What Patched Reality does

Patched Reality is a privately held US AR/VR development studio founded in 2009 by Patrick O'Shaughnessey and Wade Tinney, operating with 1–10 employees and headquartered in Oak Park, Illinois (with strong NYC operational ties through its co-founder and agency partner Circ.us). The company builds custom spatial-computing software across mobile apps, AR/VR headsets, and WebXR, delivering client services to enterprise brands and shipping its own consumer applications. Its core technology stack spans Unity3D, OpenCV, LiDAR-based scene capture, markerless natural feature tracking, world meshing via 6d.ai's SDK, and native Swift for visionOS; notable technical milestones include the first branded iPhone markerless-NFT app (Ben & Jerry's Moo Vision), one of the first LiDAR-enabled App Store games (Epic Marble), and a first all-Swift Apple Vision Pro title (Orb Wizard). In March 2026 the company open-sourced the Manifolder suite (Post Manifolder, ManifolderMCP, ManifolderClient) — a real-time visualisation toolset for the Open Metaverse built on RP1's standard — positioning itself as an early infrastructure contributor in the open metaverse ecosystem.

Name

Patched Reality

Legal name

Patched Reality, Inc.

Website

https://patchedreality.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Patched Reality is a US-based AR/VR development studio founded in 2009 that builds custom spatial-computing experiences and consumer apps for enterprise clients across retail, entertainment, museums, and food and beverage.

Ownership category

akta.pro rank

Product category

Augmented Reality Software Development

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Metaverse & Social Virtual Worlds (BPAMAKAF), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Augmented reality development
• Virtual reality development
• Apple Vision Pro apps
• Spatial computing solutions
• Custom AR experiences

Headquarters

HQ city

Oak Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Client Services and Custom Development: Contracted AR/VR development services for enterprise clients. Engagements include brainstorming, product strategy, UX/UI design, and technical development. Client list includes major brands like COACH, Pepsi, Ben and Jerry's, Red Bull, HBO, and American Museum of Natural History.
2. Consumer App Sales: Direct-to-consumer mobile applications distributed through Apple App Store including Orb Wizard for Apple Vision Pro, Epic Marble, and Babble Rabbit.
3. Open Source / Community: Open-source tool distribution for Manifolder suite. Positioning as enabler for Open Metaverse ecosystem development.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Patched Reality is an AR/VR development studio that designs and builds custom augmented and virtual reality experiences for mobile apps, AR/VR headsets, and WebXR platforms. The studio delivers consumer-facing AR games (Orb Wizard for Apple Vision Pro, Epic Marble for iOS, Babble Rabbit) and provides contracted AR/VR strategy, UX/UI design, and technical development services for enterprise clients across retail, entertainment, food & beverage, education, and museums. The company also maintains Manifolder, an open-source real-time visualization tool for the Open Metaverse built on the RP1-authored Open Metaverse Standard.

Product overview

Patched Reality offers a portfolio of AR/VR products and custom development services. Their product suite includes multiple consumer-facing applications (Orb Wizard, Epic Marble, Babble Rabbit, Genie Design, Pepsi Max Your World) alongside enterprise AR/VR projects. Their primary development tool is Manifolder, a real-time visualization platform for the Open Metaverse. The company also provides custom AR/VR strategy and development services for clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Orb Wizard Immersive casual arcade game for Apple Vision Pro using intuitive hand gestures to control a glowing orb, collect objects, and chase or evade an enemy orb in Chase Mode. Targeted at Apple Vision Pro consumers seeking fast-paced spatial gaming.
• Epic Marble AR marble run game for LiDAR-equipped iOS devices (2020 iPad Pro and iPhone 12 Pro) that scans the real-world environment so virtual marbles can roll over real geometry into a goal, with leaderboard and recorded run sharing.
• Babble Rabbit Original AR virtual pet application featuring a voice-controlled bunny responding to over a dozen commands (fetch, hide and seek, play dead, jump, eat, nap) with multiplayer playdate support over shared Wi-Fi, built on 6d.ai's world meshing SDK.
• Genie Design Interior design visualization application enabling users to preview flooring, countertop, artwork, and furniture options in their own space, combining 3D room representation with 2D photography via Unity3D and OpenCV. Built for GenieQuest to connect home decor manufacturers with end users.
• Pepsi Max Your World AR experience that transforms Pepsi Max bottles and billboards into interactive musical loop mixers controlled by voice and gesture, allowing users to record beatbox loops and share longer Jam tracks on Facebook.
• Manifolder Suite Real-time visualization tool suite for navigating the Open Metaverse, including Post Manifolder (visualize MSF scene data), ManifolderMCP (AI-assisted scene editing), and ManifolderClient (connect to MSF fabric servers). Built on the Open Metaverse Standard authored by RP1 and released as open source.
• Custom AR/VR Development Services Contracted AR/VR strategy and development services spanning brainstorming, product strategy, UX/UI design, and technical development for mobile apps, AR/VR headsets, and WebXR platforms. Delivered for enterprise clients across retail, entertainment, food & beverage, education, and museums.

Quantifiable outcome

• Created first branded iPhone AR app using markerless natural feature tracking (Ben and Jerry's Moo Vision)
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RP1coreStrategic or Co-development Partner · 5 March 2026RP1 is the host of the First Annual Open Metaverse Hackathon on March 7-8, 2026. Patched Reality serves as an official partner for this event. Manifolder is built on the Open Metaverse Standard authored and championed by RP1.
• Khronos GroupminorGTM or Marketing Partner · 5 March 2026Khronos Group is a sponsor of the First Annual Open Metaverse Hackathon. Known for open standards including OpenXR for VR/AR applications.
• Metaverse Standards ForumminorGTM or Marketing Partner · 5 March 2026Metaverse Standards Forum is a sponsor of the First Annual Open Metaverse Hackathon. Organization focused on open metaverse standards interoperability.
• Circ.usminorImplementation/ SI/ Consulting PartnerNew York-based creative communications agency that partnered with Patched Reality on multiple projects including Red Bull Augmented Racing, Make Your Own HBO, Ben and Jerry's Moo Vision, and Criss Angel AR experience.
• EdelmanminorImplementation/ SI/ Consulting PartnerPR firm partnered with Patched Reality through Circ.us on Red Bull Augmented Racing and Ben and Jerry's projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Talespin: Spatial computing company focused on enterprise XR training and workforce applications. Comparable as an emerging immersive-tech player targeting enterprise use cases adjacent to Patched Reality's services.
• Spatial: AR/VR collaboration and metaverse platform targeting enterprise and consumer use cases. Comparable as an emerging player in the open-metaverse / spatial-computing category where Patched Reality is positioning Manifolder.

Direct peers

• Zappar: AR platform and studio for branded WebAR experiences. Comparable as both a tooling provider and creator of consumer/brand AR campaigns for global brands.
• Marxent Labs: AR/VR studio specializing in retail and home-improvement visualization (e.g., Genie Design-equivalent use case). Directly comparable for AR shopping/visualization engagements with enterprise retail clients.
• Rock Paper Reality: Boutique AR/VR studio focused on custom brand experiences for enterprise clients. Closely comparable to Patched Reality's services arm in client base, project-based delivery model, and content portfolio.
• Aircards: AR marketing agency building WebAR campaigns for consumer brands. Comparable scale, vertical focus, and brand-campaign delivery model.
• Blippar: AR content creation platform serving brand marketing use cases. Comparable offering across branded AR campaigns, ARKit/ARCore integrations, and consumer-facing AR apps.
• 8th Wall (Niantic Studio): WebAR development platform and tooling. Comparable as an AR developer-tooling provider with a focus on cross-platform web AR experiences for brands.
• RE'FLEKT: Enterprise AR/VR studio delivering custom AR applications for industrial and brand clients in Europe. Comparable boutique-to-mid-market custom AR services peer.

Broad incumbents

• Unity Technologies: Dominant real-time 3D engine with deep AR/VR capabilities and a development platform used by Patched Reality for products like Genie Design. Comparable as upstream engine and platform incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/patchedreality
• Facebookfacebook.com/patched-reality-inc-109230949186854
• LinkedInlinkedin.com/company/patched-reality

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patched Reality