Happiness Works

What Happiness Works does

Happiness Works, operating commercially as Friday Pulse, is a London-based SaaS company founded in 2012 that provides a science-based employee happiness measurement platform. Its core product is a subscription platform that conducts weekly or monthly pulse surveys to capture real-time team happiness data, generates bespoke reports for each team, and surfaces actionable talking points intended to help managers address underperformance, burnout, and turnover risk. The platform was designed by statistician Nic Marks and is grounded in happiness-based measurement methodology positioned as an alternative to traditional engagement metrics such as eNPS, with claimed productivity, retention, stress, and creativity outcomes derived from the underlying research.

The company distributes the product through a self-serve, product-led growth model: prospective customers can sign up directly via fridaypulse.com for a free trial, with monthly billing on the disclosed freemium-style pricing model. The website and signup flow support global access, and marketing is driven primarily through a content engine — an insights blog, a monthly email newsletter, guest client articles, and founder-led thought leadership (TED speaking, an Amazon #1 bestselling book). The business is privately held, UK-domiciled, holds Good Business Charter accreditation, and has 1-10 employees with no disclosed funding history or parent organization.

Name

Happiness Works

Legal name

Friday Pulse

Website

https://happinessworks.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Happiness Works (Friday Pulse) is a London-based SaaS company offering a subscription platform that runs weekly or monthly pulse surveys to measure real-time team happiness, generate bespoke reports, and provide managers with actionable insights to improve retention, productivity, and wellbeing.

Ownership category

akta.pro rank

Product category

Employee Experience / HR Analytics Software

NAICS

Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

akta.pro secondary industry

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee happiness measurement
• Pulse survey platform
• Team experience analytics
• Workplace wellbeing software
• HR engagement analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Friday Pulse operates as a subscription-based SaaS platform providing team happiness measurement and tracking services. Users can sign up for free trials and subscribe to access full platform features including real-time tracking, bespoke reports, and actionable insights.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Happiness Works provides Friday Pulse, a real-time employee happiness measurement platform that enables organizations to understand, track, and build team happiness through weekly or monthly pulse surveys. The platform generates bespoke reports for every team, pinpoints teams at risk of underperformance, high turnover, or burnout, and provides actionable talking points to help teams discuss results and improve collaboration.

Product overview

Friday Pulse is a single, unified employee happiness measurement platform. The core product provides real-time, actionable data for understanding, tracking, and building team happiness through weekly or monthly pulse surveys. The platform creates bespoke reports for every team and was designed by expert statistician Nic Marks. Additionally, Nic Marks authored an Amazon #1 bestselling book on building motivated teams, which provides theoretical grounding for the platform's methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Friday Pulse A real-time employee happiness measurement platform that provides organizations with actionable data on team wellbeing through weekly or monthly pulse surveys, bespoke team reports, and structured talking points for team discussions.

Quantifiable outcome

• 2x more likely to stay (teams with high happiness have double the retention rate)
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Limeade: Employee well-being and engagement platform combining pulse surveys with wellbeing programs. Overlaps with Friday Pulse on the wellbeing/employee-experience buyer, with broader health and benefits content.
• Humu: People science and nudge-based employee engagement platform founded by a former Google data scientist. Comparable focus on behavioral science and measurable wellbeing outcomes for HR buyers.
• Lattice: Performance management and employee engagement platform with surveys, goals, and reviews. Overlaps with Friday Pulse on the employee-experience side, with a stronger focus on performance/OKRs for tech-forward companies.

Broad incumbents

• Workday Peakon: Employee voice platform acquired by Workday and now bundled into the Workday HCM suite. A direct functional competitor for pulse-survey budgets, though it benefits from being sold as part of a much larger enterprise HR platform.
• HiBob: Mid-market HRIS platform with built-in engagement surveys and people analytics. Competes for the same mid-market HR budget as Friday Pulse, though primarily as a system of record with engagement as a feature.
• Microsoft Viva Glint: Microsoft's enterprise employee feedback offering within the Viva suite, often sold alongside Microsoft 365. Directly comparable pulse-survey functionality, distributed through Microsoft's enterprise sales motion.

Direct peers

• 15Five: Continuous performance management and engagement platform with pulse surveys, manager check-ins, and recognition. Targets the same HR buyer as Friday Pulse, with overlapping weekly-survey and burnout/retention themes.
• Officevibe: SMB-focused employee engagement and pulse-survey platform. Closely comparable to Friday Pulse on target segment (small and mid-sized teams), self-serve onboarding, and weekly pulse cadence.
• TINYpulse: Employee engagement and anonymous feedback tool founded on the weekly 'pulse' concept. Closely aligned with Friday Pulse's weekly pulse-survey methodology and SMB-to-mid-market positioning.
• Culture Amp: Leading employee engagement survey and people analytics platform serving HR teams globally. Competes head-to-head with Friday Pulse for the same employee-experience buyer, with a broader product surface area and significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/happiness_works
• Facebookfacebook.com/happinessworks
• LinkedInlinkedin.com/company/happiness-works

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happiness Works