La Biznaga Digital

What La Biznaga Digital does

La Biznaga Digital is a full-service digital marketing agency headquartered in Málaga, Spain, operating since 2016 as part of parent technology group Grupo Solbyte. The firm provides SEO positioning (with specialized sub-lines for local SEO, e-commerce SEO, international SEO, and a 2025-launched Generative Engine Optimization service for ChatGPT/Gemini/Perplexity citations), SEM and paid advertising (Google Ads, multi-platform Social Ads including Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter), social media management, web analytics, web design and development (using a proprietary CMS alongside WordPress and Prestashop), and email marketing. Its technology stack integrates established platforms such as Semrush, Ahrefs, Sistrix, Metricool, Google Data Studio, Hotjar, Screaming Frog, and Microsoft Clarity. The agency holds Google Partner certification and serves as an authorized Digitalization Agent for Spain's Kit Digital and Kit Consulting programs (Next Generation EU funded), having executed more than 1,000 government-subsidized digital transformation projects alongside commercial engagements. It operates offices in Málaga (HQ), Córdoba, Granada, and Madrid with regional service coverage extending to Almería and Sevilla.

The agency serves a horizontally segmented client base predominantly composed of SMEs and local businesses in Andalusia and across Spain, supplemented by national and international accounts in tourism, real estate, fashion, food and beverage, healthcare, hospitality, and professional services. Named clients include Top Apartments, Luxury Living Marbella, Abel & Lula, UHY Fay, Cámara de Comercio de Málaga, and Clínica Luis Baños. The go-to-market is sales-led and relationship-driven, positioning the team as an embedded external digital marketing department that customizes strategies to each client's sector and objectives. Revenue is generated through professional services fees billed as retainers or project-based engagements, plus government grant-funded digital transformation work under Kit Digital (€3K–€29K vouchers across five company-size segments) and Kit Consulting (€12K–€24K subsidized advisory services). The firm has no external funding, operates as a Sociedad Limitada (S.L.), and reports no disclosed revenue.

Name

La Biznaga Digital

Legal name

LA BIZNAGA DIGITAL, S.L.

Website

https://labiznagadigital.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

La Biznaga Digital is a Málaga-based full-service digital marketing agency offering SEO, SEM, social media, web development, and analytics to Spanish SMEs and national clients, operating as part of Grupo Solbyte and as an authorized agent for Spain's Kit Digital and Kit Consulting government programs.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), Digital & Technology Transformation Consulting (BPAHACAH), Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media advertising
• Social media management
• Web design development

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Managed digital marketing services including SEO, SEM (Google Ads, Social Ads), social media management, web development and design, web analytics, and email marketing. Billed as ongoing retainer or project-based engagements.
2. Kit Digital Agent Services: As an authorized Digitalization Agent for the Spanish government's Kit Digital program, the company implements digital solutions (websites, e-commerce, social media management, business intelligence) funded by government grants. Manages over 1,000 Kit Digital projects.
3. Kit Consulting Agent Services: As a homologated Digital Advisor for the Kit Consulting program, the company provides specialized digital advisory services (AI, data analysis, digital sales, business processes, cybersecurity, digital transformation) funded by government grants of up to €24,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

La Biznaga Digital is a Málaga-based digital marketing agency that delivers managed SEO positioning, paid media (Google Ads and Social Ads), social media community management, web design and development, web analytics, email marketing, and digital marketing consulting to SMEs, local businesses, and national/international clients across Spain. The agency embeds as an external digital marketing department within client companies and is also an authorized Digitalization Agent for the Spanish government's Kit Digital and Kit Consulting programs, having implemented over 1,000 subsidized digital transformation projects.

Product overview

La Biznaga Digital is a full-service digital marketing agency operating as part of Grupo Solbyte. Their product portfolio centers on core digital marketing services including SEO positioning (with specialized variants for local SEO, ecommerce, PYMES, international SEO, and AI-focused GEO), SEM/paid advertising (Google Ads and multi-platform Social Ads), social media management (Community Manager services), web analytics, web development and design, and email marketing. They also operate as authorized Digitalization Agents for Spanish government programs including Kit Digital (covering website, e-commerce, social media, and business intelligence solutions) and Kit Consulting (covering AI, data analysis, digital sales, business processes, strategy, and cybersecurity advisory). The agency has developed a specialized SEO para IA (GEO) service to help clients appear in AI responses from ChatGPT, Gemini, and Perplexity. Services are offered nationally across Spain with physical presence in Málaga, Córdoba, Granada, Sevilla, Almería, and Madrid.

Differentiator

Problem solved

Functional benefit

Products and services

• Posicionamiento SEO (SEO Positioning) End-to-end search engine optimization service including SEO audits, local SEO, e-commerce SEO, PYMES SEO, international SEO, linkbuilding, online reputation management, AI / Generative Engine Optimization (GEO), and website redesign to improve organic rankings for SMEs, national, and international clients.
• Publicidad Online (SEM / Google Ads) Search engine marketing and pay-per-click advertising management covering Google Search, Shopping, Display, Video, Discovery, Maximum Performance, and Local Services campaigns, plus Social Ads across Facebook, Instagram, LinkedIn, TikTok, Twitter, and Pinterest in image, video, and carousel formats.
• Agencia Community Manager (Social Media Management) Social media community management covering brand reputation, community building, branding, storytelling, communication plans, conflict resolution, profile optimization, social media audits, and creative content production across major platforms.
• Desarrollo y Diseño Web (Web Design and Development) Web design and development service covering website design, UX/UI, responsive layouts, custom proprietary CMS, WordPress and PrestaShop development, landing pages, microsites, and online stores, delivered by an in-house developer team inherited from Grupo Solbyte.
• Agencia Analítica Web (Web Analytics) Web analytics service including audits and consulting, KPI definition, advanced tracking setup, conversion rate optimization, bounce rate analysis, and user behavior analysis using tools such as Google Analytics, Google Data Studio, Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange, and Smartlook.
• Agencia Email Marketing (Email Marketing) Email marketing service delivering promotional campaigns, newsletters, and database management using Mailchimp, Mailrelay, and Campaigner, including email design and quality list management.
• Consultoría de Marketing Online (Digital Marketing Consulting) Digital marketing consulting service that develops and optimizes online marketing strategies for client businesses across SEO, SEM, social media, web, analytics, and email channels.
• Kit Digital — Agente Digitalizador (Digitalization Agent) Government-subsidized digital transformation services delivered as an authorized Digitalization Agent under Spain's Kit Digital program (Next Generation EU funded), including website development, e-commerce setup, social media management, business intelligence, and management software implementations for SMEs and self-employed beneficiaries with vouchers of €3,000 to €29,000 depending on company size segment.
• Kit Consulting — Asesor Digital (Digital Advisory) 100% subsidized digital advisory services delivered as a homologated Digital Advisor under Spain's Kit Consulting program, covering AI advisory, data analysis, digital sales, business process optimization, digital strategy and performance, and cybersecurity for companies with 10–250 employees; subsidies of €12,000, €18,000, or €24,000 per company depending on size segment (A/B/C).
• SEO para IA (Generative Engine Optimization / GEO) Specialized Generative Engine Optimization (GEO) service that structures and optimizes client content to be cited as a source in AI-powered search responses from ChatGPT, Gemini, and Perplexity, addressing visibility in large language model answer engines.

Quantifiable outcome

• 1,000+ Kit Digital projects successfully managed and implemented
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Grupo SolbytecoreTechnology or IntegrationParent company of La Biznaga Digital. Grupo Solbyte is a technology company with more than 15 years of experience in technological solutions. La Biznaga Digital was born from Grupo Solbyte, enabling perfect integration between technology and marketing through an in-house web and developer team.
• GooglecoreTechnology or IntegrationGoogle Partner certified agency. Certified across Google Ads, Google Analytics, Mobile Experts, and Bing Ads. Certification validates expertise across search, display, video, and shopping advertising platforms.
• Fundación OlivaresminorStrategic or Co-development PartnerOfficial digital marketing agency of Fundación Olivares. Collaborated on the IV Carrera Solidaria (Solidarity Race) that raised €76,000. Long-term social impact partnership.
• Red.es / Government of SpaincoreImplementation/ SI/ Consulting PartnerHomologated Digitalization Agent and Digital Advisor for the Spanish government's Kit Digital and Kit Consulting programs, funded by Next Generation EU. Manages government-subsidized digital transformation projects for SMEs and the self-employed across Spain.
• Solbyte (Grupo)coreTechnology or IntegrationSolbyte, the parent technology company, is separately homologated by the government to operate as a Digital Agent in Kit Consulting. La Biznaga Digital is the marketing agency of the Solbyte Group, with shared resources and expertise.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cyberclick: Spanish digital marketing agency specializing in performance marketing, lead generation, and inbound marketing. Comparable full-service offerings and SME/mid-market customer base.
• InboundCycle: Spanish inbound marketing agency offering HubSpot-focused services including SEO, content, and marketing automation. Comparable digital marketing services for B2B mid-market clients.
• Sr. Burns: Spanish digital marketing agency offering SEO, social media, and content marketing. Comparable Spanish agency in the SME segment with overlapping service portfolio.
• Internet República: Spanish SEO and digital marketing agency focused on SMEs, offering SEO, SEM, and content services. Direct competitor in the Andalusian SME segment with overlapping service stack and customer profile.
• Webpositer: Spanish SEO and digital marketing agency specializing in SEO positioning, content, and link building. Direct competitor in Spanish organic search services with similar SME focus.
• Súmate Marketing Online: Spanish digital marketing agency providing SEO, SEM, social media, and web design services. Comparable full-service agency model with similar geographic and customer-segment overlap.
• Human Level: Spanish digital marketing agency focused on SEO, paid media, and analytics with strong technical specialization. Comparable mid-sized Spanish agency competing in SEO and SEM delivery.
• Elogia: Spanish digital marketing agency offering digital strategy, performance marketing, and e-commerce services. Comparable full-service positioning targeting mid-market and enterprise Spanish clients.

Broad incumbents

• Havas Spain: Global advertising and communications group with Spanish operations offering creative, media, and digital services at scale. Represents the broad incumbent tier competing for the same digital marketing budgets but serving primarily enterprise clients.
• Dentsu Spain: Global advertising network with significant Spanish presence offering integrated digital marketing, media, and creative services. Larger incumbent competing for mid-market and enterprise digital marketing engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/labiznagadigital
• LinkedInlinkedin.com/company/la-biznaga-digital
• Instagraminstagram.com/labiznagadigital
• Xx.com/Biznaga_Digital

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Biznaga Digital