Grassland Ventures
Grassland Ventures is a Canadian digital agency and venture builder that designs and builds custom digital products for national brands and startups across retail, finance, agriculture, healthcare, sports, and cannabis verticals.
- Company typePrivate
- Founded-
- HeadquartersRegina, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grassland Ventures does
Grassland Ventures is a Canadian digital agency and venture builder headquartered in Regina, Saskatchewan, with a secondary office in Calgary, Alberta. The firm operates a hybrid model combining contract digital services with venture creation, stating that it works with both market-leading national brands and ambitious startups to design and build modern digital experiences. Its leadership is led by Kirk Morrison as President and Director, and the company is privately held with no disclosed parent, institutional investors, or funding rounds.
The company's portfolio is built around custom digital product development rather than a proprietary platform. Notable client engagements and venture products include the Co-op mobile app for Federated Co-operatives Limited (memberships, multi-line shopping, and local content across Western Canada); Keel (a pension administration tool); HomeTeam Live (AI-powered cameras for amateur sports broadcasting); BudSense (cannabis retail menus); OwlPasses (Apple/Google digital wallet loyalty); All-Day (restaurant menu and allergen management); and Tetherport (dental referral tracking). Enterprise partnerships span Federated Co-operatives Limited, Farm Credit Canada, PGA of Canada, and Westland Insurance, with SMB work for BudSense and Tetherport.
Grassland makes money through contract services and venture creation, primarily through project-based digital product builds rather than recurring SaaS. Pricing is not publicly disclosed, and the firm has no API, SDK, or app store presence of its own. The customer base spans at least 11 named logos across 8 verticals, with marketing conducted primarily through LinkedIn and Instagram organic channels and brand content such as the "Looptail" annual publication.
Grassland Ventures firmographics
Firmographics- Name
- Grassland Ventures
- Legal name
- Grassland Ventures Inc.
- Website
- https://grasslandventures.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grassland Ventures is a Canadian digital agency and venture builder that designs and builds custom digital products for national brands and startups across retail, finance, agriculture, healthcare, sports, and cannabis verticals.
- Ownership category
- akta.pro rank
Where Grassland Ventures is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Grassland Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Marketing channels2 records
Grassland Ventures product offering
Product offeringCore offering
Grassland Ventures designs and builds modern digital experiences for both market-leading brands and ambitious startups. The firm operates two complementary practices: contract services (digital product design and development for external clients) and venture creation (co-building and launching its own digital products and ventures). Its work spans consumer mobile apps, web applications, and integrated experiences such as AI-powered cameras, digital wallet ticketing, and real-time location-based services.
Product overview
Grassland Ventures is a digital agency that designs and builds modern digital experiences for both market-leading brands and ambitious startups. Their portfolio consists of client work across multiple verticals including retail, finance, healthcare, agriculture, entertainment, and cannabis. The portfolio includes: the Co-op Mobile App for membership and multi-line retail shopping; All-Day for restaurant menu and allergen management; Keel for pension administration; HomeTeam Live for amateur sports broadcasting; BudSense for cannabis retail menus; OwlPasses for digital wallet loyalty; and Tetherport for dental clinic referrals. The company does not appear to offer a proprietary platform product, but rather delivers custom digital solutions tailored to each client's needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Digital Experience Services Design and build of modern digital experiences, including mobile apps, web applications, and integrated platforms, delivered on a contract basis to market-leading brands and ambitious startups. Targeted at enterprises needing custom digital products such as loyalty apps, member portals, sports platforms, and consumer-facing applications.
- Venture Creation Co-building and launching digital products and ventures, often in partnership with or on behalf of startups, where Grassland may take equity or venture-style risk alongside founders. Targeted at ambitious startups that need a product partner and capital-efficient path to launch.
Companies that use Grassland Ventures
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Grassland Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grassland Ventures partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Co-op (Federated Co-operatives Limited)coreDeveloped the new Co-op mobile app allowing members across Western Canada to purchase memberships, shop across multiple lines of business, and view local content all in one spot. This represents a major digital transformation project for the co-operative.
- All-DaycoreProvides restaurant operators tools to manage food and drink menus as well as allergen information. Grassland Ventures developed this product to serve the restaurant technology market.
- Farm Credit CanadacoreAgricultural finance partner where Grassland Ventures provides digital technology services.
- KeelcoreDeveloped Keel, a state-of-the-art pension tool developed with administrators, employers, and members in mind. Grassland Ventures was involved in building this financial technology product.
- PGA of CanadaminorProfessional golf association partnership for digital technology services.
- HomeTeam LivecoreDeveloped a web app that puts broadcast-quality video for amateur sports in living rooms across North America using AI-powered cameras.
- BudSensecoreDeveloped web, digital, and print menus built specifically to help Cannabis stores deliver better experiences for customers.
- OwlPassesminorDeveloped cutting-edge digital wallet capabilities using Apple and Google platforms to drive customer loyalty, engagement and convenience.
- Experience Insights GroupminorPartner dedicated to helping digital and physical retailers better understand how customers interact with their platforms.
- Westland InsuranceminorInsurance services partner for digital technology solutions.
- TetherportcoreDeveloped a web app that helps dental clinics accurately, efficiently and securely create and track outgoing referrals.
Recent moves6 records
Expansion highlights5 records
Grassland Ventures competitors and assessment
Company assessmentDirect peers
- Hatch Studios: Vancouver-based product studio that designs and engineers digital products and apps. Comparable mobile and web app delivery focus and Canadian-West positioning relative to Grassland's Saskatchewan/Alberta base.
- Enginess: Toronto digital product agency building bespoke digital experiences and platforms across web, mobile, and emerging tech for mid-market and enterprise clients.
- Yard Digital: Canadian digital product studio delivering strategy, design, and engineering for startups and enterprise brands. Strong functional overlap with Grassland's full-stack digital experience work.
- Highline Beta: Toronto-based venture studio that partners with corporates and startups to co-build new digital businesses. Directly comparable to Grassland's hybrid venture creation + contract services model.
- The Working Group: Toronto product studio that designs and develops digital platforms for ambitious organizations. Direct peer in custom digital product design and build.
- Konrad Group: Canadian digital consultancy and venture builder (investing via Konrad Ventures). Comparable in offering digital services plus early-stage venture creation, with similar enterprise client orientation.
- TribalScale: Toronto-based digital transformation firm that designs and builds software products for enterprise and startup clients. Highly comparable tech-stack and product-building focus to Grassland.
Emerging players
- Coyote Ventures: Earlier-stage Canadian venture studio with venture-building approach; partial overlap with Grassland's venture creation services and network in Canadian startup ecosystem.
Broad incumbents
- Critical Mass: Omnicom-owned, Calgary-headquartered digital experience agency with deep Canadian enterprise presence across retail, finance, and agriculture. Provides relevant competitive context for larger brand wins Grassland targets.
- Shopify Studios: Ottawa-based commerce platform giant whose partner/agency ecosystem encompasses many Canadian digital agencies building on its rails. Provides market context for retail-vertical builds Grassland serves (e.g., Co-op app, BudSense menus).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grassland Ventures social profiles
Digital presenceGrassland Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassland Ventures leadership team
Management profileNumber of profiles
Profiles1 record
Grassland Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grassland Ventures M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grassland Ventures
What does Grassland Ventures do?
Grassland Ventures designs and builds modern digital experiences for both market-leading brands and ambitious startups. The firm operates two complementary practices: contract services (digital product design and development for external clients) and venture creation (co-building and launching its own digital products and ventures). Its work spans consumer mobile apps, web applications, and integrated experiences such as AI-powered cameras, digital wallet ticketing, and real-time location-based services.
Is Grassland Ventures a public or private company?
Grassland Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grassland Ventures founded?
Grassland Ventures was founded in -1. It employs 11 to 50 people.
Where is Grassland Ventures based?
Grassland Ventures is headquartered in Regina, Canada, in the North America region.
Who are Grassland Ventures's main competitors?
Direct peers on record are Hatch Studios, Enginess, Yard Digital, Highline Beta, The Working Group, Konrad Group and TribalScale. Coyote Ventures is listed as an emerging player. Broad incumbents are Critical Mass and Shopify Studios.
Does Grassland Ventures have an API?
No public API is recorded for Grassland Ventures.