WebTRIM

What WebTRIM does

WebTRIM is a privately held Australian software company that builds a cloud-based bodyshop management system for the collision repair industry. The platform combines job management, staff productivity tracking, workflow scheduling, intelligent job costing, payroll processing, and reporting into a single system accessible from smartphones, tablets, PCs, and touch devices in the workshop. The software integrates with all major estimating/quote packages (including PPG Business Manager) to import jobs, tasks, target times, and vehicle photos automatically, and exports data via CSV to accounting systems. Differentiated features include a Smart Scheduler that re-allocates jobs to staff and bays every 10 minutes based on skills, equipment, and capacity, an industry benchmarking dataset built from 20+ years of shop-floor operational data, and hail-repair procedural management in development. WebTRIM is pursuing ISO27001 certification to formalize its cloud security posture.

The company serves collision repair businesses ranging from small independent bodyshops to large multi-site repairer networks across Australia, New Zealand, and the broader Asia Pacific region. It monetizes primarily through three monthly subscription tiers — Essential at $50 AUD/month, Standard at $250 AUD/month, and Premium at $450 AUD/month — with optional cloud hosting from $250 AUD/month and a one-time $450 AUD server migration fee. Distribution is a hybrid of direct sales from its Kent Town, South Australia headquarters, self-serve online subscription, and a channel partnership with Capricorn Group (announced October 2019) that gives access to the cooperative's automotive and collision repair member network. Add-on modules (PayCentral, Manage Your Vehicles, Power Cloud, WebTRIM Touch) extend the platform into payroll, customer/work-provider communication, backup, and time recording. The company employs 1–10 people, has not raised external funding rounds, and is led by Directors Rex Hartley and Kevin Mark, who originally adapted the UK-based Body Shop Management Systems product for Australia before spinning WebTRIM out as a standalone business in 2000.

Name

WebTRIM

Legal name

WebTRIM

Website

https://webtrim.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

WebTRIM is a privately held Australian SaaS company that provides cloud-based bodyshop management software to collision repair businesses ranging from small independent shops to large multi-site networks across Australia, New Zealand, and Asia Pacific.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashburton

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription (Essential): Entry-level bodyshop management software with basic job management features, task recording, and reporting. Includes secure cloud login, unlimited job import, and online training.
2. Software Subscription (Standard): Mid-tier subscription with workflow management, time recording, intelligent job costing, customer service management, custom import rulesets, and detailed reporting and analysis capabilities.
3. Software Subscription (Premium): Full-featured subscription including all Essential and Standard functions plus SMART scheduling, performance bonus systems, payroll preparation, detailed analysis, performance analytics, and online business review.
4. Cloud Hosting Services: Monthly cloud hosting services starting from $250 AUD with no upfront fee, includes seamless software updates, enhanced security, and remote access capabilities.
5. Server Migration Services: One-time server migration fee of $450 AUD for customers preferring local hosting post-OS upgrade.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WebTRIM is a cloud-based bodyshop management software platform for collision repair businesses. It automates job scheduling, staff productivity tracking, time recording, intelligent job costing, payroll preparation, and business performance reporting. The platform integrates with estimating/quote packages, provides industry benchmarking, and delivers real-time workshop visibility through live displays and KPIs.

Differentiator

Problem solved

Functional benefit

Brands

• PayCentral: Automates payroll processing using accurate attendance and performance data from WebTRIM with minimal effort. Includes performance bonus functionality to motivate staff.
• Manage Your Vehicles (MYV)
• Power Cloud
• WebTRIM Touch

Products and services

• WebTRIM Bodyshop Management Platform Cloud-based bodyshop management software for collision repair businesses that improves efficiency and profitability by managing jobs, staff productivity, workflow scheduling, time recording, intelligent job costing, payroll preparation, and business performance reporting. Targets small independent bodyshops through to large enterprise repairer networks.
• WebTRIM Cloud Hosting Service

Quantifiable outcome

• Customer profit increases of 10-50%
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature12 records

Partnerships

One partnership is on record.

• Capricorn GroupcoreChannel Partner/ Reseller/ Distributor · 17 October 2019WebTRIM partnered with Capricorn Group for distribution through their cooperative member network. Capricorn members can purchase WebTRIM software and claim credit points while taking advantage of bulk buying power. WebTRIM remains available directly as historically, but this partnership provides additional distribution channel for Capricorn's automotive and collision repair industry members.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Solera Holdings: Solera owns a portfolio of automotive claims, estimating, and repair software (Audatex, AudaNet, Identifix). It competes with WebTRIM at the insurer/repairer interface where estimating, job costing, and reporting are bundled.
• CCC Intelligent Solutions: CCC Intelligent Solutions is the largest US-based provider of collision repair estimating, workflow, and insurance claims software (e.g., CCC ONE, CCC Estimating). It is comparable to WebTRIM because it serves the same collision repair vertical with workflow, estimating integration, and insurer-facing reporting, but at much larger scale.
• Audatex (Solera): Audatex, part of Solera, is a global leader in collision estimating and repair data, integrated deeply with insurers and OEMs. It is comparable because estimating data flows are core to WebTRIM's job import workflow.
• Mitchell International: Mitchell provides estimating, repair procedures, and shop management software (RepairCenter) widely used in North American collision repair shops. It overlaps with WebTRIM's bodyshop management, RepX-style insurer reporting, and workflow scheduling use cases.

Regional players

• Workshop Software: Workshop Software is an Australian-based workshop management platform for mechanical, auto electrical, and service shops. It is comparable because it serves ANZ automotive workshops with job management, scheduling, and invoicing on a SaaS basis, though it focuses on mechanical rather than collision repair.

Direct peers

• Garage Hive: Garage Hive is a cloud workshop management system for automotive repair businesses, providing job management, scheduling, and reporting. It is comparable to WebTRIM in feature set and SaaS delivery, primarily serving UK/EU markets.
• Shop-Ware: Shop-Ware is a cloud-based collision repair shop management platform with similar functionality to WebTRIM: job workflow, scheduling, customer communication, and reporting. It targets the same vertical (collision repair) with a similar SaaS delivery model.
• AutoVitals: AutoVitals offers digital vehicle inspection and shop management software for automotive service and repair shops. It overlaps with WebTRIM on performance reporting, customer communication, and workflow tracking.
• PBS Systems: PBS Systems provides dealer management and shop management software (PBS Dealer Management System) to automotive retailers and collision repair shops in North America. It overlaps with WebTRIM on job costing, parts, and reporting in the collision repair vertical.

Emerging players

• ProgiCar: ProgiCar provides cloud-based estimating and management solutions for auto body and paint shops, with European market presence. It competes with WebTRIM on bodyshop workflow, scheduling, and reporting, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/webtrimpro
• Xx.com/webtrimpro
• LinkedInlinkedin.com/company/webtrim-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebTRIM