Maid for You

What Maid for You does

Maid for You Cleaning Service is a privately-held residential cleaning company headquartered in Austin, Texas, founded in 1984 by owner Jacque, who has operated the business continuously for over 40 years. The company provides professional residential cleaning services to homeowners across the Austin metropolitan area and more than 40 surrounding Central Texas communities, including Round Rock, Cedar Park, Pflugerville, Georgetown, Leander, Lakeway, and Dripping Springs. Service offerings include routine home cleaning, deep cleaning, move-in cleaning, move-out cleaning, and scheduled housekeeping (weekly, bi-weekly, or monthly cadences), all delivered by trained W-2 employees using eco-friendly, non-toxic cleaning products under a satisfaction guarantee.

The company operates a direct-to-consumer, local-service business model with no proprietary technology platform, no third-party marketplace presence, and no API or software integrations. Revenue is generated on a per-visit or per-project basis with flexible scheduling, publicly disclosed flat-rate pricing (e.g., $130 for a 3-hour session), and promotional incentives ($20 off first cleaning, 10% referral discount). The firm is bootstrapped, woman/family-owned, and has never raised external funding; it has no parent company, subsidiaries, or disclosed investor backing. Headcount is in the 101-250 range.

Customer acquisition is driven primarily by SEO across 40+ location-specific service-area pages, monthly editorial blog content, referral programs, and direct phone/text contact for same-day estimates. The company has built meaningful local brand equity, having been voted "Best Maid Service" by the Austin American-Statesman, Austin Chronicle Reader's Poll, and Four Points News Reader's Poll, and recognized as "Most Reliable Cleaning Service" in Austin. The business functions as a stable, mature, locally entrenched service provider rather than a technology-enabled or venture-backed enterprise.

Name

Maid for You

Legal name

Maid For You Cleaning Service

Website

https://maidforyouaustin.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Maid for You is a privately-held, woman and family-owned residential cleaning service headquartered in Austin, TX, founded in 1984 by owner Jacque. The company serves thousands of homeowners across Austin and 40+ Central Texas communities with home cleaning, deep cleaning, move-in/move-out, and recurring housekeeping services delivered by trained employees.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

SIC

Sanitary Services (4950)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Landlord/Property Manager Turnover Cleaning (HSAEACAE), Whole-Home One-Time Cleaning (HSAEAFAA)

Keywords

• Residential cleaning services
• Maid service
• Housekeeping services
• Deep cleaning
• Move-in cleaning

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Residential Cleaning Services: Maid For You Cleaning Service generates revenue through recurring and one-time residential cleaning service engagements. Services include home cleaning, deep cleaning, move-in/move-out cleaning, and scheduled housekeeping (weekly, bi-weekly, monthly). Revenue is earned on a per-visit or per-project basis with no subscription lock-in required, though scheduled recurring plans are available and encouraged through the referral and discount programs. The company also offers flat-rate sessions (e.g., 3-hour cleaning for $130).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maid for You is a residential cleaning service company providing professional home cleaning for homeowners in the Austin, TX metropolitan area. Its core offerings include routine Home Cleaning, Move-In Cleaning, Move-Out Cleaning, recurring Scheduled Housekeeping on weekly/bi-weekly/monthly cadences, and intensive Deep Cleaning. All services are rendered on-premises at customer residences by trained employees using eco-friendly products, with customized cleaning plans and a satisfaction guarantee.

Product overview

Maid for You is a residential cleaning service company offering a unified suite of cleaning services for homeowners in the Austin, TX area. The core offering consists of Home Cleaning (routine residential cleaning), Move-In Cleaning Services, Move-Out Cleaning Services, and Scheduled Housekeeping (recurring weekly/bi-weekly/monthly plans). Deep Cleaning is offered as a more intensive add-on service for thorough home refreshes. All services are delivered by trained employees using eco-friendly products, with customized cleaning plans and a satisfaction guarantee. The company was established in 1984 and is woman, family, and locally owned.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Cleaning Routine residential cleaning service for homeowners in the Austin, TX area covering dusting, vacuuming, sanitizing surfaces, and maintaining kitchens and bathrooms to prevent buildup over time. Delivered by trained employees using eco-friendly products.
• Move-In Cleaning Services Cleaning service focused on preparing a new residence before occupants settle in, ensuring the entire space is fresh and ready for move-in. Targeted at homeowners and renters in the Austin, TX area.
• Move-Out Cleaning Services Cleaning service designed to leave a property in excellent condition for the next occupant when the current resident vacates. Targeted at homeowners and renters in the Austin, TX area.
• Scheduled Housekeeping Recurring residential cleaning service offered on weekly, bi-weekly, or monthly schedules tailored to each customer's needs and preferences, providing consistent home maintenance by trained employees of the company.
• Deep Cleaning Intensive residential cleaning service that goes beyond routine maintenance to tackle built-up dirt, germs, and allergens in kitchens, bathrooms, living areas, and hard-to-reach spaces, including appliance interiors, grout restoration, and carpet extraction. Targeted at Austin, TX homeowners seeking a thorough home refresh.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Handy: Handy is an app-based platform connecting customers with home cleaning professionals, offering on-demand and scheduled home cleaning. While broader in scope (also offers handyman services), it competes for the same residential cleaning customer with a digitally-native model.
• Homeaglow: Homeaglow is an online residential cleaning marketplace offering on-demand and recurring home cleaning with transparent flat-rate pricing. It targets the same homeowner segment as Maid For You with a digital-first, lower-overhead model.
• Tidy: Tidy is an app-based residential cleaning marketplace operating in multiple U.S. metros. It represents the technology-enabled competitive threat to traditional operators like Maid For You in the same recurring home cleaning category.

Direct peers

• Maid Brigade: Maid Brigade is a national residential cleaning franchise offering customized, recurring house cleaning services with a focus on healthy home cleaning. It competes head-to-head with Maid For You for the same homeowner customers in overlapping regional markets.
• Molly Maid: Molly Maid is a national residential cleaning franchise operating under ServiceMaster Brands, offering recurring and one-time home cleaning services directly comparable to Maid For You's core offerings, including whole-home cleaning, deep cleans, and move-in/move-out services.
• Better Life Maids: Better Life Maids is a residential cleaning franchise operating across multiple states with a strong eco-friendly positioning and recurring service plans — directly comparable to Maid For You's eco-friendly, scheduled-housekeeping model.
• Merry Maids: Merry Maids, another ServiceMaster-owned franchise, is a long-standing national residential cleaning brand offering recurring, deep, and move-in/move-out home cleaning — directly comparable in service mix, customer base, and delivery model to Maid For You.
• The Maids: The Maids is a national residential cleaning franchise using a team-based, employee-driven model very similar to Maid For You's trained-employee approach. Both target the same homeowner segment with recurring and one-time cleaning services.
• Two Maids & a Mop: Two Maids & a Mop is a tech-enabled residential cleaning franchise operating in multiple U.S. markets including Texas. It competes in the same recurring residential cleaning category as Maid For You with a more digitally-driven booking and dispatch model.
• The Cleaning Authority: The Cleaning Authority is a national residential cleaning franchise specializing in recurring housekeeping services using eco-friendly products. Its positioning around recurring weekly/bi-weekly/monthly plans directly mirrors Maid For You's scheduled housekeeping offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maidforyouaus
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/maid-for-you

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maid for You