Lightnin RV Rentals
Lightnin RV is a family-owned RV dealership founded in 2003 in Lawrenceville, Georgia, selling and renting new and used travel trailers, fifth wheels, toy haulers, and motorhomes, and serving individual consumers and families across the Atlanta metro and North Georgia market.
- Company typePrivate
- Founded2003
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lightnin RV Rentals does
Lightnin RV Rental and Sales (DBA: Lightnin RV) is a privately held, family-owned RV dealership founded in 2003 and headquartered at 2555 University Pkwy in Lawrenceville, Georgia, serving the Atlanta metropolitan area and broader North Georgia region. The company operates a single physical showroom supplemented by a full e-commerce website that supports online inventory search, virtual tours, and rental reservations, and it positions itself against big-box dealers through a 'no-pressure' buying experience and a 20+ year operating history. It is the only USA 5-Star Certified RV rental company in Georgia.
The company's core offering is a full-stack RV dealership model organized around four product categories — travel trailers, fifth wheels, toy haulers, and motorized RVs (Class A, B, C) — sourced from brand partners including Forest River RV, EAST TO WEST, Prime Time RV, and Sunset Park RV. The firm carries approximately 68 units across new and used inventory at price points from roughly $8,900 (used travel trailers) to over $100,000 (premium fifth wheels and toy haulers), and runs a rental fleet of 13 units with daily rates of $79-$425 and weekly rates of $553-$2,975, including a 'Try Before You Buy' program that funnels renters into purchases. Complementary revenue streams include professional RV service and parts, third-party financing referrals, and consignment services for customers looking to sell their RVs.
Lightnin RV makes money through a mix of one-time vehicle sales, usage-based rental income, hardware sales (parts), and professional services (financing and consignment referrals). Its go-to-motion is direct-to-consumer: a single physical showroom, online inventory and reservation tools, customer testimonials, social media channels (Facebook, Twitter, Instagram, YouTube), and educational content such as tow guides. Customer segments include individual and family RV buyers and renters (primary), toy hauler / powersports customers, and luxury / full-time RVers; the segmentation approach is horizontal rather than vertical-specialized. The firm employs 1-10 people, has no disclosed parent company, subsidiaries, or external funding, and has operated continuously since founding.
Lightnin RV Rentals firmographics
Firmographics- Name
- Lightnin RV Rentals
- Legal name
- Lightnin RV Rental and Sales
- Website
- https://lightninrv.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lightnin RV is a family-owned RV dealership founded in 2003 in Lawrenceville, Georgia, selling and renting new and used travel trailers, fifth wheels, toy haulers, and motorhomes, and serving individual consumers and families across the Atlanta metro and North Georgia market.
- Ownership category
- akta.pro rank
Lightnin RV Rentals industry classification
Industry- Product category
- RV Dealership Services
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Recreational Vehicle Dealers (44121), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
- akta.pro secondary industries
- Campervan Rentals (Class B / Converted Vans) (THADAIAA), Long-Term / Seasonal RV Rentals (THADAIAF), Recreational Vehicle (RV) Finance (FSAKADAF)
Keywords
Where Lightnin RV Rentals is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lightnin RV Rentals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- RV Sales: Sale of new and pre-owned recreational vehicles including travel trailers, fifth wheels, toy haulers, and motorhomes. The company carries approximately 68 total units across various categories with prices ranging from under $10,000 to over $100,000.
- RV Rentals: Short-term and long-term RV rentals for vacations, events, and temporary housing. The rental fleet includes Class A, B, and C motorhomes, travel trailers, and camper vans. Daily rates range from $79 to $425, with weekly rates from $553 to $2,975.
- Service and Parts: Professional RV service and maintenance, plus RV parts sales to support customers throughout the ownership lifecycle.
- Financing: RV financing options offered through third-party lenders to facilitate vehicle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used Travel Trailers - Budget Entry Level |
| One time/ perpetual license | Pay-as-you-go | New Travel Trailers - Mid-Range |
| One time/ perpetual license | Pay-as-you-go | Fifth Wheels - Premium Segment |
| Usage-based | Pay-as-you-go | Economy Travel Trailer Rentals |
| Usage-based | Pay-as-you-go | Standard Travel Trailer Rentals |
| Usage-based | Pay-as-you-go | Luxury Class A Motorhome Rentals |
| Usage-based | Pay-as-you-go | Class B Camper Van Rentals |
| Usage-based | Pay-as-you-go | Class C Motorhome Rentals |
| Usage-based | Pay-as-you-go | Rental Deposits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Lightnin RV Rentals product offering
Product offeringCore offering
Lightnin RV Rentals is a family-owned RV dealership in Lawrenceville, Georgia that sells new and used recreational vehicles across four categories (travel trailers, fifth wheels, toy haulers, and motorized RVs) and offers short- and long-term RV rentals, professional service and parts, financing, and consignment services. The business positions itself as a one-stop RV destination combining retail sales, rental fleet access, and after-sale support from a single location.
Product overview
Lightnin RV Rentals operates as an RV dealership offering a portfolio of related services centered on recreational vehicle sales, rentals, and maintenance. The core offering consists of new and used RV sales across multiple product categories (travel trailers, fifth wheels, toy haulers, and motorized motorhomes) from multiple brands including Forest River RV, EAST TO WEST, Prime Time RV, and Sunset Park RV. Complementary services include short- and long-term RV rentals, professional service and parts, financing, and consignment services. The company also provides educational tools like Tow Guides to help customers select compatible vehicle-RV combinations. The product portfolio is organized as a unified dealership model where sales, rentals, and service operations support customers at every stage of RV ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Trailer Sales
- Fifth Wheel Sales
- Toy Hauler Sales
- Motorized RV Sales
- RV Rentals
- RV Service and Parts Professional repair, maintenance, and parts service for RVs performed by the dealership's service team.
- RV Financing Financing arrangements facilitated through third-party lenders to help consumers purchase RVs from the dealership.
- RV Consignment Consignment service that allows owners to sell their used RVs through the dealership.
Quantifiable outcome
- Only USA 5-Star Certified rental company in Georgia
- +2 more outcomes
Companies that use Lightnin RV Rentals
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Lightnin RV Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lightnin RV Rentals partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, secondary and minor.
- Forest River RVcoreForest River RV is the primary brand carried by Lightnin RV, representing the largest portion of inventory. Brands include Cherokee Grey Wolf, Cherokee Wolf Pup, Cherokee Wolf Den, Cardinal, Vengeance, Vengeance Rogue Armored, Sunseeker, Forester, and Rockwood GEO Pro.
- EAST TO WESTcoreEAST TO WEST is a major brand partner, with Acclaim and Alta travel trailers representing a significant portion of Lightnin RV's new inventory.
- Prime Time RVsecondaryPrime Time RV is carried with the Tracer travel trailer line available at Lightnin RV.
- Sunset Park RVsecondarySunset Park RV is carried with the Retro travel trailer line featuring vintage-inspired design.
- Ford Motor CompanyminorFord provides nationwide roadside assistance for motorhome rentals through their service network. Additional insurance and financial services partnerships may exist for financing options.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lightnin RV Rentals competitors and assessment
Company assessmentBroad incumbents
- Camping World Holdings: The largest US RV dealer and related services provider, operating a national chain of supercenters plus financing, insurance, and roadside plans. Directly comparable to Lightnin RV's full-line dealership + service + financing model, but at vastly greater scale and geographic reach.
- General RV Center: One of the largest family-owned RV dealer groups in the US, with multiple supercenters, in-house financing, and service operations. Closely comparable in being family-owned and offering an end-to-end RV lifecycle product, but at materially greater scale.
- Lazydays RV: A national RV dealership group with service, parts, and financing, plus a dedicated RV rental program. Comparable to Lightnin RV across sales, service, and rentals, but operating a multi-state dealership footprint.
- Blue Compass RV: A growing national RV dealer group with sales, service, parts, and financing across multiple US states. Comparable to Lightnin RV's dealership business model and brand portfolio, though at much greater scale.
Emerging players
- RVshare: A peer-to-peer RV rental marketplace, the largest US platform of its kind. Comparable to Lightnin RV's short-term rental business by serving the same RV-vacationer end market, though competition is via a marketplace model.
- Outdoorsy: A peer-to-peer RV rental marketplace connecting RV owners with renters. Comparable to Lightnin RV's rental business in product category (Class A/B/C motorhomes, travel trailers) and end customer (vacationers), but operates as a marketplace rather than a fleet owner.
- Campervan North America (formerly Indie Campers US): An emerging player in the Class B campervan and motorhome rental market with a growing North American footprint. Comparable to Lightnin RV's Class B campervan rental offering (e.g., Thor Twist, Winnebago Travato) and the broader RV-vacationer customer.
Direct peers
- El Monte RV: A national RV rental and sales company with motorized and towable units and a 'Try Before You Buy' program. Closely comparable to Lightnin RV's combination of multi-class RV rentals and a test-before-purchase offering.
- Cruise America: The largest dedicated RV rental company in North America, renting Class C motorhomes and offering one-way and long-term rentals. Directly comparable to Lightnin RV's Class A/B/C motorhome rental business, though at a national fleet scale.
Others
- Affinity Group (Good Sam / Coast to Coast): An RV membership, insurance, and roadside-assistance ecosystem serving RV owners. Adjacent/comparable to the service, parts, and nationwide roadside assistance aspects of Lightnin RV's offering, though not a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lightnin RV Rentals social profiles
Digital presenceLightnin RV Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lightnin RV Rentals leadership team
Management profileNumber of profiles
Lightnin RV Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lightnin RV Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lightnin RV Rentals
What does Lightnin RV Rentals do?
Lightnin RV Rentals is a family-owned RV dealership in Lawrenceville, Georgia that sells new and used recreational vehicles across four categories (travel trailers, fifth wheels, toy haulers, and motorized RVs) and offers short- and long-term RV rentals, professional service and parts, financing, and consignment services. The business positions itself as a one-stop RV destination combining retail sales, rental fleet access, and after-sale support from a single location.
Is Lightnin RV Rentals a public or private company?
Lightnin RV Rentals is a private company. It is classified as family owned and is currently operating.
When was Lightnin RV Rentals founded?
Lightnin RV Rentals was founded in 2003. It employs 1 to 10 people.
Where is Lightnin RV Rentals based?
Lightnin RV Rentals is headquartered in Boston, United States, in the North America region.
How does Lightnin RV Rentals make money?
Four revenue lines are on record. RV Sales are the primary driver. The others are RV Rentals, service and Parts and financing.
Who are Lightnin RV Rentals's main competitors?
Broad incumbents on record are Camping World Holdings, General RV Center, Lazydays RV and Blue Compass RV. Emerging players are RVshare, Outdoorsy and Campervan North America (formerly Indie Campers US). Direct peers are El Monte RV and Cruise America. Affinity Group (Good Sam / Coast to Coast) is listed as an others.
Does Lightnin RV Rentals have an API?
No public API is recorded for Lightnin RV Rentals.
What industry is Lightnin RV Rentals in?
Lightnin RV Rentals's product category is RV Dealership Services. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAA, Campervan Rentals (Class B / Converted Vans). Its NAICS code is 53212 and its SIC code is 7510.