Daisy

What Daisy does

Daisy, operating under the Techno Hub brand at technohub.agency, is a private B2B lead generation services firm headquartered in Muskegon, United States, founded in 1999 with 11-50 employees. The company specializes in the supply chain and logistics technology sector, combining a proprietary "technography" data platform — which tracks in real time which companies use specific technologies such as transportation management systems (TMS), warehouse management systems (WMS), e-procurement and sourcing platforms, and demand forecasting tools — with human-driven sales outreach to deliver pre-qualified marketing qualified leads (MQLs) to its clients. (Note: the firmographic record describes the company as a digital marketing agency offering software development, web design, and branding services; the detailed source material on the operating website describes a different, lead-generation-focused business. The analysis below is grounded in the more substantive website-sourced data.)

The product surface is organized into three "Waypoint" service lines: Waypoint 01 (Procurement Platform Buyers) identifies companies modernizing e-procurement and sourcing systems; Waypoint 02 (Logistics Tech Adoption) targets organizations investing in TMS, WMS, last-mile optimization, and visibility tools; and Waypoint 03 (Demand Planning MQLs) detects supply chain teams implementing demand forecasting and planning solutions. Supporting services include outreach campaigns and strategic consulting. The firm states it has delivered 4,600+ supply chain MQLs, achieves a 49% close rate on delivered leads, a 40-60% MQL-to-SQL conversion rate, and an average client ROI of 3-4x in year one (with some clients reaching 5-10x). The company is GDPR- and CCPA-compliant and restricts data collection to publicly available sources.

Go-to-market is sales-led and consultation-based, with leads routed directly into client sales pipelines. Revenue is generated through subscription/recurring engagements for lead generation services, although specific pricing tiers and price points are not publicly disclosed. The distribution model is a direct, global sales channel targeting enterprise and mid-market B2B sales and marketing teams, with stated response times under two hours during business hours. Ownership, funding history, leadership team, and financial details are not disclosed in the available source material, and no partnerships, awards, patents, M&A activity, or regulatory actions are documented.

Name

Daisy

Legal name

Techno Hub

Website

https://technohub.agency

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Daisy, operating as Techno Hub, is a private B2B lead generation firm that combines a proprietary technography data platform with human sales outreach to deliver pre-qualified MQLs to supply chain and logistics technology buyers globally.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Marketing Research and Public Opinion Polling (541910), Directory and Mailing List Publishers (513140)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• B2B lead generation
• Supply chain intelligence
• Technography data platform
• Marketing qualified leads
• Sales prospecting services

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Generation Services: Supply chain and logistics focused lead generation services delivering pre-qualified marketing qualified leads (MQLs) with verified buying intent, budget authority, and implementation timelines. Revenue is generated through the delivery of vetted decision-makers from target organizations actively evaluating procurement, TMS, WMS, and logistics solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Daisy sells B2B lead generation and technography intelligence services under the Techno Hub brand, targeting sales and marketing teams that sell into supply chain and logistics buyers. The core deliverable is pre-qualified marketing qualified leads (MQLs) sourced from companies that are actively evaluating or implementing procurement, TMS, WMS, last-mile, visibility, and demand forecasting technologies, backed by real-time technography data that tracks technology adoption and buying signals. The company pairs this data layer with human sales outreach and consulting engagements on a quote-based, subscription-leaning model.

Product overview

Techno Hub offers a unified lead generation platform combining technography intelligence with pre-qualified marketing leads. The platform provides three core 'Waypoint' offerings: Procurement Platform Buyers (identifying companies modernizing e-procurement systems), Logistics Tech Adoption (finding organizations investing in TMS, WMS, and visibility tools), and Demand Planning MQLs (detecting teams implementing forecasting solutions). Core services include Lead Generation (pre-qualified MQLs with verified buying intent), Outreach Campaigns, and Consulting. The dual approach combines proprietary technography data revealing technology adoption patterns with sales team-delivered MQLs targeting decision-makers with budget authority and implementation timelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Procurement Platform Buyers (Waypoint 01) Intelligence offering that identifies companies modernizing procurement with e-procurement and sourcing platforms, for B2B sales and marketing teams targeting procurement decision-makers.
• Logistics Tech Adoption (Waypoint 02) Intelligence offering that finds organizations investing in TMS, WMS, last-mile optimization, and visibility tools, used to source MQLs from logistics technology buyers.
• Demand Planning MQLs (Waypoint 03) Intelligence offering that detects supply chain teams implementing demand forecasting and planning solutions and delivers MQLs from those organizations.
• Lead Generation Core service delivering pre-qualified marketing qualified leads (MQLs) with verified buying intent, budget authority, and implementation timelines, routed directly into client sales pipelines.
• Outreach Campaigns Sales outreach campaign service that engages decision-makers from companies with verified buying intent, budget authority, and implementation timelines on behalf of clients.
• Consulting Strategic consulting service covering supply chain and logistics lead generation, technography data usage, and go-to-market planning for B2B sales and marketing teams.

Quantifiable outcome

• 40-60% average conversion rate from MQL to SQL
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• HG Insights: HG Insights is a leading provider of technographic data and intent intelligence for B2B technology sales and marketing. It is the closest direct competitor to Techno Hub's technography platform, with comparable focus on technology installation data as a buying signal.
• Demandbase: Demandbase is an ABM and intent-data platform serving B2B sales and marketing teams. It overlaps with Techno Hub's value proposition of using buying signals and account intelligence to deliver qualified demand into client pipelines.
• DemandGen International: DemandGen International is a B2B demand generation agency that combines content, data, and campaign execution to deliver qualified leads. It is directly comparable to Techno Hub's hybrid technology-plus-human services model.
• InsideView (D&B Hoover's intent): InsideView provides B2B data and technographic intelligence to help sales teams identify in-market accounts. It is comparable to Techno Hub's technography-led approach to surfacing supply chain and logistics technology buyers.
• 6sense: 6sense is an account-based orchestration platform using intent data and AI to identify in-market buyers. It competes with Techno Hub on the demand-generation and intent-data layer, though at a much larger and more enterprise-software scale.
• LeadGenius: LeadGenius provides B2B lead generation and prospecting services combining data with human-verified contact research. It mirrors Techno Hub's approach of pairing proprietary data signals with human-driven lead qualification and outreach.

Broad incumbents

• ZoomInfo: ZoomInfo is a large incumbent in B2B contact, company, and intent data, with a sales-led GTM motion across all verticals. It serves the same broad use case as Techno Hub (delivering qualified leads to B2B sales pipelines) but at vastly greater scale and breadth.
• Aberdeen Group: Aberdeen is a B2B research and intent-intelligence firm that supports sales and marketing with technology adoption insights. Its technographic research overlaps with Techno Hub's vertical focus on supply chain technology buyers.

Emerging players

• Reachdesk: Reachdesk is a B2B demand generation platform combining direct mail, gifting, and digital touches with sales activation. It is an adjacent emerging player in the broader demand-gen tooling space that competes for B2B marketing budgets.
• Triblio: Triblio is an ABM platform focused on account prioritization, intent signals, and sales activation. It overlaps with Techno Hub on the account intelligence and demand activation layer, but is more platform-centric than services-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/technohubagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisy