ARDE

What ARDE does

ARDE (legal entity ARDE MARKETING, S.L.) is a Spain-based mobile app marketing agency founded in 2018 in Pontevedra, operating as part of the ARKANA group, which it describes as the first business group specialized in mobile applications. The firm offers four integrated service pillars: user acquisition (paid media campaigns across Google Ads, Apple Search Ads, Facebook & Instagram, and ad networks), user retention (push notifications, in-app messaging, native ads, SMS), app store optimization/ASO positioning, and creative design (store assets, ad creatives, usability testing). ARDE holds certifications from Apple, Google, and Meta, and integrates with major mobile measurement partners including Firebase, AppsFlyer, Adjust, and the group-affiliated EMMA platform.

The company's revenue model is professional services, with quote-based pricing and no publicly disclosed tiers. Its go-to-market is sales-led, distributing directly to enterprise and mid-market clients worldwide via website contact forms and email. Customer segments center on mobile app developers and publishers, with notable vertical depth in fintech (banking and payment apps such as Abanca, Banco Azt, Bnext, Waylet) and energy/e-commerce. The firm is part of a broader ARKANA ecosystem that bundles complementary mobile-app brands: EMMA (marketing analytics platform), MUAK (premium traffic network), PODA Digital (consulting), and App Marketing News/AMN (B2B media for Spain and Latin America).

ARDE claims to have served more than 50 clients globally and operates as a privately held subsidiary of ARKANA CONSULTORES, S.L., with no external institutional or venture capital backing disclosed. Founder and CEO is Antonio Sánchez. Headcount is in the 11-50 range per firmographic data, and the company shows no signs of distress or acquisition activity. Geographic footprint is stated as EMEA and LATAM, though the company markets services globally.

Name

ARDE

Legal name

ARDE MARKETING, S.L.

Website

https://arde.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ARDE is a Spain-based mobile app marketing agency providing user acquisition, retention, ASO positioning, and creative design services, certified by Apple, Google, and Meta, serving more than 50 enterprise and mid-market clients globally as part of the ARKANA group.

Ownership category

akta.pro rank

Headquarters

HQ city

Pontevedra

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. App Marketing Services: ARDE generates revenue through professional services related to mobile app marketing, including user acquisition, user retention, ASO positioning, and creative design services for apps.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ARDE is a mobile app marketing agency that helps app developers and brands grow their mobile businesses through paid user acquisition, user retention campaigns, App Store Optimization (ASO), and creative design. Services are sold directly to enterprise and mid-market clients worldwide, with the agency certified by Apple, Google, and Meta as a marketing partner. The four-pillar offering covers paid media on Apple Search Ads, Google Ads (UAC), Facebook & Instagram and ad networks; retention via push, in-app messaging, native ads and SMS; ASO positioning on-metadata and off-metadata; and design of app store assets and advertising creatives.

Product overview

ARDE is a specialized app marketing agency and part of the ARKANA group — the first business group entirely dedicated to mobile applications. The core offering centers on ARDE as a full-service app marketing agency offering four integrated service pillars: User Acquisition (paid media campaigns across Google Ads, Apple Search Ads, Facebook & Instagram, and ad networks), User Retention (push notifications, in-app messaging, native ads, and SMS), ASO/Positioning (app store optimization for Apple App Store and Google Play), and Design (store creative assets, advertising visuals, and usability testing). ARDE is certified by Apple, Google, and Meta. The ARKANA group also includes related brands: EMMA (360-degree marketing analytics platform), MUAK (premium traffic network), PODA Digital (app marketing consultancy), and AMN (Spanish/Latam app marketing media).

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition Service Paid media campaign management for mobile app user acquisition across Apple Search Ads, Google Ads (Universal App Campaigns across Search, Display, YouTube, and Google Play), Facebook & Instagram, and ad networks, optimized on a CPA basis to grow app installs and qualified users for client apps.
• User Retention Service User segmentation, retention analytics, and personalized engagement plans using push notifications, in-app messaging, native ads, and SMS, plus retargeting campaigns to retain active users and recover inactive users for client mobile apps.
• App Store Optimization (ASO) / Positioning Service On-metadata and off-metadata App Store Optimization and App Indexing strategy to improve organic search rankings in Apple App Store and Google Play, including keyword optimization, creative design for store assets, and launch planning to maximize organic download volume.
• Creative Design Service Creative design services for app store listings (icons, screenshots, demo videos), advertising creatives, and brand communications, together with usability and regression testing across devices and operating systems to validate that user-acquisition and retention investments convert into customers.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

One partnership is on record.

• ARKANAcoreOthersARKANA is the parent company/group that ARDE belongs to. ARKANA is described as 'the first business group specialized in mobile applications.' The group includes multiple brands: EMMA (marketing platform), MUAK (traffic network), PODA (consulting), and AMN (media).

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yodel Mobile: UK-based mobile marketing agency specialized in ASO and app store optimization with broader growth services. Closely comparable niche focus on app store positioning and mobile growth, with a similar boutique agency positioning.
• Phiture: Berlin-based mobile growth agency offering ASO, user acquisition, retention, and analytics services. Directly comparable to ARDE as a specialized mobile app marketing agency serving global app clients with a similar four-pillar service model.
• Gummicube: US-based ASO and mobile marketing agency providing app store optimization and user acquisition services. Directly comparable on the ASO/positioning service line that is one of ARDE's core offerings.

Broad incumbents

• Chartboost: Mobile game and app advertising platform with mediation and programmatic UA capabilities. Overlaps with ARDE on paid UA strategy and execution but operates as an ad tech incumbent rather than an agency.
• Liftoff: Large-scale mobile user acquisition and retargeting platform with agency/professional services capabilities. Comparable on the paid UA and retargeting service lines, but operates a much larger infrastructure-led model versus ARDE's boutique agency approach.

Others

• AppsFlyer: Mobile measurement partner (MMP) used by ARDE for attribution and conversion tracking. Comparable as enabling technology layer in the same mobile marketing ecosystem, though AppsFlyer sells SaaS/measurement rather than agency services.
• Adjust: Mobile measurement partner and attribution platform (now part of AppLovin) used by ARDE for cross-channel attribution. Comparable as part of the same attribution stack and ecosystem ARDE operates within, rather than as a services competitor.

Emerging players

• Moloco: Machine learning-powered mobile programmatic UA and retargeting platform. Partial overlap on mobile user acquisition but competes as a tech/buyer platform rather than a managed-service agency like ARDE.
• Remerge: Mobile retargeting and programmatic UA specialist operating in app marketing. Partial overlap with ARDE's retention and retargeting service line, though Remerge sells technology rather than managed services.
• AppGrowing / AppFollow: ASO and app store intelligence tooling platform with adjacent agency services. Comparable on the app store optimization and intelligence layer that supports ARDE's positioning practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ardeagencia
• Facebookfacebook.com/ardeagenciaappmarketing
• LinkedInlinkedin.com/company/arde-app-marketing
• Instagraminstagram.com/arde.agencia
• Pinterestpinterest.com/ardeagencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARDE