Growcycle
Growcycle is a US-based two-sided platform combining an e-commerce marketplace for lawn, garden, and agricultural products with a services directory and AI-powered CRM SaaS (Growcycle Pro, Lucy AI) for home service professionals.
- Company typePrivate
- Founded2023
- HeadquartersGlendale, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Growcycle does
Growcycle operates a dual-sided home services platform combining an e-commerce marketplace for lawn, garden, landscaping, and agricultural products with a services directory connecting homeowners to local contractors across all 50 US states. The e-commerce catalog spans five primary categories — landscaping (drainage, lighting, hardscapes, water features), lawn and garden (tools, planters, water gardening), crop protection (fertilizers, fungicides, herbicides), pest control, and professional growing supplies (grow lights, hydroponics, grow tents) — with SKU pricing ranging from under $1 to roughly $33,000. Product sales generate transactional revenue on a pay-as-you-go basis, while the services marketplace monetizes via listing fees or commissions on premium contractor profiles. Educational content via a Learning Center (how-to guides, seed directory, plant directory) supports SEO-driven customer acquisition.
The company's strategic focus has shifted toward a third revenue stream: Growcycle Pro, an AI-powered CRM SaaS for home service professionals, anchored by the Lucy AI Receptionist sub-brand. Pro includes scheduling, dispatch, invoicing, recurring billing with credit card processing and next-day deposits, Direct Mail Pro (USPS-integrated postcards with QR tracking), Ad Center (unified Google/Meta/TikTok ad management), CollectPro (AI collections engine), and a Client Center portal — sold as a monthly subscription with pricing not publicly disclosed. Go-to-market combines a product-led consumer e-commerce funnel with a B2B SaaS motion aimed at landscapers, plumbers, HVAC technicians, electricians, and roofers. The legal entity is Growcycle Group LLC, a Nevada-domiciled private company founded in 2023, with a headquarters listed at 930 S 4th St, Ste 209 in Las Vegas and a Glendale presence, employing 51-100 people, and having raised $3 million across two funding rounds (December 2023 seed and April 2025 round).
Growcycle firmographics
Firmographics- Name
- Growcycle
- Legal name
- Growcycle Group LLC
- Website
- https://growcycle.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Growcycle is a US-based two-sided platform combining an e-commerce marketplace for lawn, garden, and agricultural products with a services directory and AI-powered CRM SaaS (Growcycle Pro, Lucy AI) for home service professionals.
- Ownership category
- akta.pro rank
Growcycle industry classification
Industry- Product category
- Online Lawn & Garden Marketplace and Home Services Platform
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
- akta.pro secondary industries
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)
Keywords
Where Growcycle is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Growcycle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of lawn & garden products including landscaping supplies, grow lights, fertilizers, pest control, drainage systems, and related equipment.
- Professional Services Marketplace: Platform connecting homeowners with home service professionals (landscapers, contractors, plumbers, HVAC technicians) taking a marketplace commission or listing fee for premium profiles.
- Professional CRM & Marketing Tools: AI-powered CRM subscription services for home service professionals including Lucy AI receptionist, invoicing, scheduling, direct mail marketing, and ad management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce marketplace with variable product pricing |
| Subscription | Monthly | Professional services marketplace and CRM tools |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Growcycle product offering
Product offeringCore offering
Growcycle operates a dual-sided home services platform combining a direct e-commerce marketplace for lawn, garden, landscaping, crop protection, pest control, and professional growing supplies with a services directory that connects homeowners to local home service professionals. The platform also includes Growcycle Pro, an AI-powered CRM suite for contractors and tradespeople featuring the Lucy AI Receptionist, scheduling, invoicing, direct mail marketing (USPS-integrated), and client management tools.
Product overview
Growcycle is a dual-platform marketplace combining e-commerce for lawn, garden, landscaping, and agricultural products with a services marketplace connecting homeowners with home service professionals. The core Growcycle Pro offering is an AI-powered CRM platform for home service businesses featuring scheduling, invoicing, Lucy AI receptionist, direct mail marketing (USPS integrated), and client management tools. The product portfolio spans landscaping supplies (drainage, lighting, water features, hardscapes), lawn & garden products (tools, planters, water gardening, wildlife care), crop protection chemicals (fertilizers, fungicides, insecticides, herbicides), pest control products, and professional growing supplies (grow lights, hydroponics, grow tents, nutrients). The services marketplace covers exterior home care, landscaping, lawn maintenance, hardscaping, irrigation, home repairs, renovations, and trades.
Differentiator
Problem solved
Functional benefit
Brands
- Lucy AI Receptionist: AI-powered CRM platform for home service businesses offering scheduling, invoicing, AI receptionist, direct mail marketing, and CRM tools.
- Growcycle Pro
Products and services
- Growcycle Pro — AI-Powered CRM Platform
- Growcycle Services Marketplace
Companies that use Growcycle
Customer profileSegments3 records
Ideal customer profiles3 records
Growcycle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Growcycle partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Growcycle competitors and assessment
Company assessmentBroad incumbents
- Amazon: Dominant online marketplace selling virtually the entire lawn & garden category with Prime fulfillment. Sets the baseline for price, selection, and shipping speed Growcycle must beat on.
- The Home Depot: Largest US home improvement retailer with deep lawn & garden assortment, in-store services, and Pro-targeted offerings. Overlaps with Growcycle on retail SKUs and B2B contractor acquisition.
- Lowe's: National home improvement chain with comparable lawn & garden, irrigation, lighting, and outdoor living categories. Targets DIY homeowners and pros similarly to Growcycle.
- Tractor Supply Co. Rural-lifestyle retailer with strong assortment in lawn, garden, fertilizers, pest control, and outdoor equipment. Comparable on retail mix, especially for Growcycle's agricultural/commercial segments.
- SiteOne Landscape Supply: Largest US wholesale distributor of landscape supplies (irrigation, lighting, hardscapes, nursery). Overlaps with Growcycle's landscaping product categories and pro customer base.
Direct peers
- Angi: Leading marketplace connecting homeowners with home service professionals across lawn care, landscaping, plumbing, HVAC, and roofing. Direct overlap with Growcycle's services directory.
- Thumbtack: On-demand marketplace for local home services professionals. Closest comparable on the services-marketplace side of Growcycle's two-sided platform.
- ServiceTitan: Vertical SaaS platform for home and commercial service businesses with scheduling, invoicing, marketing, and call-center AI. Direct competitor to Growcycle Pro's CRM offering for service pros.
- Housecall Pro: SaaS for home service businesses (plumbing, HVAC, electrical, lawn care) with scheduling, invoicing, and marketing automation. Competes head-on with Growcycle Pro for SMB service pros.
- Jobber: Field service software for lawn care, landscaping, plumbing, HVAC, and cleaning businesses. Closest mid-market SaaS competitor to Growcycle Pro for SMB service professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Growcycle social profiles
Digital presenceGrowcycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growcycle leadership team
Management profileNumber of profiles
Profiles3 records
Growcycle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growcycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growcycle
What does Growcycle do?
Growcycle operates a dual-sided home services platform combining a direct e-commerce marketplace for lawn, garden, landscaping, crop protection, pest control, and professional growing supplies with a services directory that connects homeowners to local home service professionals. The platform also includes Growcycle Pro, an AI-powered CRM suite for contractors and tradespeople featuring the Lucy AI Receptionist, scheduling, invoicing, direct mail marketing (USPS-integrated), and client management tools.
Is Growcycle a public or private company?
Growcycle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Growcycle founded?
Growcycle was founded in 2023. It employs 51 to 100 people.
Where is Growcycle based?
Growcycle is headquartered in Glendale, United States, in the North America region.
How does Growcycle make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are professional Services Marketplace and professional CRM & Marketing Tools.
Who are Growcycle's main competitors?
Broad incumbents on record are Amazon, The Home Depot, Lowe's, Tractor Supply Co. and SiteOne Landscape Supply. Direct peers are Angi, Thumbtack, ServiceTitan, Housecall Pro and Jobber.
Does Growcycle have an API?
No public API is recorded for Growcycle.
What industry is Growcycle in?
Growcycle's product category is Online Lawn & Garden Marketplace and Home Services Platform. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail, with a secondary code of CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 4442 and its SIC code is 5200.