PREVAIL Jerky

What PREVAIL Jerky does

PREVAIL Jerky is a family-owned consumer packaged goods company founded in 2018 and headquartered in Chicago, Illinois, that manufactures and sells premium grass-fed beef and cage-free turkey jerky formulated to be free from the top eight allergens (dairy, eggs, peanuts, tree nuts, fish, shellfish, wheat, and soy). The company's core production technology centers on slow cherry-wood smoking, organic spice marinades (including cardamom, ginger, matcha, and Sichuan peppercorn), and natural preservation using coconut sugar and sea salt in place of artificial preservatives, antibiotics, hormones, and cane sugar. All jerky is co-manufactured at a dedicated allergen-controlled facility in Springfield, Nebraska that is free from peanuts, tree nuts (except coconut), egg, fish, shellfish, and mustard, with first-ran-each-morning HACCP-level cleaning protocols. The product line spans seven core flavors (Original Beef, Spicy, Umami, Lemongrass, Taco Tuesday Beef, Original Smoked Turkey, and Hot Honey Turkey) sold as 2.25 oz bags at $6.99, with single-serve 8-packs ($28.99), customizable Choose-Your-Flavor Bundles (4, 8, or 12 bags), and bulk 20-pack and 50-pack (FIDDY) formats.

PREVAIL distributes through a dual-channel go-to-market: a direct-to-consumer Shopify storefront with a subscription tier offering up to 20% recurring discounts, and wholesale placement in 200+ retail locations including Whole Foods, Sprouts Farmers Market, Fresh Thyme, Natural Grocers, Erewhon, Earth Fare, Fresh Market, and Mom's Organic Market, plus independent natural grocers. Marketing relies on earned media (Good Housekeeping, Men's Health, Food Network, Forbes, BuzzFeed, PopSugar, LA Weekly), an organic blog (the PREVAILing Blog), Instagram, email, and a referral/rewards program.

The brand is positioned for three primary consumer segments: (1) health-conscious consumers with food allergies, celiac disease, or autoimmune conditions seeking clean-ingredient protein; (2) Paleo and Keto dieters requiring grain-free, low-carb, cane-sugar-free options; and (3) active families needing convenient, allergen-safe, high-protein snacks. The company is bootstrapped and founder-owned (Co-Founders Ashley and Glen), with no institutional funding, no parent company, and no disclosed headcount beyond its two co-founders.

Name

PREVAIL Jerky

Legal name

PREVAIL Jerky

Website

https://prevailjerky.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PREVAIL Jerky is a family-owned Chicago-based CPG company that makes top-8 allergen-free, grass-fed beef and cage-free turkey jerky with clean ingredients, sold via DTC subscriptions and 200+ natural grocery retailers including Whole Foods and Sprouts.

Ownership category

akta.pro rank

Product category

Premium Meat Snacks

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Grass-fed beef jerky
• Allergen-free snacks
• Premium meat snacks
• Paleo keto jerky
• Gluten-free jerky

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through company website with single-purchase and subscription options. Subscription model offers 5-20% savings with flexible delivery frequencies (weekly, bi-weekly, monthly).
2. Wholesale/Retail Distribution: Products sold through natural grocery chains, health food stores, and premium retailers including Whole Foods, Sprouts, Fresh Thyme, Erewhon, and specialty stores nationwide.
3. Subscription Orders: Recurring subscription revenue with tiered discounts: 1-week (20% off), 2-weeks (15% off), 1-month (10% off), 2-months (5% off).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PREVAIL Jerky manufactures and sells premium 100% grass-fed, grass-finished beef jerky and 100% cage-free turkey jerky in multiple flavors (Original, Spicy, Umami, Lemongrass, Taco Tuesday, Hot Honey Turkey). Products are slow-smoked over cherry wood and naturally preserved with coconut sugar and sea salt instead of artificial preservatives. The product line is formulated to be free from the top 8 allergens (dairy, eggs, peanuts, tree nuts, fish, shellfish, wheat, soy) and is Paleo Certified, Keto Certified, and Certified Gluten-Free.

Product overview

PREVAIL Jerky is a family-owned allergy-friendly jerky company offering premium 100% grass-fed and grass-finished beef jerky plus cage-free turkey jerky. The core product line consists of six signature flavors: Original Beef Jerky, Spicy Beef Jerky, Umami Beef Jerky, Lemongrass Beef Jerky, Taco Tuesday Beef Jerky, Original Smoked Turkey Jerky, and Hot Honey Turkey Jerky. Single-serve 1.25 oz portions are available for select flavors in 8-packs. The company also offers various bundled products including customizable Choose Your Flavor Bundles (4, 8, or 12 packs), pre-curated Variety Packs, and bulk options (20-pack and 50-pack FIDDY pack). All products are top 8 allergen-free, Paleo-certified, Keto-certified, and certified gluten-free. The company positions itself as a clean-ingredient, allergy-friendly protein snack brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Beef Jerky Signature grass-fed beef jerky with a traditional BBQ-inspired flavor profile using cherry wood smoke and organic spices. Top-8 allergen-free, Paleo, Keto, and Gluten-Free certified.
• Original Smoked Turkey Jerky Cage-free turkey jerky smoked with cherry wood, featuring a backyard BBQ flavor with hints of coconut sugar. Made from 100% antibiotic-free, cage-free turkey.
• Umami Beef Jerky Savory-sweet beef jerky using coconut aminos as a soy sauce substitute to deliver the umami fifth flavor profile while remaining top-8 allergen-free.
• Lemongrass Beef Jerky Citrusy and aromatic beef jerky featuring lemongrass, garlic, and Sichuan peppercorn for a refreshing flavor fusion.
• Spicy Beef Jerky Hot and smoky beef jerky made with smoked Morita peppers, delivering heat with clean ingredients.
• Taco Tuesday Beef Jerky Beef jerky featuring taco-inspired seasonings including organic chili blend, cumin, onion, garlic, and oregano.
• Hot Honey Turkey Jerky Turkey jerky with a sweet and spicy hot honey flavor profile, made from 100% antibiotic-free cage-free turkey, organic honey, and cherry wood smoke.
• Original Beef Jerky Single Serve 8 Pack Eight 1.25 oz single-serve portions of Original Beef Jerky packaged for convenient on-the-go snacking and lunches.
• Original Turkey Jerky Single Serve 8 Pack Eight 1.25 oz single-serve portions of Original Smoked Turkey Jerky packaged for convenient on-the-go snacking and lunches.
• Lemongrass Beef Jerky Single Serve 8 Pack Eight 1.25 oz single-serve portions of Lemongrass Beef Jerky packaged for convenient on-the-go snacking and lunches.
• Taco Tuesday Beef Jerky Single Serve 8 Pack Eight 1.25 oz single-serve portions of Taco Tuesday Beef Jerky packaged for convenient on-the-go snacking and lunches.
• Choose Your Flavor Bundle (4 or 8 bags) Customizable variety pack letting customers select their preferred flavor combinations in 4-bag ($27.00) or 8-bag ($50.00) sizes with per-bag discounts.
• Choose Your Flavor Bundle 12-Pack Gift Box Larger customizable variety pack with 12 bags of jerky in any flavor combination, packaged in a gift box for $69.96.
• Variety Jerky 12 Pack Pre-curated variety pack containing 12 bags of mixed beef and turkey jerky flavors.
• High Noon 12 Pack Spicy Spicy variety pack with 12 bags featuring the spicier jerky flavors, priced at $64.99 with subscribe-and-save up to 15%.
• PREVAILER 20 Pack Bulk pack containing 20 bags of assorted jerky flavors, priced at $99.99 with subscribe-and-save up to 10%.
• PREVAILER with a Kick 20 Pack Bulk pack of 20 bags featuring spicy jerky varieties.
• FIDDY Pack (50 Pack) Bulk pack containing 50 bags including Original (10), Turkey (10), Lemongrass (10), Umami (10), and Spicy (10), priced at $234.99.
• PREVAIL Jerky Gift Card Digital gift cards available in customizable denominations starting at $10 for gifting occasions.

Quantifiable outcome

• 376 customer reviews with 88% 5-star rating
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Food Equality InitiativecoreStrategic or Co-development PartnerPartnership with Food Equality Initiative to provide access to allergy-friendly, high-protein snacks for people in need. PREVAIL is a founding member of the 7% Fund, which targets food allergy-specific food banks and sends products to families in need. Focus is on special diets for people who don't have enough money for food.
• CleanHubcoreStrategic or Co-development PartnerEnvironmental partnership to offset plastic footprint. For every bag of PREVAIL sold, CleanHub collects plastic waste before it enters the oceans. Addresses company's commitment to leave the earth better for future generations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Country Archer Provisions: Country Archer Provisions produces premium grass-fed beef jerky and meat sticks with a similar clean-ingredient, no-MSG, no-nitrite positioning. They compete head-to-head in the natural channel jerky shelf and have similar DTC and wholesale distribution.
• Chomps: Chomps is a direct competitor selling grass-fed beef sticks and jerky-style snacks via DTC subscription and wholesale into natural and conventional grocery. Overlapping positioning around clean ingredients, Whole Foods presence, and subscription-led growth makes it the closest comparable.
• Paleovalley: Paleovalley produces grass-fed beef sticks and paleo snacks, directly competing with PREVAIL in the keto/paleo community across DTC, Amazon, and natural grocery. Similar positioning on grass-fed sourcing and minimal ingredients.
• Wild Zora Foods: Wild Zora makes paleo, allergen-friendly meat bars and jerky targeting the same diet-restricted, allergy-conscious consumer. Overlapping value proposition around clean labels, paleo/keto positioning, and online retail channels.
• Kiolbassa Smoked Meats: Kiolbassa is a premium smoked sausage and jerky maker competing for the same shelf set in natural grocery. Both brands emphasize clean ingredient profiles and craft-style production for health-conscious consumers.

Emerging players

• Lorissa's Kitchen: Lorissa's Kitchen makes premium protein snacks including jerky and meat sticks sold through natural and mass channels. Competes for similar consumers seeking clean-ingredient, higher-protein snacks with portion-controlled packaging.
• Perky Jerky: Perky Jerky is a smaller premium jerky brand with similar DTC and natural-channel positioning to PREVAIL. Overlaps in targeting health-conscious snackers but with less allergen-free specialization.

Broad incumbents

• Jack Link's: Jack Link's is the dominant mass-market jerky brand and the category leader. While not directly competing in the allergen-free niche, it competes broadly for the same consumer protein-snack occasions and shelf space at retail.
• Bridgford Foods: Bridgford Foods is a publicly-traded manufacturer of jerky and other meat snacks that supplies both branded and private-label products. Comparable as a peer in jerky manufacturing category even though business model and scale are very different.
• Tillamook Country Smoker: Tillamook Country Smoker is a long-established premium and mainstream jerky producer with national distribution. Overlaps with PREVAIL in the beef jerky category and competes for the same retail doors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/prevailjerky

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PREVAIL Jerky