MOSAIC FAMILY Counseling Center

What MOSAIC FAMILY Counseling Center does

MOSAIC Family Counseling Center is a private outpatient mental health counseling practice headquartered in Urbandale, Iowa, operating four physical locations across Central Iowa (Urbandale, West Des Moines, Indianola, Perry) and delivering services via HIPAA-compliant statewide telehealth plus on-site programs in three school districts (Des Moines Public Schools, Winterset, Marshalltown). Founded in 2007 by Kenya Rocha, LMHC, the practice employs 20+ licensed clinicians (LMHC, LISW, LMFT) and supports 5-9 master's-level graduate interns under supervision, serving more than 15,000 clients cumulatively and conducting 10,000+ sessions annually.

The clinical offering spans individual therapy, couples and family counseling, EMDR therapy and EMDR intensives, DBT-based group programs (Adult STEPPS, Adult Stairways, Rooted in Resilience for adolescents, Parent Partner support), evaluations (immigration, bariatric, psychosocial), school-based Student Assistance Programs, low-fee intern services with sliding-scale options, bilingual therapy through MFCC Excelencia, and a 'therapy for providers' line. A distinct professional development arm delivers continuing education — including Iowa-approved Clinical Supervisor Training at $209.99 per 6 CEs and EMDR basic training — through an accredited partnership with EMDR & Beyond. Technology is conventional clinical-practice infrastructure: an EMR, the TherapyIQ scheduling platform, and Signal encrypted messaging; no proprietary AI or ML capabilities are disclosed.

The business model is multi-stream and consumer-anchored. Standard CPT-coded therapy sessions are billed to insurance (Wellmark BCBS, Optum/UHC, Aetna, Iowa Medicaid, Medicare Advantage, and EAP plans), with self-pay rates ranging from $105 (90832 brief) to $265 (90791 intake). Low-fee intern sessions are priced at $25 ongoing / $50 intake, sliding-scale fees follow federal poverty guidelines, and CE/training workshops are sold to external clinicians. The GTM motion is primarily direct-to-consumer through the website and TherapyIQ booking, supplemented by school-district contracts and event-driven professional training, with no referral required for most clinical services.

Name

MOSAIC FAMILY Counseling Center

Legal name

MOSAIC Family Counseling Center, Inc.

Website

https://mosaicfamilyinc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

MOSAIC Family Counseling Center is a private Central Iowa mental health practice operating four clinics and statewide telehealth with 20+ licensed clinicians, delivering EMDR, DBT groups, school-based services, evaluations, and clinical training.

Ownership category

akta.pro rank

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance-Billed Therapy Services: Standard 53-minute therapy sessions billed to insurance carriers including Wellmark BCBS, Optum/UHC, Aetna, Iowa Medicaid plans, Medicare Advantage, and various EAP plans. Co-pays, deductibles, and co-insurance collected at time of service.
2. Self-Pay/Private Pay Services: Out-of-pocket payment for uninsured clients or those preferring not to use insurance. Session rates vary by length: 90791 intake $265, 90837 individual $200, 90834 individual $155, 90832 brief $105, family sessions $200-$225
3. Low-Fee Intern Program: Reduced-cost therapy provided by supervised graduate interns at $25 per session for continuing care, $50 for intake. Available for uninsured and underinsured clients not on Medicare.
4. Sliding Scale Services: Discounted fees based on family size and income per federal regulations. No one denied access due to inability to pay.
5. Professional Training & CE Programs: Continuing education workshops for mental health professionals including EMDR basic training, clinical supervision certification, and specialized workshops. Iowa Clinical Supervisor Training priced at $209.99 for 6 CEs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MOSAIC Family Counseling Center is a private outpatient mental health therapy practice serving Central Iowa. It delivers individual, couples, family, and group psychotherapy with a specialization in EMDR trauma treatment, DBT-based group programs (STEPPS, STAIRWAYS), and school-based mental health services. The practice also provides psychological evaluations, low-fee intern-supervised services, continuing education for clinicians, and bilingual Spanish-language therapy through MFCC Excelencia.

Product overview

MOSAIC Family Counseling Center is a mental health counseling practice offering a comprehensive suite of therapy services across Central Iowa. The organization provides individual, couples, and family therapy as core services, with specialized offerings including EMDR Therapy and EMDR Intensive sessions for trauma processing. The practice operates group programs including DBT-based STEPPS groups, adolescent resilience groups, and parent support groups. Additional services include school-based mental health programs, immigration and bariatric surgery evaluations, low-fee services through a supervised intern program, therapy for healthcare providers, and professional development training including clinical supervision certification. The center also offers Spanish-language services through MFCC Excelencia and maintains multiple office locations throughout Central Iowa.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy designed to help clients understand themselves, move through challenges, and build lasting growth. Available for adults, children, and teens.
• Couples Counseling Guided sessions that strengthen connection, resolve conflict, and build trust, empathy, and lasting communication skills for couples.
• Family Therapy Compassionate, focused counseling that strengthens families, restores connection, and fosters resilience.
• EMDR Therapy

Quantifiable outcome

• 96% client satisfaction rate based on internal tracking
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Des Moines Public SchoolscoreStrategic or Co-development PartnerPrimary school partnership providing Student Assistance Program (SAP) services district-wide. MFCC clinicians serve as SAP responders, providing therapy to students, collaborating with educators, supporting families, and consulting with school staff to foster healthy learning environments.
• Winterset Community School DistrictcoreStrategic or Co-development PartnerSchool-based mental health services partnership bringing accessible mental health care to students and families in the Winterset school district.
• Marshalltown Public SchoolcoreStrategic or Co-development PartnerSchool-based mental health services partnership providing on-site therapy and student support services in Marshalltown schools.
• Dallas County HospitalminorStrategic or Co-development PartnerSatellite office location at Dallas County Hospital in Perry, Iowa, expanding rural community access to mental health services.
• Crane ChiropracticminorStrategic or Co-development PartnerSatellite office location inside Crane Chiropractic building in Indianola, Iowa, providing accessible mental health services in Warren County.
• EMDR & BeyondcoreStrategic or Co-development PartnerAccredited training partnership delivering continuing education, EMDR basic training, clinical supervision certification, and professional development workshops for mental health clinicians. Kenya Rocha serves as instructor for Iowa Clinical Supervisor Training through this partnership.

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Talkspace: Online therapy platform with insurance-billed and subscription options covering individual, couples, and teen therapy. Direct competitor for MOSAIC's telehealth sessions, with similar modality mix (CBT, EMDR-trained therapists) and overlapping payer relationships.
• BetterHelp: Direct-to-consumer online therapy platform offering individual, couples, and teen counseling on a subscription model. Competes head-to-head with MOSAIC's telehealth therapy line for self-pay clients across Iowa and on insurance-covered panels for similar conditions.
• Daybreak Health: School-partnered youth mental health provider delivering teletherapy to K-12 students. Comparable to MOSAIC's Rooted in Resilience adolescent group and broader school-based services, both targeting adolescent mental health via school district contracts.
• Hazel Health: School-based mental health services provider delivering on-site and telehealth therapy to K-12 students. Directly comparable to MOSAIC's Student Assistance Program across Des Moines, Winterset, and Marshalltown school districts — same customer (school district), same modality (embedded clinicians), differentiated primarily by scale and capital.

Others

• SimplePractice: Practice management software for private mental health practitioners. Ecosystem peer rather than direct competitor — MOSAIC uses TherapyIQ while operating in the same target market of independent/group therapy practices in need of EHR, billing, and telehealth tooling.

Broad incumbents

• EMDR Institute: Founder-founded national EMDR training organization delivering basic and advanced EMDR courses. Comparable curriculum/training focus to MOSAIC's EMDR & Beyond partnership line and Kenya Rocha's EMDRIA trainer role; broader established footprint in the EMDR training market.
• Lyra Health: Enterprise mental health benefits platform offering therapy, coaching, and medication management to employer populations. Comparable therapy delivery model but at much larger scale and primarily employer-funded rather than consumer/insurance-funded.

Regional players

• Heartland Family Service: Iowa/Nebraska-based nonprofit human services organization providing counseling, family support, and school-based mental health programs. Directly comparable Central Iowa footprint and overlapping school district and family-services contracts; differs in nonprofit/multi-state structure.
• Optimae Behavioral Health: Iowa-based behavioral health provider serving individuals with mental illness and disabilities across multiple office locations. Comparable regional mental health footprint, payer relationships, and Iowa-specific community-based service mix.
• Eyeris Centers: Iowa-based mental health practice offering outpatient therapy, psychiatry, and substance use services across multiple locations. Comparable community mental health provider competing for the same Iowa clinician pool and payer panels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MosaicFamilyCounseling
• LinkedInlinkedin.com/company/mosaic-family-counseling-center-inc
• Instagraminstagram.com/mosaicfamilyinc
• Xx.com/mosaicfamilyinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOSAIC FAMILY Counseling Center