Head & Heart

What Head & Heart does

Head & Heart is a Seoul-based UI/UX design studio founded in 2010 by Jae Kim. The studio delivers bespoke UI/UX design services to enterprise clients across Korea, spanning website design, interactive kiosks, digital signage, motion graphics, LCD interfaces for smart appliances, and media walls. Its named client portfolio includes Samsung, LG, Sony Music, NCSOFT, Lotte Castle, Reebok Korea, Dunkin, and Nexen Heroes, indicating demonstrated execution across consumer electronics, entertainment, gaming, real estate, F&B, sports, and apparel verticals.

The studio operates with a small team (1-10 employees) and supplements professional services revenue with a digital products business under the 'Our Webflow Templates' brand. As of the input data, four templates are listed on the Webflow marketplace at $49 USD each on a one-time perpetual license: Optimism VC (for investment/consulting firms), Gather Agent (for talent agencies), Raging Tacos (for restaurants), and Melrose Beans (for cafes). The studio does not develop proprietary SaaS or AI products; its core technology is human-delivered design execution plus Webflow-based template publishing.

Head & Heart is bootstrapped, founder-owned, and based at 70 Naruteo-ro, Seocho-gu, Seoul. Distribution is two-channel: direct enterprise services sold regionally in Korea, and global SMB/individual template distribution via the Webflow marketplace. Marketing relies on a portfolio-driven top-of-funnel presence on Behance, Dribbble, and Pinterest. No external investors, subsidiaries, M&A, or regulatory actions are disclosed in the source data.

Name

Head & Heart

Legal name

Head and Heart

Website

https://headandheart.co.kr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Head & Heart is a Seoul-based UI/UX design studio founded in 2010 by Jae Kim that delivers bespoke design services to Korean enterprise clients (Samsung, LG, Sony, NCSOFT, Lotte) and sells pre-built Webflow website templates globally through the Webflow marketplace at $49 USD each.

Ownership category

akta.pro rank

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Webflow Template Sales: Selling pre-made website templates at $49 USD per template through the Webflow marketplace
2. UI/UX Design Services: Providing custom UI/UX design services for enterprise clients including website design, interactive kiosks, digital signage, and home appliance interfaces

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Head and Heart is a UI/UX design studio providing custom design services for enterprise clients across websites, interactive kiosks, digital signage, motion graphics, home appliance LCD interfaces, and media walls. It also creates and sells pre-designed Webflow website templates (Optimism VC, Gather Agent, Raging Tacos, Melrose Beans) through the Webflow marketplace at $49 USD each.

Product overview

Head & Heart is a UI/UX design studio offering custom design services and a portfolio of pre-built Webflow website templates. The core offering consists of bespoke UI/UX design work for websites, interactive kiosks, motion graphics, and digital signage across diverse industries including sports (Nexen Heroes KBO team), entertainment (Sony Music, NCSOFT), home appliances (Samsung smart appliances), and real estate (Lotte Castle). Complementing the service offering, the company sells digital Webflow templates under the brand 'Our Webflow Templates,' including specialized templates for investment/consulting (Optimism VC), talent agencies (Gather Agent), restaurants (Raging Tacos), and cafes (Melrose Beans), all priced at $49 USD.

Differentiator

Problem solved

Functional benefit

Products and services

• UI/UX Design Services

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WebflowcoreTechnology or IntegrationWebflow is the primary platform for Head and Heart's template business. The company creates and sells Webflow website templates through the Webflow marketplace, targeting businesses seeking easy-to-manage and edit templates.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Figma: Figma is a collaborative design tool widely used by UI/UX design studios including Head & Heart. It is comparable as an adjacent enabling technology rather than a direct competitor, sitting in the same design-tool ecosystem that Head & Heart's designers use daily.
• Webflow: Webflow is the no-code website platform that hosts and distributes Head & Heart's template products through its public marketplace. It is comparable as the enabling platform partner for Head & Heart's productized template business, with mutual ecosystem dependency.

Broad incumbents

• Pentagram: Pentagram is a major independent design consultancy serving global enterprise and consumer brands with brand, digital, and product design. It is comparable to Head & Heart as an independent design-led firm competing for the same enterprise design dollars at significantly greater scale.
• IDEO: IDEO is a global design consultancy with broad capabilities across product, service, and experience design for large enterprises. It is comparable to Head & Heart as a larger incumbent operating in the same enterprise UI/UX design space with much broader portfolio and geographic reach.
• R/GA: R/GA is a global digital agency offering design, technology, and marketing services to enterprise clients. It is comparable to Head & Heart as a broad incumbent in the enterprise design space with significantly larger scale and service breadth.
• Frog Design: Frog is a global design and innovation firm serving enterprise clients across consumer electronics, automotive, and digital products. It is comparable to Head & Heart as a broader incumbent with strong overlap in UI/UX design for connected devices and physical-digital interfaces.
• Huge: Huge is a digital experience agency delivering strategy, design, and engineering for large enterprise and consumer brands. It is comparable to Head & Heart as a broader incumbent offering enterprise UI/UX design as part of a wider portfolio of capabilities.

Direct peers

• Ustwo: Ustwo is a digital product studio that designs and builds multi-platform experiences across mobile, web, and physical interfaces. It is directly comparable to Head & Heart as a boutique design studio delivering polished UI/UX for enterprise clients across diverse surfaces.
• Instrument: Instrument is an independent digital brand and product studio serving major consumer and enterprise brands with design, content, and technology. It is comparable to Head & Heart as a similarly positioned independent studio competing for premium enterprise design mandates.
• Work & Co: Work & Co is a digital product studio known for enterprise-grade UI/UX design and product launches for major global brands. It is comparable to Head & Heart in its focus on high-craft design for marquee clients across web, mobile, and connected device surfaces.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.co.kr/jaewookk10946
• LinkedInlinkedin.com/company/head-and-heart-korea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Head & Heart