MACC Fund
MACC Fund is a 501(c)(3) nonprofit founded in 1976 in Milwaukee, Wisconsin that funds childhood cancer and blood disorder research at Wisconsin institutions including the Medical College of Wisconsin, Children's Wisconsin, UW Carbone Cancer Center, and Versiti, primarily through signature fundraising events, individual donations, corporate sponsorships, and merchandise sales.
- Company typePrivate
- Founded1976
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MACC Fund does
MACC Fund (legally Midwest Athletes Against Childhood Cancer, Inc.) is a 501(c)(3) nonprofit founded in 1976 in Milwaukee, Wisconsin by former Milwaukee Bucks players Jon McGlocklin and Eddie Doucette. Its stated mission is to fund research into cures and treatments for childhood cancer and related blood disorders, primarily by channeling donations to Wisconsin-based research institutions including the Medical College of Wisconsin, Children's Wisconsin, UW Health Carbone Cancer Center, and (as of March 2026) the Versiti Blood Research Institute.
The organization operates a portfolio of fundraising programs rather than discrete commercial products. Core programs include the online donation portal (maccfund.org, running on Kintera Blackbaud), the Trek 100 cycling event (running annually since 1990 and contributing over $22M cumulatively), the Bucks MACC Fund Game, Chili's MACC Open golf outing, Brewers Mini-Marathon, Candy Cane Lane holiday fundraiser, the MACC Store e-commerce merchandise site (maccfundstore.org and Shop 4 Hope), the Wisconsin Childhood Cancer specialty license plate ($25 annual donation), and the monthly 'MACC Monthly' newsletter. There are no patents, proprietary technology platforms, or AI/ML capabilities disclosed; the technology footprint is limited to standard nonprofit payment processing and event registration.
MACC Fund generates revenue from individual donations, signature fundraising events, corporate sponsorships (Kohl's, Sendik's Food Markets, Trek Bicycle, Gruber Law Offices, Hammes Family Foundation, Michels, Sartori Family Foundation, West Bend Insurance), merchandise sales, and the specialty license plate. Major athletic ambassadors (Aaron Rodgers, Robin Yount, Donald Driver, Jon McGlocklin, Bucks players) amplify the brand. Since inception, MACC Fund has committed nearly $90 million to research and reports contributing to a rise in childhood cancer 5-year survival rates from 20% to over 86% (figure cited by the organization; survival outcomes reflect the broader research ecosystem, not MACC alone). The organization is led by President and CEO Becky Pinter (appointed 2019) and Chairman of the Board Paul Knoebel, and operates a small staff of approximately 1-10 employees.
MACC Fund firmographics
Firmographics- Name
- MACC Fund
- Legal name
- Midwest Athletes Against Childhood Cancer, Inc.
- Website
- https://maccfund.org
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MACC Fund is a 501(c)(3) nonprofit founded in 1976 in Milwaukee, Wisconsin that funds childhood cancer and blood disorder research at Wisconsin institutions including the Medical College of Wisconsin, Children's Wisconsin, UW Carbone Cancer Center, and Versiti, primarily through signature fundraising events, individual donations, corporate sponsorships, and merchandise sales.
- Ownership category
- akta.pro rank
MACC Fund industry classification
Industry- Product category
- Nonprofit Childhood Cancer Research Funding
- NAICS
- Voluntary Health Organizations (813212), Grantmaking Foundations (813211)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industry
- Health Research Funding Agencies (Public/Quasi-Public) (HLAJALAB)
Keywords
Where MACC Fund is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MACC Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Direct charitable contributions from individuals supporting childhood cancer and blood disorder research. The organization receives donations through its website, events, and direct mail.
- Special Events Revenue: Revenue generated from signature fundraising events including Trek 100 (bike ride), Chili's MACC Golf Open, Bucks MACC Fund Game, Candy Cane Lane, and various community events. The Trek 100 alone has contributed over $22 million since 1990.
- Corporate Sponsorships: Support from corporate partners including Kohl's (Aaron Rodgers 12 Days), Sendik's Food Markets, Trek Bicycle Corporation, and other businesses that sponsor events or provide ongoing support.
- Merchandise Sales: Revenue from MACC Fund branded merchandise through the MACC Store (maccfundstore.org) and Shop 4 Hope online store.
- Specialty License Plate Program: Wisconsin residents can purchase a Childhood Cancer License Plate with a $25 annual tax-deductible donation to MACC Fund, plus standard issuance and registration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Childhood Cancer License Plate - $25 annual donation |
Distribution channels5 records
Marketing channels6 records
MACC Fund product offering
Product offeringCore offering
MACC Fund is a 501(c)(3) nonprofit that funds childhood cancer and related blood disorder research by collecting donations from individuals and corporations, running signature fundraising events, and distributing grants to Wisconsin research institutions including the Medical College of Wisconsin, Children's Wisconsin, UW Health Carbone Cancer Center, Marshfield Clinic, and Versiti Blood Research Institute. The organization has contributed nearly $90 million to research since 1976 and offers programs such as Trek 100, Bucks MACC Fund Game, MACC Store merchandise, and the Wisconsin Childhood Cancer License Plate.
Product overview
MACC Fund (Midwest Athletes Against Childhood Cancer, Inc.) is a 501(c)(3) non-profit charitable organization founded in 1976 that funds childhood cancer and related blood disorder research. The organization operates a portfolio of fundraising programs including the donation portal, signature events (Trek 100 cycling event, Bucks MACC Fund Game, Chili's MACC Open golf tournament, Brewers Mini-Marathon, Candy Cane Lane holiday fundraiser), The MACC Monthly newsletter, and the MACC Store merchandise program. MACC Fund supports research infrastructure at Wisconsin institutions including the MACC Fund Research Center at Medical College of Wisconsin, the MACC Fund Center at Children's Hospital of Wisconsin, and the MACC Fund Childhood Cancer Research Wing at UW Carbone Cancer Center. The organization also runs advocacy initiatives at federal and state levels and recognition programs like 50 in 50 for major donors.
Differentiator
Problem solved
Functional benefit
Products and services
- Trek 100 Annual cycling fundraising event for individual riders and teams supporting childhood cancer and blood disorder research, presented by Trek Bicycle Corporation.
- Bucks MACC Fund Game Annual Milwaukee Bucks game event with ticket packages and fundraising components supporting cancer research.
- Chili's MACC Open Golf fundraising tournament presented by ERJ Dining (Wisconsin Chili's franchisee), supporting childhood cancer research.
- Brewers Mini-Marathon and 10K Annual running event (mini-marathon and 10K) at Miller Park benefiting MACC Fund, presented in partnership with Sendik's Food Markets.
- Candy Cane Lane Annual holiday lights display and donation program in West Allis, Wisconsin, raising funds through visitor contributions each December.
- MACC Store Online merchandise store at maccfundstore.org (Shop 4 Hope) selling branded MACC*Star ornaments, apparel, and related items; proceeds support the organization.
- Childhood Cancer License Plate Wisconsin specialty license plate requiring a $25 annual tax-deductible donation to benefit the MACC Fund, available to Wisconsin residents through the Wisconsin DOT.
- MACC Fund Donation Portal Primary online donation platform at maccfund.org, allowing individual and corporate donors to make tax-deductible contributions to childhood cancer and blood disorder research funding, powered by Kintera Blackbaud with secure SSL technology.
Quantifiable outcome
- Survival rates transformed from 20% to 86% for childhood cancer overall
- +3 more outcomes
Companies that use MACC Fund
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
MACC Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MACC Fund partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Versiti Blood Research InstituteflagshipMACC Fund committed $11.5 million multiyear investment to advance pediatric cancer research at Versiti Blood Research Institute in Milwaukee. The investment supports leukemia biology, immune discovery, and translational science. Funds will be used for investigator recruitment, expanding clinical and laboratory studies, and aligns with Versiti's 79,000-square-foot institute expansion expected to open in late 2026.
- Medical College of WisconsinflagshipLong-term research funding partner since 1977. Home to the MACC Fund Research Center (141,000 sq ft, 6-story facility). MACC Fund has contributed over $39 million to the institution for cancer and blood disorder research.
- Children's WisconsinflagshipHome to the MACC Fund Center for Cancer and Blood Disorders. Named in honor of $5 million gift in 2008. Total contributions exceed $6 million. Children's Hospital cancer program ranked #14 by US News & World Report.
- UW Health Carbone Cancer CenterflagshipHome to the MACC Fund Childhood Cancer Research Wing (14,000 sq ft in Wisconsin Interdisciplinary Medical Research Center). Total contributions since 1985 exceed $8 million.
- Trek Bicycle CorporationcoreLongstanding partner hosting the annual Trek 100 bike ride since 1990. Trek 100 has contributed over $22 million to the MACC Fund. Ride begins at Trek's headquarters in Waterloo, WI.
- Kohl'scorePresenting sponsor of the Aaron Rodgers 12 Days of Christmas benefiting the MACC Fund. Partnership began in 2012.
- Sendik's Food MarketscoreOngoing partner supporting MACC Fund through various initiatives including Real Food Magazine sales, Brewers Mini-Marathon presenting sponsorship, and MACC Star ornament sales at their stores.
- Aaron RodgerscoreHigh-profile supporter since 2008, participating in Aaron Rodgers 12 Days of Christmas, Celebrity Jeopardy (won $50,000 for MACC Fund), and various other fundraising initiatives.
- Gruber Law Officesminor50 in 50 supporter contributing $50,000 or more in honor of MACC Fund's 50 years.
- Knochel & Associatesminor50 in 50 supporter and Night of Hope event sponsor.
- Marshfield ClinicminorWisconsin research institution receiving MACC Fund support for childhood cancer research.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
MACC Fund competitors and assessment
Company assessmentDirect peers
- CureSearch for Children's Cancer: National nonprofit accelerating children's cancer research through grants and advocacy, sharing MACC's research-funding plus advocacy mix at a broader geographic scale.
- Rally Foundation for Childhood Cancer Research: Community-driven childhood cancer research funder using events and grassroots fundraising — comparable model and beneficiary focus to MACC Fund.
- St. Baldrick's Foundation: Largest US funder of childhood cancer research grants outside the federal government, relying heavily on signature community fundraising events — structurally analogous to MACC's Trek 100 model.
- National Pediatric Cancer Foundation: Funds pediatric cancer research through hospital and research-institution partnerships, closely mirroring MACC's model of directing capital into named research infrastructure.
- Alex's Lemonade Stand Foundation: National childhood cancer research nonprofit funding lab research and clinical trials with a similar donor-driven, event-supported model. Directly comparable mission and beneficiary population to MACC Fund.
Broad incumbents
- American Cancer Society: Largest US cancer nonprofit with significant childhood cancer research funding and advocacy, providing a national-scale benchmark for MACC's fundraising intensity and program breadth.
- V Foundation for Cancer Research: Athlete-founded cancer research grantmaker comparable in origin story (sports-driven philanthropy) to MACC, with a broader cancer scope but similar high-profile ambassador model.
- St. Jude Children's Research Hospital: Largest vertically integrated pediatric cancer research and treatment institution; serves as both a research funder and care provider at a vastly larger scale than MACC's grantmaking role.
Others
- Children's Oncology Group: NIH-supported cooperative research network running the majority of US pediatric cancer clinical trials; relevant counterparty that channels research dollars downstream of MACC-funded investigators.
Emerging players
- American Childhood Cancer Organization: National advocacy and support nonprofit for children with cancer and their families, overlapping with MACC's advocacy and community-support functions (STAR Act, Medicaid).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MACC Fund social profiles
Digital presenceMACC Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACC Fund leadership team
Management profileNumber of profiles
Profiles5 records
MACC Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACC Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACC Fund
What does MACC Fund do?
MACC Fund is a 501(c)(3) nonprofit that funds childhood cancer and related blood disorder research by collecting donations from individuals and corporations, running signature fundraising events, and distributing grants to Wisconsin research institutions including the Medical College of Wisconsin, Children's Wisconsin, UW Health Carbone Cancer Center, Marshfield Clinic, and Versiti Blood Research Institute. The organization has contributed nearly $90 million to research since 1976 and offers programs such as Trek 100, Bucks MACC Fund Game, MACC Store merchandise, and the Wisconsin Childhood Cancer License Plate.
Is MACC Fund a public or private company?
MACC Fund is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MACC Fund founded?
MACC Fund was founded in 1976. It employs 1 to 10 people.
Where is MACC Fund based?
MACC Fund is headquartered in Milwaukee, United States, in the North America region.
How does MACC Fund make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are special Events Revenue, corporate Sponsorships, merchandise Sales and specialty License Plate Program.
Who are MACC Fund's main competitors?
Direct peers on record are CureSearch for Children's Cancer, Rally Foundation for Childhood Cancer Research, St. Baldrick's Foundation, National Pediatric Cancer Foundation and Alex's Lemonade Stand Foundation. Broad incumbents are American Cancer Society, V Foundation for Cancer Research and St. Jude Children's Research Hospital. Children's Oncology Group is listed as an others. American Childhood Cancer Organization is listed as an emerging player.
Does MACC Fund have an API?
No public API is recorded for MACC Fund.
What industry is MACC Fund in?
MACC Fund's product category is Nonprofit Childhood Cancer Research Funding. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of HLAJALAB, Health Research Funding Agencies (Public/Quasi-Public). Its NAICS code is 813212 and its SIC code is 8600.