What Automoxie does

Automoxie is a privately held, family-owned SaaS company headquartered in Portland, Oregon, that sells an integrated software platform to U.S. auto dealerships for online lead generation, customer relationship management, and multi-marketplace advertising. The company was founded in 2010 as a Craigslist posting tool for auto dealers and has evolved into a four-product platform: Automoxie CRM (lead management, intelligent workflows, auto-logging of calls/texts, and lead distribution), Ads Manager (automated posting and optimization across Craigslist, Facebook Marketplace, OfferUp, and Google Business), AI Managed Chat (24/7 conversational sales assistant), and an AI-Powered Dealer Portal (generative AI for lead qualification, sales conversation guidance, and vehicle matching).

The technology stack is a cloud-based SaaS platform with web and mobile access, integrated via partnerships with major U.S. auto classifieds (Craigslist, Facebook Marketplace, OfferUp, Google Business) and a 2025 dealership management system (DMS) partnership with Zeus Concepts. Core proprietary features include real-time ad ranking software that repurposes sold inventory listings for 30-day exposure, intelligent lead distribution based on staff availability with inactivity alerts and reassignment, and an auto-logging system that captures every customer touchpoint. AI capabilities include generative AI lead qualification, conversational chat, lead scoring, and inventory-based vehicle recommendations.

The business model combines recurring SaaS subscription revenue (quote-based, annual billing, no publicly disclosed pricing tiers) with transaction-based revenue from posting credits sold for use on Craigslist and other marketplaces. The go-to-market is sales-led, with direct demo-based selling to both independent and franchise dealers, plus inside sales for mid-market accounts and a self-serve element for smaller dealers. The platform reports 638 verified dealers and 10,000+ appointments set, with named customers including AutoNation, Gresham Ford, and Wilsonville Toyota & Subaru. The company operates exclusively in the U.S. market with a Pacific Northwest concentration and has no disclosed institutional funding or parent company.

Name

Automoxie

Legal name

Automoxie LLC

Website

https://automoxie.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Automoxie is a family-owned U.S. SaaS company that sells integrated CRM, multi-marketplace ad management, and AI chat tools to independent and franchise auto dealerships. Founded in 2010 and headquartered in Portland, Oregon, the platform serves 638 verified dealers across Craigslist, Facebook, OfferUp, and Google.

Ownership category

akta.pro rank

Product category

Automotive Dealership Software

NAICS

Media Buying Agencies (54183), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Automotive CRM software
• Dealership ad management
• AI lead qualification
• Multi-platform classified posting
• Automotive sales automation

Headquarters

HQ city

Gresham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (CRM & Ad Management): Subscription-based software licensing for dealership CRM, AI chat, and ad management services. Dealers pay recurring fees for access to the platform, lead management tools, and marketplace posting capabilities. The platform provides intelligent posting tools, lead qualification, and workflow automation as core service components.
2. Posting Credits: Dealers can purchase posting credits assigned to their account for posting classified ads on platforms like Craigslist. One posting credit equals one ad posting. Credits have no cash value, expire after a specified number of days, and payments are non-refundable.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Automoxie sells a cloud-based SaaS platform purpose-built for auto dealerships that combines a CRM (Automoxie CRM) for lead management, intelligent lead distribution, and sales pipeline automation with an Ads Manager for automated ad posting and optimization across Craigslist, Facebook Marketplace, OfferUp, and Google Business. The platform is augmented by an AI Managed Chat assistant and an AI-Powered Dealer Portal with generative AI for instant lead qualification and buyer-vehicle matching, helping dealerships consolidate lead generation and lead conversion in a single ecosystem.

Product overview

Automoxie is a dealer platform ecosystem comprising three core integrated products: Automoxie CRM (lead management and pipeline automation), Ads Manager (multi-platform ad management for Craigslist, Facebook, OfferUp, and Google), and AI Managed Chat (24/7 AI-powered sales assistant). The platform is anchored by a proprietary Dealer Portal featuring Generative AI for instant lead qualification, vehicle matching, and sales guidance. Supporting features include Smart Listings for real-time inventory posting, Lead & Response Tracking for call/text logging, and Dealer Intelligence for analytics. The platform originated as a Craigslist posting tool in 2010 and has evolved into a comprehensive dealer support ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Automoxie CRM: Dealer CRM solution for lead management, automation, and sales pipeline optimization.
• Automoxie Ads Manager
• AI Managed Chat

Products and services

• Automoxie CRM Customer relationship management system for auto dealerships with intelligent workflows that nurture leads from first click to close, auto-log every text/call/reply, distribute leads based on staff availability, send automated follow-up reminders, and present scheduled appointments with personalized VIP welcome messaging. Targets independent and franchise auto dealers in the US.
• Ads Manager Automated ad posting and management solution covering Craigslist, Facebook Marketplace, OfferUp, and Google Business, with real-time ad ranking optimization, custom posting templates, performance reports, and 30-day ad-maximization by repurposing sold inventory listings. Built for auto dealers seeking multi-marketplace reach from a single dashboard.
• AI Managed Chat 24/7 AI-powered sales assistant that engages auto-dealership buyers instantly on the dealer website and across platforms like OfferUp, answers questions, sets appointments, and qualifies leads based on dealer preferences, with vehicle recommendations learned from dealer inventory. Integrates with the Automoxie CRM.
• AI-Powered Dealer Portal Generative-AI-enabled dealer portal that instantly qualifies incoming leads, guides sales conversations, and matches buyers to vehicles, enabling dealerships to close deals faster and with less manual effort.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Zeus ConceptscoreTechnology or IntegrationPartnership with Zeus Concepts brings dealerships a powerful, all-in-one management platform. Their DMS solutions complement Automoxie services by simplifying workflows, improving visibility, and supporting smarter business decisions. Features include inventory management, sales and desking, buy here pay here, forms printing, menu selling, credit bureaus integration, and automatic VIN decode.
• OfferUpcoreTechnology or IntegrationIntegration partnership for dealer inventory listing and lead management on OfferUp platform. Automoxie enables dealers to promote inventory, connect to CRM, and prioritize leads based on purchase intent. Platform targets to deliver 60% more qualified leads monthly.
• AutoNationminorChannel Partner/ Reseller/ DistributorAutoNation dealership group uses Automoxie as a customer and partner. Listed among key partnerships and integrations. Testimonial from Jeremy Bailey praising platform improvements in lead conversion rates.
• FacebookcoreTechnology or IntegrationFacebook Marketplace integration enabling automated vehicle postings, AI chat engagement within Facebook Messenger, lead form integration, and priority marketplace placement for dealers. On-platform ads reported to reduce cost-per-lead by 82%.
• CraigslistcoreTechnology or IntegrationCore integration for automated classified ad posting. Automoxie provides real-time ad optimization, 30-day ad maximization, custom posting templates, and multi-market posting capabilities for Craigslist.
• GooglecoreTechnology or IntegrationGoogle Business integration for dealer listings management. Automoxie optimizes dealer presence on Google platforms as part of comprehensive multi-platform ad management solution.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ELEAD1ONE: Dealer CRM and digital marketing platform from Reynolds and Reynolds serving franchise and independent auto dealers. Direct competitor on CRM, lead routing, and multi-platform advertising management.
• DealerCenter: Cloud-based dealer management and CRM platform for independent used car dealers. Closely comparable to Automoxie's independent dealer segment on CRM, inventory posting, and lead handling.
• DealerSocket: Dealer CRM, digital marketing, and inventory management platform (now part of Solera) targeting the same US auto dealer customer base as Automoxie. Competes head-to-head on CRM, lead handling, and online advertising optimization.

Broad incumbents

• VinSolutions: Dealer CRM and marketing platform owned by Cox Automotive, widely deployed across franchise and independent auto dealers in the US. Directly overlaps with Automoxie's CRM, lead management, and multi-channel advertising capabilities but operates as part of a much broader automotive suite.
• CarGurus: Public automotive marketplace with dealer advertising and lead-generation products. Relevant peer for Automoxie because both monetize dealer inventory listings and compete for the same dealer marketing budget.
• DealerOn: Digital advertising, website, and SEO platform serving US auto dealers. Compares to Automoxie on multi-channel digital marketing and lead generation, though less CRM-focused.
• Cars.com: Public automotive marketplace and dealer marketing platform. Comparable to Automoxie on marketplace listings and dealer lead generation, though operating at much larger scale as both a marketplace and software provider.
• Dealer Inspire: Digital marketing, advertising, and website platform for auto dealers owned by Cars.com. Competes with Automoxie on multi-platform ad management and lead generation for franchise dealers.

Emerging players

• AutoJini: Digital marketing and inventory management platform for independent auto dealers. Similar target customer profile to Automoxie's independent dealer segment with overlapping ad management and CRM-adjacent capabilities.
• LotLinx: Digital advertising and inventory merchandising platform for auto dealers focused on paid media optimization. Overlaps with Automoxie's Ads Manager but lacks a CRM layer, making it more of a point-solution peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/automoxie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automoxie