Agency Boon

What Agency Boon does

Agency Boon is a privately held digital marketing agency specializing in the implementation of the StoryBrand (SB7) marketing framework for client websites, sales funnels, and supporting collateral. Founded as Agency Boon LLC in the United States with operational ties to Bucharest, Romania, the firm is registered as an LLC and operates with a headcount in the 11-50 range. Its service catalog spans StoryBrand website design and messaging, marketing funnel and landing page development, logo and PDF/brochure design, Facebook and Google ads management, search engine optimization, and tiered WordPress maintenance plans. Underlying technology is standard WordPress CMS deployed on Kinsta managed hosting; the agency's defensible methodology is its certified implementation of the StoryBrand framework in partnership with StoryBrand Certified Guide Angie Schultz, and its embedment in the broader Business Made Simple / Marketing Made Simple ecosystem.

The business model blends one-time project fees with recurring subscriptions. Project work (websites from $5,000+, landing pages from $3,000+, logos from $2,000+, PDFs from $1,500+, StoryBrand messaging from $2,500+) is quoted per scope, while Facebook/Google ads management (starting $2,500/month), SEO (starting $1,500/month), and WordPress support plans (Basic $129/month, Pro $149/month, with discounted $75/hour development for Pro members) produce recurring revenue. Standard professional services bill at $100/hour. Distribution runs through a consultative, sales-led motion — free consultation followed by a custom plan — augmented by a self-serve subscription channel for WordPress support. Customer segments span small business owners (primary), nonprofits and religious organizations, and professional services providers, with a diverse portfolio that includes XXXChurch, One Hope, Portable Church, Waterloo Schools, RTA Fleet Management, TetonPines Financial, Bennett & McClammer, and SMBs in healthcare, landscaping, photography, and coaching.

Commercially, Agency Boon has no disclosed funding, no acquisitions or M&A activity, no regulatory actions, and no public ownership structure; it appears to be independently operated. Its only meaningful non-commercial commitment is a social-mission arrangement with Good Bureau in Romania, to which 10% of profits are directed. The agency's competitive positioning rests on StoryBrand certification, a multi-year content/portfolio library, the Angie Schultz messaging partnership, and the StoryBrand/Donald Miller ecosystem integration, with no in-house AI/ML capabilities, proprietary technology platforms, or app products disclosed.

Name

Agency Boon

Legal name

Agency Boon LLC

Website

https://agencyboon.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency Boon is a private U.S./Romania digital marketing agency that implements the StoryBrand framework to design WordPress websites, sales funnels, and supporting collateral for small businesses, nonprofits, and professional services firms.

Ownership category

akta.pro rank

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Website Design & Development: One-time project fees for custom website design, landing pages, logo design, and print design services.
2. Digital Marketing Services: Recurring monthly services including Facebook & Google Ads management and Search Engine Optimization.
3. WordPress Support Plans: Monthly subscription hosting and maintenance plans for WordPress websites with tiered options (Basic $129/mo, Pro $149/mo).
4. Professional Services: Hourly consulting and development work at $100/hour standard rate, discounted to $75/hour for Pro Plan clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Agency Boon is a digital marketing agency that designs StoryBrand-based WordPress websites, builds marketing funnels and landing pages, and delivers ongoing digital marketing services including paid ads management, SEO, and WordPress website maintenance and support plans.

Product overview

Agency Boon is a digital marketing agency offering a portfolio of services centered around the StoryBrand marketing framework. The core offering combines StoryBrand website design, marketing funnels, and landing pages as integrated components of a complete sales funnel system. Additional services include logo design, print/PDF design, flyer and brochure design, Facebook & Google advertising, and search engine optimization. The company also provides ongoing WordPress website support through tiered maintenance plans (Basic at $129/month and Pro at $149/month) with additional custom development work available at hourly rates. All services are delivered through a three-step process: free consultation, custom plan development, and execution. The agency positions itself as a StoryBrand Certified Guide partner, offering both website development and messaging strategy services.

Differentiator

Problem solved

Functional benefit

Products and services

• StoryBrand Website Design Custom WordPress website design service using the StoryBrand marketing framework, creating customer-focused websites with clear messaging and conversion-optimized structure. Targeted at small business owners and professional service firms.
• Marketing Funnels Sales funnel development implementing the Marketing Made Simple framework, building automated customer journeys from lead capture through conversion including lead generators, nurture campaigns, and sales email sequences.
• Landing Pages Conversion-optimized landing page design and development, creating focused pages for lead capture and specific marketing campaigns. Pricing starts at $3,000.
• Logo Design Professional logo design services creating brand identities for businesses. Pricing starts at $2,000.
• PDF Design Design services for lead-generating PDFs including guides, checklists, and informational documents that serve as lead magnets. Pricing starts at $1,500.
• Flyer and Brochure Design Print design services for marketing materials including flyers and brochures.
• Facebook and Google Ads Paid advertising management services for Facebook and Google platforms. Pricing starts at $2,500 per month.
• Search Engine Optimization SEO services to improve website visibility and organic search rankings. Pricing starts at $1,500 per month.
• WordPress Support Plans Ongoing WordPress website maintenance and support including security monitoring, updates, backups, and hosting. Basic Plan at $129/month and Pro Plan at $149/month.
• StoryBrand Messaging StoryBrand marketing framework messaging services to clarify brand message and communication strategy. Pricing starts at $2,500.
• StoryBrand Copywriting Professional copywriting services using StoryBrand principles to create customer-focused marketing content. Pricing starts at $1,000.
• Standard Hourly Rate Services Custom development and design work billed at $100 per hour, with discounted rates of $75 per hour available for Pro Plan members.

Quantifiable outcome

• Amy Scott doubled her revenue after working with Agency Boon
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Angie SchultzcoreStrategic or Co-development Partner · 1 January 2018Angie Schultz is a StoryBrand Certified Guide since 2018 who partners with Agency Boon to help business owners clarify their message and implement StoryBrand on their websites. She leads the messaging strategy component while Agency Boon handles design and development execution.
• Good BureaucoreStrategic or Co-development PartnerAs a social business, Agency Boon gives 10% of profits to charities in Romania through the work of Good Bureau. Good Bureau is a non-profit organization which helps change agents live out their mission to transform Romania. Partnership focuses on preventing human trafficking, mentoring teenagers, helping children with disabilities, training leaders, developing communities, and empowering entrepreneurs.
• StoryBrand / Donald MillercoreGTM or Marketing PartnerAgency Boon operates as a certified implementation partner for the StoryBrand marketing framework created by Donald Miller. They implement the SB7 framework and Marketing Made Simple methodology in client websites and marketing materials. They also promote Business Made Simple University courses and coaching certification.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SmartSites: Full-service digital marketing agency offering web design, SEO, and PPC services to SMBs — directly overlapping Agency Boon's core service mix and SMB target customer. A comparable mid-sized agency with similar recurring retention engines.
• KlientBoost: Performance digital marketing agency specializing in PPC, CRO, and landing page design — overlapping Agency Boon's landing pages, ads management, and funnel services. Comparable client model and recurring retainer structure.
• Disruptive Advertising: PPC and SEO-focused agency that also offers web design services to SMBs and mid-market clients. Comparable in its mix of paid media management and conversion-focused website work that mirrors Agency Boon's funnel-plus-ads offering.
• Directive: B2B digital marketing agency focused on performance content, SEO, paid media, and web design for mid-market tech and services companies. Directly competitive with Agency Boon's mid-market sales motion and consultative close.
• Thrive Internet Marketing Agency: Full-service digital agency delivering web design, SEO, PPC, and social media marketing to small and mid-sized businesses. Directly comparable service portfolio and target segment to Agency Boon.
• HigherVisibility: Full-service digital marketing agency specializing in SEO, PPC, and web design for SMBs. Comparable service mix and customer size to Agency Boon, with overlapping recurring-revenue SEO retainer offering.
• Joseph Studios: Digital marketing agency and StoryBrand certified partner that builds websites, messaging, and funnels using Donald Miller's framework. The closest head-to-head competitor to Agency Boon in the StoryBrand implementation niche.

Emerging players

• Brand Builders Group: StoryBrand consulting firm that helps businesses implement the framework through messaging, content, and brand strategy. Competes adjacent to Agency Boon's 'StoryBrand Messaging' service line within the same framework ecosystem.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering web design, SEO, PPC, and content marketing across hundreds of SMB and mid-market clients. Operates in the same space but at significantly greater scale and broader service breadth than Agency Boon.

Others

• WP Engine: Managed WordPress hosting platform that Agency Boon uses (Kinsta partnership is similar) and that powers many of its client sites. Adjacent infrastructure provider rather than a direct competitor — indicative of an ecosystem dependency on WP-specialized hosts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agencyboon
• Instagraminstagram.com/agencyboon
• Xx.com/agencyboon
• LinkedInlinkedin.com/company/agency-boon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Boon