Svenskalag AB

What Svenskalag AB does

Svenskalag AB is a Swedish cloud-based SaaS provider that operates an all-in-one administration platform for sports and activity associations. Founded in 2007 and headquartered in Norrköping, the company serves approximately 3,000 Swedish sports associations across 88 different sports, covering roughly 950,000 members, parents, and leaders. Its platform consolidates five core modules — a member register (with six-hour synchronization to the Swedish Sports Confederation's IdrottOnline system), a mobile-friendly website builder with news/calendar/document management, an invoice and payment service supporting Swish/card/invoice/installments with automatic reconciliation and SIE4 accounting export, an attendance and LOK-stöd (state activity subsidy) reporting module that exports to IdrottOnline/Rbok/ApN, and a mobile app for members — into a single integrated database. The company also operates a high-traffic public-facing site (570,000 unique weekly visitors, branded as one of Sweden's largest sports and family sites) that doubles as a marketing and content channel.

Name

Svenskalag AB

Legal name

Svenskalag AB

Website

https://svenskalag.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Svenskalag AB is a Swedish SaaS platform that provides member registration, website, invoicing, and attendance tracking for approximately 3,000 amateur sports associations across 88 sports, integrating with IdrottOnline, Swish, and government subsidy systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. SaaS Subscription for Sports Associations: Monthly/annual subscription fees for associations to use the complete platform including member register, website, invoicing, and attendance tracking

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Svenskalag AB provides a cloud-based SaaS platform that consolidates administration for Swedish sports associations, covering member registration, fee invoicing and payment collection (Swish, card, invoice, installments), attendance tracking with government subsidy reporting (LOK-stöd), website publishing, and member communication via a mobile app. The platform integrates with the Swedish Sports Confederation's IdrottOnline system and supports accounting export (SIE4) for sports clubs operating across 88 different sports in Sweden.

Product overview

Svenskalag.se is a unified SaaS platform for Swedish sports and activity associations, providing an all-in-one solution for club administration. The core offering consists of five integrated modules: Medlemsregister (Member Register), Hemsida (Website Builder), Faktura- & Betaltjänst (Invoice & Payment Service), Närvaro & LOK-stöd (Attendance & Government Subsidy Tracking), and a mobile App. These modules share a common database and are designed to work together, allowing data such as member information, attendance records, and payment history to flow across the platform. The platform serves 3,000 associations, approximately 950,000 members/parents/leaders, and covers 88 different sports. Key integrations include IdrottOnline, Swish, Fritidskortet, ApN, Rbok, and SIE4 accounting export.

Differentiator

Problem solved

Functional benefit

Products and services

• Medlemsregister (Member Register) A digital member register for sports associations that stores member profiles, contact information, team assignments, and participation history, with fast search, dynamic filtering, and automatic synchronization with IdrottOnline every six hours.
• Hemsida (Website Builder) A responsive website builder optimized for sports clubs, including news publishing, calendar, document storage, and built-in email and SMS dispatch for announcements and call-ups, with mobile and desktop support.
• Faktura- & Betaltjänst (Invoice & Payment Service) A payment and invoicing service for sports associations that supports Swish, card, invoice, and installment payments, automatically reconciles payments with member accounts, and exports accounting data in SIE4 format for Swedish bookkeeping software.
• Närvaro & LOK-stöd (Attendance & LOK Support) An attendance tracking module that records member participation at training sessions and matches, and automatically compiles attendance data into state and municipal reports for LOK-stöd (local activity support) subsidies, with direct export to IdrottOnline, Rbok, and ApN.
• Svenskalag App (Svenska Lag) A mobile application for members, parents, leaders, and players to access schedules, receive call-ups, view announcements, manage attendance, and display digital membership cards, with communication flowing between the club and its members.
• Lagkassa (Team Treasury) A tool for managing team treasury and collecting funds, integrated with the member register and payment service to support digital team cash management for sports clubs.
• Anmälningsformulär (Online Registration Forms) Online registration forms for new members, training groups, camps, and competitions, supporting immediate payment at registration or invoicing afterwards.

Quantifiable outcome

• 570,000 unique visitors per week on the platform website
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• IdrottOnlinecoreTechnology or IntegrationOfficial integration partner providing synchronization of member data between Svenskalag and the Swedish Sports Confederation's IdrottOnline system. Member data syncs every six hours.
• ApN (Aktivitetskort)coreTechnology or IntegrationIntegration partner for activity card support, enabling associations to track and manage activity-based subsidies.
• SwishcoreTechnology or IntegrationPayment integration partner enabling Swish mobile payments for association fee collection.
• Sveriges föreningssystemcoreOthersMember organization representing Swedish association management systems. Svenskalag is a member of this industry body.
• FritidskortetcoreTechnology or IntegrationIntegration with municipal leisure card systems, allowing associations to receive activity subsidies directly through the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• WildApricot: Membership management SaaS for small associations and clubs, providing member databases, payments, websites and events. Comparable in serving member-based organisations but horizontal across many verticals beyond sports.
• Playmetrics: US-based youth sports club management platform offering player registration, team formation, scheduling, communication and payments. Closely comparable in vertical SaaS approach for amateur sports clubs.

Direct peers

• LeagueApps: US-based sports league and club management platform offering member registration, payments, scheduling, websites and communication. Closest direct functional peer to Svenskalag in product scope, though focused on the US market.
• LoveAdmin: UK-based SaaS for sports clubs, leisure centres and member organisations, providing member management, direct debit payments, bookings and websites. Direct functional comparable in the European sports-club admin SaaS space.
• TeamUnify: Swim-focused sports club management SaaS (part of Stack Sports) offering member registration, billing, websites and meet management for aquatic clubs. Comparable vertical-SaaS approach for amateur sports associations.
• ClubRight: UK-based membership management platform for sports and social clubs offering member management, payments, events and website tools. Closest European peer in product and target market.
• TeamSnap: US-based team and sports organisation management app offering registration, scheduling, communication and payment tools for amateur clubs. Comparable in serving volunteer-run amateur sports associations.

Broad incumbents

• SportsEngine: US-based sports management SaaS (owned by NBC Sports) providing member registration, websites, scheduling and communication for youth sports organisations. Comparable in functionality and target customer (amateur sports associations) but operates at much larger scale and in the US market.
• Active Network: Large event registration and activity management SaaS covering sports events, camps and races with payment processing. Comparable in serving sports organisations, but much broader and more focused on events than club admin.

Others

• Jonas Software: Vertical SaaS acquirer owning multiple club and member-management software products. Relevant as a strategic acquirer archetype and comparator for vertical-SaaS economics in member-based organisations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/svenskalag.se
• LinkedInlinkedin.com/company/svenskalag
• Xx.com/svenskalagse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenskalag AB