LUBA
LUBA GmbH is a German wholesaler and importer of specialty wholefood kitchen appliances and equipment, founded in 1953, serving B2B retailers and B2C consumers across DACH markets via luba.de e-commerce, dedicated brand portals, and Amazon.
- Company typePrivate
- Founded1953
- HeadquartersBad Homburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What LUBA does
LUBA GmbH is a German wholesaler and importer of specialty kitchen appliances, electrical products, and commercial equipment, founded in 1953 and headquartered in Bad Homburg, Germany (Massenheimer Weg 25). The company operates as a multi-channel distribution intermediary between niche manufacturers, B2B retailers/dealers, and B2C end customers, primarily in the German-speaking "wholefood kitchen" (Vollwertküche) segment. Its product portfolio spans electric appliances (dehydrators, juicers, grain mills, mixers, bread makers, coffee machines, vacuum sealers, proofers), manual/hand-operated appliances (grain mills, dough sheeters, slicers, sprouting equipment), commercial-grade equipment, kitchen accessories, and curated books on wholefood cooking. The company also operates distinct LUBA Commercial and LUBA FMCG divisions, signaling business-line extensions beyond the historical wholesale core.
The business is built around specialty brands that are largely absent from mainstream European retail, including exclusive or authorized distribution for Madalga (a Japan Kneader co-development for manual dough sheeters), Angel Juicer, Blendtec, Brod & Taylor, hawos grain mills, Excalibur dehydrators, RÖMERTOPF clay cookware, werkstück wood products, and Stöckli dehydrators. LUBA monetizes through one-time product sales via its luba.de storefront (German and English), dedicated brand-portal sites (angel-juicer.de, blendtec.de, brodandtaylor.eu, hawos.de, PATCH), the Amazon marketplace, and wholesale distribution to registered dealers (€60 + VAT setup, Netto-based pricing, 7-day payment terms post-credit-check). End-customer pricing ranges from approximately €4.80 for accessories to €1,295 for commercial dehydrators, with flagship Madalga dough sheeters at €649 (RS101) and €999 (RS201). The firm is family-controlled — Sebastian Pigge and Ralf Pigge serve as Managing Directors — with no external institutional capital, no funding rounds, no M&A activity, and no patents or public-recognition awards disclosed.
LUBA firmographics
Firmographics- Name
- LUBA
- Legal name
- LUBA GmbH
- Website
- https://luba.de
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LUBA GmbH is a German wholesaler and importer of specialty wholefood kitchen appliances and equipment, founded in 1953, serving B2B retailers and B2C consumers across DACH markets via luba.de e-commerce, dedicated brand portals, and Amazon.
- Ownership category
- akta.pro rank
LUBA industry classification
Industry- Product category
- Kitchen Appliances Wholesale Distribution
- NAICS
- Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (423620), Other Commercial Equipment Merchant Wholesalers (42344)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ)
- akta.pro secondary industry
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
Keywords
Where LUBA is headquartered
LocationHeadquarters
- HQ city
- Bad Homburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
LUBA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C): Direct retail sales to end consumers through luba.de e-commerce platform. Products include kitchen appliances, commercial equipment, spare parts, and related accessories. Prices range from €4.80 to €1,295+ for commercial equipment.
- Wholesale Distribution (B2B): Wholesale distribution to retailers and dealers. Separate dealer pricing structure with free shipping from €250 Netto. New dealer setup requires €60 + VAT fee. No setup fee for retailers with less than €1m annual turnover.
- Brand Shop Operations: Operates brand-specific shops including Angel Juicer Germany, Blendtec Germany, Brod & Taylor EU, hawos, and Madalga brand portals as additional sales channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | End Customer Retail Pricing |
| Unit Pricing | Pay-as-you-go | Germany Shipping |
| Unit Pricing | Pay-as-you-go | Austria Shipping |
| One time/ perpetual license | Pay-as-you-go | B2B Dealer Account |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LUBA product offering
Product offeringCore offering
LUBA GmbH is a German wholesaler and importer of kitchen appliances and commercial equipment, distributing more than 80 specialty brands since 1953. The company operates separate dealer and end-customer e-commerce channels through luba.de and dedicated brand partner portals (Madalga, Angel Juicer Germany, Blendtec Germany, Brod & Taylor EU, hawos, PATCH), supplying electric and manual kitchen appliances, dehydrators, dough sheeters, grain mills, juicers, clay cookware, and related accessories to retailers, small commercial bakeries, and home consumers across the DACH region and internationally.
Product overview
LUBA GmbH is a German wholesaler (Großhändler) for kitchen appliances specializing in the wholefood kitchen (Vollwertküche) market. Established in 1953, the company operates as an intermediary between manufacturers, retailers, and end customers. Their product portfolio includes two main divisions: electric kitchen appliances (dehydrators, juicers, grain mills, mixers, bread makers, coffee machines, vacuum sealers) and non-electric kitchen appliances (manual grain mills, dough sheeters, slicers, sprouting equipment). They distribute multiple branded product lines including Madalga (dough sheeters, blenders, grain mills), RÖMERTOPF (clay cookware), Excalibur (dehydrators), Brod & Taylor (baking accessories), Stöckli (Swiss dehydrators), and werkstück (Tyrolean wood products). The company also offers commercial equipment, kitchen accessories, and a selection of health and cooking books. LUBA operates from Bad Homburg, Germany, serving both retail and commercial customers across Germany, Austria, and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Madalga Dough Sheeter RS101 30cm-wide manual dough sheeter with 10 thickness settings, non-stick polypropylene rolling board, and stainless steel frame; designed for home bakers and small bakeries producing laminated doughs (croissants, Danish pastry, pizza).
- Madalga Dough Sheeter RS201 40cm-wide folding manual dough sheeter with 55 thickness settings (1mm to 17.5mm), non-stick polypropylene rolling board, stainless steel frame, and collapsible design for compact storage; intended for home bakers and small bakeries.
- Madalga Personal Blender PB-1200 Compact personal blender with intuitive operation, designed for everyday home kitchen use; distributed under the Madalga brand.
- Madalga Handmühle Classico Vintage-style manual grain mill with solid construction for hand-operated flour grinding; distributed under the Madalga brand.
- RÖMERTOPF Clay Cookware Clay cooking pots and baking dishes (MAXI, MEDI, round variants) manufactured from Westerwälder natural clay for bread and cake baking; price range €39–€45 per item.
- werkstück Wood Kitchen Products Tyrolean wood kitchen products including the Millenia grain mills and Futuria grain flakers, distributed under the werkstück brand.
- Excalibur Dehydrators Food dehydrators including Performance Digital models with 6–10 trays and analog models with 4–9 trays, plus accessories such as drying films; price range €425 to €1,295.
- Brod & Taylor Baking Equipment Professional baking equipment including proofer/slow cookers, bread and pizza peels, baking stones, sourdough containers, and related baking accessories distributed via the LUBA-operated Brod & Taylor EU online shop.
- Stöckli Swiss Dehydrators Swiss-made food dehydrators (Dörrex) and replacement parts including heating elements and induction motors.
- PATCH Bamboo Bandages Natural bamboo bandages and plasters for household first aid use, distributed under the PATCH brand.
- Angel Juicer Distributor Line (Germany) Authorised distribution of Angel Juicer slow juicers and accessories within Germany through the LUBA-operated angel-juicer.de brand shop.
- Blendtec Distributor Line (Germany) Authorised distribution of Blendtec commercial-grade blenders and accessories within Germany through the LUBA-operated blendtec.de brand shop.
- hawos Grain Mills Authorised distribution of hawos electric and manual grain mills and accessories for the wholefoods kitchen market.
- Commercial Kitchen Equipment Line Professional-grade commercial equipment including filling stations, juicers, grain mills, mixers/blenders, and dough-kneading machines for small commercial bakeries and food-service operators.
Companies that use LUBA
Customer profileSegments3 records
Ideal customer profiles3 records
LUBA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LUBA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Madalga / Japan KneadercoreProduct development partnership for manual dough sheeters. Japan Kneader provides the dough sheeting technology; Madalga manufactures the products which LUBA distributes. The RS101 and RS201 dough sheeters are co-developed products featuring Japanese engineering with Madalga manufacturing.
- Angel JuicercoreLUBA operates the official Angel Juicer Germany online shop (angel-juicer.de) as an authorized distributor and brand shop partner.
- BlendteccoreLUBA operates the official Blendtec Germany online shop (blendtec.de) as an authorized distributor and brand shop partner.
- Brod & TaylorcoreLUBA operates the official Brod & Taylor EU online shop (brodandtaylor.eu) as an authorized distributor and brand shop partner.
- hawos GetreidemühlencoreLUBA is an authorized distributor for hawos grain mills, operating through luba.de and hawos.de.
- AmazonminorLUBA sells products through Amazon marketplace in addition to direct website sales.
- Excalibur DehydratorcoreLUBA is an authorized distributor for Excalibur dehydrators and accessories, offering commercial and home models ranging from €425 to €1,295.
- RömertopfcoreLUBA distributes Römertopf clay cookware products including bread and cake baking dishes made from Westerwälder natural clay.
- werkstückcoreLUBA distributes werkstück branded products including Millenia grain mills and Futuria grain flakers, featuring high-quality wood products from Tyrol.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
LUBA competitors and assessment
Company assessmentBroad incumbents
- WMF Group: WMF is a major German premium kitchen equipment brand and wholesaler (owned by Groupe SEB). Overlaps with LUBA in commercial-grade kitchen appliances, grain mills, and specialty cooking equipment, but operates at vastly larger scale across broader categories.
- Zwilling J.A. Henckels: German premium kitchen brand (knives, cookware, small appliances) with strong wholesale and retail distribution. Comparable to LUBA in DACH specialty kitchen positioning and B2B/B2C distribution channels, though at much larger scale and broader portfolio.
- Metro AG: Major German B2B wholesale and food service distribution group. Overlaps with LUBA in foodservice equipment distribution and multi-channel wholesale operations, though Metro operates at vastly larger scale across broader categories including fresh food and hospitality supplies.
- Severin Elektrogeräte: German kitchen and household appliance brand with extensive wholesale distribution across Europe. Overlaps with LUBA in kitchen appliance categories (coffee makers, dehydrators) and operates similar B2B/B2C multi-channel distribution.
- Bodum AG: Swiss kitchenware brand with strong European distribution and direct e-commerce. Comparable to LUBA in specialty kitchen equipment positioning, multi-channel distribution, and European (DACH-adjacent) market focus.
Direct peers
- Rommelsbacher ElektroHausgeräte: German family-owned kitchen appliance manufacturer and wholesaler. Comparable to LUBA in mid-sized German specialty appliance positioning, owner-operated structure, and focus on quality small kitchen equipment.
- Graef GmbH & Co. KG: German manufacturer and distributor of premium kitchen appliances including slicers, juicers, and grain mills. Directly comparable to LUBA in specialty wholefood kitchen positioning and DACH market focus.
- Gastroback GmbH: German kitchen appliance brand and wholesaler specializing in blenders, juicers, and small appliances. Highly comparable to LUBA in target market (specialty home/prosumer appliances), DACH geographic focus, and multi-channel distribution model.
Regional players
- Le Creuset Germany: Premium cookware brand with official German distribution and direct e-commerce. Comparable to LUBA in specialty premium kitchen positioning, though Le Creuset is more focused on cookware than appliances and serves a more luxury segment.
Emerging players
- Springlane GmbH: German D2C kitchen appliance retailer offering specialty cooking equipment. Comparable to LUBA in target customer (home cooks seeking professional-grade equipment) and digital-first distribution, though operates more as retailer than distributor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LUBA social profiles
Digital presenceLUBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUBA leadership team
Management profileNumber of profiles
Profiles2 records
LUBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUBA
What does LUBA do?
LUBA GmbH is a German wholesaler and importer of kitchen appliances and commercial equipment, distributing more than 80 specialty brands since 1953. The company operates separate dealer and end-customer e-commerce channels through luba.de and dedicated brand partner portals (Madalga, Angel Juicer Germany, Blendtec Germany, Brod & Taylor EU, hawos, PATCH), supplying electric and manual kitchen appliances, dehydrators, dough sheeters, grain mills, juicers, clay cookware, and related accessories to retailers, small commercial bakeries, and home consumers across the DACH region and internationally.
Is LUBA a public or private company?
LUBA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LUBA founded?
LUBA was founded in 1953. It employs 11 to 50 people.
Where is LUBA based?
LUBA is headquartered in Bad Homburg, Germany, in the Europe region.
How does LUBA make money?
Three revenue lines are on record. Product Sales (B2C) is the primary driver. The others are wholesale Distribution (B2B) and brand Shop Operations.
Who are LUBA's main competitors?
Broad incumbents on record are WMF Group, Zwilling J.A. Henckels, Metro AG, Severin Elektrogeräte and Bodum AG. Direct peers are Rommelsbacher ElektroHausgeräte, Graef GmbH & Co. KG and Gastroback GmbH. Le Creuset Germany is listed as a regional player. Springlane GmbH is listed as an emerging player.
Does LUBA have an API?
No public API is recorded for LUBA.
What industry is LUBA in?
LUBA's product category is Kitchen Appliances Wholesale Distribution. Its primary akta.pro industry code is AFAIALAJ, Commercial Cooking Equipment & Parts Wholesale, with a secondary code of CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 423620 and its SIC code is 5040.