Ramseier

What Ramseier does

RAMSEIER Suisse AG is a privately held Swiss beverage producer headquartered in Sursee, Switzerland, founded in 1910 as the Emmentalische Obstweingenossenschaft Ramsei. The company produces and sells a portfolio of apple-based beverages including apple juices (RAMSEIER Teilentzuckerter Apfelsaft), apple spritzers (Schorle Fresh), traditional Swiss apple cider in alcoholic and non-alcoholic variants (Suure Moscht and Mild Cider), and newer light drink extensions (RAMSEIER Zisch, Huus-Tee). All raw materials are sourced exclusively from Swiss apple growers, with no additives in the product range. Production is conducted at a modernized facility in Sursee that has implemented heat recovery systems reducing thermal energy requirements by 25% over the past decade, biogas generation from wastewater covering 10% of fuel needs, and recycled PET bottle usage.

The company's revenue model combines mass-market consumer beverage sales through Swiss retail distribution with a direct-to-consumer experience business at the RAMSEIER Erlebniswelt, a 900 sqm interactive visitor center opened in June 2020. The Erlebniswelt generates ancillary revenue from admissions (CHF 12 adult, family packages CHF 19-34), guided group tours, on-site bistro, fan shop, and meeting room rentals (CHF 95-120 per booking). The company also maintains brand engagement through Instagram, a newsletter, and regional sponsorship of summer camps and community events via the Lagerdraht partnership. Core technology rests on traditional craft cider-making combined with a proprietary 1912 fermentation inhibition process that preserves apple juice without alcoholic conversion, supported by modernized juicing infrastructure completed in 2015.

Name

Ramseier

Legal name

RAMSEIER Suisse AG

Website

https://ramseier.ch

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RAMSEIER Suisse AG is a privately held Swiss beverage producer founded in 1910, manufacturing apple juices, ciders, and spritzers from 100% Swiss raw materials for the domestic Swiss retail market, with ancillary revenue from a Sursee-based visitor experience center.

Ownership category

akta.pro rank

Product category

Cider and Apple Juice Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Cider & Perry Production (AFAFAAAD)

akta.pro secondary industries

Cider & Perry Producers & Brands (CRADAIAE), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Apple juice production
• Cider beverages
• Swiss beverage manufacturing
• Non-alcoholic cider
• Apple spritzer drinks

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage production and sales: RAMSEIER generates revenue primarily through producing and selling apple juices, ciders (alcoholic and non-alcoholic), and natural beverages. Products include RAMSEIER Teilentzuckerter Apfelsaft, Schorle Fresh, Suure Moscht, Mild Cider, and seasonal varieties. All raw materials are 100% Swiss with no additives.
2. Erlebniswelt visitor experience: RAMSEIER operates the RAMSEIER Erlebniswelt (Experience World) in Sursee, an interactive visitor center where guests learn about the apple's journey from tree to bottle. Revenue comes from admission tickets, guided tours, meeting room rentals, and group bookings.
3. Bistro and Fan Shop: On-site bistro serving snacks and refreshments, plus a fan shop selling RAMSEIER merchandise and beverages to take away. The bistro operates Wednesday to Sunday from 10:00 to 17:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RAMSEIER produces and sells a portfolio of apple-based beverages — including apple juices, alcoholic and non-alcoholic ciders (Suure Moscht, Mild Cider), and apple spritzers (Schorle Fresh) — made exclusively from Swiss apples without additives. In addition, the company operates the RAMSEIER Erlebniswelt, a 900 m² interactive visitor center in Sursee offering guided tours, a bistro, a fan shop, and meeting room rentals.

Product overview

RAMSEIER Suisse AG is a Swiss beverage company offering a portfolio of apple-based drinks including apple juices, apple cider (both alcoholic and non-alcoholic, known as 'Suure Moscht'), apple spritzers (Schorle), and specialty products like Hochstämmer juice. The company operates the RAMSEIER Expérience visitor center in Sursee, offering interactive tours, a bistro, and meeting room facilities. Raw materials come exclusively from Swiss apples. The product range emphasizes natural ingredients without additives.

Differentiator

Problem solved

Functional benefit

Products and services

• RAMSEIER Teilentzuckerter Apfelsaft Partially deacidified apple juice made from Swiss apples, offering a milder taste profile while retaining natural qualities. Sold to consumers through Swiss retail.
• RAMSEIER Schorle Fresh Apple spritzer (Schorle) made from Swiss apple juice, a refreshing light beverage for everyday consumption.
• RAMSEIER Suure Moscht klar ohne Alkohol Clear alcohol-free apple cider (Swiss traditional 'Suure Moscht') made from natural Swiss apple juice without additives.
• RAMSEIER Mild Cider (Sidro Dolce) Refreshing mild cider refined with apple juice from approximately 30 different varieties of Swiss apples, available in alcoholic and non-alcoholic versions in 33 cl glass bottles and 6-pack cartons.
• RAMSEIER Hochstämmer Specialty apple juice product supporting the preservation of high-stem (Hochstamm) trees important for biodiversity and traditional Swiss landscapes.
• RAMSEIER Zisch Light sparkling beverage introduced in 2017 to capitalize on the natural light drinks boom.
• RAMSEIER Huus-Tee (House Tea) Mint-based house tea beverage introduced in 2017 as part of the natural light drinks range.
• RAMSEIER Erlebniswelt (Experience World) Interactive 900 m² visitor center in Sursee where guests learn about the apple's journey from tree to bottle through multimedia shows and exhibits; includes guided tours, bistro, and fan shop. Open Wednesday to Sunday, 10:00–17:00.
• RAMSEIER Experience Bistro On-site bistro at the Erlebniswelt visitor center serving snacks, RAMSEIER Apple Strudel, beverages, and refreshments to walk-in guests.
• RAMSEIER Fan Shop Souvenir shop at the visitor center selling RAMSEIER merchandise and beverages to take away.
• Meeting Room Rental at Erlebniswelt Meeting room facilities near Sursee station, seating up to 12 people with projector, flipchart, and WLAN; half-day CHF 95, full-day CHF 120.

Quantifiable outcome

• 100% of cider fruits sourced from Swiss suppliers
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PENGland AGcoreImplementation/ SI/ Consulting Partner · 1 January 2018PENGland AG was commissioned in spring 2018 to design the interior layout and content of the RAMSEIER Erlebniswelt (Experience World). The 900 m² interactive experience center opened in June 2020 after two years of design and construction.
• BIO SuissecoreStrategic or Co-development PartnerRAMSEIER supports the BIO Suisse project 'Support for Organic Cider Apple Production.' As Switzerland's largest cider producer, RAMSEIER Suisse SA maintains a sustainable partnership with cider fruit producers, contributing to the preservation of cider fruit culture in Switzerland.
• LagerdrahtminorGTM or Marketing PartnerRAMSEIER has been sponsoring Lagerdraht for over 10 years, providing beverages to over 200 summer camps annually in Central Switzerland. Lagerdraht is organized through Luzerner Zeitung.
• CaritasminorStrategic or Co-development PartnerRAMSEIER partners with Caritas in the fight against food waste as part of their sustainability initiatives.
• Table couvre-toiminorStrategic or Co-development PartnerRAMSEIER partners with Table couvre-toi in the fight against food waste as part of their sustainability initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Innocent Drinks (Coca-Cola Company): UK-based smoothies and juice brand owned by Coca-Cola, focused on natural ingredients and 'no additives' messaging. Comparable in product category (juice/non-alcoholic, natural positioning) and would compete with RAMSEIER's apple juice and Schorle lines if it expanded deeper into Swiss retail.

Broad incumbents

• Magners (C&C Group): Irish cider producer owned by C&C Group, selling bottled and on-trade cider across Europe. Comparable in product category (premium alcoholic cider) but operates at much larger scale and broader geographic footprint than RAMSEIER.
• Kopparbergs Bryggeri: Swedish brewery and cider producer with a leading Nordic cider brand. Comparable product mix (cider-led, fruit-forward) and operates at a much larger scale with international distribution, contrasting with RAMSEIER's Switzerland-only model.
• Angry Orchard (Boston Beer Company): Leading US craft cider brand owned by Boston Beer Company. Comparable in pursuing the premium, natural-ingredient cider positioning, but with a North American consumer base and a larger marketing budget.
• Strongbow (Heineken): Mass-market global cider brand owned by Heineken. Competes with RAMSEIER in cider but at a much larger scale, with broader international distribution and significantly larger marketing budgets that could pressure RAMSEIER's Swiss shelf space.

Direct peers

• Aspall Suffolk Cyder: UK family-owned cider producer (now owned by Molson Coors) with a heritage brand comparable to RAMSEIER's 100+ year positioning. Both target premium, craft, and natural-ingredient cider segments rather than mass-market lager-style ciders.
• Weston's Cider: UK cider producer with heritage dating back to 1880, producing craft and mainstream ciders plus apple juice. Comparable to RAMSEIER in heritage positioning, vertical apple sourcing, and visitor experience/brand-tourism offer.
• Mosterei Möhl: Swiss fruit juice and cider producer headquartered in Arbon, Switzerland. Directly competes with RAMSEIER in Swiss apple juice and alcoholic cider (Suure Moscht/Most) categories, sharing the same domestic distribution and consumer base.
• Thatchers Cider: Family-owned British cider maker with a multi-generational heritage and vertically integrated apple supply chain. Directly comparable in operator profile (private, family-led, single-country focus, premium positioning) to RAMSEIER.
• Eckes-Granini: One of Europe's largest branded fruit juice producers, headquartered in Germany. Comparable in being a European juice and fruit-based beverage manufacturer with branded products in retail, though at a much larger scale and broader country footprint than RAMSEIER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ramseier_ch
• Facebookfacebook.com/ramseier.ch
• LinkedInlinkedin.com/company/ramseier-schweiz-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramseier