City Lumber

What City Lumber does

City Lumber is a privately held lumber and building materials dealer founded in 1974 and headquartered at 3312 Bob Wallace Avenue in Huntsville, Alabama. The company sells dimensional lumber, engineered wood products (including Trus Joist LVL/PSL/LSL/I-joists), pressure-treated lumber (YellaWood), composite decking (TimberTech, Trex, MoistureShield), doors, windows, siding (James Hardie, Diamond Kote, LP SmartSide), insulation, hardware, and tools to professional contractors and homeowners across Alabama, Georgia, and Tennessee. Its core differentiator is an on-site truss design and manufacturing operation (S&R Manufacturing) producing custom roof and floor trusses up to 65 feet in length, complemented by complimentary full dimensional lumber take-offs with material plans, the Frame Faster pre-cut framing system, decking and house plan design services, and the Hover 3D visualization tool for exterior projects.

Since October 2023, City Lumber has operated as a wholly owned subsidiary of Spahn & Rose Lumber Co., a 25+ location dealer network founded in 1904 and headquartered in Dubuque, Iowa, recognized as LBM Journal's 2022 Dealer of the Year. The company generates revenue primarily through unit-pricing on building materials sales to contractors and homeowners, supplemented by truss manufacturing, free estimating services, and job-site delivery. Select contractors access in-house charge accounts via the WebTrack 24/7 online portal and mobile app, which integrates with QuickBooks and supports ACH and credit card payments. Distribution is anchored at a single retail storefront open Monday through Friday, with truss deliveries extending regionally to Nashville, Birmingham, and Atlanta.

Name

City Lumber

Legal name

City Lumber Co.

Website

https://citylumberhomecenter.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

City Lumber is a Huntsville, Alabama-based lumber and building materials dealer serving contractors and homeowners across Alabama, Georgia, and Tennessee, with in-house truss manufacturing, free estimating services, and charge account credit via a 24/7 WebTrack portal. Since October 2023 it has operated as a subsidiary of Spahn & Rose Lumber Co.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Cut Stock, Resawing Lumber, and Planing (321912), Sawmills and Wood Preservation (3211)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

akta.pro secondary industries

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH), Building Materials & Lumber Distribution (CRAOAFAD), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Building materials supply
• Lumber and building materials
• Truss design manufacturing
• Construction materials distribution
• Decking and siding

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lumber & Building Materials Sales: Primary revenue from selling lumber, engineered wood products, decking, doors, windows, siding, hardware, and other building materials to contractors and homeowners.
2. Manufacturing Services: Revenue from truss design and manufacturing services, producing roof and floor trusses for residential and commercial applications.
3. Estimating & Design Services: Professional estimating services including full dimensional lumber take-offs and material plans for construction projects.
4. Delivery Services: Job site delivery services for contractors with materials delivered directly to construction sites.
5. Contractor Charge Accounts: In-house charge accounts for select contractor customers with WebTrack online portal access, enabling professional credit for business needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

City Lumber is a Huntsville, Alabama-based lumber and building materials distributor selling pressure-treated lumber, engineered wood, composite decking, doors, windows, siding, hardware, and tools from leading brands to professional contractors and homeowners. The company operates an in-house truss design and manufacturing facility (S&R Manufacturing), provides free full dimensional lumber take-offs with material plans, custom house and decking plans, the Hover Visualizer 3D measurement tool, and 24/7 WebTrack contractor charge account management.

Product overview

City Lumber is a lumber and building materials supplier offering a comprehensive portfolio of products and services for professional contractors and homeowners. The core product offering centers on building materials including pressure-treated lumber (YellaWood), engineered lumber (Trus Joist), composite decking (TimberTech, Trex, MoistureShield), doors, windows, siding (James Hardie), and hardware. Services include truss design and manufacturing with the Frame Faster pre-cut framing system, design and estimating services with full lumber take-offs, house plans, the Hover Visualizer 3D modeling tool, and WebTrack customer account management. The company operates as part of the Spahn & Rose family and serves Alabama, Georgia, and Tennessee markets from its Huntsville, Alabama location.

Differentiator

Problem solved

Functional benefit

Products and services

• YellaWood Pressure Treated Lumber Pressure-treated pine lumber backed by micronized copper preservative technology, providing protection against rot, fungal decay, and termite damage, available in standard and kiln-dried (KDAT) formats. Sold to professional contractors and homeowners for framing and outdoor construction.
• Composite Decking (TimberTech, Trex, MoistureShield) Composite decking from TimberTech, Trex, and MoistureShield combining the look of real wood with engineered performance, fade and stain resistance, and superior moisture resistance for outdoor deck construction. Distributed to contractors and homeowners through City Lumber.
• Engineered Lumber (Trus Joist) Engineered wood products from Trus Joist including LVL, PSL, LSL, OSL, and I-joists for floor systems, beams, and load-bearing framing components in residential and commercial applications.
• Doors (Masonite, Quaker, Sun, Southwood) Interior, exterior, patio, and storm doors from Masonite, Quaker, Sun, and Southwood in fiberglass, wood, or steel across multiple styles and price points for new construction and remodeling.
• Siding (James Hardie, Everlast, LP SmartSide, Diamond Kote) Exterior siding options including fiber cement, composite, vinyl, metal, and engineered wood from James Hardie, Everlast, LP SmartSide, and Diamond Kote, available in multiple styles and colors with weather and fade resistance.
• Windows (Quaker, Sun, YKK) New construction and replacement windows from Quaker, Sun, and YKK in wood, vinyl, aluminum, and composite materials, designed for energy efficiency and ease of installation.
• Hardware and Tools (Milwaukee, Simpson Strong-Tie) Hand and power tools, fasteners, and structural connectors from Milwaukee and Simpson Strong-Tie for professional contractors and DIY projects.
• Truss Design and Manufacturing Custom roof and floor truss manufacturing with in-house engineering and design capabilities, producing trusses up to 65 feet in length and approximately 20 trusses per month at the S&R Manufacturing facility in Huntsville, AL. Delivered regionally to builders across Nashville, Birmingham, and Atlanta.
• Frame Faster Pre-Cut Framing Material Packages Pre-cut framing material packages pioneered by City Lumber that revolutionize the building process by using components allowing builders to frame faster with less labor. Delivered as part of the truss design and manufacturing offering.
• Design and Estimating Services Complimentary full dimensional lumber take-offs with material plans and placement plans for residential or commercial construction projects, saving time and money during the build process. Provided at no charge to contractors and homeowners.
• House Plans and Decking Plans Custom home design service offering construction plans from simple remodel plans to new construction projects, plus a catalog of pre-designed decking plans in various sizes and configurations, including consultation, planning, measuring, and deck installation assistance.
• Contractor Charge Account with WebTrack Online Portal In-house charge accounts for select contractor customers offering professional credit, 24/7 WebTrack online portal and mobile app access for account activity, ACH and credit card payments, job balances, open order status, invoice and credit note downloads, and QuickBooks export.

Quantifiable outcome

• Build 2.5x more houses with the same crew using Frame Faster components
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

17 partnerships are on record, tiered core and flagship.

• YellaWood (Great Southern Wood Preserving)coreChannel Partner/ Reseller/ DistributorFeatured vendor partner for pressure-treated lumber. YellaWood products offer protection against rot, fungal decay, and termite attack. City Lumber is a Southern dealer for YellaWood brand products in Huntsville, AL.
• Boise CascadecoreChannel Partner/ Reseller/ DistributorNorth American producer of engineered wood products, panels, and lumber. Supplies products through Boise distribution network including metal, cement, decking, doors, millwork, and other materials.
• Cameron Ashley Building ProductscoreChannel Partner/ Reseller/ DistributorNational distributor with local market knowledge enabling contractors and builders to save time and money with high-quality building materials.
• TimberTech (AZEK)coreChannel Partner/ Reseller/ DistributorComposite decking supplier known for durability, low maintenance, and long-lasting beauty. Products engineered to resist fading, staining, and weathering. Available through City Lumber.
• TrexcoreChannel Partner/ Reseller/ DistributorIndustry-leading composite decking distributor through Boise. Known for durability, low maintenance, and long-lasting beauty. Distributed by City Lumber.
• MoistureShieldcoreChannel Partner/ Reseller/ DistributorComposite decking designed for superior moisture resistance and long-term performance through Woodford Plywood. Built to resist warping, rotting, and water damage even in ground contact.
• Woodford PlywoodcoreChannel Partner/ Reseller/ DistributorBuilding materials distributor with nearly 50 years of experience. Distribution centers throughout the Southeastern United States servicing Georgia, Florida, South Carolina, Alabama, North Carolina, Tennessee, and Mississippi.
• James HardiecoreChannel Partner/ Reseller/ DistributorFiber cement siding products known for exceptional durability, curb appeal, and low maintenance. Engineered to withstand harsh weather, resist pests, and hold color longer.
• Trus JoistcoreChannel Partner/ Reseller/ DistributorPreferred vendor for engineered lumber, floor joists and trusses. City Lumber offers estimating services for residential or commercial applications.
• Quaker WindowscoreChannel Partner/ Reseller/ DistributorWindow vendor partner offering affordable, easy-to-install windows that are beautiful and energy-efficient for new construction and replacement.
• Milwaukee ToolscoreChannel Partner/ Reseller/ DistributorPower tool brand for professional contractors. Heavy-duty tools, accessories and hand tools. Industry innovator that pioneered cordless power tools.
• Simpson Strong-TiecoreChannel Partner/ Reseller/ DistributorStructural hardware and connectors for construction. Mission to help people build safer, stronger structures with innovative, reliable, high-quality solutions.
• HovercoreTechnology or IntegrationDigital measurement and visualization tool that transforms smartphone photos into detailed, interactive 3D models with accurate measurements for siding, roofing, windows, and trim.
• Spahn & Rose Lumber Co.flagshipStrategic or Co-development PartnerParent company. Leading lumber and building materials distributor with over 25 locations across Iowa, Illinois, Wisconsin, Georgia, and Alabama. Founded in 1904. City Lumber joined Spahn & Rose family in October 2023.
• Diamond KotecoreChannel Partner/ Reseller/ DistributorEngineered wood siding with 30-year no-fade warranty. Beauty meets function with color matching available through Diamond Kote Color Studio.
• Knauf InsulationcoreChannel Partner/ Reseller/ DistributorInsulation products for residential and commercial needs. Helps combat hot, humid Southeastern summers and frosty winters.
• CertainTeedcoreChannel Partner/ Reseller/ DistributorDrywall products and systems supplier for construction applications.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• US LBM: Leading national lumber and building materials distributor owned by private equity, with a federation of regional brands. Highly comparable in terms of pro-contractor focus, component manufacturing, and multi-region scale, though at materially larger size.
• 84 Lumber: One of the largest privately held LBM dealers in the U.S. with 250+ stores and in-house truss and component manufacturing. Highly comparable business model (lumber yards + components + pro contractor focus) but at national scale.
• The Home Depot: Big-box home improvement retailer carrying lumber, building materials, and tools with a pro contractor program. Competes with City Lumber for both DIY homeowners and small contractors on convenience and price, but lacks local service depth and component manufacturing.
• Lansing Building Products: National distributor of exterior building products (siding, windows, decking, railings) to professional contractors. Overlaps with City Lumber's specialty categories and pro-channel GTM, though focused on exterior products rather than structural lumber.
• ABC Supply Co. Largest wholesale distributor of roofing, siding, windows, and exterior building products in North America. Comparable contractor-focused distribution model and pro credit/account services, though skewed toward roofing and exterior categories.
• Builders FirstSource: Largest U.S. supplier of building products, prefabricated components, and value-added services to professional builders. Directly comparable offering in lumber, trusses, panels, and design services, though at significantly larger scale and public-company footprint.

Direct peers

• Spahn & Rose Lumber Co. Parent company and direct operating peer. Operates 25+ lumber and building materials yards across Iowa, Illinois, Wisconsin, Georgia, and Alabama, offering the same mix of lumber, engineered wood, trusses, and contractor services. LBM Journal 2022 Dealer of the Year.
• Dunn Lumber: Sister company under the Spahn & Rose family of companies. Operates as a regional lumber and building materials dealer serving professional builders and homeowners, sharing WebTrack/Epicor infrastructure and the same GTM model as City Lumber.
• Whit Davis Lumber Plus: Another Spahn & Rose subsidiary operating a similar lumber and building materials yard format in the Southeast. Shares procurement, IT, and marketing resources with City Lumber and serves the same pro contractor and homeowner segments.

Others

• Boise Cascade: Key upstream supplier and partner for City Lumber. Manufactures engineered wood products (EWP) and OSB and distributes building materials, providing a vertical comparison point rather than direct retail competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CityLumberCo
• Xx.com/citylumberhc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Lumber