RE/MAX Ecuador
- Company typePrivate
- Founded2011
- HeadquartersGuayaquil, Ecuador
- Headcount251–500
- GTM typeB2C
- OfferingServices
RE/MAX Ecuador firmographics
Firmographics- Name
- RE/MAX Ecuador
- Legal name
- REMAX International, Inc.
- Website
- https://remax.com.ec
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where RE/MAX Ecuador is headquartered
LocationHeadquarters
- HQ city
- Guayaquil
- HQ country
- Ecuador
- HQ region
- Latin America
Markets served
RE/MAX Ecuador business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Transaction Commissions: RE/MAX Ecuador generates revenue through commissions on real estate transactions (buying, selling, and renting of properties). The franchise network earns transaction fees from completed property deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate brokerage services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RE/MAX Ecuador product offering
Product offeringCore offering
RE/MAX Ecuador operates as a real estate brokerage franchise in Ecuador, facilitating the buying, selling, and renting of residential and commercial properties through a network of independently owned franchise offices and a web-based property listing platform (remax.com.ec). The company also recruits franchisees and affiliated agents to expand its national network under the global RE/MAX brand.
Product overview
RE/MAX Ecuador es una plataforma inmobiliaria que opera como un marketplace de propiedades con arquitectura de portal web centrado en servicios de compra, venta y alquiler de bienes raíces en Ecuador. El producto principal consiste en un portal web con secciones diferenciadas para buscar propiedades en venta (Comprar Propiedades), propiedades en alquiler (Alquilar Propiedades), y servicios para vendedores (Vender Propiedad). La plataforma se complementa con un programa de franquicias (Franquicias REMAX) y un programa de membresía para agentes inmobiliarios (Únete a la Red REMAX). El sitio cuenta con un formulario de contacto para consultas generales. La infraestructura tecnológica está respaldada por QR Solutions como proveedor de tecnología.
Differentiator
Problem solved
Functional benefit
Products and services
- RE/MAX Ecuador Property Platform
Companies that use RE/MAX Ecuador
Customer profileSegments4 records
Ideal customer profiles4 records
RE/MAX Ecuador technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RE/MAX Ecuador partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QR SolutionscoreQR Solutions provides the technology platform powering the RE/MAX Ecuador website (remax.com.ec). The website footer states 'Powered by QR Solutions' indicating a technology partnership for the web platform, listing management, and digital infrastructure supporting the franchise network.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
RE/MAX Ecuador competitors and assessment
Company assessmentEmerging players
- Encuentra24: Pan-Latin American online classifieds platform with strong real estate vertical across Ecuador. Adjacent competitor that captures early-funnel property search intent and redistributes leads to brokerages including RE/MAX franchises.
- Plusvalia: Ecuador's leading online real estate marketplace for property listings. Competes with RE/MAX Ecuador's website for organic property search traffic and increasingly functions as a lead-generation channel that traditional brokerages must plug into.
- Properati: Latin American online real estate marketplace active in Ecuador. Competes for digital property search share and is increasingly used by buyers who then transact through traditional brokerages such as RE/MAX Ecuador.
Direct peers
- Coldwell Banker Ecuador: International real estate franchise present in Ecuador offering residential and commercial brokerage services. Comparable in business model, target customer, and reliance on a global parent brand.
- Century 21 Ecuador: Global real estate franchise network operating in Ecuador with a similar buy/sell/rent brokerage model. Directly competes with RE/MAX Ecuador for agents, franchisees, and consumers in the same Ecuadorian market.
- Better Homes and Gardens Real Estate: Global real estate franchise operating in select Latin American markets. Comparable franchise-based brokerage model serving residential buyers and sellers with brand-driven positioning.
Broad incumbents
- Sotheby's International Realty: Luxury-focused international real estate franchise network. Competes for high-end Ecuadorian listings and cross-border buyer mandates, overlapping with RE/MAX Ecuador's premium residential segment.
- Keller Williams Realty: Largest real estate franchise globally by agent count, with growing presence in Latin America. Operates the same agent-centric franchise model and is a structural competitor for franchisee recruitment in the region.
- Berkshire Hathaway HomeServices: International real estate franchise network affiliated with Berkshire Hathaway, offering residential brokerage services. Comparable in commission-based revenue model and global brand-leveraged positioning.
- RE/MAX International: Global franchisor of the RE/MAX brand. While RE/MAX Ecuador is a franchisee, the parent sets brand standards, technology, and royalty economics that frame the unit's operating envelope, making it materially comparable for benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Ecuador social profiles
Digital presenceRE/MAX Ecuador financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Ecuador leadership team
Management profileNumber of profiles
RE/MAX Ecuador funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Ecuador M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Ecuador
What does RE/MAX Ecuador do?
RE/MAX Ecuador operates as a real estate brokerage franchise in Ecuador, facilitating the buying, selling, and renting of residential and commercial properties through a network of independently owned franchise offices and a web-based property listing platform (remax.com.ec). The company also recruits franchisees and affiliated agents to expand its national network under the global RE/MAX brand.
Is RE/MAX Ecuador a public or private company?
RE/MAX Ecuador is a private company. It is classified as corporate owned and is currently operating.
When was RE/MAX Ecuador founded?
RE/MAX Ecuador was founded in 2011. It employs 251 to 500 people.
Where is RE/MAX Ecuador based?
RE/MAX Ecuador is headquartered in Guayaquil, Ecuador, in the Latin America region.
How does RE/MAX Ecuador make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are RE/MAX Ecuador's main competitors?
Emerging players on record are Encuentra24, Plusvalia and Properati. Direct peers are Coldwell Banker Ecuador, Century 21 Ecuador and Better Homes and Gardens Real Estate. Broad incumbents are Sotheby's International Realty, Keller Williams Realty, Berkshire Hathaway HomeServices and RE/MAX International.
Does RE/MAX Ecuador have an API?
No public API is recorded for RE/MAX Ecuador.