC

Dental Equipment & Supplies (3843), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

akta.pro secondary industries

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Custodial, Sanitation & Facility Supplies (Cleaning Chemicals, Paper Goods, Waste/Recycling) (EDAEAIAK)

Keywords

• Household brush manufacturing
• Oral hygiene products
• White label manufacturing
• Private label development
• Industrial cleaning brushes

Headquarters

HQ city

Ebnat-kappel

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Brush and Cleaning Product Sales: Sale of high-quality brushes for household (brooms, dish brushes, hand brush sets, toilet brushes) and oral hygiene (interdental brushes, toothbrushes) applications. Products include Nature line (plastic-free), PCR line (recycled material), and standard ranges.
2. White Label Manufacturing: Manufacturing of brushes under customer brand names for fast market access. Customers can place Ebnat's proven quality products under their own branding.
3. Private Label Development: Full custom development of brush solutions tailored to individual customer requirements - from function to design. Development partnership from initial concept to implementation.
4. Factory Shop Retail: Direct retail sales through the company's factory shop in Ebnat-Kappel, offering products at attractive prices including their own production and selected brand articles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ebnat AG develops, produces, and sells high-quality brushes and cleaning solutions for household (brooms, dish brushes, hand brush sets, toilet brushes, grill brushes) and oral hygiene (toothbrushes, interdental brushes) applications. The portfolio spans standard catalog items, sustainable sub-brands such as the FSC-certified Nature line and PCR post-consumer recycled line, and B2B services including White Label (rapid branding on existing designs) and Private Label (full custom development from concept through to market-ready product), all manufactured at the company's Ebnat-Kappel headquarters and Wattwil production facility in Switzerland.

Product overview

Ebnat AG is a Swiss manufacturer of high-quality brushes and cleaning solutions for household and oral hygiene. The product portfolio centers on three main categories: (1) Brushes & Brooms for household cleaning including dishwashing brushes (Gap, Purus, Loop), grill brushes, and industrial cleaning brushes; (2) Oral Hygiene products including toothbrushes and interdental brushes; (3) Sustainable product lines including the Nature Line (FSC-certified wood brushes with natural fibers) and PCR Products (Post-Consumer Recycled plastic brushes). The company offers complementary B2B services through White Label (fast branding on existing products) and Private Label (fully customized product development) programs. Products are manufactured in Switzerland with a focus on sustainability, quality, and innovation. The portfolio includes both standard catalog items and bespoke solutions developed in partnership with customers.

Differentiator

Problem solved

Functional benefit

Brands

• Nature: A sustainable product line featuring FSC-certified Swiss beech wood and traditional fibers such as arenga, bassine, fiber and pure horsehair. The Nature products are completely plastic-free.

Products and services

• Bürsten & Besen (Brushes & Brooms) High-quality cleaning brushes and brooms covering household, industrial, hygienic, and agricultural applications, including dishwashing brushes, hand brush sets, toilet brushes, industrial brooms, bottle brushes, and modular cleaning systems; manufactured in Switzerland.
• Dentalhygiene (Oral Hygiene) Toothbrushes, interdental brushes, and dental hygiene products designed for thorough oral cleanliness, intended for professional and private users with high hygiene standards.
• Gap Dishwashing Brush Dishwashing brush designed for efficient kitchen cleaning within the household Bürsten & Besen range.
• Loop Dish Brush with Replacement Head Dish brush with replacement head system designed for sustainable, long-lasting use in household dishwashing.
• Purus Dishwashing Brush Dishwashing brush designed for household kitchen cleaning applications, part of the Ebnat household brush portfolio.
• Wooden Grill Brush Wooden grill brush for cleaning grills and BBQ equipment, part of the household Bürsten & Besen range.
• Nature Line (FSC Wood Brushes) Sustainable brush line using FSC-certified Swiss beech wood and traditional fibers (arenga, bassine, fibre, pure horsehair), offering 100% plastic-free products designed for resource conservation and recyclability; further developed from the previous OEKO range.
• PCR (Post-Consumer Recycled) Products Household brushes manufactured using Post-Consumer Recycled (PCR) plastic material sourced from sorted Swiss packaging waste, offering a sustainable alternative with lower CO2e value and reduced energy requirement in production.
• White Label Service B2B service providing fast market access for partners who want to offer products under their own branding, leveraging Ebnat's existing product designs and Swiss manufacturing capabilities.
• Private Label Service Customized B2B service for creating tailored own-brand brush products, covering design, development, and full implementation from initial concept through to market-ready product, including packaging and logistics.

Quantifiable outcome

• Products contain patented elements for functionality and differentiation
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CocolabcoreStrategic or Co-development PartnerCocolab based in San Francisco, California, is a long-term partner sharing values of quality, transparency, and integrity. The partnership focuses on sustainable oral hygiene products with joint commitment to environmental consciousness in decision-making.
• Acadian Crossing Consumer ProductscoreStrategic or Co-development PartnerOver five and a half years of partnership with Acadian Crossing Consumer Products. Ebnat serves as a great supplier partner providing great service and great products.
• ArchPoint GroupcoreStrategic or Co-development PartnerArchPoint Group is a sourcing and sustainability partner that values Ebnat's ability to deliver products as good or better than national brands, with emphasis on quality, attention to detail, and environmental responsibility.
• CuradenminorStrategic or Co-development PartnerLong-standing partner relationship. At the 111th anniversary celebration, a carved toothbrush was ceremonially presented to Curaden representatives to express thanks for trusting cooperation.
• myclimatecoreStrategic or Co-development PartnerPartnership with myclimate foundation for sustainability strategy and climate protection. Includes product carbon footprint analyses and management workshops. Focus on achieving net-zero emissions with emphasis on Scope 3 emissions reduction.
• Eastern Switzerland PCR Material SuppliercoreTechnology or IntegrationRegional supplier from Eastern Switzerland providing Post-Consumer Recycled (PCR) material. Ensures short transport routes and sustainability standards. Polypropylene materials from sorted batches in Switzerland are processed and reused.
• Specialist CentersminorStrategic or Co-development PartnerPartnership with external specialist centers for product development, combining internal expertise with external knowledge for innovative solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vileda (FHP): Major household cleaning tools brand covering mops, brooms, brushes and gloves across Europe. Competes with Ebnat in mass-market household cleaning retail and private label supply.
• FRANK Bürsten GmbH: German manufacturer of household and professional brushes and brooms with a comparable product range across cleaning categories. Closely competes with Ebnat in European household brush retail and B2B channels.
• G.B. Kent & Sons: Long-established UK brush manufacturer founded in 1777, producing premium household and personal care brushes with heritage branding. Comparable to Ebnat on age, premium positioning and product category breadth.
• Trisa AG: Swiss personal care and household products company including toothbrushes and brushes. Comparable domestic Swiss peer operating in similar product categories with overlapping retail and B2B customers.
• Spontex: European cleaning tools brand producing brushes, sponges, gloves and household cleaning accessories. Directly comparable product mix to Ebnat's household range and active in the same retail channels.
• Bürstenhaus Redecker: German family-owned maker of premium household brushes using natural materials, with a sustainability-led brand. Overlaps directly with Ebnat's Nature line and PCR positioning in eco-conscious retail.
• TePe: Swedish specialist in interdental brushes and oral hygiene products sold through dental professionals and retail. Directly comparable to Ebnat's oral hygiene / interdental brush offering and customer overlap with dental partners.

Broad incumbents

• Colgate-Palmolive: Global oral care leader whose toothbrush portfolio competes broadly with Ebnat's oral hygiene products in retail. Acts as a benchmark incumbent rather than a niche specialist.
• Procter & Gamble (Oral-B): Global oral care brand (Oral-B) and broader household CPG player. Competes with Ebnat across toothbrush retail channels and sets the bar for branded oral hygiene competition.
• Church & Dwight: US-listed CPG company with household cleaning and oral care brands (Arm & Hammer, First Response, etc.). A larger, multi-brand incumbent in adjacent categories where Ebnat sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ebnat.ag
• LinkedInlinkedin.com/company/ebnat-ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebnat