LeadUp

What LeadUp does

LeadUp is a U.S.-based vertical SaaS company that sells an AI-powered recruiting and retention CRM exclusively to real estate brokerages. The platform combines predictive analytics over agent production and market data with a workflow layer that scores agents as "Rising Star" recruiting targets or "switch risk" retention targets, drafts personalized outreach, and automates the path from prospect identification to scheduled interview. The product is delivered as a web application and is modularized into a Recruiting CRM, Talent Research Software with built-in production analytics, Pipeline Automation, Multi-Channel Outreach Tracking, Agent Referral Management, and Team Performance Tracking.

The company targets four overlapping customer segments — independent single-office brokers (primary), multi-office brokerage firms, real estate franchises, and brokerage leadership teams — all operating in the United States. The GTM motion is sales-led and consultative, centered on a 20-minute demo booking and supported by a content marketing engine that publishes educational broker-blog content on recruiting, cold calling, and retention topics. Pricing is not publicly disclosed; the Terms of Use indicate a paid subscription with monthly or recurring billing and the option to cancel without long-term commitment, consistent with a self-serve-to-low-touch SaaS model.

LeadUp LLC is incorporated in California, was founded in 2022, and as of the available source material is privately held with no disclosed institutional funding, parent company, partnerships, or named customers. It has been featured in the AWS Startup Showcase and maintains a G2 seller profile for third-party validation, while AI capabilities span predictive analytics, recommendation, generative outreach, and pipeline automation.

Name

LeadUp

Legal name

LeadUp LLC

Website

https://leadup.ai

Company type

Private

Founded year

2021

Operating status

Operating

Short description

LeadUp is a U.S. vertical SaaS company that sells an AI-powered recruiting and retention CRM exclusively to real estate brokerages, combining predictive switch-risk analytics, generative outreach drafting, and pipeline automation for independent brokers, multi-office firms, and franchises on a subscription basis.

Ownership category

akta.pro rank

Product category

Real Estate Recruiting Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Real estate recruiting software
• Brokerage CRM platform
• Agent retention software
• Predictive recruiting analytics
• AI recruiting automation

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: LeadUp operates on a subscription-based SaaS model where brokers pay recurring monthly or annual fees to access the platform. Payment is required in advance with automatic renewal at the end of each subscription period. The platform offers paid subscriptions with access to core CRM features, predictive analytics, and outreach tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LeadUp sells an all-in-one AI-powered recruiting and retention CRM platform for real estate brokerages. The platform combines predictive recruiting signals (switch-risk and engagement scoring), agent production tracking, AI-assisted outreach drafting, pipeline automation, and multi-channel outreach tracking into a single subscription SaaS. It targets real estate brokers, franchise owners, and brokerage leadership teams to identify high-value recruiting targets, predict agent attrition, and deliver personalized outreach at scale.

Product overview

LeadUp is a unified real estate recruiting and retention software platform built exclusively for real estate brokers. It consists of a core CRM platform augmented by several integrated feature modules: the Recruiting CRM for surfacing and acting on agent opportunities, Talent Research Software for built-in agent production analytics, Pipeline Automation for AI-driven workflow management, Multi-Channel Outreach Tracking for logging and managing agent communications, Agent Referral Management for capturing referral pipelines, and Team Performance Tracking for monitoring recruiter activity. The platform is powered by AI that delivers predictive switch-risk analysis, engagement scoring, and AI-assisted outreach drafting. It operates as a subscription-based SaaS accessible via web and a dedicated app portal.

Differentiator

Problem solved

Functional benefit

Products and services

• LeadUp Recruiting & Retention CRM Platform An all-in-one AI-powered real estate recruiting and retention CRM platform for brokerages that combines agent analytics, predictive recruiting signals, pipeline automation, and multi-channel outreach tracking into a single subscription SaaS accessible via web application (app.leadup.ai). Built for independent real estate brokers, multi-office brokerage firms, franchise owners, and brokerage leadership teams across the United States.
• LeadUp Talent Research Software Built-in agent metrics and analytics software that tracks real estate agent production, transaction history, and competitive movement, enabling brokers to monitor their own agents, recruits, and competitors from a single dashboard within the LeadUp platform.

Quantifiable outcome

• LeadUp customers regularly achieve answer rates above 50% on cold calls, significantly higher than typical email open rates of 30%

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• CINC: AI-driven real estate lead generation and CRM platform for brokerages, with predictive lead scoring and agent follow-up automation directly comparable to LeadUp's AI scoring.
• Lofty: AI-powered CRM and marketing platform built specifically for real estate brokerages, with recruiting, lead nurture, and pipeline features overlapping LeadUp's agent-acquisition focus.
• Follow Up Boss: Real estate brokerage CRM with lead routing, pipeline management, and agent activity tracking; directly competes with LeadUp for the broker CRM seat.
• BoomTown: Real estate CRM and lead-generation system for brokerages with lead routing, agent activity, and pipeline management comparable to LeadUp's recruiting pipeline.
• Zurvu: Customer journey platform for real estate brokerages with referral, recruiting, and retention workflows that closely mirror LeadUp's agent referral management and retention focus.
• kvCORE: End-to-end real estate platform with CRM, lead generation, and agent management modules widely adopted by independent brokerages and franchises—an incumbent equivalent of LeadUp's stack.
• Real Geeks: Real estate CRM and lead-generation platform serving brokerages and teams with IDX websites, lead capture, and agent pipeline tracking.

Broad incumbents

• Salesforce: General-purpose enterprise CRM used by some larger real estate brokerages; represents the horizontal platform LeadUp must displace or differentiate against.
• HubSpot: General-purpose CRM and marketing automation platform adopted by SMB brokerages; competes on workflow automation even though it lacks domain-specific real estate recruiting features.

Emerging players

• Ylopo: AI-driven real estate marketing and lead nurture platform with dynamic ads and seller/buyer AI assistants; overlaps with LeadUp's predictive and AI-assisted outreach capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeadUp_RE
• Facebookfacebook.com/leadup.real.estate
• LinkedInlinkedin.com/company/leadup-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadUp