What DealerWebsites.com does

DealerWebsites.com, operated by Datamotive, Inc., is a self-serve SaaS website publishing and vehicle marketing platform purpose-built for independent automotive businesses. Founded in 2007 and headquartered in Cocoa Beach, Florida, the company targets independent car dealers, Buy-Here-Pay-Here operators, auto repair shops, collision centers, auto detail shops, and car washes — a segment underserved by horizontal website builders such as Wix, Weebly, or WordPress, which lack native automotive inventory management. The core product is a drag-and-drop website builder with built-in content management, extended VIN decoding, DMS imports (including Frazer Software and DealerSocket Inventory+), multi-image inventory uploads via iPhone and Android mobile apps, and one-click syndication of vehicle inventory to over thirty marketplaces including Autotrader, Cars.com, CarGurus, eBay Motors, Kelley Blue Book, TrueCar, Edmunds, Facebook Marketplace, Craigslist, and OfferUp.

The platform is hosted on Microsoft Azure with SSL via Cloudflare, includes native Google and Yelp review aggregation, customizable hosted credit applications (Credit Acceptance, 700Credit), CarFax/AutoCheck/VinAudit vehicle history integration, and a built-in HTML5 graphics app for slideshows, watermark frames, and coupon builders. The business model is purely subscription-based with two public tiers: an Auto Shop / Small Dealer plan at $49 per month or $299 per year (up to 20 vehicles), and a Medium / Large Dealership plan at $59 per month or $490 per year (up to 500 vehicles), with custom-quote enterprise pricing beyond 500 vehicles. Add-ons include a Facebook Marketplace posting Chrome extension (free with paid plans), custom logo design at $39 one-time, and custom domain email via Rackspace at $5 per month. Distribution is exclusively direct and self-serve through the website, with a 14-day free trial, no credit card requirement, and bundled onboarding via Calendly screenshare sessions. The company is bootstrapped and privately held, with no disclosed funding, no named enterprise customers, and 1-10 employees, operating in a defensible niche micro-market with minimal recent public evidence of headcount or revenue growth.

Name

DealerWebsites.com

Legal name

Datamotive, Inc.

Website

https://dealerwebsites.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

DealerWebsites.com is a self-serve SaaS platform that provides drag-and-drop automotive website building, inventory management, VIN decoding, and one-click syndication to major auto marketplaces for independent car dealers and small automotive service businesses.

Ownership category

akta.pro rank

Product category

Dealer Website Software

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Automotive website builder
• Dealer inventory management
• Vehicle marketing platform
• Drag and drop CMS
• Auto classifieds export

Headquarters

HQ city

Cocoa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Website Builder Platform: Monthly and annual subscription fees for access to the website builder platform, inventory management, and vehicle marketing tools. Two pricing tiers based on vehicle count limits.
2. Add-on Services: Additional paid options including FB Marketplace Posting Tool ($49/month, free with paid plan), Custom Logo Design ($39 one-time), and custom domain email ($5/month per account).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DealerWebsites.com is a SaaS platform that provides independent car dealers and auto repair shops with drag-and-drop website building, vehicle inventory management, and automated marketing tools that export vehicle listings to third-party marketplaces such as Facebook Marketplace. The platform bundles hosting, CMS, DMS integration, and multi-channel posting into a single subscription offering tailored specifically to the automotive retail vertical.

Product overview

DealerWebsites.com is a website publishing and vehicle marketing platform for automotive businesses, comprising the core DealerWebsites.com Platform with its car dealer websites and auto repair shop websites as the primary products. The Vehicle Marketing module handles multi-platform inventory exports, while Facebook Advertising provides social ad capabilities. Pricing is structured in tiers (Auto Shop/Small Dealer at $49/month for 20 vehicles, Med/Large Dealership at $59/month for 500 vehicles), with add-ons including the FB Marketplace Posting Tool (free with paid plans), Custom Logo Design ($39), and Custom Email ($5/month). The platform integrates with dozens of marketplaces (Autotrader, Cars.com, CarGurus, eBay Motors, etc.), DMS providers (Frazer, DealerSocket), vehicle history services (CarFax, VinAudit, AutoCheck), payment processors (Authorize.net), and social platforms (Facebook, Google Reviews, Yelp).

Differentiator

Problem solved

Functional benefit

Products and services

• Car Dealer Websites Drag-and-drop website builder product designed for independent car dealerships, including vehicle inventory pages, dealership information pages, and integrated marketing tools. Targeted at small and mid-sized independent used-car dealers.
• Auto Repair Shop Websites Website builder product tailored for independent auto repair shops and small automotive service centers, with templates and content suited to service businesses rather than vehicle sales.
• Vehicle Inventory Management Module Inventory management system that captures, decodes VINs, and manages vehicle listings for dealership websites, with DMS integration to keep online inventory in sync with dealer records.
• Multi-Marketplace Vehicle Marketing / FB Marketplace Posting Tool Marketing tool that automatically exports and posts vehicle listings to Facebook Marketplace and other online classified marketplaces, extending the reach of dealer inventory beyond the dealer's own website.
• Custom Logo Design Custom logo design service offered to dealers as an add-on to support branding of their DealerWebsites.com-built websites.
• Custom Email Custom branded email service offered to dealers as an add-on, providing domain-branded email addresses tied to their dealership website.

Quantifiable outcome

• Add vehicles once and export automatically to all major automotive marketplaces simultaneously
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration64 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core.

• Frazer SoftwarecoreTechnology or IntegrationDealerWebsites.com integrates with Frazer, described as the most widely used DMS software for independent and BHPH dealers. The integration allows automated nightly imports of vehicle data and photos. Frazer Sidekick App integration also available for adding vehicle data from smartphones.
• OfferUpcoreTechnology or IntegrationDealerWebsites.com exports customer vehicle inventory to OfferUp's dealer program, which reaches 44 million annual users. Exports are included in all paid plans.
• CarFaxcoreTechnology or IntegrationVehicle history report integration with CarFax. CarFax reports and filtering (One Owner, No Accident, etc.) are available on vehicle list and vehicle detail pages. The integration includes the latest CarFax API with report summaries and filtering capabilities.
• VinAuditcoreTechnology or IntegrationVehicle history report integration with VinAudit, described as one of the most comprehensive US vehicle history reports available. Also provides color-coded Vehicle Market Values based on actual sales prices over 90 or 180 days.
• AutoCheckcoreTechnology or IntegrationVehicle history report integration with AutoCheck (Experian), which includes auction listed frame damage, salvage, and junk event data on vehicle detail pages.
• Google ReviewscoreTechnology or IntegrationNative social review aggregation tool built into the platform, allowing dealers to pull and display Google reviews on their website via page widgets or full review pages without a third-party service.
• Yelp ReviewscoreTechnology or IntegrationNative social review aggregation for Yelp reviews, integrated directly into dealer websites alongside Google reviews. Dealers decide which reviews to display.
• AutotradercoreTechnology or IntegrationAutomatic inventory export to Autotrader.com, which has 23 million unique monthly shoppers. Dealers can export vehicle data and photos to Autotrader with no per-export fees. Subscription pricing varies.
• Cars.comcoreTechnology or IntegrationAutomatic inventory export to Cars.com, which has 22.4 million unique monthly shoppers and #1 brand awareness among automotive marketplaces. 75% of website visitors are organic shoppers, 81% buy within 6 months.
• CarGuruscoreTechnology or IntegrationInventory export to CarGurus, which has 49 million unique monthly shoppers. Dealers can list cars for free with optional add-on subscriptions. CarGurus sorts organic search results by deal ratings.
• eBay MotorscoreTechnology or IntegrationInventory export to eBay Motors for auto classifieds listings and/or auctions. eBay Motors has 7.4 million unique monthly visitors looking for cars, with a vehicle selling every 3 minutes.
• Kelley Blue BookcoreTechnology or IntegrationInventory export to Kelley Blue Book (KBB.com), reaching 18 million unique monthly visitors. 73% of all online car buyers use Kelley Blue Book. Includes KBB pricing benchmarks on dealer vehicle pages.
• TrueCarcoreTechnology or IntegrationInventory export to TrueCar's exclusive network of over 500 partner sites. Over 11 million users visit TrueCar.com each month; 65% of TrueCar users who purchase do so within a week.
• EdmundscoreTechnology or IntegrationInventory export to Edmunds automotive marketplace with 15 million unique monthly shoppers. Edmunds serves ads to visitors on Facebook and Instagram, with over 95% of traffic sent to dealer VDPs being new.
• ClassicCars.comcoreTechnology or IntegrationInventory export to ClassicCars.com, reaching over 3 million buyers monthly and over 1,000,000 vehicles sold since 2007. Includes access to an award-winning automotive blog and 100,000+ e-newsletter subscribers.
• Oodle MarketplacecoreTechnology or IntegrationFree and paid inventory listings on Oodle Marketplace, which operates a network of online marketplaces with more than 20 million monthly visits. Dealers can list for free with paid upgrades.
• AutoSMART / CU DirectcoreTechnology or IntegrationInventory export to AutoSMART / CU Direct, the nation's largest auto shopping destination for credit union members. Connects dealers to more than 1,000 credit unions and their pre-approved members.
• Microsoft AzurecoreTechnology or IntegrationAll hosting is included on Microsoft Azure platform, providing fully managed hosting for dealer websites without additional charges.
• CloudflarecoreTechnology or IntegrationSSL certificates and website security provided through Cloudflare integration. Dealers do not need to purchase or provide separate SSL certificates.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DealerSocket: DealerSocket provides dealership management software including website, CRM, and inventory tools. It is a direct competitor in the dealer website and inventory management space, with deeper DMS-style functionality but typically higher price points than DealerWebsites.com.
• LotVantage: LotVantage provides automotive digital marketing, inventory syndication, and reputation management tools. It is a direct competitor on marketplace export and digital ad posting capabilities that overlap heavily with DealerWebsites.com's marketing module.
• DealerCenter: DealerCenter offers a dealer management platform with website, CRM, and inventory features focused on independent used car dealers — a direct competitor to DealerWebsites.com in the BHPH and independent dealer segment.
• Dealer Spike: Dealer Spike is a dedicated automotive website provider for dealerships of all sizes, including powersports and RV. It directly competes with DealerWebsites.com in the independent and small dealer segment with similar feature positioning around inventory and marketplace integrations.

Broad incumbents

• ARI Network Services (now Solera): ARI (now part of Solera) provides SaaS marketing and website solutions for automotive and powersports dealers. It is a broader incumbent with deeper enterprise relationships, competing for similar customer budgets as DealerWebsites.com.
• Dealer.com (Cox Automotive): Dealer.com is the largest automotive website provider in North America, owned by Cox Automotive. It offers dealer websites, digital marketing, and inventory management as part of a broad enterprise suite — directly competing with DealerWebsites.com for the same independent dealer customers but with substantially more scale.
• VinSolutions (Cox Automotive): VinSolutions provides CRM, ILM, and desking tools widely used by franchise and large independent dealers. While not a website builder first, it competes for the same technology budget that DealerWebsites.com targets, especially through Cox Automotive bundling.

Emerging players

• CarsForSale: CarsForSale.com provides dealer website tools alongside its consumer vehicle listing marketplace. It overlaps with DealerWebsites.com on website building and inventory listing, with the added leverage of a large consumer audience.
• Dealers United: Dealers United is a third-party advertising and social posting service for dealers, integrated with DealerWebsites.com but also offered as a standalone Facebook/Instagram/Craigslist ad management solution to the same SMB dealer base.

Others

• Wix: Wix is a generalist drag-and-drop website builder that competes for the same DIY/SMB customer mindshare, but lacks native automotive inventory management and marketplace exports — making it an adjacent rather than direct competitor that DealerWebsites.com explicitly positions against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dealerwebsites

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DealerWebsites.com