Epic Aura - Home Salon Service

What Epic Aura - Home Salon Service does

Epic Aura is a Dubai-based mobile home salon service, founded in 2022, that delivers professional beauty and grooming treatments directly to customers' residences across 12+ Dubai neighborhoods including Dubai Marina, Palm Jumeirah, JVC, Al Barsha, JLT, Business Bay, Downtown, Damac Hills, Arabian Ranches, Motor City, Sports City, and Studio City. The company offers 100+ services organized into three main categories: massage and spa (Deep Tissue, Aromatherapy, Hot Stone, Balinese, Thai, Reflexology), nail care (extensions, gel and classic manicure/pedicure, polish application), and waxing/threading (face threading, bikini wax, arm wax, full body). All services are performed on-site by traveling beauticians, massage therapists, and nail technicians who carry complete equipment and supplies, operating 7 days per week from 9:30 AM to 10 PM with on-demand booking via WhatsApp, phone, and website contact form.

The underlying delivery infrastructure is operational rather than technological: there is no proprietary software platform, no mobile app, no public API, and no AI-driven dispatch or matching system. The technology layer is limited to a WordPress-based website with service pages, pricing, location-specific landing pages, and SEO content. Booking flows are handled manually through WhatsApp Business messaging and phone, with Google Maps and organic SEO serving as the primary customer acquisition surfaces.

Commercially, Epic Aura operates a purely transactional, pay-as-you-go revenue model with no subscriptions or memberships. Pricing is tiered (Basic, Advanced, Premium) and denominated in AED, with massage services typically priced 60-1,040 AED depending on duration and single vs. couple booking, nail services at 25-320 AED, and waxing/threading at 10-275 AED. The primary customer is individual women in Dubai seeking convenience and privacy for personal grooming, with secondary segments in corporate wellness and hotel/hospitality in-room services. The company is privately held, bootstrapped, with 1-10 employees and no disclosed funding, parent company, or management team information.

Name

Epic Aura - Home Salon Service

Legal name

Epic Aura

Website

https://epicaura.ae

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Epic Aura is a Dubai-based mobile home salon service, founded in 2022, delivering on-demand beauty, spa, nail, and waxing treatments to customers across 12+ Dubai neighborhoods via traveling beauticians and therapists booked through WhatsApp, phone, and website.

Ownership category

akta.pro rank

Product category

Home Beauty and Wellness Services

NAICS

Beauty Salons (812112), Other Personal Care Services (812199)

SIC

Services-Health Services (8000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Beauty Packages & Group/Party Services (e.g., pamper parties) (HSALAMAM)

akta.pro secondary industries

Mobile Bridal & Special Event Beauty (On-Site) (HSALAMAK), Mobile/On-Location Makeup Services (HSALAHAJ), Aromatherapy Massage (HSALAEAM)

Keywords

• Mobile salon services
• Home beauty services
• Onsite spa treatments
• Doorstep nail care
• At-home massage

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Home Salon Services: On-demand mobile beauty and wellness services delivered at customer homes across Dubai. Revenue generated through per-service appointments covering massage/spa treatments, nail services, waxing, and threading. Services priced per treatment with tiered options (Basic, Advanced, Premium). No recurring subscriptions; purely transactional per-visit model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Epic Aura is a Dubai-based mobile home salon service that delivers professional beauty and wellness treatments directly to customers' doorsteps. The company dispatches licensed beauty therapists and technicians to residential addresses across Dubai neighborhoods to provide massage, spa, nail care, and waxing services on demand.

Product overview

Epic Aura is a mobile home salon service in Dubai, UAE that delivers premium beauty and spa treatments directly to customers' homes. The company offers a unified service platform comprising massage and spa services (Deep Tissue, Aromatherapy, Hot Stone, Balinese, Thai, Reflexology), nail care services (Nail Extensions, Gel Manicure/Pedicure, Nail Polish Application), and waxing services (Face Threading, Bikini Wax, Arm Waxing, Full Body Waxing). All services are delivered by trained professionals who travel to customers' locations with necessary equipment, providing a salon-quality experience in the comfort of home. Booking is available via WhatsApp, phone, or online, with services offered 7 days a week.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Massage Services

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Priv: On-demand beauty and wellness platform offering at-home hair, makeup, skincare, and massage services. Comparable on the at-home beauty delivery model and on-demand convenience positioning, with overlapping service breadth (massage, skincare, nails).
• Zeel: Tech-enabled platform for in-home massage therapy bookings. Comparable on the mobile massage core offering and the platform/dispatch approach to scheduling therapists at customer locations.
• Glamsquad: On-demand mobile beauty service that dispatches beauty professionals to clients' homes for hair, makeup, and nail services. Closely comparable business model to Epic Aura (mobile dispatch, on-location services, app-based booking) targeting the same convenience-seeking female consumer, though primarily operating in the US.
• Urban Company: Tech-enabled marketplace that delivers at-home beauty, salon, spa, and massage services across the UAE. Directly comparable to Epic Aura on the mobile at-home beauty model, target customer (urban women and busy professionals), and multi-service breadth — though Urban Company operates as a platform with a much larger provider network.
• Soothe: On-demand mobile massage and spa service that sends licensed therapists to customers' homes and offices. Directly comparable on the at-home massage/spa offering and on-demand mobile delivery model, though predominantly US-based.

Broad incumbents

• Tips & Toes: Established Dubai-based salon chain with multiple branches offering nail, hair, skin, and spa services. Comparable on the core beauty and nail service menu and Dubai customer base, though Tips & Toes competes primarily through fixed salon locations rather than the mobile at-home delivery model.
• NStyle Beauty Lounge: Dubai-based beauty salon chain specializing in nail care, hair, and spa services. Comparable on the Dubai clientele and overlapping service menu (gel manicure, pedicure, threading), though NStyle delivers through brick-and-mortar locations.
• Sisters Beauty Lounge: Long-standing Dubai beauty salon group offering hair, nails, skincare, and spa treatments. Comparable on service category (massage, nails, waxing) and Dubai-resident female target market, but operates a multi-branch salon model rather than the mobile dispatch model.
• Pastels Salon: Dubai salon group providing hair, nail, skin, and bridal services. Comparable on Dubai-resident female customers and the bridal/event beauty use case, but competes from a multi-location salon footprint rather than home delivery.

Others

• Treatwell: European online marketplace for booking hair, beauty, and wellness appointments. Comparable on the beauty/wellness customer segment and Dubai/MENA presence, but operates as a software-enabled booking marketplace rather than as a mobile service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Aura - Home Salon Service