The Marshall
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Marshall firmographics
Firmographics- Name
- The Marshall
- Legal name
- The Marshall
- Website
- https://livethemarshall.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Marshall industry classification
Industry- Product category
- Student Housing
- NAICS
- Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Student Residence Halls & Dormitory Management (On-/Near-Campus) (EDAIALAB)
Keywords
Where The Marshall is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Marshall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Residential Rental Income: Monthly rental payments from 1-4 bedroom apartments. Residents pay base rent plus utilities (gas, electric, water/sewer not included in base rent). Total Monthly Leasing Price includes base rent plus fixed mandatory monthly fees. Parking available at additional cost ($100 surface lot, $150 heated underground).
- Parking Fees: Surface lot parking at $100/month or heated underground parking at $150/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Bedroom apartments starting at $1,580/installment |
| Subscription | Monthly | 2 Bedroom shared rooms from $549/installment |
| Subscription | Monthly | 3 Bedroom apartments from $829/installment |
| Subscription | Monthly | 4 Bedroom apartments from $915/installment |
| Subscription | Monthly | Parking options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Marshall product offering
Product offeringCore offering
The Marshall is a student housing apartment community in the Dinkytown neighborhood of Minneapolis, MN, offering 1- to 4-bedroom furnished and unfurnished apartments for rent to University of Minnesota students. The community features shared amenities, a resident portal, and is professionally managed by Greystar. Residents can apply, pay rent, and submit maintenance requests online.
Product overview
The Marshall is a student housing apartment complex offering 1-4 bedroom apartments for rent near the University of Minnesota in Minneapolis. The property operates through a unified platform consisting of the core apartment leasing service, multiple floor plan options (including standard and renovated units ranging from 438 to 1,900 sq ft), virtual tour capabilities, and an online rental application system. Community amenities include an indoor pool, fitness center, basketball court, clubhouse, and business center. In-unit features include stainless steel appliances, granite countertops, in-unit washer/dryer, and hardwood floors. The property uses the Entrata property management platform for online applications, payments, and resident communications.
Differentiator
Problem solved
Functional benefit
Products and services
- 1- to 4-Bedroom Student Apartments Furnished and unfurnished 1-, 2-, 3-, and 4-bedroom apartment units available for student lease near the University of Minnesota in the Dinkytown neighborhood of Minneapolis.
- Virtual Tour Experience Online virtual tour of available apartment units and floor plans, allowing prospective student tenants to view properties remotely before applying.
- Resident Portal & Online Services Digital portal powered by Entrata where residents can submit online applications, pay rent, and request maintenance services at The Marshall.
Companies that use The Marshall
Customer profileSegments1 record
Ideal customer profiles1 record
The Marshall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Marshall partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GreystarcoreGreystar is the property management company that owns and manages The Marshall. They handle all leasing, property operations, resident services, and website administration. The property website and resident portal are powered by Greystar's infrastructure.
- EntratacoreEntrata provides the property management software platform powering The Marshall's website, online leasing applications, virtual tours, and resident portal. The terms of service indicate Entrata hosts and maintains services on behalf of property clients.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Marshall competitors and assessment
Company assessmentDirect peers
- Asset Living: Asset Living is one of the largest third-party property managers in the US, with a significant student housing portfolio. Comparable in property management services, amenities, and student-focused leasing operations.
- Campus Apartments: Campus Apartments is a Philadelphia-based student housing owner, developer, and manager operating communities across the US. Similar scope and offerings to The Marshall including on/near-campus PBSA with student-focused amenities.
- The Scion Group: The Scion Group is a national student housing management and development company that operates purpose-built student accommodation (PBSA) properties near major US university campuses. Directly comparable in business model — student housing, near-campus location, amenity-rich offerings.
- Core Spaces: Core Spaces is a national student housing developer and operator focused on purpose-built student communities near major universities. Operates in similar markets with comparable amenity-rich, off-campus student housing offerings.
- Landmark Properties: Landmark Properties is a national student housing developer and operator with a portfolio of high-end, amenity-rich student housing communities near US university campuses. Closely comparable in product offering and target segment.
- Cardinal Group: Cardinal Group is a national real estate management and investment firm specializing in student housing and multi-family residential. Operates comparable student housing portfolios with similar amenity packages and leasing strategies.
Broad incumbents
- American Campus Communities: American Campus Communities (now part of Blackstone) is the largest student housing REIT, owning and operating ~200 student housing properties across the US. Comparable in scale and asset class but operates at REIT scale rather than as a single property.
- Greystar: Greystar is the parent company that owns and operates The Marshall. It is the largest student housing and multi-family residential property management company in the US, providing portfolio-level operational leverage but also serving as a broad incumbent for benchmarking property management performance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Marshall social profiles
Digital presenceThe Marshall financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marshall leadership team
Management profileNumber of profiles
The Marshall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marshall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marshall
What does The Marshall do?
The Marshall is a student housing apartment community in the Dinkytown neighborhood of Minneapolis, MN, offering 1- to 4-bedroom furnished and unfurnished apartments for rent to University of Minnesota students. The community features shared amenities, a resident portal, and is professionally managed by Greystar. Residents can apply, pay rent, and submit maintenance requests online.
Is The Marshall a public or private company?
The Marshall is a private company. It is classified as corporate owned and is currently operating.
When was The Marshall founded?
The Marshall was founded in -1. It employs 11 to 50 people.
Where is The Marshall based?
The Marshall is headquartered in Minneapolis, United States, in the North America region.
How does The Marshall make money?
Two revenue lines are on record. Residential Rental Income is the primary driver. The others are parking Fees.
Who are The Marshall's main competitors?
Direct peers on record are Asset Living, Campus Apartments, The Scion Group, Core Spaces, Landmark Properties and Cardinal Group. Broad incumbents are American Campus Communities and Greystar.
Does The Marshall have an API?
No public API is recorded for The Marshall.
What industry is The Marshall in?
The Marshall's product category is Student Housing. Its primary akta.pro industry code is EDAIALAB, Student Residence Halls & Dormitory Management (On-/Near-Campus). Its NAICS code is 72131 and its SIC code is 8744.